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AUTOMOBILE DRIVING MUSEUM 2013 MUSEUM YEARBOOK THE EXHIBITS & SPECIAL EVENTS OF 2013 ADM

Automobile Driving Museum 2013 Annual

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Page 1: Automobile Driving Museum 2013 Annual

A U T O M O B I L E D R I V I N G M U S E U M

2 0 1 3 M U S E U M Y E A R B O O K

T H E E X H I B I T S & S P E C I A L E V E N T S O F 2 0 1 3

ADM

Page 2: Automobile Driving Museum 2013 Annual

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The Automobile Driving Museum exists to

preserve automotive history, interpret the

historical significance, educate our guests

and provide them with the opportunity to

take a ride in one of the museum’s historic

collector vehicles.

The Automobile Driving Museum was founded in 2001 by Earl Rubenstein and Stanley Zimmerman,

long time automobile collectors and friends. They had dreamed about a museum that allowed the

public to actually sit in and experience riding in a Classic or Special Interest Vehicle.

PHOTOGRAPHY CREDITS: Neil Boyer, George Notaras, Arlo Asm and Tony Abbott.

C O N T E N T S

T H E A U T O M O B I L E D R I V I N G M U S E U M

2 0 1 3 M U S E U M Y E A R B O O K

4 President’s Message

6 Chief Financial Officer’s Message

7 Museum Curator’s Message

8 Upgrading the Museum Experience

10 Morgans at the Museum

12 Hot Wheels Event

14 Tribute to American Muscle Car Show

16 Docent Opportunities

18 Sponsorship Opportunities

20 10th Anniversary Gala

24 Car Design Insiders Visit the ADM

26 The Dietrich Exhibit

28 Palos Verdes Concours d’Elegance

32 Supporting the Community

34 Acquisitions

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Page 4: Automobile Driving Museum 2013 Annual

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pRESidEnt’S MESSAgE

The past year has been an exciting,

daunting, exhilarating and exhausting time

at the Automobile Driving Museum. The

museum is now in its 10th year, and as with

all organizations changes have to be made

over time. A wise analyst once said that

enterprises are either growing or shrink-

ing; stasis is a form of slow and continued decline.

Well I am proud to say that the past year has been a year of

growth, and we have more and exciting plans for continued

growth in the coming year. This year end journal will encap-

sulate some of the great things that have happened and give

you a peek into the future.

The first changes, I am happy to report, are physical changes

and improvements, some seen and some unseen. One of the

first, and perhaps the most immediately visible change, was

the redesign of our lobby area. One of the first goals of our

team was to assure that the experience of our guests was the

best possible. We noted that in the old layout, our receptionist

greeter had her back to the entrance making initial interaction

for the guests cumbersome. We installed a new reception

desk that included a monitor to project information about the

museum. We also recently upgraded our cash register system

to an online system that makes issuance of tickets and record-

ing attendance faster, easier and more accurate.

At the same time we opened up the space in the store area

to allow installation of exhibit material that helps introduce

our collection to new guests. Currently we have an 1886 Benz

Motorwagen and a 1903 Pierce Moterette-Stanhope. These

two early vehicles always spark a lot of interest, especially

from kids, and allow the public to get up close to them is a

great way to express the gestalt of our museum.

We performed some general housekeeping including

updating locks and security, and made some much needed

upgrades to our Packard Ballroom. We installed new lighting

and sound systems, and plan to make further improvements

this year, including new air conditioning for the area. Our

2013

What A Year It Has

Page 5: Automobile Driving Museum 2013 Annual

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ballroom has become a coveted destination for small to

medium weddings, bar mitzvahs, birthdays, retirements and

other assorted events. The fees from these events go a long

way to supporting museum operations and, more impor-

tantly, provide an avenue for exposure of the museum to

new audiences.

Another major improvement has been the building of a

“V.I.P. Suite” which allows our event guests to have a staging

area for their use. It’s really a nice place for the participants

to prepare and we have received many compliments since

the suite opened several weeks ago.

At the outset of the year, our administrative team and

volunteers met on several occasions to focus on the goals of

the museum and what changes we might make to improve

the guest experience. Based on the meetings, we set out to

change the scope and direction of the exhibits and events

that we sponsor. We recognized that there is a difference

between an “exhibit” and an “event.” Exhibits are curated to

include examples of the theme of the exhibit and research

related to the subject. These exhibits can last up to six

months and provide a unique opportunity for the museum to

fulfill its goal “to preserve

automotive history, interpret

the historical significance,

and educate our guests.”

