Test Drive & BTL Activities G3

BMW – OWNED EVENT

BMW EXPERIENCE TOUR 2014BMW India visits different cities & gives its potential buyers an exclusive opportunity to witness, test drive and explore the most stunning cars from the BMW stable.• Duration: Annual activity

• Cities: 18 cities (Across India) Kolkata, Raipur, Nagpur, Surat, Ahmedabad, Jaipur, Gurgaon, Chandigarh, Mumbai, Pune, Indore, Vijaywada, Hyderabad, Bangalore, Chennai, Kochi, Delhi Lucknow

• Activity: Test-drive - Experience of a BMW car in a challenging environment

• Target audience: The existing and the prospective customer of BMW

• Additional engagement: Tips from BMW driving experts on how to make day-to-day driving safer

• Edition – Second

BMW Golf Cup International 2015

BMW India started BMW Golf Cup International in India in 2009. This year also it has

commenced in Kochi and it will launch 16 more tournaments across 13 cities in India

including Chennai, Bangalore, Hyderabad, Jaipur, Chandigarh, Ahmedabad,

Mumbai, Pune, Kolkata, Raipur, Lucknow, Greater Noida and Gurgaon.

Target audience: The existing and the prospective customer of BMW and industry

opinion leaders

Selection Process: BMW dealerships will choose golfers among its customers who

are interested in participating in the tournament

Schedule: The tournament has started from Kochi on 24th Jan 2015 and the final is

scheduled on 28th Nov 2015 in Gurgaon

Categories: A (for handicaps up to 12); B (for handicaps 13 – 28) and Ladies

Category (for handicaps up to 28)

Results: The national winners will come together at the BMW Golf Cup

International 2015 World Final. The venue for finals is not yet disclosed

Golf Clinics – Across all 14 cities, BMW dealerships will organize 8 –

10 Golf Clinics per city for the customers and prospects to practice and take

professional advice to improve their game

BMW Golf Cup International 2015

Note: Handicaps is the number of strokes to be deducted from the golfer's gross score to determine the net score

BMW – SPONSORED EVENT

BMW INDIA BRIDAL FASHION WEEK 2015. One of the major high profile fashion events in India, BMW India Bridal Fashion Week 2015 showcases the best of bridal couture trends and designs by some of the leading fashion designers of the country.

Sponsorship - Title

• Genre: Art Exhibitions

• Event: India Art Fair , (29 January – 1 February, 2015 )

• Venue: NSIC Exhibition Ground, Okhla, New Delhi

• India Art Fair is South Asia’s leading art fair for modern and contemporary art

• Event Attractions:– Experience the all-new BMW i8 at the BMW lounge themed as

‘Future of Mobility’– Event features a range of 90 Indian and international exhibitors

and approximately 1100 artists

Sponsorships – Luxury Mobility Partner

• Genre: Sport- Golf Tournament

• Event: Hero Indian Open Golf Tournament, 19th – 22nd February, 2015

• Venue: Delhi Golf Club., Delhi

• Event Attractions:– Special award: Hole-in-One

challenge, the prize for which was an all-new BMW i8 

– Music performances by Eton Choirgroup (UK), Joint performance by Vienna Chambers Choir, Shillong Chamber Choir and Amitabh Bachchan

Sponsorships – Luxury Mobility Partner

AUDI – OWNED EVENT

Audi Club

• Throughout the year, the Audi Club hosts a number of exclusive gatherings in India and across the world and members are put on priority to access and enjoy these events. Some of the events are 24 Hours of Le Mans and unique events like the Audi Ice Driving Experience & coveted events like the Audi driving experience, the Audi Q Drives and the Audi Quattro Cup

• Access to motorsport events in India and around the world and a chance to race the fastest cars on the racetrack.

• All members have direct access to the entire line of Audi merchandise, Audi Genuine Accessories and other exclusives.

• Benefits and offers from their hand-picked partners- the best of hospitality, food and wine and travel like Abercrombie & Kent, Trident and Olive Bar and Kitchen etc.

Audi Weekend Getaways• Audi in association with Auto Car conducts weekend getaway

• The inaugural edition of the Audi Club India Getaways, was held in June 2014, a run from Delhi to Jim Corbett National Park

• The second trip happened in November 2014 from Bangalore to Kabini

• The trip is organized only for Audi owners & through registration

• Audi Weekender gives customers and Audi enthusiasts an opportunity to drive Audi’s technologically advanced and luxurious cars 

• Customers driving Audi SUVs enjoy driving on specially made off-road track and enjoy maneuvering obstacles such as rambler, chicken holes, axel twister and articulation 

• Customers driving sedans get to experience the comfort but also the thrill of Acceleration, Braking and Slaloms

