AUS SOUTH SENIOR MANAGEMENT WORKSHOP

– FEBRUARY 2012

Victoria University, Footscray Park

9.00 – 9.30am Members arrive and networking opportunity 9.30am Welcome and introductions

9.40am Health Promotion - Aims and objectives

Presented by Martin Doulton, on behalf of IHOC and Ben King, AUS RDM - South

Introduction and presentation – Zaidees Rainbow Foundation- AUS and Zaidees Rainbow Foundation partnership in 2012- Zaidees Physical Feats 2012 – Health hour and Health week

Presented by David Fien, Cork Media (On behalf of Zaidees Rainbow Foundation)

AUS board updatePresented by Tim Lee, Melbourne University Sport

Introduction and discussion – South strategic statement

AUS BenchmarkingPresented by Tim Lee, Melbourne University Sport and Martin Doulton, Monash

University

VU management presentation- Challenges, Barriers and Opportunities

Presented by VU Sport management team

VU sport precinct and Institute of Sport, Exercise and Active Living tour Presented by James Nightingale, Victoria University

 Senior Sport Management workshops

- Dates- Host university- Agenda item/discussion topics

1.00pm Workshop concludes

Introductions... Name

University

Your role

How long have you been there

Most exciting thing that has happened in your week to date

Improving Healthy Outcomes - Update

Presented by Martin Doulton, Chair IHOC

The Good Health Agenda!

• Influence of University communities on Health• Concerned about Physical, Mental, Social Health.• AUS members are more than just about competitive Sport• AUS now implementing Health Agenda

Health Promotion 2012• AUS South Strategic Statement 2012 - 2016• 5.1 - Pilot a region wide multi campus mass participation Improving Health outcomes initiative. Min <10 Member institutions• Student focused, Low Entry Cost, Memorable,Sustainable, Flexible, Easy to organize

IHOC formed in 2010

1. Desk Top audit into Participation levels2. Audit of AUS Members Health focus3. ID of Programs and promotions that might work broadly across the sector4. Raise the relationship of AUS=Good Health Outcomes with Government5. Retain Focus on risk reduction in AUS programs

What the 2011 Good Health Audit told us (37 responses)73% core or indirect University objective91.9% core/indirect SDA objective77.1% U have specific wellbeing programs34% U have a budget42.9% SDA have a budget94.3% SDA want to do more U wide Health97.1% SDA should be more engaged in U campaigns

Introducing……

When/Who?When

16th to 20th April, 2012

Who

All Southern Region Members

Primary Audience – StudentsSecondary Audience - Staff

Why?• Young people aged 18-35 as being highly under-

represented in organ and tissue donation rates

• ZPF has been created with a view to raising awareness and a notion that encourages Mass Participation of the student body, across all campuses in a non-competitive environment.

• Through accepting a “physical feat”, the campaign is designed to get students active, and through cleverly delivered educational lessons around the principles of “healthy bodies have healthy organs”, Zaidee’s believes attitudes can be changed.

What is “Health Hour”• Borrowed from the idea of “Earth Hour”, mid-

way through the week (we suspect Wednesday) students across ALL participating campuses will stop normal activity and meet for an organised Mass Participation event.

• This mass event will be open to all students, staff

and alumni.

• For 2012 Health Hour will be a “fun walk or run”

How?

• Participants can get involved from as little as $2 – a “pocket change” moment.

• For this students will receive Zaidee’s Rainbow Shoelaces to be worn throughout the campaign, during the Week and also during Health Hour. The collective “mass participation” moment will be defined by those wearing the laces around campus – creating a real sense of “community”

How?• Flyers and Posters will direct students to the campus Sports

hub as the place to purchase the shoelaces. Upon purchase, students will be directed to go online and REGISTER. This will also prompt students to nominate a physical feat for achievement throughout the week, outside of Health Hour.

• The main driver to wear the laces and “inspire discussion” is for the chance to win impressive prizes, supplied by our sponsors.

• Through the ZPF website, our custom social media pages and our exclusive Smart Phone App, students will post photos and videos of themselves engaged in a “physical feat” – all prizes will be awarded via peer voting on the Facebook page

How will we Promote?

• Posters – size TBC• Flyers - DL• Countertop boxes for laces• Campaign website• Custom Facebook page• Custom Smart Phone App – Apple and

Android• Word of Mouth - Volunteers

Sample Poster

ZPF Website and phone App.

What do we need from YOU?• Permission to sell the shoelaces in countertop

boxes at your sports hub. Each pair of laces has a barcode that can be entered into your existing POS.

• Monies collected to be disbursed to Zaidees at conclusion of campaign. Remaining laces stock to be returned to Zaidees.

• Placement of DL flyer on countertop to be given to each purchaser.

• Training of retail staff to promote the campaign to customers

What do we need from YOU?

