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AURORA: Aggregated University
Online Reputational Assessor
Prepared for:
University of Manchester
Prepared by:
The World 100 Reputation Network
www.theworld100.com
January 2014
AURORA: Aggregated University Online Reputational Assessor Strictly Confidential
© 2014 The Knowledge Partnership 1
Contents
Introduction ........................................................................................................................... 2
Quantitative Analysis............................................................................................................. 4
Volume of Coverage for World 100 Universities ................................................................ 4
Volume of Coverage for Participating World 100 Network Members .................................. 7
Qualitative Analysis ............................................................................................................... 8
Individual Analysis for Manchester .................................................................................... 8
Group Analysis – Overall Impact ....................................................................................... 9
Group Analysis – Average Impact (Article Quality) .......................................................... 15
Group Analysis – Monthly Comparison ............................................................................ 16
Group Analysis – Research Focus .................................................................................. 17
Group Analysis – Monthly Comment ............................................................................... 19
Group Analysis – Article Focus ........................................................................................ 21
Summary of Article Impact Scores ...................................................................................... 23
Individual Article Reports .................................................................................................... 26
AURORA: Aggregated University Online Reputational Assessor Strictly Confidential
© 2014 The Knowledge Partnership 2
Introduction
Aurora was developed in 2009 as a response to the fact that there was no reliable way for
World 100 universities to assess their media and reputational impact (some might call it
brand image) on the international stage, other than through the league tables themselves.
Whilst these rankings capture academic performance and peer commendation, they don’t
actually enable institutions to evaluate the reach or strength of their reputation amongst
wider publics and on an international basis.
Aurora therefore is a tool designed to map international media articles both quantitatively
and qualitatively to allow members of the World 100 Reputation Network to see the extent to
which their reputation is amplified in the international media. Aurora was originally run for six
months in 2009/10 followed by a full 12 months in 2010/11. With continuing support from our
members, we are running Aurora for its fifth year, and hopefully making it even more useful.
Over the past five years it has been interesting to follow long-term stories featuring the
institutions that participate in Aurora. For example, continuing research and discoveries
around Graphene have kept Manchester firmly in the media spotlight, while Nottingham
often comments on Chinese politics and seems to be a leader in international expansion.
Aurora allows us to observe and comment as universities build these niche areas of
specialisation, and we look forward to following their development over the next 12 months.
As we move towards REF 2014 in the UK, the reporting will continue to focus on research
stories. Although it is clear that measuring “impact” will be much more important in the UK
over the next few years, it also has global importance; we have demonstrated in the previous
studies that the proportion of research stories is often very high for non-English speaking
universities. We will focus on how much impact is received through media articles, what
types of research are most impactful, and ways in which institutions can try to increase their
impact through research.
In 2013/14, we have six institutions participating in Aurora: Manchester, Helsinki,
Nottingham, Queen Mary, LSE and Lancaster. We are also extending the tool to the
Research Members of the W100 Network by providing a brief overview of the international
media coverage of the World 100 universities, based on the quantitative analysis provided in
the Aurora report.
How it works
The full Aurora report contains two sections. The first is a quantitative assessment of the
total number of international media mentions during the assessment period (the first full
week of each month). This is carried out for all 150+ institutions who are ranked in the top
100 by the SJT, THE or QS world rankings and helps to set the monthly context for overall
media volume.
The second aspect is a qualitative study carried out for the participating World 100
members that provides an in-depth comment on the media impact each month by analysing
and comparing across the World 100 sample. Analysis scores individual articles for their
reputational impact and our reporting picks up interesting stories and trends, looking in detail
at what constitutes a “high impact” story for that month. Also provided is an individualised
summary of your institution’s media mentions, as well as individual article reports in which
AURORA: Aggregated University Online Reputational Assessor Strictly Confidential
© 2014 The Knowledge Partnership 3
each mention is presented in detail, with every variable that it was scored by. This section
gives the most in-depth explanation as to why a media story generated a high or a low score
and is useful for making comparisons between stories.
Owing to its depth and analysis, Aurora continues to break new ground in the field of
assessing the impact of media communications. As the methodology is highly complex and
each article is being scored by two totally independent scrutinisers, slight refinements to the
methodology may be made each month. This is to improve the rigidity of findings, to reduce
the subjective elements as much as possible, and to make the results as useful as possible.
We will notify members in the report introduction if any changes are made.
We currently have a stable methodology, however, which we believe is providing reliable
results to our members. Therefore, we have decided not to make any methodological
changes for the start of the 2013/13 period. We would welcome any comments or
suggestions you may have about the methodology or reporting.
AURORA: Aggregated University Online Reputational Assessor Strictly Confidential
© 2014 The Knowledge Partnership 4
Quantitative Analysis
Volume of Coverage for World 100 Universities
The volume of media mentions was measured for all 150+ institutions who qualify as a
“World 100” university. Owing to the number of institutions, only the first 40 have been
shown in the chart below. Different colours highlight an institution’s country.
Figure 1: Volume of international media coverage for World 100 ranked universities
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Overall Coverage
There was a very mixed picture and more varied pattern than usual for the Top 40 World 100
HEIs in terms of volume of media coverage in January 2014.
There were 2,069 articles across the Top 40 – an average of 52 stories apiece – although
Cambridge led by a wide margin with 189 stories.
The top 6 institutions were all British this month, followed by one Irish university in 7th place
with 78 stories – Trinity College, Dublin which also appeared in the Top 40 in December
2013.
UK and North American universities
There are 16 UK and 11 US universities in the Top 40 table by media volume. In 8th place
Harvard is the highest ranking US university by media volume with 55 stories.
Cambridge, King’s and LSE are the three highest ranking UK universities by media coverage
with Oxford in an unusually low position – in 5th place with 128 stories, following Imperial with
134 stories. UCL followed in 6th place with 100 stories.
LSE had the highest volume of coverage for any of the Aurora suscribers and W100
Research Members and came in third place with 141 stories, references and citations.
Manchester and Nottingham are again the UK Aurora Subscribers with the highest volume of
coverage after LSE – in 17th and 18th place with 42 and 39 stories apiece. Lancaster, with 11
stories, and Queen Mary, with ten stories, did not appear in the Top 40 this month.
Edinburgh is the highest ranking Scottish university in 20th place with 3 stories. Glasgow is in
50th place with 20 stories.
Bristol, a UK W100 Research Member, is in 1th place with 46 stories followed Southampton
in 30th place with 30 stories. Sheffield and Warwick were in 36th and 37th position with 24
articles each, and Cardiff and York appear in 44th and 45th position with 22 stories.
Australian universities
Six Australian universities featured in the Top 40 this month. The University of New South
Wales and University of Sydney are the highest ranking Australian institutions in 13th and
14th place with 45 stories each.
Melbourne is in 16th place with 44 stories and references and Monash is in 27th place with 30
stories. Adelaide and Queensland are in 32nd and 33rd places with 28 stories each.
