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Ausgabe 1Jan./Feb.2018

21. Jahrgang

Einzelpreis 12,00 ¤

Wir denken ORANGE

KT-Umfrage Fuhrpark

S. 34

Bauhof Schillingsfürst: Offen für alle | Technik-Trends für den Winterdienst

Autobahnmeisterei Neusitz: Glätte verhindern | Erfde: Perfekt geknickt

Bauhof Niebüll: Gepfl egtes Auftreten | Apps in Kommunen

Rattenbekämpfung im Kanal

In dieser Ausgabe:

Media data2019

Industry expertise for cities, communities and

local service providers, current and hands-on

KommunalTechnikKommunalTechnik.netKommunalNewsletterKommunalHandbook

Winter road maintenancePrice list no. 21

KommunalTechnikPrice list no. 21

as of January 20192 KommunalTechnik Short profile

Membership:

Publisher:Jan-Klaus Beckmann

Publisher:Beckmann Verlag GmbH & Co.KGRudolf-Petzold-Ring 9 31275 LehrteTelephone: +49 51 32 85 91-0

Editors in chief: Björn Anders LützenJens NoordhofTelephone: +49 51 32 85 91-40Email: redaktion@beckmann-verlag.de

Edition year: 22nd year

Frequency of publication:7 × year

KommunalTechnik predominantly publishes the mag-azine in those months of the year where the branch is seeing the greatest amount of activity. This allows us to provide coverage of topics and events which are es-pecially relevant to the industry at present and there-fore offer current content at each trade fair we attend.

We strive to provide our readers with timely in-formation about your attendance at trade fairs. This increases the effectiveness of your advertising.

Why do people read our magazine?

As the leading, practically-oriented brand group with its own independent editorial team, KommunalTechnik offers specialist information on the topics of business management, urban and street cleaning, winter road maintenance, maintenance of green areas, and the local vehicle fleet. KommunalTechnik provides a plat-form for knowledge-sharing between those involved in the industry by way of case studies, surveys, reports, interviews and market overviews, offering a guide to the provider market.

Our independent editorial office enhances the credibility of our media for our users and readers. Through daily contact with the industry sector, our editorial office is able to react to and provide information surrounding both current and upcoming specialist subjects.

How are we capitalising on the market? Address qualification – circulation

With addresses throughout Germany, we are able to reach exactly the people who are directly or indirectly responsible for purchase decisions in cities and com-munities. KommunalTechnik is delivered personally. All addresses are highly qualified and are consistently and painstakingly kept up to date.

Clarity is honesty!

As no. 1 in the industry, we are working every day on strengthening our position. We place a great deal of importance on clarity and so have our results verified by the IVW. This offers an honest and reliable basis for our working relationship with you as our advertiser.

KommunalTechnikPrice list no. 21

as of January 20193 KommunalTechnik

Coverage analysis 7 issues/2017

Overall coverage: 408 pages 100%

Text portion: 303 pages 74%

Advertising portion: 105 pages 26%

Print number, coverage analysis, itemisation according to site and post-code

Print run monitoring:

Print run analysis: Copies per issue on average II quarter 2018

Print number: 12,000

Print circulation: 11,750

Sold/subscribers: 995

Free copies: 10,755

Extra, archive and specimen copies:

250

Coverage analysis, print number

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Ausgabe 1Jan./Feb.2018

21. JahrgangEinzelpreis 12,00 ¤

Wir denken ORANGEKT-Umfrage

Fuhrpark

S. 34

Bauhof Schillingsfürst: Offen für alle | Technik-Trends für den WinterdienstAutobahnmeisterei Neusitz: Glätte verhindern | Erfde: Perfekt geknicktBauhof Niebüll: Gepfl egtes Auftreten | Apps in KommunenRattenbekämpfung im Kanal

In dieser Ausgabe:

Sales:Matthijs Keesman (Head)Telephone: +49 51 32 85 91-54Email: vertrieb@ beckmann-verlag.de

Media consulting:Jens Plumhoff (Head)Telephone: +49 51 32 85 91-21Uwe WolffersdorfTelephone: +49 51 32 85 91-24Andrea HeitmannTelephone: +49 51 32 85 91-26

Email: media@beckmann-verlag.de

Beckmann Verlag GmbH & Co. KGRudolf-Petzold-Ring 931275 Lehrte

Our terms and conditions can be found at kommunaltechnik.net

KommunalTechnikPrice list no. 21

as of January 20194 KommunalTechnik

Office Number of addresses Areas of responsibility

1 Waste management

617 Responsible for street cleaning, winter road maintenance, disposal, landfills services, composting and recycling in districts and municipalities.