Our major exhibit this year

was curated by Earl Ruben-

stein and Bob Knee and was

an important review of the

history of Dietrich Body Cars.

The exhibit included six

important vehicles as well as

two presentation stands

loaded with historical infor-

mation. The exhibit was on

view from March until Sep-

tember and it concluded with

the cars moving to the Palos Verdes Concours.

In addition to the exhibits we try to present events, usually

on a monthly basis, that are geared to attracting some

segment of the population who are car enthusiasts. While

our Dietrich exhibit was geared to the classic car enthusiast,

our events generally try to reach a broader audience.

We wrapped up the year with our first formal fund raiser

celebrating our ten-year anniversary. Our CFO Tom Zimmer-

man reports on this and our history, our anniversary, and our

future.

Mitch Feinstein

President

The past year has been a year ofgrowth, and we have more andexciting plans for continuedgrowth in the coming year Been!

Page 6: Automobile Driving Museum 2013 Annual

CHiEF FinAnCiAL OFFiCER’S MESSAgE

6

It is only fitting that on the ADM’s 10th Anniversary we take the

time to reflect on the events, exhibits and community programs of

the last year with the first ever Yearbook that you now hold in your

hands. As you look through this publication, you will get a sense of the

direction that the ADM is going.

From our humble beginnings as a small enclave of classic cars

comfortably huddled in an abandoned parking garage, to the well-

established institution that you can visit today, we have come a long

way. It was in this “bunker,” as we so affectionately called the old

ADM of 2003, that we set our thoughts and ideas into motion on the

unique concept that is the Automobile Driving Museum.

The concept: To experience classic automobiles in a tactile and en-

gaging way that no other “static” automobile museum can offer. The

basic concepts from the Bunker remain with today’s ADM; touch the

cars, take a ride in the cars and volunteer your time to enjoy working

on, driving, offering personal tours and maintaining the collection.

The ADM has accomplished so much in the last ten years. The

collection has grown to 130 cars. The exhibit floor is filled with an

assortment of cars and artifacts that offer a cross-section of the

history of the automotive landscape. Our guests consistently

compliment us on the collection and how much they have learned

from taking a personal tour with one of our Docents. Our museum is

best suited to this type of personal guest experience, culminating in

a ride in one of the cars. What better way to spend an afternoon on

a Sunday? We can’t think of one!

The ADM is so much more than our automobiles. We are an impor-

tant cultural and educational venue for our community. This is the

hallmark that will guide the ADM

through the next ten years and

beyond. Next year, when you

hold the 2014 Yearbook in your

hands, I want you to reflect on all

of the exciting events, exhibits

and programs that the ADM

offered its community. This is

the next phase of our develop-

ment and one that will keep everyone in our organization motivated

and engaged in our mission. We will extend our offerings and

outreach, not just to car enthusiasts, but to families, educators,

students and travelers.

Thank you for your support of the ADM in 2013. We hope to see

you here in 2014!

Tom Zimmerman

Chief Financial Officer

The Next Ten Years…And Beyond

The concept: To experienceclassic automobiles in a

tactile and engaging way thatno other “static” automobile

museum can offer

Page 7: Automobile Driving Museum 2013 Annual

MUSEUM CURAtOR’S MESSAgE

2013 was the Automobile Driving

Museum’s 10th year in operation. I have

been involved from the very beginning.

I would not have believed from our hum-

ble beginnings in a small semi-subter-

ranean garage with only 20 cars, that

today we would have about 130 cars. The ADM

facility now covers 30,000 square feet of display,

offices, repair shop and storage. We could easily use

200,000 square feet to display all the memorabilia

and exhibits.

Evolution of the Museum is a daunting responsi-

bility. One must have the passion, love and dedica-

tion to work day in and day out with all the

responsibilities a curator has in a Museum opera-

tion like the Automobile Driving Museum.

The essence of the Automobile Driving Museum

is the ride program on Sundays. This is a unique

concept. Where in the world can you actually take

a ride in a classic automobile? We have the most

dedicated group of volunteers/docents who have

the same passion and love for the historic cars,

education and guided tours the museum offers. I

commend all our volunteers/docents for all they do

on behalf of the museum.

