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MEDIA KIT2015
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AFRMAGAZINE 2
Mixing business with pleasure
The Australian Financial Review Magazine is Australias
pre-eminent monthly inserted magazine. We cover matters of style
with substance, and issues of substance with style. Thats not just
us talking; it has been voted best newspaper insert magazine for
two years running, 2013 and 2014, at the Australian Magazine
Awards.
Since its launch in 1995, AFR Magazine has maintained an
unparalleled reputation for combining gravitas and glamour in its
coverage of business, politics, travel and leisure, sport, health,
design, fashion, and the arts. It also includes authoritative
profiles by Australias leading writers. The magazine pioneered the
reporting of luxury brands in Australia and was an early trend
watcher.
AFR Magazine has upped the ante on high quality journalism as
well as setting the benchmark for innovative contemporary magazine
design, featuring award-winning photography and illustration.
AFR Magazine delivers its unique offering to an AB readership
that demands the best; these are the consumers of goods and
services at the premium end of the market.
The magazine, which is printed on quality gloss stock, is
inserted into The Australian Financial Review newspaper on the
final Friday of each month (a pre-Christmas Summer edition is also
published in mid-December).
OOVERVIEW
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AFRMAGAZINE 3
Audience
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the
12 months ending June 2015; **ABC June 2015;^Business Leaders
Australia Survey, 2015
Womens Fashion Magazines include: Elle, Harpers Bazaar, InStyle,
Marie Claire, Vogue Australia, Frankie. Mens Lifestyle Magazines
include: InsideSport, Mens Health, Mens Fitness, Zoo Weekly, Mens
Style Australia, GQ. Business and Airline Titles include: Time,
Qantas The Australian Way,Virgin Australia Voyeur, Jetstar, The
Monthly.
PPROFILE
MEDIA HABITS* 82% of AFR Magazine readers do not read womens
fashion magazines.
82% of readers do not read mens lifestyle magazines.
64% of readers do not read business and airline titles.
FASHION^ Readers are 20% more likely to purchase Business wear
in the next year compared to other Australians.*
7-in-10readers intend on purchasing casual wear in the next
year.*
91% of readers say they are prepared to pay more for
quality.*
Readers are 59% more likely than the average senior executive to
agree I try to look stylish.
READERSHIP172,000*
CIRCULATION65,733**
MALE
66%*
FEMALE
34%*
ASOCIALGRADE
56%*
ABSOCIALGRADE
79%*
AVG.PERSONALINCOME$205k^
AVG.INVESTMENTPORTFOLIO$1.52m^
POWER^ AFR Magazine reaches:
50% of C-Suite executives.
33% of all senior business executives.
Senior Business Decision Makers responsible for an average
3.26million in annual business expenditure each.
WATCHES AND JEWELLERY^ AFR Magazine reaches 48% of senior
executives who intend to purchase a luxury watch in the next 12
months.
AFR Magazine senior executive readers are 15% more likely than
average to intend to purchase fine jewellery in the next 12
months.
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AFRMAGAZINE 4
Audience
Sources: *emmaTM conducted by Ipsos MediaCT, people 14+ for the
12 months ending June 2015; **ABC June 2015;^Business Leaders
Australia Survey, 2015
Womens Fashion Magazines include: Elle, Harpers Bazaar, InStyle,
Marie Claire, Vogue Australia, Frankie. Mens Lifestyle Magazines
include: InsideSport, Mens Health, Mens Fitness, Zoo Weekly, Mens
Style Australia, GQ. Business and Airline Titles include: Time,
Qantas The Australian Way,Virgin Australia Voyeur, Jetstar, The
Monthly.
FINANCE/INVESTMENTS^AFR Magazine readers are investment
savvy.
44% manage their own super or intend to in the future.
21% more likely to invest in shares in the next 12 months
compared to other senior executives.
Average value of their investment portfolio is $1.52million.
AUTO^AFR Magazine reaches 38% of senior executives who intend to
buy a new car in the next 12 months.
33% intend to choose a prestige car, luxury SUV or sports car as
their next vehicle purchase.
27% of readers intend to spend in excess of $80K on their next
vehicle purchase.
