August 2000

www.bonus88.com www.bonus88.com Launched on April 19, 2000 in Hong KongLaunched on April 19, 2000 in Hong Kong Positioned as a Direct Marketing PortalPositioned as a Direct Marketing Portal Use coupon to establish the most valuable marketing Use coupon to establish the most valuable marketing

asset – behavioral databases of enterprises and asset – behavioral databases of enterprises and customerscustomers

Once you get hold of both supply and demand sides, Once you get hold of both supply and demand sides, it is easy for you to make money matching themit is easy for you to make money matching them For instance, you know who sells good wine and who is For instance, you know who sells good wine and who is

willing to pay for good wine, it is easy to make money willing to pay for good wine, it is easy to make money connecting them together or act as a middleman or go one connecting them together or act as a middleman or go one step further to develop a wine trade without knowing the step further to develop a wine trade without knowing the trade. Besides wine, there are unlimited trade categories trade. Besides wine, there are unlimited trade categories that we can tap into. that we can tap into.

Why CouponsWhy Coupons Coupons are international classic motivatorsCoupons are international classic motivators Every commercial enterprise around the world uses Every commercial enterprise around the world uses

them -- credit card companies, retail shops, them -- credit card companies, retail shops, publications ... publications ...

Print coupons -- newspaper, magazine, direct mailPrint coupons -- newspaper, magazine, direct mail disadvantages -- the coupons are not to be found when disadvantages -- the coupons are not to be found when

you need them; they pop up from nowhere when you do you need them; they pop up from nowhere when you do not need themnot need them

e-coupons, and later mobile coupons through 3G e-coupons, and later mobile coupons through 3G and PDAand PDA You can get them whenever and wherever you want them You can get them whenever and wherever you want them

on a global basis – this could be an avenue for tourismon a global basis – this could be an avenue for tourism

e-b u s in ess P la tfo rm

B 2 B

M erch an t D a tab ase

C om m u n ica tion & P rom otion P orta l

B 2 C

U ser D a tab ase

C ou p on

Business ModelBusiness Model

Revenue Model Revenue Model (Already working in the Hong Kong market)(Already working in the Hong Kong market)

Coupon warehousingCoupon warehousing Coupons as content, ICP model, clients include Coupons as content, ICP model, clients include

speedinsure.com, ask100.com, hidden-money.com, Garden speedinsure.com, ask100.com, hidden-money.com, Garden BiscuitsBiscuits

Permission marketingPermission marketing Strategic partner – webunion.comStrategic partner – webunion.com

Marketing/Distribution servicesMarketing/Distribution services Clients include Garden Biscuits, Hong Kong Jockey ClubClients include Garden Biscuits, Hong Kong Jockey Club China Light Power, HKNetChina Light Power, HKNet

Cyber marketing & Web productionCyber marketing & Web production Clients include Garden Biscuits, Kath-Man-Du Restaurant, Clients include Garden Biscuits, Kath-Man-Du Restaurant,

Club Berlin II Café, Igaraslhi Japanese Restaurant, Third Club Berlin II Café, Igaraslhi Japanese Restaurant, Third Street Car Stereo CompanyStreet Car Stereo Company

Other Income SourcesOther Income Sources

AdvertisingAdvertising Clients include PeoplesPhoneClients include PeoplesPhone

bonus88 internet card – on- and off-line transactionbonus88 internet card – on- and off-line transaction e-commerce -- both B2C and B2B e-commerce -- both B2C and B2B Wholesale -- bulk buy and mass tradeWholesale -- bulk buy and mass trade e-loyalty program -- eCRM (Customer Relationship e-loyalty program -- eCRM (Customer Relationship

Management) modelManagement) model SME business exchange hubSME business exchange hub

