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Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
Event Report 2014
Event logo
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
Contents 00
2
01 Introduction 3
02 Our Audience 13
03 Charity 16
04 Partners 19
05 Merchandise 38
06 Marketing Strategy 41
07 Website 73
08 Registrations 77
09 Winners Results 80
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
01 The 2014 Australian Running Festival saw significant
changes to all courses across the weekend, with
introduction of one lap courses for the first time in
Canberra across all distances.
The events all commenced within the Parliamentary
Triangle with the National Rose Gardens, Lake Burley
Griffin and Old Parliament House providing the perfect
back drop to the weekends running festivities.
Canberra again put on perfect running weather and the
revitalised course received record numbers and very
positive feedback.
3
Introduction &
Thanks
Image
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
The Course – 5km
The 5km commenced at 9am, Saturday, on Parkes Place West outside of the Treasury Building, before looping out toward the lake and back toward Parliament House. Runners then finished on the service road within the National Rose Garden finishing on the War Memorial Axis
4
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
The Course – 10km
The 10km commenced at 7am, Saturday, on Parkes Place West outside of the Treasury Building, before looping the Old Parliament House Building. Runners then head out on Alexandrina Drive before returning to the Parliamentary Triangle. Runners then finished on the service road within the National Rose Garden, finishing on the War Memorial Axis.
5
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
The Course – Half Marathon
The Half Marathon commenced at 7.45am on Sunday outside of Old Parliament House, runners then looped the Parliament House Building before heading out toward the leafy suburb of Telopea Park. Runners then crossed Kings Avenue Bridge before running out on Parkes Way and returning to the south side of the Lake via Commonwealth Avenue Bridge. Runners then finished, running past the National Portrait gallery into the National Rose Garden, finishing on the War Memorial Axis.
6
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
The Course - Marathon
The Marathon commenced at 6.30am on Sunday outside of Old Parliament House, runners then looped the Parliament House Building before heading out toward the leafy suburb of Telopea Park. Runners then crossed Kings Avenue Bridge before running out on Parkes Way to the Glenloch Interchange. Runners then returned to use Lady Denman Drive, taking in Black Mountain Peninsula, National Rock Garden and Zoo. Runners then ran through the picturesque suburb of Yarralumla out to Weston Park before following Alexandrina Drive back to the Parliamentary triangle. Runners then finished, running past the National Portrait gallery into the National Rose Garden, finishing on the War Memorial Axis.
7
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
The Course – Ultra Marathon
The Ultra Marathon commenced at 6.30am on Sunday Following the Marathon course until 40kms before peeling off and performing on off road loop of the lake. Runners then finished, running past the National Portrait gallery into the National Rose Garden, finishing on the War Memorial Axis.
8
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
12
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
13
02 Our Audience
Total entrants 6,562
Race Registered Participants
No. of Starters
No. of Finishers
Male Female
Ultra Marathon
250 222 216 178 72
Marathon – Elite Wheelchair Athlete
1 1 1 1 0
Canberra Times Canberra Marathon
1423 1245 1218 947 476
Half Marathon 2487 2176 2154 1179 1308
Adidas 10km 1557 1330 1327 677 890
Adidas 5km 844 745 750 522 309
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
14
Our Audience
0
200
400
600
800
1000
1200
00-12 13-15 16-19 20-29 30-39 40-49 50-59 60-69 70+
Male
Female
Entries by age and gender
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
15
Our Audience
0
500
1000
1500
2000
2500
3000
3500
ACT NSW TAS QLD SA WA NT OA VIC
Interstate Entries
Braddon
Bruce
Campbell
Canberra
Curtin
Griffith
Jerrabomberra
Kambah
Kingston
Watson
Top Suburbs
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
03 Charity
Charity Program Online Fundraising System Everyday Hero (EDH) was appointed to create a personalised, web-based fundraising system for the event. The online system was promoted to all participants as the easiest way to raise money. The system was used to calculate the total amount of money raised across all charity organisations. The online fundraising system was accessed directly from the event website through the Give Gauge fundraising tally, and had the following features: • Allowed participants to choose their favourite charity, then create and personalise their own fundraising website page • Participants each had a unique website link which they could send onto their friends and family to seek sponsorship • The participants’ fundraising page had a fundraising tally, and a personalised target • Participants’ could create their own blog to update friends on their progress • If a participants’ favourite charity did not appear on the website, they could request it to be added. Everyday Hero would then sign up the charity.