PROPERTYAFR Magazine readers are 57% more likely than average to
intend to purchase a new home in the next 12 months.*
They are 58% more likely than average to intend to purchase an
investment property.*
AFR Magazine reaches 46% of all senior business executives who
intend on investing in property in the next 12 months.^
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AFRMAGAZINE 5
Each monthFRONTUPA lively introductory section where you meet
the kinds of company we keep: the innovative, the interesting and
the informative across business and lifestyle sectors. FrontUp
works as a taster for all that follows in the wide world of the AFR
Magazine.
HUMEInternational Fashion Editor Marion Hume contributes an
informed and lively column covering ideas, trends and issues in the
fashion business. Based in London at the northern hemisphere
fashion shows, Hume also profiles major figures in the industry
throughout the year.
FASHION Leading stylist Virginia van Heythuysen sources luxury
brands and exclusive, contemporary clothes and accessories to
create a narrative for the magazines impeccably styled and
photographed fashion pages.
TRAVELSophisticated Traveller editor Fiona Carruthers and travel
editor Ralph Bestic cover luxury travel in all its forms, from
reports on the best, newest and hippest places to eat, drink and
stay both here and abroad to new developments in air travel and
profiles of the people behind it all.
DESIGNDesign editor Stephen Todd assesses the latest products,
trends and thinking from the creative coalface. His brief spans
everything from art, architecture and furniture design to gardens,
homes and lighting. As a former long-time resident of Paris, Todd
brings a global perspective to his beat.
SSECTIONS
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AFRMAGAZINE 6
Each month
OBJECTSA top-end product section that showcases the latest
objects of desire from high-tech to high-luxe or simply fun,
compiled and photographed by Frances Mocnik.
WINERespected wine judge and critic Philip Rich covers the
trends and personalities in winemaking in Australia and overseas.
Rich also selects his top 20 wines for a highly popular annual
list.
WATCHAustralian Financial Review watch editor Bani McSpedden is
the regions most authoritative writer on matters horological. In
his monthly column, McSpedden trains the loupe on the people, the
products and the trends keeping things ticking.
BOOKSSimon Hughes witty and engaging reviews of quality titles
from each months new fiction and non-fiction releases.
FOODPreeminent food writer Jill Dupleix joins the magazine in
2015 with a monthly column devoted to matters food, covering not
only the best and hottest new restaurants but also trends and the
chefs and restaurateurs making news.
OTHER PASSIONSThis long-running and much loved back-page column
identifies people from the worlds of business, politics and the
arts whose off-duty pursuits take them out of their usual
milieu.
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AFRMAGAZINE 7
Signature issues
MARCHARTS&CULTUREThe first of what we plan to be an annual
arts and culture issue, this will look at some of the most
interesting people, places and events on the national and
international arts calendar. As with our other special issues, we
will approach the arts with an eye to both style and substance,
putting you ahead of rather than following cultural trends across
the globe.
APRIL & SEPTEMBERFASHIONHighlighting industry developments
andtrends, key player profiles and high-endwearable fashion
captured by awardwinning photographers, these issues present
insightful forward-looking coverage of an area of special interest
to our sophisticated and style-conscious readership.
MAY20THANNIVERSARYThis special issue will profile 20 of the most
fascinating individuals working in a broad range of fields, from
fashion to design to watches and jewellery, from the arts to food
to wine, from health to politics to technology.
Our 20th anniversary issue will also carry a definitive piece on
the next generation of consumers, the noughties who were born in
the 2000s. And how technology is changing everything, including the
job of predicting what the world might look like in 2035.
JUNEWEALTHThis issue tracks the changing face of wealth in
Australia who has it and what it means. It also charts changing
attitudes to wealth, work, philanthropy and luxury in the broader
global context.
This issue includes an inserted magazine of the BRW Rich 200,
the definitive annual snapshot of Australias richest 200
people.
AUGUST WATCHWatch treats watchmaking as the serious business it
has become, catering to industry insiders and watch lovers alike.
Inserted into the August issue, Watch is edited by Australian
Financial Review watch editor, Bani McSpedden, who is widely
recognised as Australias leading writer in this field.
OCTOBERPOWERIdentifies and ranks Australias major power players
across politics, business and cultural arenas. The Power issue
presents a snapshot of power in the country and highlights the
shifts that place over the preceding year.