• Instructors train customers on finer aspects of driving

Audi Weekender

Women’s Power Drive: Celebrating Women's Day

• Audi organizes power drive for women every women’s day since 2012

• This year it was conducted in Delhi & Bangalore

• An exclusive program to give women auto enthusiast a chance to experience the driving pleasure of the Audi range of cars

• Certified instructors were available for help and assistance throughout the drive

• Promotion of the newest launch happens. In 2012 it was 'Gift the Q Life‘ & the purpose was to give women a chance to experience the driving pleasure of the SUV. Gul Panag hosted the entire event

• This year the focus was R8

AUDI – OTHER EVENT

Highlights: AutoX did an exclusive story for their 100th issue on March 2015 with an Audi A3 as its protagonist

Details: The team drove for 5600 km, from the Delhi to the southernmost tip - Kanyakumari and back to Delhi in 100 hours

100 Hour with Audi A3 – AutoX

Audi 7 Wonder Drive• October 2014• Top Gear celebrated 7 years of Audi in India• Team Top Gear takes 7 Audi cars on landmark drives to 7

places in the country• Golden Temple, Konark Temple, Nalanda, Gomteshwar,

Hampi, Taj Mahal and Khajuraho

Standard Chartered Marathon

• Audi was the lead car in the marathon• John Abraham announced the same• The marathon happened on January 18, 2015

MERCEDES

Mercedes – Luxe DriveEvent: A customer engagement initiative blending adrenaline gush with gourmet and haute couture

Highlights: Experiencing luxury first-hand. Offers the discerning customers a test-drive of their choice, get the car evaluation done, strike a special trade-in, and also get personalized finance offers. Exclusive Mercedes-Benz merchandise will also be available at the venue

Luxe Stars: Vikas Khanna to whip up some exotic fares across 10 cities at the carefully curated Luxe Drive events. Participants can even get a master class with Vikas Khanna.

Haute Couture: Some of the hottest trends from across the globe, from some of the world's most luxurious brands at The Collective. Participants can check out clothes and accessories on display, and in case they like something they can get a styling consultation. And it will be deliver to them at the venue.

Mercedes Trophy – Amateur Golf Tournament

• Event: Mercedes Trophy is a worldwide premium golf tournament series for amateurs under the organization of Mercedes-Benz to promote golf playing and to be a meeting stage for customers of Mercedes-Benz.

• Inception: Year 2000, in New Delhi & currently spread to 13 cities across nation

• Highlights: This tournament gives an opportunity for amateur golfers who use Mercedes-Benz from around the globe to connect with each other  

Participants and their spouses were treated to champagne lunches on the golf courses

Mercedes Trophy finalists had an opportunity to experience the Mercedes-Benz brand at first hand. The itinerary included a visit to the Centre of Excellence at Mercedes-Benz India, a tour of the Mercedes-Benz plant in Chakan-Pune, and SUV test track drive experience. 

Mercedes – Frame the StarMerecedes Benz along with Overdrive & Better Photography is running a photo contest for travel & automobile photographers across India.

The contest involves participants submitting their photos online in the first phase & subsequently there will be a grand prize winner

The winner gets the chance to drive away with a CLA Class for one year

Themes

BEAUTY IN MOTION

STATIC EMOTION AND FINER

DETAILSMOVING

MILLIONS

BACKSEAT STORIES

A JOURNEY UNLIKE ANY

OTHER

One lucky photographer will be chosen as the final winner of the competition and will drive home in a Mercedes-Benz CLA-Class, which will be theirs for an entire year

The three best photographers from the face-off will join Mercedes team on a week long cross country road trip and a chance to photograph some stunning places along the way

30 photographers will each be given a Mercedes-Benz CLA-Class and 48 hours to photograph it in their own creative way

These 15 Nominees will join 15 external photographers & participate in a photographic face-off

15 nominees will be selected for the next round

Participants need to upload up to four of their best photographs to each of the five themes

Register on the contest Page

GLA Class Media Drive

• Mercedes organized a long drive for auto journalists in September 2014• Drive was from Chandigarh to Shimla along the Himalayan Expressway

Mercedes-Benz Starstruck

• Mercedes organized a trip to Jispa valley amidst the Himalayas• The idea was to view the stars in the clear night skies• 4 people from Overdrive + 10 avid readers went to Jispa Valley from

Chandigarh in 4 cars (2 GL 350s CDIs + 1 ML 350 CDI + 1 ML 63 AMG)

Great Over Land Adventure• Pune registered GLA Mercedes car to be driven from

Stuttgart to Pune• Over 20,000 kms through 12 countries• Route: Germany, Poland, Lithuania, Latvia, Russia,

Kazakhstan, Kyrgyzstan, China, Tibet Nepal, India • Drive started on 7th March, 2015• Expected to reach India in September, 2015