This year, the Australian Running Festival provided entrants with the option of a one off donation during the registration process. In total this donation raised $7,855.50 for our selected charities. Upon combining this with all funds raised through Everyday Hero donation pages, $186,655.77 was raised.
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Charity
Fundraising Totals Overall Total
The overall total funds raised for the 2014 Australian Running Festival
was $186,655.77.
Online Fundraising Results A total of 340 hero pages were created in this year’s event with 70% of
these pages being active.
• 91registered charities received donations
• The average raised per active hero page was $748.10
The top fundraising charities were:
• Heart Foundation
• Australian Cancer Research Foundation
• Australian National Committee for UN Women
• Leukaemia Foundation of Australia – NSW/ACT Office
• Neuroscience Research Australia
Collectively these charities raised a total of $57,772.29
One-off Donations Results
During the registration process entrants were given the chance to
donate an amount of their choosing to a list of registered charities.
This year 375 entrants donated a total of $7,855.50 funds upon
registering.
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
Highest Individual Fundraiser
Jess Peil
Raised $7,132.55 for the Heart Foundation
Highest Team Fundraiser
Team Bus ‘get on board’
Raised $11,236.35
18
Charity
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
04 Partners
19
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
20
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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adidas
Logo Partners Page, Web Footer Click Throughs: 430
Web Banners
Results Page Web Banner
Click Throughs: 67
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
22
adidas
8 Weeks to Go eDM
Send Date: Sunday, February 16
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
23
adidas
6 Weeks to Go eDM Promoting the new adidas Energy
Boost shoe adidas offered runners
a 20% saving on apparel to
complete their adidas kit for the
event.
Send Date: Sunday, March 2
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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adidas
1 Week to Go eDM
Send Date: Sunday, April 6
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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rebel
Web Banners Click Throughs: 141
Logo Partners Page, Web Footer Click Throughs: 391
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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rebel
2 Weeks to Go eDM
Send Date: Sunday, April 2
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Rydges Capital Hill
6 Weeks to Go eDM
Send Date: Sunday, March 2
Logo Partners Page, Web Footer Click Throughs: 746
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Rolfe Motors
4 Weeks to Go eDM Rolfe Motors used their eDM
mention to inform runners that their
cars are being used for the events
and to encourage them to give
their cars a test drive
Send Date: Sunday, March 17
Logo Partners Page Click Throughs: 17
Web Banner Click Throughs : 107
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Gu Energy Gel
1 Week to Go eDM
Send Date: Sunday, April 6
Web Banner Click Throughs : 198
Logo Partner Page logo Click Throughs: 10
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Dextro
2 Weeks to Go eDM
Send Date: Sunday, April 2
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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ARF eDM
eDM Footer adidas, Rebel, Rydges Capital Hill and
YMCA logos appeared on the footer of all
Australian Running Festival eDM’s
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Media Back Drop Media back drop The following sponsor logos appeared on
the Media back drop:
- adidas
- Rebel
- Rydges Capital Hill
- YMCA
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Sponsor One Liners The below one liners were read out at the start by the event MC
adidas is all in for running, adidas is all in for Canberra. Visit adidas.com.au to check out the wide range of running
footwear and apparel.
Need a new pair of shoes after today's run? Event sponsor, adidas can help with cutting-edge products to boost your next
run.
Feeling the chill Canberra? adidas offers a wide range of running gear to keep you warm without making you sweat.
If you'd like a boost during your next run, check out adidas' new Energy Boost runners with 'Boost' technology, offering the
highest level of energy return available.
Rebel wishes all runners the best of luck in today's Canberra Times Australian Running Festival, we hope you are in the zone
and ready to run
An ORIX Novated Lease can save you thousands of dollars on both the purchase and running costs of your new vehicle.