OCT
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DISRUPTION. DISILLUSION. DIFFUSION. The forces challenging
authority in 2014
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JULY
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LIFTOUT INSIDE
JERRY RENS TERRITORY GAMBLE * RISE OF THE MEGA GIFT * MARKET
ROCK STARS OF TOMORROW
T H E W E A L T H I S S U E
RICH200
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FFEATURES
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AFRMAGAZINE 8
Signature issues
NOVEMBER DESIGN Visually sumptous, our annual design issue looks
at the most influential players and trends across a diverse range
of creative industries, from architecture to advertising to
industrial and furniture design.
This issue will also include the BRW Young Rich as an inserted
magazine. Much read and eagerly anticipated by the creative
classes, the list chronicles Australias wealthiest self-made people
aged 40 or under, many of whom are entrepreneurial in spirit and
practice.
DECEMBER CHRISTMASISSUE:JEWELLERYSPECIALANDWINEGUIDEThe AFR
Magazine jewellery special covers jewellery with insight,
objectivity and style. This includes comprehensive coverage of
major trends in design,
consumer preferences, new and emerging markets, technology and
sourcing jewels. This issue also includes an annual wine guide of
the years top wines, compiled by AFR Magazine wine writer, Philip
Rich.
PRE-CHRISTMAS SUMMER WATCHIn the second of our authoritative
Watch inserts, we profile leading players in the watch industry,
and look at exciting new products and gifts for Christmas. The
Summer issue also includes Stephen Todds list of the best designs
of 2015 and Simon Hughess best books, and Philip Richs assessment
of the best bubbles to buy for Christmas.
NOV
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* The founder of Monocle and Wallpaper* magazines on selling to
the Japanese and upgrading the way we travel.
DAVID ADJAYECREATES THE NEXT WASHINGTON MONUMENT
JACK SINGLETONCOMES UP ROSES
VINCE FROSTTAKES WORK INTO HIS HOME LIFE
BEST RESTAURANT DESIGNS
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SEP
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THE MOST POWERFUL FORCE IN FASHION
T H E
F A S H I O N
I S S U E
JEAN PAUL GAULTIERFrom Madonna to Melbourne
MARTIN GRANTAlmost French
plus
TANYA PLIBERSEKLabors leader in waiting?
Exclusive interview
1-Cover-FINM 13/08/2014 - 17:06
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AFRMAGAZINE 9
Advertising rates & deadlines
PRODUCTION INFORMATIONPublished: Last Friday of every month,
except pre-Christmas.
For advertising information, please contact: AngelaTesoriero on
Phone:(02) 9282 1939 or Email: [email protected]
Centrespread and IFC may be pre-empted by creative production
executions.
TECHNICAL SPECIFICATIONSAFR Magazine accepts advertising
material in digital format only. Please refer to the specification
page at http://adcentre.com.au/ad_specs/afr-magazine/
ADVERTISING MATERIAL CONTACT & DELIVERYAdvertising
Production Unit
Fairfax Media, Level 3, 1 Darling Island Road, Pyrmont NSW
2009
Phone: 02 9282 3322
Email:[email protected]
FINANCIAL REVIEW MAGAZINE ADVERTISING RATESFREQUENCY Casual 3x
6x 9x 12x 15x 18x 21x 24x
Double Page Spread $33,300 $32,800 $32,350 $31,850 $31,450
$31,050 $30,500 $30,150 $29,700
Double Page Spread INC GST $36,630 $36,080 $35,585 $35,035
$34,595 $34,155 $33,550 $33,165 $32,670
Full Page $17,500 $17,250 $17,100 $16,800 $16,450 $16,250
$16,100 $15,900 $15,550
