Australasian Wood Preservation Perspectives Peter Cobham Where is the Industry going? Hazard class system Gap analysis Available biocides Understanding stakeholders needs Threats Potential for differentiation Fit for purpose Where is the Industry going? H1NZ FramingCommodity H2Aust FramingCommodity H3Exterior above ground Can be differentiated H4/5Exterior in-ground Commodity H6MarineCommodity Fit for purpose All end usesCan be differentiated Where is the Industry going? Gap analysis Future proofing Ensure preservative systems are available when required Life cycle analysis Shorter life cycles Fit for purpose Where is the Industry going? New preservatives Available biocides European Biocidal Products Directive European Marketing and Use Directive Includes Creosote, CCA and PCP US EPA APVMA ERMA Where is the Industry going? The Biocidal Products Directive 81 substances for use in wood preservatives notified 38 dossiers submitted ? Substances approved Where is the Industry going? Aqueous vs non- aqueous Dry after market Biocides Formulations VOCs Odour Solvent recovery Where is the Industry going? Understand all stake holders needs Environmental Market needs Differentiation Regulators Timing Product attributes Where is the Industry going? Threats Alternative products Plastic composites Steel Regulation Environmental Standards Time to market Ourselves Are we listening? Where is the Industry going? Differentiated preservatives Differentiated treated products Hazard Class 3 is where differentiation can make a difference for the industry Where is the Industry going? Differentiation of H3 products Aesthetics Water repellency Dimensional stability Aqueous vs non-aqueous carrier Marketing driving research and development Preservative to fit needs not develop preservative and make it fit Concept for Tan T, Tan F and Tan E2 came from the market, KA development team then produced preservative system Example: Can we differentiate a paling fence? What does the consumer want? Where is the Industry going? Fit for purpose vs hazard class structure Different paradigm Example: Fence palings Expected service life Appearance Maintenance End of service disposal