ORIX: Simply Smarter Leasing
START
Commit to be fit with the team at Capital Hill Health Club
Feel better that you thought you would at Capital Hill Health Club
Rydges Capital Hill – the perfect place to stay when visiting the nation’s capital
Rolfe Motors Volvo is proud to once again be sponsoring the Australian Running Festival and to be contributing to the
Canberra community with our support vehicles, the Volvo V40, S60 and XC90.
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Sponsor One Liners The below one liners were read out at the finish by the event MC
adidas is all in for running, adidas is all in for Canberra. Visit adidas.com.au to check out the wide range of running
footwear and apparel.
Need a new pair of shoes after today's run? Event sponsor, adidas can help with cutting-edge products to boost your next
run.
Feeling the chill Canberra? adidas offers a wide range of running gear to keep you warm without making you sweat.
If you'd like a boost during your next run, check out adidas' new Energy Boost runners with 'Boost' technology, offering the
highest level of energy return available.
Rebel wants to congratulate all who ran today, whether achieving a personal best or running just for fun. Rebel’s the place
where you will find all your training and fitness needs. Be sure to stop by and pick up your official merchandise at the Rebel
Merchandise truck
An ORIX Novated Lease can save you thousands of dollars on both the purchase and running costs of your new vehicle.
ORIX: Simply Smarter Leasing
FINISH
Commit to be fit with the team at Capital Hill Health Club
Feel better that you thought you would at Capital Hill Health Club
Rydges Capital Hill – the perfect place to stay when visiting the nation’s capital
Rolfe Motors Volvo is proud to once again be sponsoring the Australian Running Festival and to be contributing to the
Canberra community with our support vehicles, the Volvo V40, S60 and XC90.
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
05 Merchandise The merchandise range for the Australian Running Festival was sponsored by
Adidas for the second year running. ARF kicked off the 2014 Adidas official
merchandise range.
This year the official merchandise sales at the Health and Fitness expo and race
day proved to be a great success increasing sales from 2013 by 27%.
ARF was also the first time that the Fairfax Events team wore their Adidas/Fairfax
Events uniforms and it was a great success with everyone being in recognisable
uniforms.
The Australian Running Festival women’s
range consisted of a blue/orange singlet
and an orange tee.
The Australian Running Festival men’s range
consisted of a fluro green singlet and a navy
tee.
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
The 2014 event crew, marshall and volunteer tees this year were changed to brighter colours which proved to be more
successful as all the team stood out and were well recognised.
39
Merchandise
The Australian Running Festival women’s
range consisted of a blue/orange singlet
and an orange tee.
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Merchandise
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
06 Marketing
Strategy
41
Overview
The marketing strategy focused on driving awareness and entries of the
various events. This was achieved through strong and consistent messaging
about the event across all mediums.
Marketing communications were mainly concentrated in The Canberra Times,
The Age and The Sydney Morning Herald, as well as the event databases.
Other Fairfax Media and sponsor publications and associated databases were
also used to raise the profile of the event.
Objectives
• Raise awareness of the event
• Drive entries from local and interstate markets
• Leverage The Canberra Times brand
• Raise funds for over 800 charities
• Communicate the various courses
Delivery
Strong and consistent marketing across all mediums
National reach through media partners, Fairfax Network and social media
Leveraging Everyday Hero and Realbuzz’s charity networks and fundraising
initiatives
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Campaign Marketing Campaign
The Australian Running Festival marketing campaign was
executed in the following stages:
Gold Charities expressions of interest
Head Start entry for previous entrants
Campaign launch
Special launch entries now open
Launch entries closing
Early bird entries and fundraising
Standard entries and fundraising
Final entries, fundraising and event Expo
Thank you and post-event wrap-up
Press Advertising
• The Canberra Times
• The Sydney Morning Herald
• The Age
• PR
• Online tiles
• Website activity
• eDM’s
• Social Media
• Third party databases
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
XXxX
Press
The Age Half Page Advertisement Sydney Morning Herald Quarter Page Advertisement
43
Australian Financial Review 10x7 Advertisement The Age Full Page Advertisement
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Press
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Press
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Press
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Press
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Press
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Event Guide
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Online In 2014, the Australian Running Festival was heavily promoted
online utilising the vast array of digital channels and high
audience reach in the Fairfax network.