Full Page INC GST $19,250 $18,975 $18,810 $18,480 $18,095
$17,875 $17,710 $17,490 $17,105
1/2 Page $10,800 $10,650 $10,550 $10,400 $10,200 $10,000 $9,800
$9,700 $9,500
1/2 Page INC GST $11,880 $11,715 $11,605 $11,440 $11,220 $11,000
$10,780 $10,670 $10,450
Junior Page $9,950 $9,800 $9,700 $9,550 $9,350 $9,250 $9,100
$9,000 $8,900
Junior Page INC GST $10,945 $10,780 $10,670 $10,505 $10,285
$10,175 $10,010 $9,900 $9,790
1/3 Page $9,200 $9,000 $8,900 $8,800 $8,650 $8,500 $8,400 $8,300
$8,200
1/3 Page INC GST $10,120 $9,900 $9,790 $9,680 $9,515 $9,350
$9,240 $9,130 $9,020
POSITION LOADS
1st Inside Front Cover Spread 40%
2nd Inside Front Cover Spread 35%
3rd, 4th Inside Front Cover Spread 30%
1st Right Hand Page 40%
2nd Right Hand Page 35%
3rd, 4th, 5th Right Hand Page 30%
6th, 7th, 8th, 9th Right Hand Page 25%
1st, 2nd Left Hand Page 30%
3rd, 4th, 5th, 6th Left Hand Page 15%
On Contents 30%
Opposite Contents 40%
Opposite Contents 2 30%
1st Double Page Spread After Contents 25%
2nd Double Page Spread After Contents 20%
Right Hand Page 15%
Centre Spread 30%
Inside Back Cover 20%
Outside Back Cover 50%
Gatefolds 40%
Other 15%
INSERT RATES (SINGLE SHEET) QUANTITIESNational $27,550
143,000
National INC GST $30,305
NSW/Canberra $11,590 61,000
NSW/Canberra INC GST $12,749
VIC/TAS $7,220 37,000
VIC/TAS INC GST $7,942
QLD $3,458 19,350
QLD INC GST $3,804
SA $1,235 6,000
SA INC GST $1,359
WA $1,938 10,150
WA INC GST $2,132
NZ $760 5,300
NZ INC GST $836
FINANCIAL REVIEW MAGAZINE DEADLINES 2015Edition OnSale Booking
Material
February Fri, Jan 30 Fri, Dec 19 Fri, Jan 2
March Fri, Feb 27 Fri, Jan 16 Fri, Jan 30
April Fri, Mar 27 Fri, Feb 13 Fri, Feb 27
May Fri, May 1 Fri, Mar 20 Fri, Apr 3
June Fri, May 29 Thur, Apr 17 Fri, May 1
July Fri, June 26 Fri, May 15 Fri, May 29
August Fri, Jul 31 Fri, Jun 19 Fri, Jul 3
September Fri, Aug 28 Fri, Jul 17 Fri, Jul 31
October Fri, Sep 25 Fri, Aug 14 Fri, Aug 28
November Fri, Oct 30 Fri, Sep 18 Fri, Oct 2
December Fri, Nov 27 Fri, Oct 16 Fri, Oct 30
Pre Xmas Fri, Dec 11 Fri, Oct 30 Fri, Nov 13
Rateseffectivefrom1January-31December2015
BookingDeadline: 6 weeks prior to publication date
MaterialDeadline: 4 weeks prior to publication date*
CancellationDeadline:9 weeks prior to publication date
*Watch Magazine specs differ from the main book, available upon
request
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AFRMAGAZINE 10
AFR Magazine sales contacts
cCONTACTS
AFR Magazine has achieved a strong position in the media
landscape. The magazines advertising sales team is committed to
providing clients and their agencies with a creative and
comprehensive service.
NSWCommercial Brand Manager - Prestige GroupNerissa Corbett Tel:
(02) 9282 2096 [email protected] Senior Brand Specialist
- Prestige GroupAngela TesorieroTel: (02) 9282
[email protected]
VICBrand Specialist - Prestige GroupNicole PapazTel: (03) 8667
[email protected]
QLDQLD State DirectorJodie BignallTel: (07) 3835
[email protected]
SA/NTState Advertising ManagerBrad BarberTel: (08) 8210
[email protected]
WAState Advertising ManagerLiz MolyneuxTel: (08) 9220 1575
[email protected]
LONDONBrett WarrenTel: +44 (0) 20 7099 7992
[email protected]
EUROPERobert LoganTel + 44 (0) 208 579 4836
[email protected] New Zealand
NEIL BOWMANTel + 649 419 [email protected]
NEW YORKConover BrownTel + 212 213
[email protected]
HONG KONGZinnia YuTel: + 852 2516
[email protected]
JAPANManami MorishitaTel: + 81 3 3584 [email protected]
SINGAPOREPeggy ThayTel: + 65 6836 [email protected]
DUBAIKomal JadhwaniTel: + 9714 342
[email protected]