Highlights for 1st Quarter of Highlights for 1st Quarter of bonus88.hkbonus88.hk

A merchant database of 25,000 A merchant database of 25,000 2,400 registered merchants, the largest coupon site in Hong Kong, with 2,400 registered merchants, the largest coupon site in Hong Kong, with

over 100 product categories, and more than 14,000 membersover 100 product categories, and more than 14,000 members Revenue HK$159,000Revenue HK$159,000 Low burn rate HK$220,000 a monthLow burn rate HK$220,000 a month Strategic partners include goyoyo.com, HKNet, beenz.com, Play17.coStrategic partners include goyoyo.com, HKNet, beenz.com, Play17.co

m, i100.com, 2bSure.comm, i100.com, 2bSure.com WAP partners include Hutchison Orange, PeoplesPhone and New WorlWAP partners include Hutchison Orange, PeoplesPhone and New Worl

d Telephoned Telephone Marketing partners include Hong Kong Jockey Club, China Light PowMarketing partners include Hong Kong Jockey Club, China Light Pow

er, Garden Biscuits, Regal Airport Hotel, Kentucky Fried Chickener, Garden Biscuits, Regal Airport Hotel, Kentucky Fried Chicken Business partners include speedinsure.com, hidden-money.com, ask10Business partners include speedinsure.com, hidden-money.com, ask10

0.com0.com A MOU with United Media Group to expand into ChinaA MOU with United Media Group to expand into China bonus88 is used as a case study in the diploma course in e-commerce obonus88 is used as a case study in the diploma course in e-commerce o

ffered by the University of Hong Kongffered by the University of Hong Kong

Distinctive AdvantageDistinctive Advantage bonus88 is an extension of BBRD, a direct bonus88 is an extension of BBRD, a direct

marketing agency for over ten yearsmarketing agency for over ten years With BBRD transferring knowledge and experience, With BBRD transferring knowledge and experience,

business network and client base, bonus88 enjoys a business network and client base, bonus88 enjoys a distinctive advantage in developing an e-hub for both distinctive advantage in developing an e-hub for both B2C and B2B business exchange. B2C and B2B business exchange.

Entrepreneur experience and commitmentEntrepreneur experience and commitment All directors are not first starters. Their All directors are not first starters. Their prior prior

entrepreneurial experience puts bonus88 on a entrepreneurial experience puts bonus88 on a distinctive competitive platform especially the success distinctive competitive platform especially the success of today’s web site depends more and more on of today’s web site depends more and more on integration of new and old economy experience.integration of new and old economy experience.

Distinctive AdvantageDistinctive Advantage Scalability of bonus88Scalability of bonus88

It can scale in terms of content, technology and It can scale in terms of content, technology and business models. business models.

ContentContent Coupons, Web page production, Multi-media presentation, i-store, i-mall, Coupons, Web page production, Multi-media presentation, i-store, i-mall,

Business exchange hubBusiness exchange hub TechnologyTechnology

Coupon system, Search engine, Ad banner management, Cyber marketing Coupon system, Search engine, Ad banner management, Cyber marketing system, UMS, eCRMsystem, UMS, eCRM

Business ModelsBusiness Models B2CB2C

Permission marketing, Commercial sponsorship, Personalized ordering Permission marketing, Commercial sponsorship, Personalized ordering service, Powerbuy service, bonus88 e-card service, Powerbuy service, bonus88 e-card

B2BB2B ICP model – coupons as content, Web solutions, Cyber marketing, ICP model – coupons as content, Web solutions, Cyber marketing,

e-commerce, e-tailing, e-media, Business exchange hub, SME solutionse-commerce, e-tailing, e-media, Business exchange hub, SME solutions

CompetitorsCompetitors

e-coupon sitese-coupon sites There are quite a few in every countryThere are quite a few in every country

However, bonus88 is more than a coupon However, bonus88 is more than a coupon site. It is a direct marketing e-hub. There is site. It is a direct marketing e-hub. There is no competitor. no competitor.