The Australian Running Festival creative received extensive
exposure on smh.com.au, theage.com.au,
brisbanetimes.com.au and canberratimes.com.au in the
following placements:
■ Homepage heroes
■ Major marketing tile (inaccessible to advertisers –
reaching high amount of eyeballs)
■ Spotlight tiles
■ Web-tile advertising
■ Sidebar tiles
■ Carousel mentions
■ iPad
Event Site Placement Start Date End Date Impressions
ARF SMH Tablet TRec 22.02.2014 28.02.2014 100,000
ARF SMH Tablet TBoard 22.02.2014 28.02.2014 100,000
ARF CT Tablet TRec 22.02.2014 28.02.2014 100,000
ARF CT Tablet TBoard 22.02.2014 28.02.2014 100,000
ARF AGE Tablet TRec 22.02.2014 28.02.2014 100,000
ARF AGE Tablet TBoard 22.02.2014 28.02.2014 100,000
ARF National HP Hero 04.04.2014 10.04.2014 8,036,000
ARF SMH Tablet TRec 04.04.2014 10.04.2014 100,000
ARF SMH Tablet TBoard 04.04.2014 10.04.2014 100,000
ARF CT Tablet TRec 04.04.2014 10.04.2014 100,000
ARF CT Tablet TBoard 04.04.2014 10.04.2014 100,000
ARF AGE Tablet TRec 7.03.2014 7.03.2014 100,000
ARF AGE Tablet TBoard 19.03.2014 19.03.2014 100,000
ARF CT
Right Hand
Side Tile
13.09.2014 11.04.2014 n/a
ARF CT Spotlight Tile 13.09.2014 11.04.2014 n/a
ARF National Sidebar 13.09.2014 11.04.2014 n/a
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Online
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Online
The Sydney Morning Herald Tablet advertising
The Sydney Morning Herald Homepage Hero advertising
The Sydney Morning Herald Sidebar advertising
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Database Communication
1Weeks to Go
Email Title/Story Opened %
Opened
Clicked %1Clicked
1 weeks to go 3,884 62.27% 1,216 19.50%
ARF Website 1,334
GU 186
adidas 158
Everyday Hero 26
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Database Communication
2 Weeks to Go
Email Title/Story Opened %
Opened
Clicked %44Clicke
d
2 weeks to go 3,738 63.56% 565 9.61%
National Gallery 175
The Cashews 174
The Faumuis 102
Rebel Sports 100
Dextro-Energy 86
Scrapheap The
Band
73
Beth N Ben 71
Sticks and Stones 50
The Cyrenes 47
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Database Communication
4 Weeks to Go
Email Title/Story Opened %
Opened
Clicked %Clicked
4 weeks to go 3,026 63.08% 622 12.9%
ARF Website 642
Rolfe Motors 3
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Database Communication
6 Weeks to Go
Email Title/Story Opened %
Opened
Clicked %Clicked
6 weeks to go 2,716 63.65% 410 9.61%
ARF Website 274
Adidas 120
Rydges 87
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Database Communication
8 Weeks to Go
Email Title/Story Opened %
Opened
Clicked %Clicked
8 weeks to go 1,854 66.19% 130 4.64%
ARF Website 68
Adidas 56
SMH Half
Marathon
26
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Database Communication
Important Information
Email Title/Story Opened %
Opened
Clicked %Clicked
Important
Information
4,534 70.11% 2,330 36.03%
ARF Runners
Guide
11,259
Marathon-Photos 74
iTab 203
SMS Results 138
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Database Communication
Results - adidas 5km and adidas 10
Email Title/Story Opened %
Opened
Clicked %Clicked
Congratulations 1,262 69.19% 789 43.26%
Results 654
Marathon-Photos 619
Canberra Times
Fun Run
64
iTab 26
Everyday Hero 14
Adidas 21
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Database Communication
Results - Marathon, Half Marathon &
Ultra
Email Title/Story Opened %
Opened
Clicked %Clicked
Congratulations 2,234 63.88% 1,236 35.34%
Results 937
Marathon Photos 759
Canberra times
Fun Run
34
Adidas 17
iTab 15
Everyday Hero 9
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Database Communication
Last year’s database push
Other communications:
Sporte-news database
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
Objectives
Increase brand awareness and engagement
Communicate event price changes
Drive various social media audiences to the ARF website
Facebook Likes
From the start of November through to the mid April, there has been an
increase in the number of Likes to the ARF Facebook page. This can be seen
in the graph below; with it exponentially rising and peaking a couple of
weeks out from the event.
