To be Australia’s Favourite Sport – A Sport for All Australians

Recognise, support and link the cricket community to ensure cricket clubs are the preferred destination for all Australians seeking an active and healthy involvement in the community.

Example: To assist Clubs to align to the Australian Cricket Club and Association Strategic Framework that will help clubs to be the best they can be.

Example: To align with the Australian Cricket Framework, allowing our affiliate community clubs to flourish by embracing the latest cricket formats and technologies.

Example: To be a safe, inclusive and welcoming community club that allows people to engage with the game of cricket.

Australian Cricket’s Vision

CRICKET AUSTRALIA Mission for Club Cricket

STATE & TERRITORY MISSION for Club CRICKET

Cricket Association Vision for Clubs

CLUB VISION

For resources and information to assist Clubs and Associations, visit community.cricket.com.au

AUSTRALIAN CRICKET CLUB AND ASSOCIATION STRATEGIC FRAMEWORK 2015 -2018

Supporting Initiatives

Areas of Focus

Objectives

Focus areas to 2018

This is something Australians have historically been good at. The theory and practice of forming cricket clubs is in our blood and in our history

- Gideon Haigh Cricket Historian

”

Community Club Cricket is a shop-front for people seeking to experience the joy and friendship of cricket. Thousands of people are taking up this opportunity in Australia each year.

- Nick Hatzoglou Cricket Australia, Manager, Club Cricket

Work as one team to ensure strong

partnerships & relationships

internally and externally to allow

cricket to be unified, effective &

prominent in Australia.

i. State and Territory Action Plans in place.

ii. An Association template linked to State and Territory Action Plan be piloted with Associations.

iii. A Club template linked to State and Territory Action Plan be piloted with community Cricket Clubs.

iv. Agreements in place including MoU with Australian Sports Community, Schools, Australian Curriculum, Assessment and Reporting Authority.

PartnershipS

i. Continue to establish and foster mutually beneficial relationships with key stakeholders at national, State/Territory and local levels, including:

• Local Government partners

• State and Federal government departments and agencies (e.g. Australian Sports Commission, State/Territory Sport and Recreation departments).

• Federal, state and local educational partners (e.g. National and State/Territory School Sport bodies, local schools).

• CA commercial partners (e.g. Commonwealth Bank, Toyota and Milo).

• Australian Cricketers Association (e.g. Past Players Program).

• National, state and local Indoor Cricket stakeholders.

ii. Link Premier Cricket and community cricket to provide an aligned pathway for players including Premier Cricket Club Accreditation Scheme (CAS).

iii. Implement the Toyota ‘Good For Cricket’ raffle.

Players

Provide an inclusive,

accessible, clear and attractive

playing pathway for current &

prospective players.

i. Club Cricket participants (traditional and modified).

ii. Club and community registered entry level program participants.

iii. Female Club participants.

iv. Multicultural Club participants.

v. Indigenous Club participants.

vi. C lub participants with a disability.

vii. Traditional 11-a-side Club Cricket player retention rate (players returning from previous season).

i. Embed the junior participation pathway formats in Clubs and Associations, including ongoing improvement of National Entry Level programs.

ii. Communicate the Australian Cricket Pathway, helping Clubs and Associations to understand what it means for them.

iii. Increase awareness of the ‘Well Played’ resource and encourage Clubs and Associations to adopt its recommendations around formats and policies.

iv. Continue to deliver Game & Market Development cricket competitions, including:

• Australian Country Cricket Championships.

• National Indigenous Cricket Championships.

• All Abilities Cricket Championships.

• Deliver on the actions and outcomes set out in cricket’s National Community Engagement Framework to ensure that playing opportunities are provided for all Australians.

• Develop a strategy to engage ‘social’ cricketers.

• Develop a plan for ‘veterans’ cricket.

• Support Traditional school cricket competitions to align and transition students to clubs.

Provide access to facilities of

the right type and the right

quality in the right locations to

support and grow

participation demand.

i. Invest Cricket Australia and State/Territory Cricket Association money in community cricket facilities via the National Community Cricket Facilities Fund.

ii. Complete dataset of community cricket facilities in Australia including location, asset types and condition by 30 June 2017.

PlaceS

i. Continued investment in community cricket facilities via the National Community Facilities Funding Scheme.

ii. Promote the National Community Cricket Facility Guidelines.

iii. Implementation of the national community cricket facilities Strategic Framework, including establishment of a national community cricket facilities database.

Promote the game and inspire

involvement in club cricket

through marketing,

promotion, communications

and digital initiatives.

i. Deliver in-school cricket participation programs to school children in 2015-16 (MILO in2CRICKET Skills, MILO T20 Blast)

ii. Deliver Australian Cricket Association Past Player Program Appearances.

iii. Deliver appearances with current contracted players.

iv. Deliver at match/ on ground entertainment experiences to children.

Promotion

Drive awareness of cricket programs, competitions, formats, player pathway and participation brands through:

i. Play Cricket (website, brand, national registration drive and marketing material for clubs).

ii. School participation programs (in2CRICKET Skills, T20 Blast School Cups).

iii. School educational programs (e.g. Cricket Smart).

iv. Player Appearances (ACA and contracted players).

v. Social media and digital engagement (e.g. MyCricket Facebook).

vi. Promote Indoor Cricket opportunities

Australian Cricket’s Playing Policies and Community Guidelines

People

Support volunteers,

administrators, coaches,

scorers and umpires in making

sure that community cricket is

well run, vibrant and relevant.

i. Accredited coaches.

ii. Accredited Entry Level program deliverers.

iii. Accredited umpires.

iv. Participants receiving A Sport For All training.

v. Increase in number of page views/downloads.

i. Promote volunteer recruitment & recognition activities.

ii. Implement Coach Development activities as outlined in Cricket Coaches strategy plan.

iii. Promote Umpire recruitment, development and accreditation.

iv. Continued provision, training, & enhancement of the MyCricket platform to support Club & Association administration.

v. Delivery of the A Sport For All Resource and Training Program (Diversity and Inclusion Education).

vi. Support and leverage the Australian Cricket Association (ACA) Past Players Program.

vii. Implement the Premier Cricket Strategic initiatives to strengthen its place in cricket and build roles as the conduit between Community and High Performance.

viii. Implementation of the Female Participation Action Plan 2015/16 – 2017/18.

ix. Development & implementation of a pilot Club Ambassador Program.

x. Development & implementation of a Model Club & Association Scheme.

“

”“