2 Building department

4,645 Also called Baubürgermeister (building commissioner) or Technisches Rathaus (technical town hall) in cities >20,000 inhabitants Encompassing: Building administration, planning, measuring, high-rise, underground construction offices

3 Works depot 5,237 Often state-operated service provider for all local duties e.g. winter road maintenance, street cleaning and lighting, green spaces, water supply

4 Cemetery department

2,044 Assignments for building authorities/works depots or work and duties assigned to churches and funeral service providers.

5 Parks department 899 Responsible for all public green spaces, including landscaping, cemeteries, leisure institutions, playgrounds.

6 Public utilities 907 Supply services: water, heating, city and street lighting

7 Road authority 1,694 Planning, construction and maintenance operations, also including winter road maintenance and green road borders

8 Administration 5,709 Mayor’s office, co-decision/planning and issuing of budgets/duties, organisation/structuring of the individual offices and local operations

9 High-rise construction authority

504 Responsible for planning, construction and maintenance of bridges, buildings, etc.

10 Finance department (Kämmereiamt)

596 Must comply with a local council draft (acquisition, intent to invest) Where >100,000 inhabitants = Finance authority (Finanzverwaltung)

11 Underground construction authority

1,005 Responsible for water, sewage, sanitation. Including: urban gardening and work department as service provider for winter road maintenance and street cleaning

Further departments on request

Summary:

Thanks to our Kommunal-Technik media you are able to reach around 90% of the decision-makers at these offices throughout Germany.

Highly precise and with an outstanding price-performance ratio.

Total 24,372< 5,000 inhabitants 8,6435,000–15,000 inhabitants 7,016> 15,000 inhabitants 8,713

Our readers | Local addresses by office

1

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1 1109

KommunalTechnikPrice list no. 21

as of January 20195 KommunalTechnik Topics and dates 2019

Release

Orderdeadline

Print document deadline

Publicationdate

Projected focal themes

Focus

Trade fairs

1/19 Jan./Feb. 23.01.19 30.01.19 15.02.19 – Wood maintenance – Utility vehicles, pallets and transporters – Road maintenance – Winter road maintenance

2/19 Mar./Apr. 27.02.19 06.03.19 22.03.19 – Green space maintenance – City and street cleaning – Weeding

bauma bauma: 04. – 14.04.19

3/19 May/Jun. 02.05.19 08.05.19 24.05.19 – Green space maintenance – Utility vehicles, tractors – City and street cleaning – Weeding

demopark demopark: 23. – 25.06.19

4/19 Jul./Aug. 26.06.19 03.07.19 19.07.19 – Green space maintenance – Manual technology – City and street cleaning – Weeding

5/19 Sept. 21.08.19 28.08.19 13.09.19 – Leaf disposal – NUFAM – Underground construction – Winter road maintenance

Utility vehicles NUFAM: 26. – 29.09.19

6/19 Oct./Nov. 25.09.19 02.10.19 18.10.19 – Leaf disposal – Road maintenance – Workshop/servicing – Winter road maintenance

Agritechnica: 10. – 16.11.19

7/19 Dec. 06.11.19 20.11.19 06.12.19 – Wood maintenance – Leaf disposal – Utility vehicles, heavy-duty vehicles at the

construction facility – Winter road maintenance

Please note our currently planned topics which we will send out before the advertising deadline. Last updated: 02.10.18 – subject to modifications

KommunalTechnikPrice list no. 21

as of January 20196 KommunalTechnik

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Formats, prices, discounts and technical details

1/1 page, 4c 2/3 page, 4c 1/2 page, 4c 1/3 page, 4c 1/4 page, 4c 1/8 page, 4c€ 4,950.00 € 3,305.00 € 2,490.00 € 1,670.00 € 1,245.00 € 620.00190 × 270 mmwith incision*210 × 297 mm

1 portrait 125 × 270 mm with incision* 135 × 297 mm

2 landscape 190 × 180 mm with incision* 210 × 190 mm

1 portrait 92 × 270 mm with incision* 102 × 297 mm

2 landscape 190 × 135 mm with incision* 210 × 145 mm

1 portrait 60 × 270 mm with incision* 70 × 297 mm

2 landscape 190 × 90 mm with incision* 210 × 100 mm

1 portrait 45 × 270 mm with incision* 55 × 297 mm

2 landscape 190 × 66 mm with incision* 210 × 76 mm

3 corner 92 × 135 mm

1 portrait 45 × 135 mm

2 landscape 190 × 35 mm

3 corner 92 × 66 mm

Sample formats and prices

KommunalTechnikPrice list no. 21

as of January 20197 KommunalTechnik Formats, prices, discounts and technical details

Preferred positions and special formatsTitle page with 1/3 page landscape, 4c on page 3 € 5,100.00Address sheet at front (210 × 145 mm, 4c) € 1,500.00Address sheet at back € 1,500.002nd cover page € 5,000.003rd cover page € 5,000.004th cover page € 5,000.00Content page 1/3 page € 2,000.00Junior page (148 × 210 mm) € 2,850.00Advertorial, 1/1 page € 5,000.00Advertorial, 1/2 page € 2,550.00

EnclosuresWeight up to 25 g € 250.00/thou. weight up to 50g € 315.00/thou.