These Likes have come from:
Promoted posts from the ARF page
Page suggestions
Shared ARF posts by followers
Social Media Outlet Follower/Likes
Facebook 3,686
Twitter 13
Instagram 109
62
Social Media
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
Overall Performance: • To date, the campaign has delivered 1,421,842
impressions and 13,383 clicks resulting in a strong CTR of 0.94% which has remained relatively stable through out the campaign.
• We have also recorded 5,404 website clicks resulting in a stable cost per website click of $0.88 and generated 712 page likes (20% of all page likes).
Audience Type: • Most Cost Efficient: The Friends of Fans has continued as
our most cost efficient with a CPWC of $0.79. The Fans segment now follows with a CPWC of $0.94.
• Most Response: The Friends of Fans has generated the greatest response with 2,283 website clicks and 435 page likes. Generic follows this with 1,944 website clicks and 272 page likes.
• Highest Engagement: We continue to see the strongest engagement across the Friends of Fans segment with a CTR of 1.26%. Generic follows this with a CTR of 0.88%.
Weekly 6-Feb 13-Feb 20-Feb 27-Feb 6-Mar 13-Mar 20-Mar 27-Mar 3-Apr 10-Apr
Impressions 128,95
3 112,115 163,247 142,399 138,085 122,285 100,857 155,744 160,986 197,171
Clicks 2,246 1,560 1,409 1,289 934 1,111 924 1,636 655 1,619
63
Paid Social Media
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Page Post Early Bird
Impressions 436,089
Uniques 236,697
Clicks 5,431
64
Paid Social Media
Page Post VIC based -
Runner
Impressions 41,606
Uniques 20,074
Clicks 251
Page Post QLD base -
Runner
Impressions 20,124
Uniques 6,918
Clicks 61
Page Post NSW based -
Runner
Impressions 159,400
Uniques 73,748
Clicks 1,077
Page Post VIC - Weekend
Away
Impressions 52,495
Uniques 25,127
Clicks 301
Page Post QLD -
Weekend Away
Impressions 35,064
Uniques 15,590
Clicks 127
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Page Post NSW -
Weekend Away
Impressions 197,966
Uniques 95,325
Clicks 1,708
65
Paid Social Media
Page Post Standard
Entries
Impressions 335,735
Uniques 162,203
Clicks 3,070
Page Post Last Chance to
Enter
Impressions 143,363
Uniques 95,476
Clicks 1,357
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Runners Guide
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Posters 180 posters were printed in A3. These
were distributed amongst clubs, gyms
and schools around Sydney, and
Canberra.
Printable pdf versions were also emailed
out to the clubs, gyms and schools
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
07 Website
73
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
Website Statistics gathered from May 1, 2013 to April 30, 2014
Overview of Daily Visit Statistics
Top Pages Viewed
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
Visits by Device
Visits Overview
Website Statistics gathered from May 1, 2013 to April 30, 2014
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
Website
Engagement Statistics
Statistics gathered from May 1, 2013 to April 30, 2014
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
08 Registrations
Pricing and Structure
All participants who registered on or before February 28 , with a valid Australian
address had their race bibs sent to them in the post.
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
78
iTab iTaB is an engraved medal insert that fits neatly into the back of the finishers
medal, with two options for the participant to have a personalised message or
net finishers time displayed on them.
A total of 902 participants purchased either a personalised message or finish
time iTaB in the online registration process.
Registration SMS The registration SMS were split up into Saturday and Sunday events;
Saturday
‘Hi John, your bib no. for the 2014 adidas 10km is 15011. Please collect from
Race HQ – West Lawns, Fri 4pm-8pm.
