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Welcome Letter/Contract

August 5, 2012

January 2012

The Bridal ShowcaseC

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presented by

A Collection of Wedding Professionals

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February 2012 Dear Wedding Professionals: Whether you have participated with us in the past or would like to increase your exposure in the bridal market

through participation in our upcoming shows, The Bridal Showcase offers you a great marketing tool to reach hundreds of potential clients in one spot. And the great thing is they come to you! Join us as Belk presents, The Bridal Showcase. Our show is held at the Charlotte Convention Center Sunday, August 5, 2012. Our show hours are from Noon until 5:00PM. Please find included in this package a copy of the application, terms and conditions and floor plan for The Bridal Showcase presented by Belk. Our additional show sponsors include Party Reflections, Inc, The Knot, David’s Bridal, Men’s Wearhouse, Clinique & Carmen Carmen Prestige @ Belk. Additional sponsorship & advertising opportunities still exist, so if you are interested in boosting your presence at these upcoming shows, we would love to discuss these options with you. Please complete the application and sign the terms and conditions page and fax or mail to CW&E as soon as possible. The registration discounts are time sensitive and space is limited. In the meantime, if you have any questions or concerns do not hesitate to call 704-347-2900 or visit us on the web at www.TheBridalShowcaseNC.com. We Look forward to working with you! Sincerely,

Margaret Hooks

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Overview

• The Bridal Showcase, August 5, 2012 at The Charlotte Convention Center Noon-5:00PM • The Bridal Showcase August 5, 2012 sponsors include but are not limited to, Belk Department Stores, The Knot,

Party Reflections, Inc, Clinique & Carmen Carmen Prestige @ Belk, David’s Bridal & Men’s Wearhouse. Please contact us if you are interested in boosting your presence for sponsorship, partnership or advertising information.

• Standard booths are typically in a row and consist of a 10x10 space with black pipe & drape, 8' height backdrop & 3' height on either side also included in your standard booth, a 6ft. table with white top cloth and black skirting and two black folding chairs – your booth must maintain the 10x10 perimeter allotted- equipment may be removed if it impedes the aisle. If your perimeter takes more space to fit the equipment desired for presenting, additional booth space may be available at a discounted rate.

• Premium booths (corner) (limited availability), are considered to be a 10x10 space with black pipe & drape, 8’ back drops on 2 sides open to the aisles on 2 sides. A premium booth may also be considered a 10x1o space with and 8’ backdrop on one side a 3’ side (if it’s placement falls in an aisle and not in the quad spaces) and then the 2 sides open to the aisles. Also included in your premium booth, a 6ft. table with white top cloth and black skirting and two black folding chairs. Your booth & it’s contents must maintain the 10x10 perimeter allotted - equipment will be removed if it impedes the aisle. If your perimeter takes more space to fit the equipment desired for presenting, additional booth space may be available at a discounted rate.

• Website Links to your website are available from www.thebridalshowcasenc.com for a minimal bi-annual fee. • Extensive Advertising (Radio, Bridal Publications, E-Mail Blasts, Mailers, Website Links, In-Store Banners, Direct

Mailers) (subject to change without notice) • Following the show you will receive a detailed lead list which will include all of the pre-registered brides and day

of the show registered brides. • Show has been 24 years in existence, This year marks the show's 11th Anniversary being produced by Carolina

Weddings & Events • As the largest bridal event in the Charlotte area The Bridal Showcase attracts the Brides and Grooms their

families and friends, which helps in your business growth. • Fashion Previews throughout the day where the latest in gowns and formalwear are presented. (If you are a

vendor interested in participation please contact our office for details) • Grande Finale Fashion presented by David’s Bridal & Men’s Wearhouse. • Honeymoon contests and prizes for the Brides & Grooms during the show. • Door Prize Announcements throughout the day for Brides & Grooms (If you are a vendor interested in