Oriental and Middle Eastern Universities
Hong Kong regularly achieves the highest volume of coverage for Oriental universities in the
Anglophone world. This month it is in 15th position with 44 stories – a fall from its
exceptionally high position in December with 78 stories and 6th place.
The Israeli Technion (IIT) is in 21st position with 35 stories. Seoul is in 31st position with 28
stories, and Peking is in 35th place with 24 stories. Tokyo, a W100 Research Member is in
60th position this month with 16 stories.
AURORA: Aggregated University Online Reputational Assessor Strictly Confidential
© 2014 The Knowledge Partnership 6
Scandinavian Universities
There were no Scandinavian universities in the Top 40 table this month, although Uppsala
and the Karolinska Institute narrowly missed the table appearing in 41st and 42nd position
respectively.
Helsinki, an Aurora Subscriber had a relatively low number of stories and appeared in 123rd
position. Copenhagen, a W100 Research Member was in 58th place with 16 stories. Other
Scandinavian W100 Research Members, Lund and Aarhus appeared in 79th and 105th place
with 11 and eight stories respectively.
AURORA: Aggregated University Online Reputational Assessor Strictly Confidential
© 2014 The Knowledge Partnership 7
Volume of Coverage for Participating World 100 Network Members
The graphs below look at the volume of coverage for the members of the World 100
Reputation Network who are participating in Aurora – either as a Research Member or as an
Aurora Subscriber.
Figure 2: Quantitative results for W100 Research Members
Table 1: Quantitative results for Aurora participants and Research Members
W100 Research Members
Number of stories
W100 Research Members
Number of stories
LSE 141 Cardiff 22
UCL 100 York 22
Bristol 46 Glasgow 20
Melbourne 44 Copenhagen 16
Manchester 42 Tokyo 16
Nottingham 39 Lancaster 11
Edinburgh 37 Lund 11
Southampton 30 Queen Mary 10
Sheffield 24 Aarhus 8
Warwick 24 Helsinki 6
Aurora Subscribers are marked in bold.
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Qualitative Analysis
Individual Analysis for Manchester
In the monitored period this month, there have been 36 media stories concerning
Manchester. All of these returned positive impact scores.
The overall reputation score gained by Manchester was 19,573. The average score for one
article was 544 compared with 616 across the sample.
The highest impact score Manchester received was 7,600 for the story “Corporate
sustainability messaging isn't working - it's time to look to the arts” featured in The Guardian.
See: http://www.theguardian.com/sustainable-business/corporate-messaging-art-provoke-
response
This piece is discussed in detail in this month’s Article Focus.
The highest score across the sample for a single article was 23,750, and was received by
Nottingham for the story “Top tips for interviews - a University of Nottingham perspective”
featured in The Guardian.
See: http://www.theguardian.com/university-nottingham-employability/1
The lowest impact score Manchester received was 6 for the story “Delcam UK Liverpool
hires Ryan Rafferty for sales” featured in TenLinks.com. This contains a brief reference to
the University in a piece about the appointment of a graduate to a sales role.
The lowest score across the sample was -7,600, and was received by LSE for the story
“Cost of cheapest university rooms rises by 11 % over last three years” featured in The
Guardian.
See: http://www.theguardian.com/education/2014/jan/15/cost-cheapest-student-
accommodation-rises
AURORA: Aggregated University Online Reputational Assessor Strictly Confidential
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Group Analysis – Overall Impact
The graphs below includes the six institutions whose articles have been qualitatively
analysed. The bars show the volume of media mentions and the data points represent the
total qualitative impact scores. (Note that these numbers may differ from the previous chart
as some may have been removed during reading due to paywalls, unavailable websites or
duplicate articles.)
Figure 3: Quantitative results for universities participating in Aurora
January can be quite a ‘slow’ month for higher education stories and most Aurora
comparison participants had fewer stories than usual this month. LSE is the exception by a
wide margin – 129 stories compared with 36 apiece for Manchester and Nottingham.
However, the level of coverage for LSE is not as high as these figures might suggest.
Literally dozens of references in LSE’s case came in reviews of the new ‘Jack Ryan’ action
movie where the protagonist is briefly shown as a student at LSE at the time of the 9/11
terrorist attacks. Of course, no institution is going to quibble at references in a block-buster
movie on worldwide release, but this volume of coverage does not necessarily lead to high
reputational scores in the Aurora context. However, LSE’s overall reputational score was
high this month and the factors affecting this will be examined in this report.
Lancaster and Queen Mary had a very similar number of stories – 11 and 10 respectively.
Helsinki only had four stories that were eligible for assessment once repetitions had been
taken into account.
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Figure 4: Participating members’ media volume and total impact score
LSE had a high reputational impact score in relation to its volume of coverage, due to
exposure in some high impact media around the world. The institution’s reputational impact
score was 56,623.
Nottingham is close behind in reputational impact score terms with 51,559 – but from a lot
less stories – some 36 in all. This month Nottingham featured in several high profile stories
with news about research initiatives and informed comment on current and international
affairs.
Manchester’s overall reputational impact score was 19,573, also from 36 stories.
Lancaster had a reputational impact score of 875 from 11 stories and received relatively low
coverage in high profile media this month.
Queen Mary’s reputational impact score was 10,261 from 10 stories. The University’s
reputational impact score was high in relation to its comparatively low volume of coverage,
thanks to some high impact articles.
Helsinki’s four stories yielded a reputational impact score of 399.
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Table 2: Aurora participants ranked by total impact score
University Number of Stories Total Impact Score Average Impact
Score
LSE 129 56,623 439
Manchester 36 19,573 544
Nottingham 36 51,559 1,432
Lancaster 11 875 80
Queen Mary 10 10,261 1,026
Helsinki 4 399 100
LSE’s highest scoring story appeared in The Huffington Post and featured an interview and
profile of the American economist, Janet Yellen – an LSE alumna. The article earned LSE
11,970 reputational impact points.
See: http://www.huffingtonpost.com/cherno-jobatey/my-meeting-with-janet-
yel_b_4618458.html
LSE receives plenty of references to high profile alumni and to conferences, talks and events
taking place on its premises. It is also cited approvingly for social policy comments and
research in publications and on websites from all points of the political compass – although it
also receives more than its fair share of suspicious comments from right-wing pundits in the
USA who see it as a hot-bed of socialist or Islamist views. Conversely, there are some left-
wing publications and sites which treat LSE as part of the global capitalist establishment.
There were a number of comments of this kind about LSE this month, but not of such weight
or vehemence to result in negative scores.
However, LSE did receive negative press in The Guardian following an increase in student
accommodation fees. LSE was singled out for particular censure with comments from the
Students’ Union used to criticise the increased charges. The article received a negative
score of -7,600.
See: http://www.theguardian.com/education/2014/jan/15/cost-cheapest-student-
accommodation-rises
More positively, LSE received approving or upbeat coverage for academic initiatives and
comment.