Competitive Edge —Competitive Edge — International Appeal International Appeal

The essence of bonus88 is to bring bonus to The essence of bonus88 is to bring bonus to everybodyeverybody For consumers, discounts and free giftsFor consumers, discounts and free gifts For merchants, sales and businessFor merchants, sales and business For web sites, coupons and strategic partners to For web sites, coupons and strategic partners to

enhance site traffic and stickinessenhance site traffic and stickiness For investors, no-nonsense return on investment.For investors, no-nonsense return on investment.

With these universal appeals, bonus88 can easily With these universal appeals, bonus88 can easily and quickly be expanded internationallyand quickly be expanded internationally

Market SizeMarket Size The primary market will be Asia with focus onThe primary market will be Asia with focus on

Hong KongHong Kong ChinaChina SingaporeSingapore South Korea South Korea AustraliaAustralia New Zealand New Zealand TaiwanTaiwan IndiaIndia

As researched by IDC and Goldman Sachs (see next slide), As researched by IDC and Goldman Sachs (see next slide), these are the leading countries in Asia in terms of internet and these are the leading countries in Asia in terms of internet and e-commerce potential e-commerce potential

Secondary marketSecondary market US, Europe and other parts of the world US, Europe and other parts of the world

Market Development – Year 2000Market Development – Year 2000

Hong KongHong Kong Already the largest coupon site Already the largest coupon site

ChinaChina A MOU has been signed with United Media Group; A MOU has been signed with United Media Group;

plan to launch before December, 2000plan to launch before December, 2000

SingaporeSingapore A Joint-Venture in discussion with a coupon site A Joint-Venture in discussion with a coupon site

Market DevelopmentMarket Development

Year 2001Year 2001 South Korea South Korea AustraliaAustralia New Zealand New Zealand TaiwanTaiwan

Year 2002Year 2002 IndiaIndia Go beyond AsiaGo beyond Asia

Marketing Strategy/ProgramMarketing Strategy/Program MerchantsMerchants

Recruited through telemarketing Recruited through telemarketing It saves cost, time and efforts and within the expertise of It saves cost, time and efforts and within the expertise of

BBRD which has done telemarketing for over ten yearsBBRD which has done telemarketing for over ten years MembersMembers

Recruited through sponsorship, joint promotion with Recruited through sponsorship, joint promotion with partners, exhibitions and email marketingpartners, exhibitions and email marketing

Advertisers/clientsAdvertisers/clients Through public relations, joint promotion with partners Through public relations, joint promotion with partners

and extensive business network through directors of and extensive business network through directors of bonus88 and BBRD bonus88 and BBRD

Management Team: Isabella LeeManagement Team: Isabella Lee

Founder & Director, Sales & Business Founder & Director, Sales & Business Development, trained in Canada, over 12 years in Development, trained in Canada, over 12 years in sales and marketing. Before bonus88, Media sales and marketing. Before bonus88, Media Consultant for Hong Kong Productivity Council, Consultant for Hong Kong Productivity Council, helping the council to achieve record sales for IT helping the council to achieve record sales for IT Directories and e-mall; Advertising Director, EVE Directories and e-mall; Advertising Director, EVE Magazine; General Manager, Golden Flare Film Magazine; General Manager, Golden Flare Film Limited; Vice President, Mission Hill Golf Limited; Vice President, Mission Hill Golf

Ricky LawRicky Law

Founder & Director, Marketing & Founder & Director, Marketing & Operation, trained in Hong Kong and New Operation, trained in Hong Kong and New York, United States, over 15 years in direct York, United States, over 15 years in direct and database marketing, Founder and and database marketing, Founder and Director of BBRD Communication Limited, Director of BBRD Communication Limited, previously with Reader’s Digest, and previously with Reader’s Digest, and leading advertising agencies Ogilvy & leading advertising agencies Ogilvy & Mather, J Walter ThompsonMather, J Walter Thompson

