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August 2009
The TRU Movement in North Carolina:
An Overview
André Stanley
HWTF Phase IV Regional Grantee Orientation
Workshop
TRU
• Grants management and monitoring
• Financial requirements and reporting
• TRU media, events and online resources
• Tobacco-Free Schools
• Tobacco cessation
• Technical assistance resources
• Evaluation
• Do’s and don’ts
What We Will Cover Today
TTUPC Overview• Created in 2000 by the North Carolina General Assembly
and funded through 25% of North Carolina’s share of the Tobacco Master Settlement Agreement (MSA)
• The Health and Wellness Trust Fund Commission appointed in 2001
• New chair – Dr. Charles Willson (East Carolina University)
• The North Carolina Health and Wellness Trust Fund Commission (HWTFC) invests in programs and partnerships to address access, prevention, education and research that help all North Carolinians achieve better health
• Total allocation to date = $144.8 million
• Total annual allocation = $18.9 million in FY 2009-10
• Components include:
• Community/School grants
• Statewide services (TA Providers)
• Mass media campaign (TRU)
• QuitlineNC and related outreach
• Tobacco-Free Colleges Initiative
• External evaluation of all components (RTI/UNC-TPEP)
• Program expansion for special needs adult populations
• Breathe Easy – Live Well
• You Quit – Two Quit
TTUPC Overview
Community-based grantsCommunity-based grants
Sta
tew
ide
Ser
vice
s
Sta
tew
ide
Ser
vice
sSocial M
arketing
Social Marketing
Study CommitteesStudy Committees
Exte
rnal
Eva
luat
ion
Exte
rnal
Eva
luat
ion Partnerships
Partnerships
HWTFs Multi-Pronged Strategy
• Since 2003, HWTF has awarded more than $48.3 million in grant funding to over 70 community and school-based organizations across the state, covering all 100 North Carolina counties
• Grantees use a comprehensive approach to address four key tobacco use prevention goals:
• Preventing youth initiation
• Eliminating exposure to secondhand smoke
• Promoting cessation
• Eliminating disparities
Teen Community Grants
• 2007 Youth Tobacco Survey (YTS) results
• All North Carolina schools are 100% tobacco-free
• Smoke-free policies across multiple venues
• QuitlineNC referrals and awareness on the rise
• Increasing youth involvement and leadership
• Statewide awareness of media campaigns and grassroots activities (TRU)
HWTFs Tobacco Efforts Are Working!
Passage of House Bill 2
• Provisions
• Prohibits smoking in restaurants and bars and some workplaces
• Expands local control so local governments can restrict smoking in other public places including worksites
• Goes into effect on January 2, 2010
HWTFs Tobacco Efforts Are Working!
Passage of House Bill 2
• Exemptions
• Smoking guest rooms in lodging establishments
• Cigar bars
• Country clubs or private clubs that are:• Nonprofit organizations
• Operated by members
• Selective in membership
• Not serving food or drink to people who are not members or guests
HWTFs Tobacco Efforts Are Working!
Passage of House Bill 2
• Local Government Regulations
• Local governments can pass policies that are more restrictive than state law, but there are limits.
• Local policies can restrict smoking in:
• Local government buildings and grounds
• Public places (enclosed areas to which the public is invited or permitted)
HWTFs Tobacco Efforts Are Working!
Passage of House Bill 2
• Local policies cannot restrict smoking in:• Private residences
• Private vehicles
• Tobacco shops
• The premises of tobacco growers, dealers or processors
• Designated smoking rooms of a lodging establishment
• Cigar bars
• Private clubs
• Actors portraying tobacco use in TV/movie productions
HWTFs Tobacco Efforts Are Working!
How We Got Here
August – September – October – November – December – January
2008 2009
HWTF announced Phase IV RFP
Applications due to HWTF
Grant awards announced
Application review process conducted (reverse site visits)
Happy New Year!
Regional AAP workshops held
How We Got Here
HWTF takes $20 million hit!
February – March – April – May – June – July – August
2009 2009
HWTF renegotiates grantee budgets
Phase IV TTUPC begins!1st round of travel
restrictions announced
HWTF finalizes grantee contracts
2nd round of travel restrictions announced
Regional grantee orientation
workshops held
Final AAPs due to HWTF
Transparency
• All information and materials will be available on TRU listserv and website
• You will have access to this information
• You will receive regular updates via TRU listserv
• New guidebook with programmatic “do’s and don'ts”
Key Points to Remember
Accountability
• This is a new phase – past practices will not be “grandfathered” into Phase IV
• It is the responsibility of all HWTF grantees to keep current on the information contained herein and regularly check the listserv and/or HWTF website for revisions and updates
Key Points to Remember