The Telegraph cited a 2013 report by LSE’s Professor of Public Policy, Edward Page which
found evidence that the Government ‘leaned’ on academic departments across the UK to
produce ‘politically useful reports’ that backed up their policies or stance.
The report was cited approvingly and a link provided to an LSE blog page outlining Professor
Page’s findings in detail. The story gained LSE 1,710 reputational impact points and was
one of several articles which used academic comment and research from the institution to
add weight or colour to news stories and features.
See: http://www.telegraph.co.uk/science/10576362/Politically-useful-science-is-no-use-for-
democracy.html
AURORA: Aggregated University Online Reputational Assessor Strictly Confidential
© 2014 The Knowledge Partnership 12
Another example is the way that an LSE report which identified seven distinct social classes
in contemporary Britain continues to be cited in articles about social and economic divisions.
A piece in The Guardian which cites LSE research in relation to Ed Milliband’s comments
about the ‘squeezed middle class’ gained the University 3,088 reputational impact points.
See: http://www.theguardian.com/politics/2014/jan/14/ed-miliband-squeezed-middle-class
There were also smaller references to the involvement of LSE staff in conferences and
public debate worldwide. A debate about the factors influencing voting patterns in India at
the Jaipur Literary Festival featured LSE professor Makuliki Banerjee and received
widespread coverage across the sub-continent.
For one example, see The Times of India: http://articles.timesofindia.indiatimes.com/2014-
01-18/india/46323988_1_india-votes-aam-admi-political-parties
Comment from LSE’s Tony Travers also featured in a Washington Post article about global
reactions to the latest revelations about US surveillance activities among its closest allies.
See: http://www.washingtonpost.com/world/tepid-global-reaction-to-obamas-nsa-
vow/2014/01/17/a37a43ac-7fb5-11e3-97d3
By far the largest amount of coverage for LSE came in single references to a scene in the
new ‘Jack Ryan’ film, Shadow Recruit. Tom Clancy’s cold war hero Jack Ryan is given a
make-over or ‘reboot’ to use the current terminology in a block-buster movie starring Chris
Pine, Keira Knightley and Kenneth Branagh. The film receives mixed reviews and also
evoked some comment pieces about post-Cold War politics. Reactions to the film and the
setting of some scenes at LSE are discussed as part of the Group Analysis: Monthly
Comment section of this report.
Nottingham’s highest scoring story was also the highest overall in the sample this month. A
Guardian piece offering tips for university interviews was sponsored by the University on the
‘partnership zone’ of the newspaper’s website – gaining the University 23,750 reputational
impact points.
See: http://www.theguardian.com/university-nottingham-employability/1
In terms of unsponsored coverage, the University’s top scoring story appeared in BBC
coverage of cruelty to cattle following the conviction of a farmer for cruelty and neglect. The
University’s School of Biosciences was cited in a wider examination of the issues with a link
to the School’s website. The article gained Nottingham 18,620 reputational impact points.
See: http://www.bbc.co.uk/news/uk-england-25776100
There were also comments from Nottingham staff and students in a BBC article about the
increasing popularity of ‘burlesque’ stage shows which have drawn both criticism of sexism
and exploitation on the one hand and claims of ‘empowerment’ on the other.
The story gained Nottingham 6,318 reputational impact points and appeared in advance of a
BBC East Midlands documentary on the subject.
See: http://www.bbc.co.uk/news/uk-england-25782781
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Nottingham had one negative story in the form of a comment piece in The Australian about
UK universities allegedly putting pressure on staff to award higher grades. The story follows
news that the University of East Anglia circulated an internal document stating that too few
students were being awarded 2:1s and Firsts. Nottingham is among several universities
where internal documents are interpreted to indicate managerial concern about the levels of
awards in relation to those from ‘comparable universities’.
There is a strong refutation from the University that academic degree grades have been
artificially inflated in recent years. Nevertheless, the overall tone is a negative one and the
story resulted in -720 points for Nottingham.
See: http://www.theaustralian.com.au/higher-education/unis-accused-of-inflating-degrees-
in-bid-to-climb-leage-tables/story-e6frgcjx-1226800903137
Manchester scored 7,600 for featuring comments from Stephen Bottoms, a professor of
contemporary theatre and performance. The professor produced an acclaimed ‘site-specific’
performance along the Leeds-Liverpool canal in Shipley, West Yorkshire and suggests that
the arts have a major role to play in urban regeneration and sustainability.
See: http://www.theguardian.com/sustainable-business/corporate-messaging-art-provoke-
response
There was a more light-hearted, satirical – and potentially negative – comment about
Manchester ‘boffins’ in another Guardian piece which challenged the formulae which some
academics have developed to assess how certain days can be more ‘depressing’ than
others – the notorious ‘Blue Monday’ effect.
A humorous piece by Dean Burnett in the ‘Brain Flapping’ section of the newspaper’s
website makes wry fun of a ‘sleep equation’ drafted by Dr Penny Lewis who runs the
University’s ‘sleep lab’. The article did not result in a negative score for the University as it
employed gentle humour and did not constitute an attack on the institution’s reputation.
See: http://www.theguardian.com/science/brain-flapping/2014/jan/20/blue-monday-bad-
science-and-nonsense-pr
Lancaster received very little high-profile coverage this month. Its most substantial articles
appeared in pieces written by academics on the university-sponsored information exchange
website, The Conversation.
See: http://theconversation.com/forget-the-grumbling-morrissey-a-worthy-winner-of-ts-eliot-
prize-22024
And: https://theconversation.com/trolling-stays-with-you-long-after-the-abuse-21905
Queen Mary featured in a substantial Guardian article on the use of nanotechnology in
dental health. The University’s Dr Robert Hill was cited in connection with the development
of toothpaste that contained natural nanoparticles of silica with no adverse consequences for
users. The story gained Queen Mary 7,600 reputational impact points.
See: http://www.theguardian.com/what-is-nano/small-world/nanotechnology-in-your-
toothpaste
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In an article about the UK’s apparent failure to capitalise on North Sea Oil revenue in The
Guardian, columnist Aditya Chakrabortty quotes an estimate by Queen Mary professor of
accounting, Sukhdev Johal. The Professor suggests that revenues could have risen as high
as £850bn had they been invested wisely. The article gained Queen Mary 1,900 reputational
impact points.
See: http://www.theguardian.com/commentisfree/2014/jan/13/north-sea-oil-money-uk-
norwegians-fund
Helsinki had little international coverage this month. Its largest story concerns the level of
expenses incurred by an Australian politician during a fact-finding visit to Finland to learn
more about the country’s widely admired education system. The interview with Education
Minister Adrian Piccoli was accompanied by a satirical cartoon on The Australian website
and questions about the $43,000 spent on the Minister’s trip to London and Helsinki – and
the time taken off to go skiing and sight-seeing.