Our main exhibits over the last ten years have

set examples unsurpassed by other museums.

Coachcraft, the only remaining custom body builder

still in existence from the 1930s, was one such

exhibit. The museum has also honored Dutch

Darrin’s accomplishments. The Museum displayed

24 cars at Palos Verdes Concours d’Elegance in 2011

and continues to sponsor a perpetual Darrin trophy

for elegance in design. This past year at Palos Verdes

the Museum displayed 14 varied Dietrich-designed

cars. These cars were comprised of Packard, Lincoln,

Franklin and Locomobile automobiles.

Our future is only limited by physical and mone-

tary boundaries. We invite all to become sponsors

and donors, so the ADM can continue to thrive and

grow in the unique environment everyone here has

created for current and future guests.

Earl Rubenstein

Curator

Curators AnnualReport 2013

7

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A Fresh New Look!

UpgRAding tHE MUSEUM ExpERiEnCE

There’s no doubt about it. First impressions are important,

and set the tone for what’s to come. With that in mind,

the management team at ADM set their sights on making

specific upgrades to enhance the museum experience for our

guests. Our efforts in 2013 are further proof of our ongoing

commitment to creating the best experience we can offer.

PACkARD BALLROOM: A fresh coat of paint, new audio equipment

and ambient lights add a touch of class to our main event room.

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VIP SUITE: Newly created VIP suite offers pri-

vacy and a moment of solitude for ADM private

event clients to get ready for their big day.

FRONT OFFICE: The ADM new front office, fresh-

ened up to give our guests a more personal

touch greeting when they arrive.

Page 10: Automobile Driving Museum 2013 Annual

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MORgAnS At tHE MUSEUM

To the delight of local enthusiasts, the ADM and Moto-

man hosted a celebration of Morgans at the museum.

Highlights included the display of the new 2013 Morgan

3-wheeler and a curator tour of the museum. For followers of

the niche marque and vintage car aficionados in general, it was

a memorable day at the Automobile Driving Museum.

The Morgan Motor Company is a British motor car manufac-

turer. The family-owned company was founded in 1910 by

Henry Frederick Stanley Morgan, generally known as "HFS"

and was run by him until he died at age 77 in 1959. Leader-

ship of the company changed hands several times through the

20th century.

Since 2011, the Morgan Motor Company and its related

companies, (Aero Racing Limited and Morgan 3 Wheeler Ltd.)

have been wholly owned divisions of Morgan Technologies, a

company incorporated in late 2010.

Morgan is based in Malvern Link, an area of Malvern,

Worcestershire, and employs 163 people. Morgan produced

640 cars in 2007. All the cars are assembled by hand. The

waiting list for a car is approximately one to two years,

although it has been as high as ten years in the past.

Morgans old and new came together atthe ADM to participate in a great exhibitfeaturing this time-honored marque

MorganMystique

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jAnUARY 27, 2013

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Toy StoryHOt wHEELS EvEnt

It’s fair to say that a large percentage of American children

in the past 45 years grew up playing with Hot Wheels.

Made by Mattel, these die-cast carriages debuted in 1968

during the height of the muscle car era. On Sunday, October

27, 2013, the Automotive Driving Museum hosted a family-

friendly Hot Wheels event featuring life-size Hot Wheels cars,

Hot Wheels tracks, Team Hot Wheels characters, a special

video presentation, Hot Wheels designers and more.

Back in the day, the first 16 Hot Wheels captured the

zeitgeist of the car scene in 1968, with 10 being like

customized contemporaries in the show circuit and six others

being true custom hot rods. All featured exotic “Spectrafame”

metallic paint, red line wheels and bearings, and working sus-

pension. Contrast those with the popular Matchbox and Corgi

brands from the United Kingdom, which tended to be stock

replicas of automobiles from around the world. With the

“Custom Camaro” as the first release, Hot Wheels changed the

rules of what kinds of cars a young boy wanted.

The playful allure of Hot Wheels drewan enthusiastic crowd of all ages to experience Mattel’s unique brand of fun

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Times have changed (and so have the cars) but the popular-

ity of Hot Wheels has yet to wane. Its ubiquity is such that one

can even find Hot Wheels in supermarkets, but the multi-gen-

erational attendees at this special event got to see firsthand,

three 1:1 versions of Hot Wheels models:

Deora II: The original Deora was a customized 1965 Dodge

A100 pickup truck that made its debut at the 1967 Detroit

Autorama, winning the prestigious Ridler Award. As one of the

Original 16 Hot Wheels, it served as inspiration for the 2000

Deora II, a modern take of the original. It was soon to become

one of the first Hot Wheels to be made into a full-size version

courtesy of Chip Foose.