Sunday
‘Hi John, you bib no. for the 2014 half marathon is 5094. Please collect from
Race HQ – West Lawns, Fri 4pm-8pm and Sat 6am-2pm.’
Event Day Results SMS Across all events, a total of 1868 participants purchased a results SMS in the
registration process. They were sent their finish time via SMS when crossing the
finish line;
‘Congratulations John on finishing the 2014 Canberra Times Canberra
Marathon in 3:25:46. Keep training for canberratimesfun run.com.au’
Facebook Sign Ups There were not any Facebook posts for this event.
Technology Innovations
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
09 Winners Results
Canberra Times Canberra Marathon - Male
Canberra Times Canberra Marathon - Female
Place First Name Last Name State Net Time
1 Kirsten Molloy NSW 2:49:57
2 Rhiannon Snipe ACT 2:55:59
3 Hannah Walmsley ACT 2:57:04
4 Magda Karimali-Poulos NSW 3:03:10
5 kelly-ann varey ACT 3:05:49
6 Fiona Kupresanin NSW 3:09:25
7 Bronwyn Hager NSW 3:09:32
8 Anna Heath NSW 3:11:15
9 yvette knox NSW 3:13:05
10 Elizabeth Pittaway NSW 3:14:08
Place First Name Last Name State Net Time
1 Samuel Woldeamanual Gebremichael VIC 2:21:38
2 David Criniti NSW 2:24:45
3 Rowan Walker ACT 2:26:40
4 Sean Bowes NSW 2:29:23
5 Anthony Farrugia NSW 2:31:40
6 Chadi Elashkar NSW 2:33:28
7 Jono Windsor ACT 2:37:56
8 John Csongei SA 2:38:22
9 Michael Daly ACT 2:50:14
10 Leith Babian NSW 2:53:37
The 4th Australian Running Festival was held over last weekend with a record field of more than 6,500 entrants. The new 1 lap course and spectacular start/finish outside of Old Parliament House included a 5km, 10km, Half Marathon, Marathon and Ultra Marathon in the Nation's Capital. Over 57% of entrants travelled from outside of the ACT to participate. Samuel Gebremichael (image attached) from Ethiopia took out the 38th Canberra Times Marathon in just 2:21:38 ahead of David Criniti who finished in 2:24:45 and Rowan Walker, 2:26:40. Kirsten Molloy was the first
woman to cross the line with a time of 2:49:57.
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Winners Results
Ultra Marathon - Female
Ultra Marathon - Male
Marathon – Elite Wheelchair Athlete - Male
Place First Name Last Name State Net Time
1 Tina Major WA 3:35:08
2 Katherine Macmillan VIC 3:55:51
3 Lynette Delaney NSW 3:58:13
4 Kerrie Otto de Grancy NSW 4:02:12
5 Tamsin Thomas ACT 4:03:51
6 Tia Jones QLD 4:08:52
7 Keri Vaughan ACT 4:11:20
8 JOANNE TREMONTI VIC 4:17:58
9 JANE KANIZAY VIC 4:18:02
10 Sarah Fien ACT 4:20:13
Place First Name Last Name State Net Time
1 Scott Brittain QLD 3:12:40
2 Todd Ingraham WA 3:19:07
3 Barry Keem NSW 3:21:24
4 Terence Bell NSW 3:29:14
5 Andrew Heyden NSW 3:32:30
6 Cameron Gillies ACT 3:34:38
7 Matthew Sierak NSW 3:37:47
8 martin amy NSW 3:39:34
9 Trevor Warburton QLD 3:46:29
10 Peter Bonney NSW 3:46:29
Place First Name Last Name State Net Time
1 Richard Nicholson ACT 1:53:06
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Winners Results