participation please contact our office for details) • Vendor Networking Event prior to The Bridal Showcase (contributions/contributors solicited for event) • No Booth Sharing Permitted • If for any reason, you need to cancel your space(s) up to 30 days prior to the show, you will be entitled to a 50%

refund. • If for any reason, you need to cancel your space(s) within 30 days (1 month) prior to the show no refunds will be

given. To reserve your booth space, please fill out the application indicating 3 general booth choices/areas. Booths are placed on a first come first serve basis and will be reserved by receipt of your completed application, signed terms and conditions page and receipt of deposit. Upon receipt of your completed contract, terms and conditions page and deposit your booth space will be reserved. We will do our best to place you in one of these options. Upon completion of your contract you may fax it to 704-347-2991 or mail it to: CW&E, 3412 Monroe Rd., Charlotte, NC 28205. Approximately 6 weeks prior to the show you will receive an exhibitor packet which will include additional show guidelines and an order form from Party Reflections, Inc. which includes additional booth decorating ideas. (all information will also available online @ www.thebridalshowcasenc.com ) Feel free to call us with any additional questions @ 704-347- 2900 or e-mail: info@thebridalshowcasenc.com Please visit our website @ www.thebridalshowcasenc.com for exhibitor information updated on a regular basis.

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Exhibitor Contract for August 5, 2012 Show

Please Note: This contract is intended for our August show. The discounts listed on this contract apply only to the AUGUST SHOW contract and are only applicable if your payments fall within the terms listed on this contract. Please fill out the following information, read & sign the terms and conditions pages for the August show and fax or mail all necessary documentation (3 required pages total) to the number or address below to begin securing your booth space. Upon receipt of your 50% (non-refundable) deposit you will secure your booth.

Company Name:________________________________________________________________________ (name as it will appear on your directional sign, the vendor roster, and website listing)

Company Services: _____________________________________________________________________________________ (Please be specific and inclusive) (ex: florist, photographer, caterer, baker, planner, decorator, etc.)

Company Contact Name:_________________________________________________________________ Contact Title:___________________________________________ Date of Contract:__________________ Phone #________________________________________Fax #__________________________________ Billing Address:_________________________________________________________________________ City________________________________________________ State_______________ Zip Code_______ E-Mail Address: ________________________________________________________________________

Website Address: _______________________________________________________________________

Please Select Three August 5, 2012 Booth Choices (areas)

1)______________________ 2)_____________________ 3)_____________________

Note:

1. These booth choices are simply to assist us in placing you. These selections are not a guarantee that you will receive these spaces. Please note the front door locations go quickly!

2. Booth placement depends on availability & location of similar currently registered vendors.

3. All Premium Booths (Corners) will have a $50 upcharge.

4. Booths are not secured without receipt of 50% (non-refundable) deposit, signed contract & terms and conditions pages

5. Booth space includes 10x10 booth, 6’ table w/ black cloth, 2 chairs, 7”x44” directional sign & lead list.

6. It is sometimes necessary that booth spaces require adjustment and may be moved without prior notice.

7. Cancellation of your booth 30 days prior to show date will result in a forfeit of your full payment. No REFUNDS!

AUGUST 2012 CONTRACT PAGE 2

Quantity of Booths: _______ AUGUST Show Early Registration Rate Exhibit Space(s) (Standard Booth) $ 675.00

Early registration on or before 6/15/12 _______ AUGUST Show Reg. Registration Rate Exhibit Space(s) (Standard Booth) $ 775.00 Regular registration after 6/15/12 before 8/4/12 NO OTHER DISOUNTS APPLY TO THESE RATES Other Requests: ____________August 2012 Premium Booth (Corner Space 2 aisle openings) $ 50.00 see note explaining corner booth space(s) in overview section of welcome letter charge(s) will be added depending on availability & placement of like vendor Advertising Opportunities: ____________Show Program Advertising: Call for Size & Pricing Availability $ TBD ____________Belk Bag Drop $ TBD ____________Website Link (August) (Provide web address above) $ 50.00 (this fee is for an 6 month period from this contract date) List Preference: ____________E-Mail -Excel List (default method) (Provide e-mail address above) $ N/ Chg ____________Hard Copy/Paper List (paper will only be sent if requested) $ 30.00 ____________Bride Lead List on CD-ROM $ 50.00