Volkswagen Beach Bomb 2: Originally part of Hot Wheels’

second series in 1969, the Beach Bomb is saddled in folklore

as a limited number were built with surf boards sticking out

the back window before being redesigned with the boards on

the side. In 2002, Hot Wheels reintroduced a new mold of the

VW Bus and christened it the Beach Bomb 2. The first series

had the surfboard sticking out the back window – just like the

original – while all subsequent series had the boards on the

sides. At the Automotive Driving Museum, you’ll find a full-

size version of Beach Bomb 2.

Bone Shaker: Of the three full-size Hot Wheels at the ADM,

this one is an exclusive Hot Wheels design. Larry Wood

created this hot rod for 2006 and it has been extremely

popular ever since, with almost 60 versions made through

2013 in both open- and closed-roof variants. Looking like a

modern take on a T-bucket hot rod, its presence in 1:1 form

will make it a museum favorite.

In addition to the life-size Hot Wheels cars, there was a raffle

to benefit the PS I Love You Foundation, an enrichment program

inspiring at-risk kids, as well as a trick or treat candy and

(gasp!) a haunted car! Fun for kids and the kid at heart, the

Automotive Driving Museum’s Hot Wheels event proved to

be one of the year’s most popular.

OCtOBER 27, 2013

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Worthy Cars

Visitors flex their patrioticmuscle in support of a great

cause while sharing thelimelight with some rare,

vintage American cars

tRiBUtE tO AMERiCAn MUSCLE CAR SHOw

The Automobile Driving Museum hosted the 1st

Annual Tribute to American Muscle Car Show on

July 28, 2013. This patriotic event was co-spon-

sored by Fueled by the Fallen (FBTF), a non-profit me-

morial car honor tour remembering those who died in

the 9/11 tragedy. Proceeds go to scholarships for the

survived children. FBTF displayed the (5) angel series

Camaros with angel-decorated hoods and the names of

the fallen hand-painted on the side of each car. Kevyn

Major Howard, best known from the film Full Metal

Jacket, founded the organization in 2007. He is deter-

mined to express his appreciation for his freedom

through these memorial cars.

Besides enjoying dozens of awesome cars on display,

attendees took pride in knowing their entry donation

went to a worthy cause to help fellow citizens in need.

Trophies were given to top 10 competitors during a great

summer day that also included music, food, a raffle and

prizes. Check-in began at 8 a.m. on Sunday July 28, 2013.

Special thanks go to our sponsors, which included Edel-

brock, Classic Industries and Eco 1 detailing.

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jULY 28, 2013

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Join the ADM Team!dOCEnt OppORtUnitiES

If you love vintage cars, consider becoming a Docent for the Automobile Driving Museum

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Our Docents deserve a great round of applause. They

are truly super! They keep our vintage collection

impeccably clean and polished, prepare our exhibits,

work car shows, give lively, informative tours here at the

Museum, help restore our precious cars and serve as drivers,

taking Museum visitors for Sunday rides in our “fleet of

memories.” Behind the scenes this year, in an exciting new

program, they completely re-wired a 1949 Packard Patrician.

If this sounds like fun, you might be asking, “How can I

become an ADM Docent?”

Ah, we love this question! First, you need to join the

museum, at the $50 sponsorship level. Of course this is a

donation, and will be used to help us maintain and expand

our collection and fund special ADM projects. After you fill

out an application, you’ll be asked to come in for an interview

with our head Docent, Carl Jacobsen. If you want to become

one of our regular “drivers,” you will be trained and tested

by Museum staff, before being declared road-ready. And,

needless to say, you have to love vintage cars, their place in

history and their sheer elegance.

If you are someone who admires cars of the past and

dreams of designing the cars of the future, then you should

be one of our Super-Docents! We are 60 members strong –

male and female – and we would love to have you join us.

We have a great time!

Questions? To find out when our next meeting is, or how

to get a Docent application, please contact Carl Jacobsen at

the Automotive Driving Museum (310-909-0950).