• Volunteers for placement of Posters and handing out of flyers to students on campus – during O-Week and weeks leading into campaign.

• Co-ordination of the Mass Participation event on your campus – provide meeting place and a “course” for students to follow

• Promotion of the campaign through current channels – most likely emails. We will provide the content.

What will we GIVE to you?

Digital CD Resource

•Signatures for emails•Poster and flyers in print-ready format•Slide show for promo in cafes, outlets etc•Power point presentation with key points for staff training•App and web links

What will we GIVE to you?

• Shoe laces stock boxes – number to vary per member

• Communications and marketing support – working with each member to maximise exposure and student participation

• Project management support and guidance – liaise with member contacts to ensure smooth running of campaign.

• ZRF ambassadors to assist in promotion and ‘Health hour’

Approximate Timelines

• 7th Feb – member commitment to campaign

• 7th – 21st Feb – Liaise with participating members to establish

“playing field” for each member – understand scope for each campus

– Develop best plan of attack with each member

Approximate Timelines

• 23rd - 27th Feb – Delivery of shoelace merchandise boxes – Digital Resources distributed– SDA’s to co-ordinate volunteers to distribute

posters, flyers etc

• 27th Feb – 13th March– Initiate campaign on campus, including strong

presence during O-Week, with volunteers driving the on-campus activation with SDA’s

Thank you..

We are very excited about the potential of this campaign and look forward to a great relationship with you.

Questions?

Zaidee’s Physical Feats in proud partnership with;

AUS Board update

• Review – final board meeting of 2011

• Policy changes?

• 2012 strategic objectives and ‘AUS Big Rocks’o Reasons for changeso Implementation plan

BR# Big Rock - Strategic Priority1 Keeping up with Growth & Sustainability

New products:•AMG – fit into AUS sport pathway; engage alumni•Uni-leagues – develop model and market test; explore alternative programs suggested by E&Y•TAFE sport – complete report and recommendations and present to ASC; implementDevelop funding model (using benchmarking) to assist members with matters pertaining to the S & A feeEnsure staff structure supports growth

2 AUS & ASC Strategic PartnershipEnsure ASC/AIS decision makers are hearing a consistent message from AUS in respect to WUSG, campus based sport and the national contribution of university sport into the nationally recognized HP pathwayContinue to seek and attain ASC funding for HP, Health, TAFE and Uni-leaguesDevelop a fully funded student-athlete, direct support program to replace the NTID program

3 Improving Sport Outcomes Events/ProgramsReview and clarify purpose of events and develop an assessment process to ensure they meet said purpose and outcomes; work to improve event viabilityDevelopment and evaluation of AUG qualification programLink masters sport to AUS/AUG alumniControlled growth of regional games, while maintaining viable registration numbers for the AUG

4 Member ServicesAssist members with guidance/support re S & A feesOngoing, improving communications with members and the delivery of high quality conference and forums; increase member servicing through regional management teamNational Communications Data-base:•Rebrand and re-launch promoting its capability to members while maximizing uptake•Assist in capacity building for members and their clubs (tools, templates, networking, case studies, information sharing, management tools, etc.)•Commercialisation of the NCD system Research and sector benchmarkingWorkforce development – AUS staff and members’ staff

5 Business DevelopmentDevelop Business/Commercial Plan and engage expertise to advise and implement – includes:•Sponsorship•Branding•Marketing and communications•Events•Product development•Commercialisation of AUS assets

6 Health PromotionActivate health promotions committee (IHOC):•On-campus environment and activities•Continue to profile benefits of sport and physical activity•Seek strategic/grant partnerships that complement AUS objectives•Exploit national delivery capability

7 Financial Planning and ManagementFARM:•Develop longer term finance and investment plan, including a growth strategy supported by a purpose and assessment process•Continue to refine and drive risk management policy and reporting procedures•Ongoing staff skilling, development and accountability•Meet at least twice per year face to face

AUS Benchmarking

• Purpose• Reporting• Creating a Seamless/Streamlined approach• Creating the ‘big picture’ for uni sport• Building towards the future

Member ReportingACU Annual - Currently use the AUS participant database + executive summary – presented to

the student board

DUSA Annual - Currently use the AUS participant database + executive summary – presented to the student board

MELB Annual – Executive summary and year to date highlights + annual report. Presented to MUS board and VC

MON Monthly – broken down in 5 key sections: Finance – Health and Fitness, Aquatics and VenuesMembership – Target v Total salesAttendance – broken down into specific areas (Gym, PT, Alpine lodge etc)Metrics – broken down into Q’s - shows clear expenditure and total No’sTrials – broken down into; registrations, redemptions and conversations