The story was bad news for Mr Piccoli but neither Finland nor the University of Helsinki are
mentioned in negative terms.
See: http://www.theaustralian.com.au/news/gonskiing-minister-misses-first-meeting-on-
43000-trip/story-e6frg6n6-1226802732836
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Group Analysis – Average Impact (Article Quality)
The graph below plots the number of media mentions against each institution’s average
impact score.
Figure 5: Participating members’ media volume and average impact score
Nottingham achieved the highest average impact score per article with 1,432.
Queen Mary’s average article impact score was 1,026 and Manchester’s was 544.
The average impact score was 439 for LSE, 100 for Helsinki and 80 for Lancaster.
Table 3: Aurora participants ranked by average impact score
University Number of
Stories Total Impact
Score
Overall Average
Article Impact
Average Impact Score
Nottingham 36 51,559 616 1,432
Queen Mary 10 10,261 616 1,026
Manchester 36 19,573 616 544
LSE 129 56,623 616 439
Helsinki 4 399 616 100
Lancaster 11 875 616 80
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Group Analysis – Monthly Comparison
The following graph shows the total volume of media mentions and the total impact score for
this month, in comparison to the previous month.
Figure 6: Participating members’ media volume and total impact score – Monthly
comparison
December 2013 January 2014
Most participants experienced a decrease in the volume of media coverage from December
2013 with the exception of LSE which saw a substantial increase. As previously mentioned,
this was largely due to references to the University in connection with the new ‘Jack Ryan’
film.
The reputational impact pattern remains similar for Nottingham and Manchester but has
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Group Analysis – Research Focus
The graph below shows the proportion of the articles that were classified as ‘Research
Stories’ and the amount of impact that they created for each institution.
Figure 7: Participating members’ volume and impact from research stories
Queen Mary was the only institution to derive a significant proportion of its overall
reputational impact score from research stories this month. Some 81% of its reputational
impact score came from research related stories which made up 70% of its total coverage.
Manchester had almost half of its stories in the research category – some 47% – but these
resulted in only 8% of its overall reputational impact score – mainly because the majority of
these articles appeared in low-impact or specialist media.
The level of reputational impact at Nottingham from research coverage was even lower, at
2% of the total with 36% of all articles found in the research category.
Lancaster had 27% of its articles in the research category and these accounted for 22% of
its overall reputational impact.
LSE had only 6 research-related stories, some 5% of its total and these accounted for 1% of
its overall reputational impact.
Half of Helsinki’s stories were categorised as research-related and accounted for 44% of its
total reputational impact score.
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Table 4: Aurora participants ranked by reputational impact score from research
stories
University
Number of
Research Stories
Total Research
Impact Score
Overall Number
of Stories
Overall Total
Impact Score
% of Stories that are
Research
% of Impact from
Research
Queen Mary 7 8,271 10 10,261 70% 81%
Helsinki 2 176 4 399 50% 44%
Lancaster 3 191 11 875 27% 22%
Manchester 17 1,644 36 19,573 47% 8%
Nottingham 13 1,204 36 51,559 36% 2%
LSE 6 433 129 56,623 5% 1%
Significant research stories this month included:
Queen Mary:
Cervical cancer research; the relationship between ocean currents and fluctuations in the eel
population.
Nottingham:
Arthritis/osteoarthritis research; use of cannabis to ease arthritic pain; solutions to food
waste, treatment for gout; and, rather bizarrely, Chinese research into volume of social
networking and internet use by people born under different ‘star signs’.
Manchester:
A new application for Graphene found in condom manufacture; medical comment on
Swedish womb transplants; the effect of religious observance and church-going on the
reduction of crime and anti-social behaviour – a PhD thesis widely cited on religious sites in
the USA and in the popular media.
Lancaster:
Competitive streak traced back to childhood; new data analytics approach to help retailers.
LSE:
Spur-of-the-moment holiday and leisure choices as an indicator of the level of ‘spontaneity’
in British society; the effects of climate-change differentiated by gender.
Helsinki:
The ability of dogs to recognise familiar faces from images.
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Group Analysis – Monthly Comment
The Hollywood treatment and the celebrity factor – can such stories
deliver reputational impact?
There must be very few university senior managers and communication teams who would
not welcome the opportunity for their institution to feature in a block-buster movie – provided
the associations were all positive, of course.
This was LSE’s experience this month as the institutions name appeared in almost every
conceivable film review column and entertainment section of media outlets across the world.
For its appearance in a block-buster Hollywood action-film, the institution was ‘name-
checked’ in high profile media from the BBC to the Washington Post, New York Times, The
Guardian, Telegraph and Daily Mail. It also featured on a plethora of specialist cinema and
entertainment sites.
Interviews with celebrity alumni and features about rock stars, authors, actors and
broadcasters associated with particular universities also crop up regularly in the Aurora
comparisons.
There is an instance for Manchester this month with another story featuring celebrity
broadcaster and academic, Brian Cox. He is billed to play God in the long-running West End
musical Spamalot, based on Monty Python and the Holy Grail.
See: http://www.playbill.com/news/article/186604-Brian-Cox-to-Play-God-on-Screen-in-
West-Ends-Monty-Pythons-Spamalot-Joe-Pasquale-Will-Return-to-Cast
How far do these references and citations affect reputational impact? For all the wide
coverage and glamour, the reality in terms of raw reputational impact scores is actually less
than might at first be imagined.
Nevertheless, in terms of global coverage and the breadth of publications and websites the
volume can be considerable. Given the ‘reach’ of the film itself – millions of people worldwide
– the impact in branding terms is incalculable.
LSE was mentioned in dozens of publications and online reviews because of the way it
features in the opening stages of the new block-buster ‘Jack Ryan’ film. The hero from
novels by the late Tom Clancy and a series of cinema adaptations is re-imagined – or
‘rebooted’ in contemporary parlance – for a new post-Cold War generation. At the beginning
of the latest reworking of the theme, Shadow Recruit, the hero is shown studying for a PhD
at the London School of Economics when he sees the destruction on the Twin Towers
during the 9/11 attacks. Determined to help his country in its hour of need, he returns to the
USA and joins the armed forces in Afghanistan.
Reviews of the film appeared worldwide, in the Americas, Asia, Africa and Europe. Although
reviews are fairly mixed, the overall consensus is positive – but references to LSE itself are
minimal and only concern its role as a setting for the outset of the action. There is only one
reference in the dozens of reviews to the reputation of the University itself.
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© 2014 The Knowledge Partnership 20
On one level, this is neither here nor there – LSE’s reputation as a world-class institution is
established and unassailable. That it features as the institution of choice for an action-hero’s
PhD on world affairs both reinforces and strengthens its position as a global brand.
Audiences do not have to be told that LSE is an academic force to be reckoned with – it is
implicit through its setting in the movie. It can be hard to quantify the reputational value of
such exposure but its impact is likely to be considerable in terms of sheer exposure.
