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How to earn authority in your niche or industry, using 7 simple steps
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Authority Authority DominatioDominatio
nn7 Power Steps to Becoming 7 Power Steps to Becoming an Authority in Your Niche an Authority in Your Niche
MarketMarket
Internet Marketing Musclehttp://internet-marketing-muscle.com
Authority – An Authority – An IntroductionIntroduction
Becoming an authority has its Becoming an authority has its benefitsbenefits TrafficTraffic Higher conversionsHigher conversions More JV opportunitiesMore JV opportunities You can increase your pricesYou can increase your prices Build your listsBuild your lists Command attention and recognitionCommand attention and recognition
Internet Marketing Musclehttp://internet-marketing-muscle.com
Complete Market Complete Market DominationDomination
Requires intense FOCUSRequires intense FOCUS Dominate one market at a timeDominate one market at a time Put together a Full Market AssaultPut together a Full Market Assault Go “Above & Beyond”Go “Above & Beyond” Offer immense valueOffer immense value Create & Market “Pillar Content”Create & Market “Pillar Content” Build your listsBuild your lists
Internet Marketing Musclehttp://internet-marketing-muscle.com
Siphon from Authority Siphon from Authority FiguresFigures
““Guilty by association”Guilty by association” Target 5-10 leaders in your marketTarget 5-10 leaders in your market
Get in front of their audienceGet in front of their audience ForumsForums Web sitesWeb sites BlogsBlogs
Interview the leadersInterview the leaders They love it—it strokes their egoThey love it—it strokes their ego They send you traffic They send you traffic
Internet Marketing Musclehttp://internet-marketing-muscle.com
Trade Content for Trade Content for CredibilityCredibility
Guest BlogGuest Blog Read Chris Garrett’s “Guest Posting” ebookRead Chris Garrett’s “Guest Posting” ebook
http://internet-marketing-http://internet-marketing-muscle.com/guestpostingmuscle.com/guestposting
Content SyndicationContent Syndication Content Syndication BLASTContent Syndication BLAST
http://content-syndication-http://content-syndication-blast.comblast.com
Original content ONLYOriginal content ONLY No spun content, all yours, written by YOUNo spun content, all yours, written by YOU
Internet Marketing Musclehttp://internet-marketing-muscle.com
Create Your Own Product Create Your Own Product LineLine
Use that list of 5-10 leaders in your Use that list of 5-10 leaders in your industryindustry
What products have they created?What products have they created? How can you complement those How can you complement those
products?products? Add valueAdd value Fill in holesFill in holes Solve a specific problemSolve a specific problem
Give it awayGive it away Sales Funnel Basics!Sales Funnel Basics!Internet Marketing Muscle
http://internet-marketing-muscle.com
Brand YourselfBrand Yourself
YOU are the brand!YOU are the brand! Put your brand message on Put your brand message on everythingeverything..
Signature goes everywhere, tooSignature goes everywhere, too Forums and active blogs build Forums and active blogs build
brandsbrands
Internet Marketing Musclehttp://internet-marketing-muscle.com
Build a Membership SiteBuild a Membership Site
Make it EvergreenMake it Evergreen Membership grows rapidly (if you Membership grows rapidly (if you
provide quality content and value)provide quality content and value) Build a tribe!Build a tribe!
Internet Marketing Muscle http://internet-marketing-muscle.com
Final TipsFinal Tips
Building AUTHORITY is a long-term Building AUTHORITY is a long-term strategy for successstrategy for success
Use Google+ to establish and Use Google+ to establish and strengthen your authority statusstrengthen your authority status
Incorporate Google Authorship to Incorporate Google Authorship to further enhance your credibilityfurther enhance your credibility
Learn more at The Internet Learn more at The Internet Marketing Coaching Academy: Marketing Coaching Academy: http://coaching-academy.ushttp://coaching-academy.usInternet Marketing Muscle http://internet-
marketing-muscle.com
Contact Internet Contact Internet Marketing MuscleMarketing Muscle
Internet Marketing Muscle Web SiteInternet Marketing Muscle Web Site http://internet-marketing-muscle.comhttp://internet-marketing-muscle.com
EmailEmail bill.davis [at] internet-marketing-bill.davis [at] internet-marketing-
muscle [dot] commuscle [dot] com PhonePhone
(925) 605-5553(925) 605-5553
Internet Marketing Muscle http://internet-marketing-muscle.com