Annual – executive summary and year to date highlightsExtensive breakdown of strategic goals – comparison of previous and current years

business plan KPI’s, achievements, objectives, initiatives and outcomes.Presented to Monash Sport board and VC

Member ReportingRMIT Quarterly/Tri funding agreement reports - Executive summary followed bybreakdown of year to date highlights under the following categories;

Sport programs, Clubs and club activities, Rec activities, university and community events; with each category listing; number, type, attendance/participation

UTAS Monthly - financials, club activity, upcoming and completed event overviews

Annual - Currently use the AUS participant database + executive summary presented to the union board

AUFULTUSUTUBAL USAVU

AUS – South Strategic Statement

• Established following the December senior managers meeting – members agreed in the creation of the South Strategic Statement to bring about a uniformed approach to marking the South region a leading region within the AUS membership

• Runs in line with the AUS Strategic Plan and 2012 ‘Big Rocks’

• Currently in draft format and awaiting feedback and review, to become final following today's workshop

AUS South Strategic Statement 2012-2016Vision 2016

If there were three words used by the AUS Family to best describe the South region in 2016 what would they be: Connected Innovative Collegial

If there were some principles to describe and drive the way in which South members achieve its 2016 Vision they would be:

No One gets Left behind

T.E.A.M = Together Everyone Achieves More

The Sum of the Whole is Greater than the Sum of the Parts

All For One and One For All

Every South member and every South individual is Equal in stature and standingIn 2016 the success of AUS South as a fully active and valuable region of AUS will look like;

1.There will be at least 13 fully active and participative university members in AUS membership –

2.There will be a minimum of 5 fully active TAFE partners in AUS South activities.

3.More South university members and TAFE partners and their athletes will participate in 2016 SUG’s and other regional specific events > than in 2014 SUG’s and other regional specific events > than in 2012 SUG’s and other regional specific events.

4.AUS South will have a key focus on increasing participation levels of underrepresented groups in all facets of AUS activities.

5.AUS South will be represented on, participate in and contribute to each AUS committee and task force - with the proviso that no AUS South representative will be on any more than TWO AUS committees and task forces!

6.AUS South will both participate in and contribute to all AUS events (specifically the Forums, Conference, and AGM).

7.AUS South will have in place a member relationship and connection structure that is recognised as best practice by AUS.

8.That AUS South will have a well-developed and publicly accessible suite of member services that is highly valued by all AUS regions.

AUS Strategic Priority areas

Initiatives for completion during the 2012-13 operating period (First named is Project Lead)

2012- 2013 Operating Notes

1. KEEPING UP WITH GROWTH AND SUSTAINABILITY

1. Collect, collate and disseminate member performance reporting information for AUS South

2. Ensuring every AUS South member completes the annual AUS participation database by the due date, Tuesday 31 January

3. Analysing the AUS South member participation rates in sport and active recreation activities against AUS participation figures

1.3 Ensure AUS South continue to build on participation numbers

1. ESTABLISHING AND MAINTAINING STRATEGIC PARTNERSHIP

1. To bid for a minimum of 40% of the AUS/ASC dual career funding program (NTID replacement program)

2. Identify the government and SSA relationships that AUS members and SDA’s currently have in place

2.2 Identify AUS South university members currently representing AUS committees and task force groups and broader community and international sport committees 2.2 Ensure AUS South has a voice on community committees (VICSport, VICHealth etc)

AUS South – Operations Plan 2012 – 2013

3. IMPROVING SPORT OUTCOMES THROUGH EVENTS

1. Establishing ongoing SUC’s in the South region by 2013

2. Continue to grow the SUG to a participation target of 1700 athletes and 14 university member and TAFE partners in 2012

3. Continue to grow the CUG to a participation target of 340 athletes and 4 university members and TAFE partners in 2012

4. MEMBER SERVICES

4.1 Identify member expectations of AUS South 4.2 For all AUS South members to be committed,

participative and active on the AUS NCD by FEB 2013

4.3 Schedule in four AUS South sport development focused workshop sessions per year attended by a minimum of 10 member university’s and TAFE partners

4.4 Schedule in four AUS South senior manager workshop sessions per year attended by a minimum of 10 member university’s and TAFE partners

4.3/4.4 Host university and/or TAFE partner to chair workshop sessions4.3/4.4 Develop communication strategy to ensure members have the ability to attend (tele conferencing, face to face etc)

5. HEALTH PROMOTION

5.1 Pilot an region wide, on campus mass participation improving health outcomes initiative that is taken up by a minimum of 10 university members and TAFE partners

5.1 Zaidees Physical Feats – ‘Health hour’ and ‘Health week’

VU Management Presentation

• Challenges• Barriers• Opportunities

VU sport precinct and Institute of Sport, Exercise and Active

Living - Presentation and Tour

Future Workshops...2012

• Dates• Locations• Key focus areas