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© 2014 The Knowledge Partnership 21
Group Analysis – Article Focus
In this section, we will look at two important stories from this period side by side.
In a month marked by Hollywood stories and a certain amount of razzamatazz, these stories
represent the quieter and more serious tone of most university media coverage. Neither are
ground-breaking or earth-shattering but they each exemplify the judicious use of material
sourced from universities to explore news-stories in greater depth.
The BBC story examines the broader context behind the conviction of a farmer for cruelty
and neglect in the way he kept his cattle. It draws on expert comment from representatives
of various cattle-breed societies, animal welfare agencies and Nottingham’s School of
Biosciences to challenge claims that the neglected cattle had become ‘wild’ and ‘dangerous’.
All sources drew attention to the docility of cattle – something, according to Professor Phil
Garnsworthy that is not simply dependent on the physical presence of human beings but
which has been ‘bred into them over 4,000 years.’ Professor Garnsworthy argued that it
would take very extreme treatment to make cattle ‘aggressive’ as their natural reaction in the
absence of human contact would be to run away from people rather than attack them.
Professor Garnsworthy’s comments were accompanied by a link to the home-page of
Nottingham’s School of Biosciences.
The second story in the article focus this month is another instance of university activity
being cited to support a point or illustrate an example. It comes from The Guardian’s
Sustainable Living Hub, a subset of its Sustainable Business pages – one of a range of
themed or special interest pages on its website. The newspaper’s website has become
NOTTINGHAM UNIVERSITY Story 1 –Cattle Cruelty Case – what makes a cow go wild? http://www.bbc.co.uk/news/uk-england-25776100 Editorial Prominence 70 Due to: Direct quotes from university staff 5 Link to university website 10 200-500 words 30 Institutional Amplification Medium Tone Positive Reach BBC 266 Overall reputational impact 18,620
MANCHESTER UNIVERSITY Story 2 – Corporate sustainability messaging isn’t working – it’s time to look to the arts. http://www.theguardian.com/sustainable-business/corporate-messaging-art-provoke-response Editorial Prominence 80 Due to: More than 500 words 40 Names staff 10 Quotes staff 5 Institutional Amplification Medium Tone Positive Reach Guardian 95 Overall reputational impact 50,540
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© 2014 The Knowledge Partnership 22
much more targeted and interactive in recent years. It now runs articles and features that
function independently of the printed version of the paper and which seek to build an online
network or professional community or like-minded individuals.
A similar initiative – on a purely academic level – can be seen in the case of The
Conversation website, sponsored by several universities including Lancaster. Online
communities of this kind are developing alongside and in connection with traditional media
and make for a more complex and interdependent online presence.
In successive Aurora Comparison reports we are seeing the blurring of the boundaries
between sponsored features and independent articles – and there are instances of both on
The Guardian website this month.
In this instance, the Manchester story is an independent one – selected by the writer of a
comment piece to illustrate his contention that the arts have a greater role to play in
environmental sustainability than corporate marketing and sponsorship.
The writer Oliver Blatch uses the example of a ‘street-theatre’ initiative by drama students
and academics from Manchester to show how such performances can build community
cohesion. The ‘performing walking tour’ entitled ‘Multi-Story Water’ (see: http://multi-story-
shipley.co.uk/) along the canal towpath in Shipley, West Yorkshire was apparently a hit with
local residents. Manchester academic, Steve Bottoms, a professor of contemporary theatre
and performance, describes the aims of the production and its positive impact.
Such performances can focus community attention on local environmental issues, he claims.
The example is used alongside others from Wales and Bristol – some with Arts Council
funding – to call for the commercial sector to join in and sponsor similar initiatives.
The article ends with a call-to-action for sustainability professionals and experts to join the
Guardian’s Sustainable Business network in order to receive regular newsfeeds about
similar stories and initiatives.
Whilst both stories use academic examples, comment or endorsement in a ‘traditional’ way,
The Guardian example is a striking instance of how online communities are gathering for the
sharing and dissemination of news and ideas.
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Summary of Article Impact Scores
Article
ID
Relevant
UniversitySource Name of Article Media Title
A - Editorial
Prominence
B - Institutional
AmplificationC - Tone D - Readership
E - Final Impact
Score
159 Manchester
GeePee Infotech to roll out a
cost-efficient franchisee
model for customers
The Economic Times 70 0.25 1 73 1,278
160 ManchesterYour children are now in PLKN,
can you sleep well?Malaysian Digest 65 0.25 1 1 16
161 ManchesterNext generation particle
detectors in developmentThe Financial 40 0.5 2 1 40
162 ManchesterMasculinity is more than a
maskTime 75 0.25 2 12 450
163 Manchester10 things you didn't know
about Dr Henry LoweThe Jamaica Gleaner 65 0.25 1 1 16
165 Manchester IEEE SpectrumBetter condoms through
nanotechnologyDiscovery News 55 0.5 2 1 55
166 Manchester NeuroMetrix, Inc
Jiro Nakamura M.D., Ph.D.