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wE AppRECiAtE YOUR SUppORt

The Museum That Takes You For A Ride!

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The Automobile Driving Museum is an outstanding testament to the preservationof history. As a sponsor, your support will go a long way in helping us to maintainand preserve these classic and historic vehicles for future generations.

Please fill out this form completely and send it along with your payment to:The ADM • 610 Lairport Street • El Segundo, CA 90245Tel. (310) 909-0950 • Email. [email protected]

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10tH AnnivERSARY gALA

Not long after the dawn of the new Millennium, a vacant

garage in West Los Angeles caught the eyes of two

long-time automobile enthusiasts. An idea began to

occupy their collective minds: to fill that garage with classic

automobiles and share their appreciation with the public . . .

but with a twist. “Cars are moving art,” Stanley Zimmerman

once told Old Cars Weekly. That premise is how he and Earl

Rubenstein came up with a profound idea for a museum. Thus

was formed the Automobile Driving Museum.

In 2013, the Automobile Driving Museum celebrated its

10th Anniversary Gala with a benefit supporting the ADM and

helping to create educational outreach in the community.

However, it also honored Earl Rubenstein (curator as well as

co-founder of ADM), his love of classic cars and his devotion

to the community.

For many years, Zimmerman and Rubenstein would attend

car shows and notice a “LOOK BUT DO NOT TOUCH” sign or

perhaps the clichéd “If you’re not naked, please don’t touch

my car.” This inspired their mission to preserve automotive

history, interpret the respective historical significance,

educate visitors and guests, and provide them with the oppor-

tunity to take a ride in one of the museum’s historic collector

vehicles. Ten years later, the ADM has become one of Southern

California’s premier destinations for automotive enthusiasts.

With a rotating collection of 150 classic, antique and vintage

automobiles on display, visitors and guests can experience

automotive history starting with 1886 (with a Benz Motorwa-

gen) through the modern era.

Moving to its present location in El Segundo in 2007, the

Automobile Driving Museum occupies over an acre of land

and has 40,000 square feet for automobile display, storage,

repair and restoration so that any vehicle can be prepared at

will for the Sunday Ride Program – the raison d’être of it all!

The Packard brand makes up the core of the collection,

spanning from 1916 to the swan-song 1958 model year. The

Automobile Driving Museum is also the only museum in the

world that serves as the official registry for cars built by

Howard “Dutch” Darrin, famous for his custom Packards plus

the Kaiser that bears his name. And, this being Los Angeles,

the ADM also has celebrity vehicles that have belonged to

such “golden age of Hollywood” luminaries as Howard

Hughes, Errol Flynn and Jean Peters, and others like Ry Cooder

and Eleanor Roosevelt.

The ADM 10th Anniversary Gala turned out to be a fantastic,

well-attended event that gave guests the opportunity to have

fun and toast Earl Rubenstein’s contributions to the old car

hobby, while making a positive impact in the community.

Celebrating 10years of taking

people for a ride The B

ig Ev

ent

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nOvEMBER 16, 2013

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10tH AnnivERSARY gALA

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nOvEMBER 16, 2013

The ADM 10th Anniversary Gala was afantastic, well attended event thatoffered guests and managementalike the opportunity to celebrate adecade of success. Thank you!

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The Man Behind the ZRAndY ROdRigUEz: FROM A tO z

The Automobile Driving Museum, along with MotoMan TV,

Hot Rod magazine and Car Craft magazine welcomed

Randy Rodriguez at our March Cruise-In. Randy, a lifelong

Z Car fan, is the designer of the stylish and powerful Nissan

370Z. Randy lead a discussion on Z Car history and car design.

For all the avid Z fans in attendance it was a day to remember.

About Randy

It's a rare thing to see a car penned by someone who's a

die-hard fan. More often than not, designers are assigned to

vehicles they have little or no emotional attachment to, and

as such, the car buying public is regularly supplied with a

slurry of bland appliances that do little to acknowledge a car's

model history and next to nothing to advance the vehicle

aesthetically.

Thankfully, that's not the case with the Nissan 370Z. Randy

Rodriguez, the guy behind the original design of the 370Z, had

owned 10 different Z cars before he sat down to sketch out

the latest iteration of Nissan's low-buck sports machine.