For balances not paid in full on or before 6/15/12, discount will be lost and regular rates will take effect Contract TOTAL $__________ 50% DEPOSIT (Non-Refundable) DUE WITH CONTRACT $__________ Early Registration BALANCE DUE in full on or before 6/15/12 $__________ For August 5, 2012 contracts submitted after 6/15/12 - ALL BALANCES are DUE at time of completed contract Payment: Check: payable to Carolina Weddings & Events OR Credit Card: circle MC, VI, AX and complete: Name on Credit Card:__________________________________________________________

Card#:______________________________________________________________________

Billing street # / zip code:_____________/_____________ Exp Date:__________________

Cardholder Signature (required):________________________________________________

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Belk Pavilion

Party Reflections &The Linen Gallery

The Knot

Slver F

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Silver Fox Limos

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Trolleys ofthe Carolinas

The Men's

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Bedazzled Bridal

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Laura's Bakery

Critsey Rowe Photography

Queen City CateringRESTROOMS RESTROOMS

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Jos A Bank

CliniqueBelk

Carmen CarmenPrestige

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The Plush Flush

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Royal R

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Floorplan

Presented by Produced by At the

The Bridal Showcase

Subject to change without prior Notice

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Terms and Conditions for August 5, 2012 Show Please sign the terms and conditions, return with the Exhibitor Contract and fax or mail to the address below to begin securing your booth space. Upon receipt of your 50% (non-refundable) deposit your booth will become secure. 1. Booth space is not secured without CW&E’s receipt of a completed Exhibitor Contract, signed Terms

& Conditions Pages & 50% (non-refundable deposit) !2. Exhibitor Packet (detailed show information) will be mailed on or before 6/1/2012 or upon Completed

Registration (if after 6/1/12 date). Information will also be posted online at thebridalshowcasenc.com. !3. Booth placement is not guaranteed. We will do our best to secure one of your three requested booth choices. Booth placement depends on availability & location of similar currently registered vendors. 4. Booth Sharing is Prohibited!

• No products, signs, or printed materials representing businesses not holding a booth in the current show may be displayed or distributed in your booth. Any such materials found in the booth are subject to confiscation until the end of the show. • This includes but not limited to: flowers by..., frames done by...., etc. • This also includes publications or any printed materials of companies not exhibiting in the show.

5. It is sometimes necessary to adjust booth spaces and they may be moved without notice. We will contact you at our earliest convenience. If in transition you are moved from a corner booth, we will do our bestto reposition you in a corner booth.

6. Your Company Name will be listed as you have stated in the Company Name field on the Exhibitor Contract unless CW&E is otherwise notified. Once the show program has been sent for production your name will be listed as it is on the Vendor Roster provided in the Exhibitor Packet.

7. When staffing your booth for the show, all participants are responsible for show Rules & Guidelines. 8. DON’T LET AN EMPTY BOOTH BECOME A MISSED OPPORTUNITY- Please have continuous staff

on hand throughout the entirety of the show. 10. After you unload your vehicle you must move it from the dock area!! You will be towed if you do not move!! The Convention Center is very strict about this rule. 11. Show Décor is available through Party Reflections, Inc, Please fill out the forms once you receive your

exhibitor packet. Specialty item pre-orders can be placed through July 27, 2012 without a $50 rush fee being implemented.

12. On Saturday August 4th, 2012 from 1p-6p It is very important that you check-in at the designated CW&E registration table upon arrival and prior to set up we are located at the loading dock entrance. You should expect to receive any updated information, be checked in, receive your exhibitor badges, and get directions to your booth.