Joins NeuroMetrix advisory
board
The Wall Street
Journal70 0.25 1 41 718
167 ManchesterHow Greater Manchester's
eruv has changed life for JewsBBC News 85 0.25 1 266 5,653
168 ManchesterBU enters global race for
better condomBoston.com 55 0.5 2 1 55
169 ManchesterElucidating 'exchange student'
emailsThe China Post 60 0.25 1 1 15
170 ManchesterVisits to places of worship may
reduce criminalityChristian Today 60 0.75 2 1 90
171 Manchester Daily Mail
From our big surprise
department: study shows
religion cuts crime
Conservative HQ 50 0.75 2 1 75
172 Manchester
How religion cuts crime:
church-goers are less likely to
shoplift, take drugs and
download music illegally
The Daily Mail 80 0.75 2 1 120
AURORA: Aggregated University Online Reputational Assessor Strictly Confidential
© 2014 The Knowledge Partnership 24
Article
ID
Relevant
UniversitySource Name of Article Media Title
A - Editorial
Prominence
B - Institutional
AmplificationC - Tone D - Readership
E - Final Impact
Score
173 Manchester
Ex-hairdresser shortlisted to
colonise Mars: PhD student
one of 1,000 hopefuls aiming
to go on one-way trip in 2025
The Daily Mail 125 0.75 2 1 188
174 Manchester
New Edmonton Public Library
writer in residence Jason Lee
Norman discusses past with
writing and self-publishing
Edmonton Examiner 75 0.25 1 1 19
175 ManchesterScience Council lists UK's top
100 practising scientistsElectronics Weekly 80 0.25 2 1 40
176 Manchester
VHIO collaborates in
European, multi-center study
aimed at reducing side effects
of radiotherapy
Health Canal 110 0.75 2 1 165
177 Manchester Material of the future Illawarra Mercury 75 0.5 3 1 113
178 Manchester
From bacterial robots to
synthetic blood cells: the
biotech boom at British
universities
The Independent 65 0.25 2 1 33
182 Manchester Associated Press9 women in Sweden get womb
transplants KGW 75 0.25 1 1 19
183 ManchesterOn the verge of a graphene
gold rushNasdaq 50 1 2 1 100
186 ManchesterUK fracking frenzy could
breach emissions targetsNew Scientist 80 0.25 1 1 20
187 Manchester Everybody walk the dinosaur Photonics 95 0.75 2 1 143
188 Manchester
Brian Cox to play God (on
screen) in West End's Monty
Python's Spamalot; Joes
Pasquale will return to cast
Playbill 65 0.25 1 1 16
189 ManchesterCosmopolitanism and the Jews
of Central EuropePrague Post 90 0.75 2 1 135
191 ManchesterOn academic freedom and
freedom of speech
Sharnoff's Global
Views65 0.25 1 1 16
AURORA: Aggregated University Online Reputational Assessor Strictly Confidential
© 2014 The Knowledge Partnership 25
Article
ID
Relevant
UniversitySource Name of Article Media Title
A - Editorial
Prominence
B - Institutional
AmplificationC - Tone D - Readership
E - Final Impact
Score
192 ManchesterWomb transplants successfully
carried out in SwedenTech Times 80 0.25 1 1 20
193 Manchester How I survived an avalanche The Telegraph 75 0.25 1 12 225
194 ManchesterDelcam UK Liverpool hires
Ryan Rafferty for salesTenLinks.com 55 0.1 1 1 6
196 ManchesterBlue Monday, bad science and
nonsense PRThe Guardian 80 0.25 1 95 1,900
197 Manchester
Corporate sustainability
messaging isn't working - it's
time to look to the arts
The Guardian 80 0.5 2 95 7,600
198 ManchesterHousewife proves her true
love for knowledgeThe News 30 1 1 1 30
200 ManchesterThe Sunday
Telegraph
Meditation, a perfect angst
antidoteThe Vancouver Sun 80 0.25 1 1 20
201 Manchester Associated PressSwedish doctors transplant
wombs into nine womenThe Vancouver Sun 80 0.25 1 1 20
202 Manchester
While London thrives, the
gritty north struggles,
alienated and angry
Maclean's 80 0.25 2 1 40
203 ManchesterThe University of
Manchester
Targeted treatment better
than chemo in some lung
cancers
Drug Discovery and
Developement
Magazine
85 0.75 2 1 128
Individual Article Reports
University Manchester
URL http://articles.economictimes.indiatimes.com/2014-01-14/news/46185266_1_franchisee-shopping-
Source 0
Name of Article GeePee Infotech to roll out a cost-efficient franchisee model for customers
Date of Article 14/01/2014
Media Title The Economic Times
Country/Region of Media India
Main category Past students/staff news
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent More than 500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 70
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking The Economic Times
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
1,278
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://devel.malaysiandigest.com/opinion/484237-your-children-are-now-in-plkn-can-you-sleep-
Source 0
Name of Article Your children are now in PLKN, can you sleep well?
Date of Article 15/01/2014
Media Title Malaysian Digest
Country/Region of Media Malaysia
Main category Other
Website type digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent More than 500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) no
Univerity in title or large bold print somewhere no
A - Editorial Prominence 65
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
16
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://finchannel.com/Main_News/B_Schools/129466_Next_generation_particle_detectors_in_develo
Source 0
Name of Article Next generation particle detectors in development
Date of Article 17/01/2014
Media Title The Financial
Country/Region of Media Georgia
Main category Research news
Website type Industry specific publication
Images within the article
Article has still illustration of any kind no
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
0
If yes to the previous, is it of past
staff/students/research
0
Newsworthiness Supporting news
Extent 200-500 words
Weight given from journalistic prominence No named journalist
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) no
Univerity in title or large bold print somewhere no
A - Editorial Prominence 40
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Medium
Score 0.5
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
40
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://ideas.time.com/2014/01/13/masculinity-is-more-than-a-mask/
Source 0
Name of Article Masculinity is more than a mask
Date of Article 13/01/2014
Media Title Time
Country/Region of Media USA
Main category Research news
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind no
Article has a picture slideshow no
Article has video yes
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent More than 500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) no
Univerity in title or large bold print somewhere no
A - Editorial Prominence 75
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking Time Magazine
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
450
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://jamaica-gleaner.com/gleaner/20140119/out/out2.html
Source 0
Name of Article 10 things you didn't know about Dr Henry Lowe
Date of Article 19/01/2014
Media Title The Jamaica Gleaner
Country/Region of Media Jamaica
Main category Past students/staff news
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
yes
Newsworthiness Supporting news
Extent More than 500 words
Weight given from journalistic prominence No named journalist
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) no
Univerity in title or large bold print somewhere no
A - Editorial Prominence 65
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
16
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://news.discovery.com/tech/nanotechnology/better-condoms-through-nanotechnology-
Source IEEE Spectrum
Name of Article Better condoms through nanotechnology
Date of Article 13/01/2014
Media Title Discovery News
Country/Region of Media USA
Main category Research news
Website type Digital-only news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent 200-500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) no
Univerity in title or large bold print somewhere no
A - Editorial Prominence 55
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Medium
Score 0.5
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
55
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://online.wsj.com/article/PR-CO-20140116-909619.html
Source NeuroMetrix, Inc
Name of Article Jiro Nakamura M.D., Ph.D. Joins NeuroMetrix advisory board
Date of Article 16/01/2014
Media Title The Wall Street Journal
Country/Region of Media USA
Main category Current students/staff news
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind no
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
0
If yes to the previous, is it of past
staff/students/research
0
Newsworthiness Supporting news
Extent More than 500 words
Weight given from journalistic prominence No named journalist
Links to the university
Names current staff yes
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
yes
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 70
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking The Wall Street Journal
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
718
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.bbc.co.uk/news/uk-england-manchester-25687756
Source 0
Name of Article How Greater Manchester's eruv has changed life for Jews
Date of Article 18/01/2014
Media Title BBC News
Country/Region of Media UK
Main category Other
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent More than 500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff yes
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff yes
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 85
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking BBC News
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
5,653
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.boston.com/news/source/2014/01/bu_enters_race_for_better_condom.html