Thanks to Randy’s vision, the 370Z is widely recognized as

one of the most exciting cars on the road today,

Lifelong Z aficionado RandyRodriguez shares his insight

and experience as the designerof the awesome Nissan 370Z

MARCH 29, 2013

Page 25: Automobile Driving Museum 2013 Annual

CAR dESign inSidERS

25

Derek Jenkins, Director of Design for Mazda

North America, presented guests with his take on

California Car Culture, Design and Motorsports.

Arriving in a Meyers Manx, Jenkins spoke about

his journey from the Orange County surf scene,

to his experience at Art Center in Pasadena and

his eventual climb through the ranks of the car

design industry. Still in his early 40s, Jenkins’

impressive credentials include design work with

major marques such as Porsche, Audi, VW and

now Mazda.

Stewart Reed, Chair of Transport Design at Art Center in

Pasadena discussed car design with MotoMan at ADM on

Friday, May 31. Starting with Stewart’s early years from

the GM/Fisher Design Apprentice Program to designing

Jean Bugatti’s unfinished last car, the evening focused on

all aspects of transport design including two key alum

from Art Center, Bradley Arnold of GM Advanced Design

and Nathan Wills of Torch.

MAY 31, 2013

Design Night

On Mazda, Microbuses, Meyers Manx & More

Art Center’s Stewart Reed discusseschallenges and trends in car design

From his OC surfer roots, DerekJenkins’ career path takes himto the design helm at Mazda

jUnE 14, 2013

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The Real DealA gEnUinE pACKARd REvELAtiOn

The auto world is fortunate to have experts like Earl

Rubenstein and Bob Knee doing the kind of

knowledgeable and thorough research they do – and

fortunate that the ADM has assembled a great display

demonstrating the depth of their research and the history

of the Dietrich trajectory in the evolution of the Packard

Dietrich customs and semi-customs.

One of the highlights of this exhibit was an interesting

piece of research recently released by the museum’s

curator, Earl Rubenstein, and ADM historian Bob Knee. Their

research sheds light on the authenticity and identification

of Ray Dietrich Custom and Semi-Custom Packards built

from 1935-1937. The ADM is one of only a few places

where this kind of keen investigation is being done; and

the conclusions of the dynamic research duo’s “sleuthing”

will come as good news for Packard collectors.

The Dietrich Exhibit at the Automobile Driving Museum

presents extraordinary printed evidence underscoring why

Ray Dietrich should finally be given due credit for the

Packards built under his direct supervision at the Murray

Corporation.

Full historic documentation of Rubenstein and Knee’s

research was on display throughout the Dietrich Exhibit,

along with some very rare cars.

Dietrich Customs and Semi-Customs1935 to 1937: The “Real Deal”

Ray Dietrich

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jUnE 1 - SEptEMBER 15, 2013

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By The Sea

COnCOURS d’ELEgAnCE

On September 15, Rancho Palos Verdes celebrated

"The Age of Elegance” by showcasing some of the

world’s most luxurious classic automobiles. The

featured classes included Rolls-Royce, Bentley, Duesenberg

and the coachwork of Raymond Dietrich.

The Concours also recognized the centennial of Aston

Martin, the 60th anniversary of the Corvette, and the 50th

birthday of the Loewy Avanti. Other classes showcased post-

war luxury cars, and a full range of sports cars. Preservation

cars - automobiles that are in original and well-maintained

condition - were displayed alongside the restored cars.

With its iconic “Spirit of Ecstasy” hood ornament, Rolls-

Royce has long been recognized as one of the world’s most

elegant automobiles, according to Exhibit Chairman Ray

Johnson, “When Charles Rolls and Henry Royce partnered in

1904 they set the standard for luxury cars,” Johnson said.

The 21st Palos Verdes Concours d’Elegance at the

Trump National Golf Club

Page 29: Automobile Driving Museum 2013 Annual

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Owned by Rolls-Royce for most of the 20th Century, Bentley

has enjoyed a reputation for elegance and quality equal to

Rolls-Royce. Initially, Bentleys had a reputation for speed and

durability that culminated in consecutive triumphs at the Le

Mans 24-hour race from 1927 to 1930. After being acquired

by Rolls during the Depression, the Bentley evolved into a

refined car with agility and power.

