Automated Customer Tracking and Behavior Recognition
Citation preview
Keey !choo o" Business
Indiana University
Definition:
The a#iity o" the retai environment to transate
consumer demand into purchase
Definition:
The a#iity o" the retai environment to transate
consumer demand into purchase
Definition:
The a#iity o" the retai environment to transate
consumer demand into purchase
Purhase on!ersion$ Turning shoppers into
#uyers
(roduct visi#iity and presentation
(roduct organi)ation
(resentation o" ne* products
Shoppability?
e-perience and diagnose pro#ems *ith store'
department' and category shoppa#iity
Shoppability?
e-perience and diagnose pro#ems *ith store'
department' and category shoppa#iity
, .#servationa Research
engagement and purchase o#staces' and
then manipuate and measure response
, 6ead i-tures and %erchandising
, nd8o"8Aise 5ispays
, Customer !ervice 5esk
Breadth of Coverage: / Census o" customers1items e;g;' "or
security' inventory3
/ 2<17 tracking time o" day1cro*ding anaysis3
/ (otentia to track entire store path anaysis3
/ !caa#e to mutipe stores #enchmarking' e-periments3
Speed: / Rea time data e;g;' "or sta""ing'
repenishment3
Data Integration: / 6ink path' penetration' conversion data
to consumer
demographics' shopping #asket' purchase history
(raking Carts $ith +n)rared,R-+" Sensors
, 6imitations / .ny appica#e in retai stores using carts
and1or
#askets e;g;' grocery' mass retai3
/ .ny tracks customers *ho choose to use carts1#askets' osing
="i8in> shoppers
/ Una#e to track customers *ho eave carts; %ay overestimate
perimeter tra""ic' d*e times
/ ?o measure o" ga)e direction or package interaction
/ ?o in"ormation on group si)e or #ehavior
, 6imitations
/ Cameras have a imited "ied o" vie* and *ork #est in
smaer stores e;g;' speciaty retai stores' drug
stores' convenience stores' #anks3
cameras *ith overapping vie*s
/ .ccusions e;g;' sheving' signage' other customers3
and shado*s can inter"ere *ith tracking
/ 5i""icut to distinguish #et*een empoyees and
customers
Color
• μRGB
, The resut o" #ackground
su#traction is a #inary #itmap
, oreground regions
(emporal (raking
oa$ "ind a correspondence #et*een the #odies' aready detected in
the
current "rame *ith the #odies *hich appear in the ne-t "rame;
) )
)
/ !*arming is used in graphics to
generate "ocking #ehaviour in
, Avoid coisions *ith the neigh#ors;
, %aintain "i-ed distance *ith neigh#ors
, Coordinate veocity vector *ith neigh#ors;
S$arming
, The actors that #est "it this mode signa a !*arming vent
,Dot "ocation: average
event "ocation ,Dot sie: va"idit# ,Dots of same co"or:
be"ong to same activit#
ro.nd tr.th
&man.a""# determined'
fa"se positives
fa"se negatives
&gro.ps missed'
Correct"# identified'
pva HH 3
, !impe one8step custering o" tra+ectories is not
su""icient "or ong8term group detection
, mpoyee tracks pose a signi"icant pro#em and
have to #e e-cuded
, !evera groups *ere missed #y the operator in
the initia ground truth
a"ter inspection o" resuts;