Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
PAGE 1 QUALCOMM CONFIDENTIAL AND PROPRIETARY
QUALCOMM CONFIDENTIAL AND PROPRIETARYqctconnect.com
Authorized Test Lab (ATL) ForumK Laxmi NarayanaMay 25th, 2011
PAGE 2 QUALCOMM CONFIDENTIAL AND PROPRIETARY
AgendaGlobal Initiatives – ATL’sATL Business GoalsBusiness ModelBenefits
Business Dev & MarketingOperators Acceptance Test PlanFast-Track-Acceptance Test Plan
ATL Business ContactsQ & A
PAGE 3 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Affiliate (ATL) program: GoalsCreate an extended test house ecosystem supporting launch of QCT – OEM devices in operator networks worldwideEnable and leverage the test houses (affiliate labs) via a partnership agreementAccelerate TTM, enhance quality, enable new technology adoptionProvide launch support for 400+ devices (UMTS/C2K) worldwide
ATL programIdentify, enable, train and support 3rd party affiliate labs for faster time to market of QCT OEM devices through carrier certificationEnable commercialization of new QCT technologies by providing test plans and technologies to affiliate labsDrive the test and certification ecosystem (C2K; UMTS) towards expertise on QCT chipsets
PAGE 4 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Authorized Test Lab : Business model
Ecosystem to accelerate launch of OEM devices
Authorized Test Lab Program
Authorized Test Lab Program
Authorized Test Partners
UMTS / C2K
Authorized Test Partners
UMTS / C2K
Worldwide operatorsWorldwide operators
• Transfer the know-how, Technology, Customers• Provide Test plans, processes, procedures, test scripts • Support, Train and rollout 3rd party labs
• Transfer the know-how, Technology, Customers• Provide Test plans, processes, procedures, test scripts • Support, Train and rollout 3rd party labs
• Faster TTM; Quality; New Technology Rollout; • Healthy Ecosystem• Faster TTM; Quality; New Technology Rollout; • Healthy Ecosystem
• Work with Operators to define new technology tests and test plans
• Validate tests and get Operator approval
• Work with Operators to define new technology tests and test plans
• Validate tests and get Operator approval
OEM Device
PAGE 5 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Strategic BenefitImproves Time-to-market (TTM), and enables new technology adoption
Strengthens Operator & OEM relationship
Helps to optimize current device certification process
Reduces capital investments in OEM & Operator labs; esp. UMTS & LTE
Leverage for testing newer technologies (DOrB; 1X Adv, eHRPD / LTE etc)
Enabling a healthy eco-system
PAGE 6 QUALCOMM CONFIDENTIAL AND PROPRIETARY
QC Strategic Initiatives - ATL
Europe
India
Korea
SEA , Australia
Brazil
United States
China
Africa
Authorized Test Lab Program
South American Operators
North AmericanOperators African
Operators
China Operators Korea
Operators
India Operators
European Operators
• An extended test house ecosystem supporting launch of QCT – OEM devices
• Train, support and enable 3rd party partner labs
• Accelerate TTM, Enhance Quality, Enable new technology adoption
Seeking Test house partners worldwide . Contact Nilesh Patel [email protected] Tipirneni [email protected]
PAGE 7 QUALCOMM CONFIDENTIAL AND PROPRIETARY
QC – Fast Track Acceptance (FTA)Scalability:Operators’ Request (Fast Track Acceptance) for QCT based modelsLack of Trust from Open Distribution devices in network Resource constraint is severe, when managing simultaneous projects
Bottlenecks:With a surge of OEM interest, many customers are looking for turn-key solution.
New technology features:New Technology roll-out is hampered by lack of certification resources in the industry
Glob
al-AT
L par
tners
PAGE 8 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Authorized Test Lab : FY 2011ATL # 1 : Sasken (USA, India)
GCF, PTCRB, 2G/2.5G (Pre-testing)Support North America Market
ATL # 2 : QZ Labs, Inc (India, Europe) CDMA : 1x/EV-DO Lab & 3G-Field Testing : IndiaUMTS (3G) : Field Testing, Rome, ItalySupport : OMH, Fast Track, Operator Specific Testing
ATL # 3 : CanvasM (TM), India3G Certification Lab for India MarketSupport India Distributor for 2G/3G Testing
ATL # 4 : TMC, Beijing, ChinaGCF, UMTS, LTE Open Market Testing Support Reference Design House
PAGE 9 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Various Test Plans supported by ATLFast-Track-Acceptance Test Plan – CDMA Fast-Track-Acceptance Test Plan – 3G (UMTS)Open Market Handset (OMH)Operator Specific Test Plan (1x, EVDO Rev A, EVDO Rev B)Other Test PlansAudioField TestRFSignaling Protocol
PAGE 10 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Q & A
PAGE 11 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Thank You
PAGE 12 QUALCOMM CONFIDENTIAL AND PROPRIETARY
Backup
PAGE 13 QUALCOMM CONFIDENTIAL AND PROPRIETARY
ATL Business & Technical ContactUnited StatesUnited States
Nilesh PatelDirector, Business Dev & Marketing
Tel: +1 858-651-0670Email: [email protected]
Ashok TipirneniStaff Mgr, Business Development
Tel: +1 858-651-8558Email: [email protected]
India - POCIndia - POC
Laxmi Narayana KProject Manager, Sr
Tel: +91 934-723-9848Email: [email protected]
Xun (Tracy) Zhang
Tel: +86 1 05897624Email: [email protected]
Billy Lee
Tel: +82 11 797-1103Email: [email protected]
ChinaChina KoreaKorea
PAGE 14 QUALCOMM CONFIDENTIAL AND PROPRIETARY
A T L Core
Authorized Test (ATL) Partners
Authorized Test (ATL) Partners
Worldwide Operators/OEM/Distributors
Worldwide Operators/OEM/Distributors
•Promote, Route QCT Customers, marketing support, Press Release•Audit, Training, Transfer know-how, technology, •Support, train and rollout 3rd party labs
•Promote, Route QCT Customers, marketing support, Press Release•Audit, Training, Transfer know-how, technology, •Support, train and rollout 3rd party labs
• Promote New Test Plan• Release Test Plan to Industry• Route QCT Customers to ATL’s
• Promote New Test Plan• Release Test Plan to Industry• Route QCT Customers to ATL’s
OEM Device
ATL Process
Biz Dev / Mktg
ATL : Business Operational Functional Flow
New Test Technology
DO-rB,1xAdv, LTEDO-rB,1xAdv, LTE
Fast TrackFast Track
BMP, OS, Apps CertBMP, OS, Apps CertQC Technology teams
1) Central ATL authority 2) Select and validate ATLs3) Execute ATL agreements4) Approve ATL test plans5) Coordinate new test
technology development targeted to ATLs
Regional support Teams
India 3G requirementsIndia 3G requirements
China: QRD requirementsChina: QRD requirements
Local mktsLocal mkts
QCT Carrier Relations/GBD
1) Central ATL Process 2) New technology Funnel 3) QCT projects as customers