The enclosure prices refer to machine- processed inserts. Technical details, dispatch quantities and prices for hand-made enclosures upon request.

The enclosure prices are not eligible for discounts. Minimum calculation quantity for partial enclosures: 5,000 copies. Partial enclosures are taxable in accordance with post-code areas or the relevant office.

Print shopEnclosures are to be delivered free with a classification note (title/book no./dispatch quantity) to our print shop: Bonifatius Druckerei, Karl-Schurz-Str. 26, 33100 Paderborn.

Book format DIN A4210 mm wide × 297 mm long

Print space190 mm wide × 270 mm long3 columns, 60 mm each or4 columns, 45 mm each

*CroppingBleed for bleed formats 3 mm on all sides. Motif elements likely to be cropped out must each be at least 5 mm from the final trimmed size.

Print documentsPlease provide the print documents via email as a printable fine-data PDF file! Absolutely ensure to make a note of any special colours (Pantone, HKS). Without a binding proofread we shall assume no liability for the printing of colour adverts.

Print procedure/processingSheet offset/saddle stitching, 4c as per Euroscale, Cyan = HKS 47, Magenta = HKS 25, Yellow = HKS 3

Terms of cancellationCancellation after the order deadline is not possible. The assignment will be billed in the full amount.

Discount scaling (where accepted within an insertion year)

Series discount Volume discount× 3 5% 1 page 5%× 6 10% 3 pages 10%

× 12 15% 6 pages 15%× 24 20% 12 pages 20%

Payment conditionsWithin 21 days of the billing date before deduction of discount. The invoice is sent exclusively via automated email to the client’s address or an email address given in the order.

Bank detailsSparkasse Hannover IBAN DE66 2505 0180 1000 0033 41BIC SPKHDE2HXXXVolksbank eGIBAN DE68 2519 3331 7010 6266 00BIC GENODEF1PAT

The applicable VAT is additionally calculated for domestic orders.

The publisher’s terms of business are applicable to all orders: these can be found at kommunaltechnik.net.

Millimetre price Column width 45mm, price per mm of heightb/w € 3.602 – 3c € 4.154c € 4.70

Additional chargesper special colour € 785.00Numbering € 15.00

Ad placementPlacement of the adverts outside of the preferred positions and special formats is done as well as is technically feasible.

KommunalTechnikPrice list no. 21

as of January 20198 KommunalTechnik

Prices

Banner € 370.00

PR advert € 470.00

Data transferper email to media@beckmann-verlag.de

Technical data Data as png or gif, up to approx. 50 kB without animation

The KommunalNewsletter is the municipalities’ monthly update. You reach over 11,000 recipients with each shipment!

Deadlines

Release Order and file deadline

Publication date

1/19 Fri., 11.01.19 Thu., 17.01.19

2/19 Fri., 15.02.19 Thu., 21.02.19

3/19 Fri., 15.03.19 Thu., 21.03.19

4/19 Fri., 12.04.19 Thu., 18.04.19

5/19 Fri., 03.05.19 Thu., 09.05.19

6/19 Fri., 14.06.19 Thu., 20.06.19

7/19 Fri., 12.07.19 Thu., 18.07.19

8/19 Fri., 16.08.19 Thu., 22.08.19

9/19 Fri., 13.09.19 Thu., 19.09.19

10/19 Fri., 18.10.19 Thu., 24.10.19

11/19 Fri., 01.11.19 Thu., 07.11.19

12/19 Fri., 13.12.19 Thu., 19.12.19

Formats1 Banner 320 × 240 pixels2 PR advert 320 × 240 pixels and 500 char-

acters of continuous text (inc. spaces and punctuation)

Frequency of publication 1 × month Recipient 11,105 KommunalNewsletter 8/18

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KommunalTechnikPrice list no. 21

as of January 20199 KommunalTechnik

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3 Full-size banner, 468 × 60 pixelsStart page € 500.00

Format € 250.004 Wide Skyscraper, 120 × 600 pixels

Start page € 600.00Format € 300.00

5 Online advertorialStart page (labelled as “sponsored”) € 1,000.00

KommunalTechnik.net is the Internet portal for municipalities with up-to-date news and information from the industry.

KommunalTechnik.net

Access dataPage hits: 6,351Sessions: 4,371Users: 4,001

Monthly average January to June 2018 Source: Google Analytics

Technical data Data as png or gif.

Where banner spaces are occupied by multiple adverts, the banners alternate.

1 Super-banner, 728 × 90 pixelsStart page € 700.00

Format € 350.002 Wide Skyscraper, 160 × 600 pixels

Start page € 700.00Format € 350.00

Formats and prices Prices per month and format, flexible processing times possible.