Source 0
Name of Article BU enters global race for better condom
Date of Article 13/01/2014
Media Title Boston.com
Country/Region of Media USA
Main category Research news
Website type digital-only news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent 200-500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) no
Univerity in title or large bold print somewhere no
A - Editorial Prominence 55
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Medium
Score 0.5
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
55
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.chinapost.com.tw/commentary/the-china-post/daniel-j.-
Source 0
Name of Article Elucidating 'exchange student' emails
Date of Article 19/01/2014
Media Title The China Post
Country/Region of Media Taiwan
Main category Other
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind no
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
0
If yes to the previous, is it of past
staff/students/research
0
Newsworthiness Supporting news
Extent More than 500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) no
Univerity in title or large bold print somewhere no
A - Editorial Prominence 60
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
15
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.christiantoday.com/article/visits.to.places.of.worship.may.reduce.criminality/35372.htm
Source 0
Name of Article Visits to places of worship may reduce criminality
Date of Article 14/01/2014
Media Title Christian Today
Country/Region of Media UK
Main category Research news
Website type other
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent 200-500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff yes
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) no
Univerity in title or large bold print somewhere no
A - Editorial Prominence 60
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Strong
Score 0.75
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
90
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.conservativehq.com/article/16046-our-big-surprise-department-study-shows-religion-
Source Daily Mail
Name of Article From our big surprise department: study shows religion cuts crime
Date of Article 15/01/2014
Media Title Conservative HQ
Country/Region of Media USA
Main category Research news
Website type Other
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent 200-500 words
Weight given from journalistic prominence No named journalist
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff yes
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) no
Univerity in title or large bold print somewhere no
A - Editorial Prominence 50
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Strong
Score 0.75
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
75
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.dailymail.co.uk/sciencetech/article-2539100/How-religion-cuts-crime-Attending-church-
Source 0
Name of Article How religion cuts crime: church-goers are less likely to shoplift, take drugs and download music
Date of Article 14/01/2014
Media Title The Daily Mail
Country/Region of Media UK
Main category Research news
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow yes
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent More than 500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff yes
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) no
Univerity in title or large bold print somewhere no
A - Editorial Prominence 80
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Strong
Score 0.75
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
120
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.dailymail.co.uk/sciencetech/article-2539557/Ex-hairdresser-shortlisted-colonise-Mars-
Source 0
Name of Article Ex-hairdresser shortlisted to colonise Mars: PhD student one of 1,000 hopefuls aiming to go on one-way
Date of Article 15/01/2014
Media Title The Daily Mail
Country/Region of Media UK
Main category Current students/staff news
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow yes
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent More than 500 words
Weight given from journalistic prominence No named journalist
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
yes
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere yes
A - Editorial Prominence 125
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Strong
Score 0.75
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
188
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.edmontonexaminer.com/2014/01/15/new-edmonton-public-library-writer-in-residence-
Source 0
Name of Article New Edmonton Public Library writer in residence Jason Lee Norman discusses past with writing and self-
Date of Article 19/01/2014
Media Title Edmonton Examiner
Country/Region of Media Canada
Main category past students/staff news
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
yes
Newsworthiness Minor news
Extent More than 500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 75
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
19
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.electronicsweekly.com/university-electronics/general/science-council-lists-uks-top-100-
Source 0
Name of Article Science Council lists UK's top 100 practising scientists
Date of Article 16/01/2014
Media Title Electronics Weekly
Country/Region of Media UK
Main category Current students/staff news
Website type Industry specific publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent More than 500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff yes
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader yes
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) no
Univerity in title or large bold print somewhere no
A - Editorial Prominence 80
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
40
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.healthcanal.com/public-health-safety/46652-vhio-collaborates-in-european-multi-center-
Source 0
Name of Article VHIO collaborates in European, multi-center study aimed at reducing side effects of radiotherapy
Date of Article 18/01/2014
Media Title Health Canal
Country/Region of Media Global
Main category Research news
Website type Industry specific publication
Images within the article
Article has still illustration of any kind no
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
0
If yes to the previous, is it of past
staff/students/research
0
Newsworthiness Supporting news
Extent 200-500 words
Weight given from journalistic prominence No named journalist
Links to the university
Names current staff yes
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus yes
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere yes
A - Editorial Prominence 110
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Strong
Score 0.75
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
165
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.illawarramercury.com.au/story/2033338/material-of-the-future/?cs=12
Source 0
Name of Article Material of the future
Date of Article 20/01/2014
Media Title Illawarra Mercury
Country/Region of Media Australia
Main category Research news
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent More than 500 words
Weight given from journalistic prominence No named journalist
Links to the university
Names current staff yes
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
yes
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 75
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Medium
Score 0.5
C - Tone
How positive/warm towards the university the text of
the article is
Very Positive – overwhelmingly endorsing
Score 3
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
113
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.independent.co.uk/student/news/from-bacterial-robots-to-synthetic-blood-cells-the-
Source 0
Name of Article From bacterial robots to synthetic blood cells: the biotech boom at British universities
Date of Article 14/01/2014
Media Title The Independent
Country/Region of Media UK
Main category Research news
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent More than 500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) no
Univerity in title or large bold print somewhere no
A - Editorial Prominence 65
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
33
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.kgw.com/news/9-women-in-Sweden-get-womb-transplants-240158551.html
Source Associated Press
Name of Article 9 women in Sweden get womb transplants
Date of Article 14/01/2014
Media Title KGW
Country/Region of Media USA
Main category Research news
Website type Digital-only news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent More than 500 words
Weight given from journalistic prominence No named journalist
Links to the university
Names current staff yes
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff yes
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 75
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
19
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.nasdaq.com/video/on-the-verge-of-a-graphene-gold-rush-518086425
Source 0
Name of Article On the verge of a graphene gold rush
Date of Article 00/01/1900
Media Title Nasdaq
Country/Region of Media USA
Main category Research news
Website type Industry specific publication
Images within the article
Article has still illustration of any kind no
Article has a picture slideshow no
Article has video yes
If yes to the previous, is it of university/current
staff/students/research
?