Half Marathon - Female
Half Marathon - Male
Place First Name Last Name State Net Time
1 Fleur Flanery NSW 1:23:59
2 Jane Gordon ACT 1:25:01
3 Anabel Howe NSW 1:25:09
4 Greta Truscott NSW 1:25:52
5 Tracey Robinson NSW 1:26:57
6 Eleanor Goldrick NSW 1:27:04
7 Amy Gumey NSW 1:27:08
8 Emma Packer NSW 1:29:13
9 Jodie Barker ACT 1:29:27
10 Sharon Antonir NSW 1:30:02
Place First Name Last Name State Net Time
1 Michael Chapman ACT 1:11:10
2 Matthew Fenech SA 1:11:54
3 Nuru Somi ACT 1:13:46
4 Brad Hetharia ACT 1:15:04
5 Michael Low VIC 1:15:08
6 KENN GIBSON ACT 1:15:13
7 Chris Truscott NSW 1:15:14
8 Adam Leane ACT 1:16:14
9 Enda Stankard NSW 1:16:24
10 Rob Skillman NSW 1:16:49
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Winners Results
Adidas 10km - Female
Adidas 10km - Male
Place First Name Last Name State Net Time
1 Lauren Hamilton NSW 0:37:00
2 Jane Livingstone ACT 0:40:00
3 Maya Suzuki ACT 0:40:24
4 Tracy Clinch NSW 0:40:44
5 Gemma Jenkins NSW 0:41:10
6 Belinda Boot NSW 0:41:46
7 Estelle Dean NSW 0:41:50
8 Eleanor Sobey ACT 0:42:16
9 Sian Walker NSW 0:42:22
10 Emily Stacey ACT 0:43:29
Place First Name Last Name State Net Time
1 Daudi Somi ACT 0:33:23
2 Joshua Torley ACT 0:34:02
3 Adam Rudgley ACT 0:34:24
4 KEN GIBSON ACT 0:34:39
5 Anthony Morgan NSW 0:35:18
6 Scott dowse NSW 0:35:29
7 Jarrett Anthoney ACT 0:35:46
8 Joshua Fidele-West ACT 0:36:14
9 Jonathan Moore NSW 0:36:42
10 Murray Robertson NSW 0:37:04
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
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Winners Results
Adidas 5km - Female
Adidas 5km - Male
Place First Name Last Name State Net Time
1 Anita Keem NSW 0:18:15
2 Jordyne Rauter ACT 0:19:41
3 Jacinta Bill ACT 0:19:44
4 Elizabeth Simpson NSW 0:19:46
5 Sarah Legge-Wilkinson ACT 0:19:51
6 Melanie Truscott NSW 0:19:52
7 Mathilda Connell ACT 0:19:57
8 Jessica Pascoe NSW 0:20:32
9 Nicole Williamson NSW 0:21:07
10 Elizabeth Henderson ACT 0:21:07
Place First Name Last Name State Net Time
1 Michael Roeger ACT 0:15:17
2 Reilly Shaw ACT 0:15:21
3 Alan Craigie ACT 0:15:21
4 Mitchell Williamson NSW 0:16:02
5 Yosef Gemechu ACT 0:16:25
6 Cassidy Shaw ACT 0:16:41
7 Jack Bigmore ACT 0:16:51
8 Richard Roberts NSW 0:16:55
9 Todd Peters NSW 0:17:02
10 Dean Hacio NSW 0:17:09
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Finish Times
0
20
40
60
80
100
8:18
9:02
9:10
9:18
9:26
9:34
9:42
9:50
9:58
10:0
6
10:1
4
10:2
2
10:3
0
10:3
8
10:4
6
10:5
4
11:0
2
11:1
0
11:1
8
11:2
6
11:3
4
11:4
2
11:5
1
11:5
9
12:0
7
12:1
5
12:2
3
12:4
5
13:0
9
Sunday - Half, Full and Ultra Marathons
ATHLETES
0
10
20
30
40
50
60
70
80
7:33
7:39
7:45
7:51
7:57
8:03
8:09
8:15
8:21
8:27
8:33
8:43
8:50
9:19
9:25
9:31
9:37
9:43
9:49
Saturday – 5km and 10km
ATHLETES
Fairfax Events I Australian Running Festival, Sunday, April 10-11, 2014
Fairfax Events
1 Darling Island Road, Pyrmont NSW 2009 Australia
www.runningfestival.com.au