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Automobile Dealership Sales Program. ex-cel – to be better or to do better than others; to be superior to others. Advances & Achievements. Auto Dealer specific brochure Geared to be competitive with Broadway Dealer Self-Evaluation survey - Dual purpose, hand out & fact finding. - PowerPoint PPT Presentation
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Automobile Dealership
Sales Program
ex-cel – to be better or to do better than others; to be superior
to others
Advances & Achievements Auto Dealer specific brochure
Geared to be competitive with Broadway
Dealer Self-Evaluation survey - Dual purpose, hand out & fact finding.
Sales secured from two of the top five largest Dealership groups in the county.
Sales support agreements in place with three Dealership specialists. Negotiating with others
Field Training- ¾ quarters of the Direct Area Managers. 1/3 of the Distributors.
Leading tracking and field activity systems in place.
List of Auto Dealer reference available.Program to reach top 100 dealership
groups
Advances & Achievements
Major Challenges
Decided to move forward without joining OEM programs.
Competitive market, but not cheap.Domestic dealers in major sales slumpNo friction product offering for standard
25’ BayBroadway aware of our auto dealer
program
Major Reasons to Pursue
22,143 existing dealership locationsShell sites; 14,000BP Amoco; 12,000
160+ new builds per year80% will be built with Car Wash
5,000 existing car washes600/800 reloads per year, over ½ will be in bay
reloads Easy financing. Both Frontier and Patriot Capital
willing to work hard for the business OEM’s pushing dealers to add automatics
Time VS return analysisEasy to find and they group
togetherOEM’s pushing dealers hard to add
AutomaticsRatio of projects found to calls
made. Average of viable projects per 12 calls is 2
First sale is the hardest. Once in a market other dealers will follow
Review of 1st year 2004 – 2005
No dedicated program
Estimated sales to auto dealerships – 8 units @ 70K average = $560,000
2005 – 2006
1 August 2005 AD program launched
Sales to Auto Dealerships 22 units for $1.4 million in sales
Plans for 2006 - 2007New brochure with additional products
Pur-Clean portable R/O systemPrep bay packageThree brush unit, 25’ service bayDealer photos and testimonials
Auto dealer specific Web site auto dealer TestimonialsPictures
Additional training and refinement of lead tracking
2005 – 2006 Honor Roll - Distributors
Pesco/Jose Rivera; First SaleBaker/Lessick; 85’ / $145,000
ConveyorNational / Rich Piper’s Group: 2 unit
(OHD) reloadRittner Group/ Jim Stephens: 2
units, separate sites, same dealerMercer/ Todd Emmons:
Arrangement with Rowley group.
Auto Dealer Distributor of the Year
PWI, Pennsylvania
Phil Parker: Sale to Winner Group and opened business with United Auto Group
Carol Hurley: Two systems sold
2005 – 2006 Honor Roll - Direct Area Managers
Mike Carra/NJ:2 units sold, begins cooperative agreements with two dealership specialists (nationwide & Wasco)
John Stranberg/WI: meeting the need with Rosen Nissan
Tim Stamp: US 31 Properties, LLC
2005-2005 Honorable Mention
Direct Area Managers
Chris Briggs,Daniel Manzo, Tom Zimmerman, Andy Steidnez, Allen Cope, David Lutz, Mitch Palin, Steve Schofro
Distributors
Hill & Foss, Commercial Car Wash
R. Taylor D&S Car Wash
2005-2006 Car Guy of the Year
Greg King
Three systems sold for a total of $212K
Fourth unit near closing
SummaryUnits sold increased nearly 4 times.
Relationships have been established with 2 to the top Five auto groups.
Working sales agreement with 3 Auto dealer sales specialist groups
Broadway knows were in the game
We are tracking 12 number of Projects where car washes will be installed.
Questions & AnswersWe need to do more, We need your
help and ideas. So – lets talk.Do you have an Auto Dealer
business plan?How many auto dealers are in your
market?How many new facilities are being
built in your market?What can I do to assist you?