If yes to the previous, is it of past
staff/students/research
Not known
Newsworthiness Supporting news
Extent Less than 100 words
Weight given from journalistic prominence No named journalist
Links to the university
Names current staff yes
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 50
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Full
Score 1
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
100
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.newscientist.com/article/dn24863-uk-fracking-frenzy-could-breach-emissions-
Source 0
Name of Article UK fracking frenzy could breach emissions targets
Date of Article 13/01/2014
Media Title New Scientist
Country/Region of Media Global
Main category Other
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent 200-500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff yes
A university website yes
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff yes
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) no
Univerity in title or large bold print somewhere no
A - Editorial Prominence 80
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
20
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.photonics.com/Article.aspx?AID=55728
Source 0
Name of Article Everybody walk the dinosaur
Date of Article 00/01/1900
Media Title Photonics
Country/Region of Media USA
Main category Research news
Website type Industry specific publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
yes
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent 200-500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff yes
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus yes
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff yes
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 95
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Strong
Score 0.75
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
143
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.playbill.com/news/article/186604-Brian-Cox-to-Play-God-on-Screen-in-West-Ends-Monty-
Source 0
Name of Article Brian Cox to play God (on screen) in West End's Monty Python's Spamalot; Joes Pasquale will return to
Date of Article 17/01/2014
Media Title Playbill
Country/Region of Media USA
Main category Current students/staff news
Website type Industry specific publication
Images within the article
Article has still illustration of any kind no
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
0
If yes to the previous, is it of past
staff/students/research
0
Newsworthiness Supporting news
Extent 200-500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff yes
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
yes
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) no
Univerity in title or large bold print somewhere no
A - Editorial Prominence 65
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
16
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.praguepost.com/142-culture/34428-cosmopolitanism-and-the-jews-of-central-europe
Source 0
Name of Article Cosmopolitanism and the Jews of Central Europe
Date of Article 14/01/2014
Media Title Prague Post
Country/Region of Media Czech Republic
Main category other
Website type digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent more than 500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff yes
A university website yes
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff yes
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) no
Univerity in title or large bold print somewhere no
A - Editorial Prominence 90
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Strong
Score 0.75
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
135
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.sharnoffsglobalviews.com/academic-freedom-speech-284/
Source 0
Name of Article On academic freedom and freedom of speech
Date of Article 15/01/2014
Media Title Sharnoff's Global Views
Country/Region of Media USA/global
Main category Other
Website type digital-only news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent More than 500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) no
Univerity in title or large bold print somewhere no
A - Editorial Prominence 65
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
16
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.techtimes.com/articles/2696/20140119/womb-transplants-successfully-carried-out-in-
Source 0
Name of Article Womb transplants successfully carried out in Sweden
Date of Article 19/01/2014
Media Title Tech Times
Country/Region of Media USA
Main category Research news
Website type Industry specific publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Major news
Extent 200-500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff yes
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff yes
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 80
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
20
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.telegraph.co.uk/men/active/10570541/How-I-survived-an-avalanche.html
Source 0
Name of Article How I survived an avalanche
Date of Article 16/01/2014
Media Title The Telegraph
Country/Region of Media UK
Main category Past students/staff news
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
yes
Newsworthiness Minor news
Extent More than 500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 75
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking The Daily Telegraph
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
225
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.tenlinks.com/news/pr/delcam/011714_ryan_rafferty.htm
Source 0
Name of Article Delcam UK Liverpool hires Ryan Rafferty for sales
Date of Article 17/01/2014
Media Title TenLinks.com
Country/Region of Media USA
Main category Past students/staff news
Website type Industry specific publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
yes
Newsworthiness Minor news
Extent 200-500 words
Weight given from journalistic prominence No named journalist
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 55
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
None
Score 0.1
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
6
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.theguardian.com/science/brain-flapping/2014/jan/20/blue-monday-bad-science-and-
Source 0
Name of Article Blue Monday, bad science and nonsense PR
Date of Article 20/01/2014
Media Title The Guardian
Country/Region of Media UK
Main category Other
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Minor news
Extent More than 500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff yes
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff yes
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 80
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking The Guardian
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
1,900
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.theguardian.com/sustainable-business/corporate-messaging-art-provoke-response
Source 0
Name of Article Corporate sustainability messaging isn't working - it's time to look to the arts
Date of Article 15/01/2014
Media Title The Guardian
Country/Region of Media UK
Main category Other
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Minor news
Extent More than 500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff yes
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff yes
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 80
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Medium
Score 0.5
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking The Guardian
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
7,600
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.thenews.com.pk/Todays-News-6-226708-Housewife-proves-her-true-love-for-knowledge
Source 0
Name of Article Housewife proves her true love for knowledge
Date of Article 16/01/2014
Media Title The News
Country/Region of Media Pakistan
Main category Past students/staff news
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind no
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
0
If yes to the previous, is it of past
staff/students/research
0
Newsworthiness Minor news
Extent 100-200 words
Weight given from journalistic prominence No named journalist
Links to the university
Names current staff no
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 30
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Full
Score 1
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
30
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.vancouversun.com/health/Meditation+perfect+angst+antidote/9384528/story.html
Source The Sunday Telegraph
Name of Article Meditation, a perfect angst antidote
Date of Article 14/01/2014
Media Title The Vancouver Sun
Country/Region of Media Canada
Main category Research news
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Minor news
Extent More than 500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff yes
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff yes
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 80
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
20
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www.vancouversun.com/health/Swedish+doctors+transplant+wombs+into+nine+women/93844
Source Associated Press
Name of Article Swedish doctors transplant wombs into nine women
Date of Article 14/01/2014
Media Title The Vancouver Sun
Country/Region of Media Canada
Main category Research news
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Major news
Extent 200-500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff yes
A university website no
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff yes
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 80
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Neither positive nor negative – no qualifying comments or impressive facts at all. Possibly just includes
one reference to the university - Completely neutral
Score 1
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
20
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL http://www2.macleans.ca/2014/01/13/while-london-thrives-the-gritty-north-struggles-alienated-and-
Source 0
Name of Article While London thrives, the gritty north struggles, alienated and angry
Date of Article 13/01/2014
Media Title Maclean's
Country/Region of Media Canada
Main category World news
Website type Digital version of an offline news publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent More than 500 words
Weight given from journalistic prominence Written by a journalist who has a ‘by’ line
Links to the university
Names current staff no
A university website yes
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff no
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 80
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Weak
Score 0.25
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
40
Article Details
Typology of Article
Editorial Visibility
Scoring
University Manchester
URL https://www.dddmag.com/news/2014/01/targeted-treatment-better-chemo-some-lung-cancers
Source The University of Manchester
Name of Article Targeted treatment better than chemo in some lung cancers
Date of Article 13/01/2014
Media Title Drug Discovery and Developement Magazine
Country/Region of Media USA
Main category Research news
Website type Industry specific publication
Images within the article
Article has still illustration of any kind yes
Article has a picture slideshow no
Article has video no
If yes to the previous, is it of university/current
staff/students/research
no
If yes to the previous, is it of past
staff/students/research
no
Newsworthiness Supporting news
Extent More than 500 words
Weight given from journalistic prominence No named journalist
Links to the university
Names current staff yes
A university website yes
Social Networking link no
World Class Amplification
Ranks mentioned no
0
Mention international partnership/initiative/campus no
Article calls Uni world class/one of best in
world/leading etc
no
Promotion of the University
"Direct quotes" from University staff yes
Mentions the University leader no
Mentions famous alumni/academics/researchers from
the past?
no
Mentions famous current students/
academics/researchers associated with the uni
no
Mentions physical locations (campus/
building/city/location)
no
Mentions university subgroups (dept/ teams) yes
Univerity in title or large bold print somewhere no
A - Editorial Prominence 85
Details above
B - Instiututional Amplification
Extent reader's attention is drawn to university's
reputation
Strong
Score 0.75
C - Tone
How positive/warm towards the university the text of
the article is
Positive/fairly positive/discussing research breakthrough in neutral or positive terms
Score 2
D - Readership
Influence/significance of media by Alexa ranking Other
Alexa Rank
E - Final Impact Score
Product of A (visibility) x B (prominence of university
in article) x C (tone) x D (Readership)
128
Article Details
Typology of Article
Editorial Visibility
Scoring