August 2013 Social Media Report

Synopsis:

The majority of social media posts came from Facebook, with 95.15 percent of the mentions for the month of August. The rest of the mentions for the month came from Twitter and YouTube.

In August, the Visit Beaufort, SC Facebook page added 974 new fans, bringing the total number of fans to 26,084.

The monthly total reach, or the number of people who have seen any content associated with the Facebook page was 295,741.

There were 11,900 stories created about the Visit Beaufort Facebook page in August.

Content during August included photos of Beaufort and the surrounding area, giveaways and contests, things to do, Coastal Living news, area history and information and general questions to fans about what they like to do in Beaufort, Port Royal and the Sea Islands.

The following Social Media Charts display Analytics for Visit Beaufort Chart 1: Social Media by Type Chart

The Social Media by Type Chart allows you to see the percentage of records assigned to each type over a given time frame.

Chart 2: Social Media by Tone Chart

The Social Media by Tone Chart shows you what rating (positive, negative, or neutral) is assigned to each record.

Chart 3: Word Cloud

The Word Cloud is a visually representation of the most commonly occurring terms that appear in your news.

EdgeRank Statistics In August Beaufort’s EdgeRank was 18, which is an above average ranking. Facebook Ad Spend In August, Facebook Ads generated 712 new fans on a spend of $250. This equates to a cost of $.35/fan. Total number of impressions for the month was 89,178.

Facebook Statistics In August, the Visit Beaufort, SC Facebook page added 974 new fans, bringing the total number of fans to 26,084.

Monthly Total Reach* – The number of people who saw any content associated with the Facebook page during the month: 295,741.

*Reach: Reach measures the number of people who saw any activity from your page including posts, posts by other people, page like ads, mentions, and check-ins. This chart compares your average performance over time. *What’s new: The new feature displays viral reach included as part of organic reach. Total reach is broken down into paid and organic reach; presenting the information in a much clearer and useful way.

Likes, Comments, and Shares - The total number of times people have created a story about the page in August: 11,900.

*Likes, Comments, and Shares: The number of people who have generated a story about your page in the last seven days by liking your page, commenting on or sharing a post, checking into your location, or writing on your page’s wall. *What’s new: The new feature includes page mentions, check-ins and post by other people on your page. Below you will find a snapshot from your Facebook page that details the Page Likes, Post Reach (Total Reach) and Engagement (People Talking About This). These numbers are the most current snapshot of the page. The percent increase or decrease next to this number is a comparison with the previous seven-day period.

Other Data Top performing post (by Reach):

Top performing post (by Engagement):

Fan Demographics

Top Three Posts that Generated the Greatest Amount of Feedback