13. On Sunday August 5th, 2012 from 8a-10:30a It is very important that you check-in at the designated CW&E registration table upon arrival and prior to set up we are located at the loading dock entrance. You should expect to receive any updated information, be checked in, receive your exhibitor badges, And get directions to your booth 14. Only CW&E authorized personnel will be permitted to photograph the show floor. Photographs taken by CW&E authorized personnel may be used for promotional advertising for The Bridal Showcase. 15. We are here to help you protect your investment. It would be unfortunate for non-exhibiting vendors to “STEAL YOUR BUSINESS!” Please help us monitor this situation!!! Guest solicitation is not permitted for Non-Exhibiting Vendors. 16. All Brides and Grooms will be given a white lanyard with a “Bride” or “Groom” badge to wear, with their name and their wedding date filled in. 17. All food samples being distributed must be sample size portions and must be approved by submitting the before Monday, 7/23/2012. Please bring trash cans for your sample / wrapper disposal.

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CONTINUED

A discounted rate for electricity is provided by The Charlotte Convention Center if you complete and return the form on or before 7/14/2012. Forms may be submitted after this date at a non-discounted rate. If you need these services you must complete and return these forms to Smart City Networks. The Bridal Showcase Producers, CW&E, is not affiliated with Smart City Networks and therefore will not become involved with electrical matters.

18. Music/ Sound from your booth should be controlled as to not disturb your neighbor. The show management team reserves the right to control sound volume at your booth.

19. Unless otherwise requested, your booth space is a 10x10 booth and you must maintain the 10x10 space which you have reserved. You will be asked to move within the allotted 10x10 space if you have extended past your boundaries. Failure to do show may require confiscation of equipment beyond the boundary until the end of the show. Please plan, decorate & staff your space accordingly as to not “overload” your booth!!! Consider a 10x20 or larger if you plan on a large display!

20. If you intend to build walls in your booth... PLEASE CONSIDER YOUR NEIGHBOR... they are paying for visibility also. Out of courtesy, YOU MUST CONTACT show staff so we can help place you in a location that will not obstruct a neighbor OR, you may call them for permission to build. You will need to consider the look of the back of the walls you have constructed and also consider the top if the walls extend over the 8’ back wall you will have. Remember, some corner booths are on a row and the side wall may be a 3’ wall! You should plan on a corner spacing and request 2 8’ side walls. It is not recommended that you pre-plan the direction of your booth until your spacing has been confirmed.

21. NO SOLICITATION OF BUSINESS OUTSIDE OF YOUR BOOTH AREA. Solicitation of business outside of your booth in registration area, concourses, etc. will not be tolerated. No Vendor will be allowed to solicit business from the front entrance of the show or in the upstairs lobby unless previous arrangements have been made through show management! Vendors are only allowed to solicit business within your booth area.

22. All Exhibitors (except publications and website or .com vendors) that participate in The Bridal Showcase are eligible to receive the Bride Lead List. Exhibitors are asked not to provide the Bride lead list to non-exhibitors. If any exhibitor provides the database to outside show companies, this exhibitor will not be allowed to exhibit in future shows! The lead list has been “seeded” by CW&E to follow the trail of the list.

23. In an effort to be considerate of other vendors and guests visiting the show floor, ABSOLUTELY NO BREAKDOWN SHOULD BEGIN BEFORE 5PM. Use every available minute to take advantage of this great marketing opportunity IF YOU CANCEL YOUR BOOTH 30 DAYS PRIOR TO THE SHOW, THERE ARE NO REFUNDS! PAYMENT IS DUE IN FULL AND YOU WILL FORFEIT FULL PAYMENT. THIS APPLIES TO SINGLE, DOUBLE, PAVILIONS, ETC.

Company Name:______________________________________________________________________________ Company Phone Number:_______________________________________________________________________

Company Representative:_______________________________________________________________________ Title:________________________________________________________________________________________

E-Mail Address:_______________________________________________________________________________

Accepted' by:_______________________________________________________________Date________________________ Company'Representative