There was a Duesenberg class for one of the most elegant

American cars ever made. Brothers Frederick and August

founded Duesenberg Automobile in 1913, focusing on build-

ing performance cars. They won the Indianapolis 500 in 1924,

1925 and 1927. The direction changed when E.L. Cord bought

the company in 1926. The brothers stayed with the company

and as Frederick was still in charge of engineering, Cord chal-

lenged him to design the highest quality, fastest and most

expensive automobiles in America. Throughout the world,

Duesenbergs were enjoyed by royalty and millionaires.

During Ray Dietrich’s career, from early years at Brewster

& Co., to co-founding LeBaron Coachworks, and his design

contributions at Chrysler, he provided graceful coachwork

for many Classics. Packard, Lincoln, Pierce-Arrow, Cadillac,

Rolls-Royce and Isotta-Fraschini all benefitted from his

distinctive work.

The PV Concours was preceded by a Road Rally on

Saturday, September 14, where drivers and passengers

experienced the beauty of the Palos Verdes Peninsula while

competing for prizes.

The PV Concours is a 501(c)(3) charity event with

proceeds benefitting the Palos Verdes Art Center's educa-

tional and community outreach programs and Palos Verdes

Rotary Foundation charities, including Harbor Area Boys &

Girls Clubs.

SEptEMBER 15, 2013

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COnCOURS d’ELEgAnCE

30

The Automobile Driving Museum is proud to have apresence at the prestigious Palos Verde Concoursd’Elegance at Trump National Golf Course

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SEptEMBER 15, 2013

31

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32

ADM Brings the Classic Touchto Community Events

“jUSt Add vintAgE CARS”

The Automobile Driving Museum is committed to serv-

ing the community in ways that go the extra mile. Not

only do we offer rides in our exceptional cars, we can

loan them out for special events that are made even more

special by the presence of rare, vintage cars. Whether it’s a

small gathering or an event where thousands gather, the ADM

is ready to be a part of your venue. In 2013, ADM helped drive

the success of several local events.

A Mid-Summer Night’s Tribute Series

This past summer, ADM was proud to participate in a

celebration of our American heritage and all the things that

make America great. The Sunset Dinner Summer Series at the

Ronald Reagan Presidential Library, featured five nights of

dining, dancing and more. The opening night of this series was

themed American Rock & Roll and Classic Car Night, at which

cars from the ADM collection played a key role in setting the

scene.

The Show Must Go On

ADM participated in a media day with one of its cars at the

Old Town Music Hall, a non-profit organization dedicated to

preserving the golden era of feature film and music.

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SUppORting tHE COMMUnitY

33

If anything is certain, it’s that ADM has its heart in the

right place. On Saturday, December 14, the El Segundo

Fire Department, Spark of Love, Car Craft magazine and

ADM joined forces to brighten up Christmas for children

in need. Car Craft gave away magazines to those who

brought an unwrapped toy to the drive. A truckful of toys

were collected and a rewarding time was had by all those

who participated.

Coming Together

Main St

reet U

SA

On August 24, ADM

participated in the El

Segundo Main Street

Car Show. Those in

attendance enjoyed

live music while

strolling the streets of

downtown El Segundo

surrounded by impressive engine blocks,

tricked out exhaust systems, custom paint

jobs, lavish interiors and swanky rims.

The event featured a live band and

showcased restaurants and businesses

in downtown El Segundo.

A raffle with great prizes benefitted

several worthwhile causes throughout

the community.

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AcquisitionsOUR EvER-ExpAnding COLLECtiOn

1909 Ford Model T: Henry Ford’s Model T did nothing less

than put a nation on wheels. Its introduction of assembly line

technology also cemented its status as a cultural icon

1956 Lincoln Continental MkII: The MKII was a revival of the

original Continental concept of 1939, yet sold for only two

years.

1968 Pontiac Catalina: An example from the middle of the

Catalina model’s 32-year production run, this car epitomizes

the “full-size” American car from the industry’s heyday.

In 2013 the ADM acquired threecars of considerable significanceto add to our growing collection

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610 Lairport Street • El Segundo, CA 90245 • Tel: (310) 909-0950 • Email: [email protected] • Website: www.theadm.org

Open Tuesday through Sunday 10:00 am to 4:00 pm. Tuesday through Friday offer self-guided tours to view the collection.

Docent-led tours are offered on Saturday and Sunday. On Sundays, the Ride Program is from 10:00 am to 3:30 pm, weather permitting.

T H E A U T O M O B I L E D R I V I N G M U S E U M

ADM