Daniel WongDaniel Wong

IT and Database Consultant, trained in Britain, over IT and Database Consultant, trained in Britain, over 10 years in IT industry, Founder and Director of 10 years in IT industry, Founder and Director of Delphitech Solutions and Consultant The Delphitech Solutions and Consultant The Privatisation of Lincolnshire Ambulance Service Privatisation of Lincolnshire Ambulance Service (UK), The Manchester Airport Authority (UK), The (UK), The Manchester Airport Authority (UK), The Vietnam Airline Booking System (Hanoi), The Vietnam Airline Booking System (Hanoi), The Provisional Airport Authority (Hong Kong), SFI Provisional Airport Authority (Hong Kong), SFI Technology Ltd (Dongguang, PR China) and The Technology Ltd (Dongguang, PR China) and The Long Term Strategic Review on IT Policy for Yips Long Term Strategic Review on IT Policy for Yips Hang Cheung (Holdings)Hang Cheung (Holdings)

Andy WeeAndy Wee

Development Consultant for South Asia, born Development Consultant for South Asia, born and trained in Singapore, more than 13 years and trained in Singapore, more than 13 years in marketing technology products, worked for in marketing technology products, worked for Oki and Seagate, both Fortune 500 companies Oki and Seagate, both Fortune 500 companies before setting up his own company ALM, before setting up his own company ALM, specializing in cyber marketingspecializing in cyber marketing

Danny HuiDanny Hui

Development partner in China, CEO of Development partner in China, CEO of United Media Group United Media Group (UMG) which is a multi-media production (UMG) which is a multi-media production company producing over 150 hours of company producing over 150 hours of programs for China, Taiwan and Hong programs for China, Taiwan and Hong Kong, and our partner in developing Kong, and our partner in developing bonus88 China. bonus88 China.

Finance Projection for Hong Finance Projection for Hong Kong Kong

Year Market Size Market Assumption Projected

(Hong Kong) Penetration Income / yr Revenue First Year

B2C 1,850,000 internet users 5% / 92,500 HK$100 HKD 9,250,000

B2B 200,000 retailers and SME's 5%/10,000 HK$1,000 HKD 10,000,000

Advertising/ promotion HK$136,000,000 1% HKD 1,360,000 HKD 20,610,000 Second Year

B2C 2,200,000 internet users 7.5%/165,000 HK$150 HKD 24,750,000

B2B 200,000 retailers and SME's 10%/20,000 HK$3,000 HKD 60,000,000

Advertising/ promotion HK$408,000,000 2% HKD 8,160,000 HKD 92,910,000

AppendixAppendix

Physical DataPhysical Data Established in 1987Established in 1987 The longest-standing independent direct The longest-standing independent direct

marketing agency in Hong Kong marketing agency in Hong Kong

Established as a direct marketing agency Established as a direct marketing agency and developing with technology and and developing with technology and keeping abreast with market trend in the keeping abreast with market trend in the last decade, coupled with our professional last decade, coupled with our professional knowledge, consolidated strategic alliances knowledge, consolidated strategic alliances and well-developed business network, and well-developed business network, BBRD has become a strong strategic BBRD has become a strong strategic partner to our clients not only in direct partner to our clients not only in direct marketing, but also in advertising and marketing, but also in advertising and lately, internet and on-line marketing. lately, internet and on-line marketing.

Enhanced StrengthEnhanced Strength

MissionMission BBRD helps clients toBBRD helps clients to

Identify prospectsIdentify prospects Convert them into customersConvert them into customers Retain them for lifeRetain them for life

Major servicesMajor services Total solution for direct marketingTotal solution for direct marketing

Concept and productionConcept and production TelemarketingTelemarketing Fulfillment services -- lettershopFulfillment services -- lettershop Database consulting and managementDatabase consulting and management Direct Marketing AuditDirect Marketing Audit

Enhanced ServicesEnhanced Services

e-dm -- electronic direct marketinge-dm -- electronic direct marketing Marketing consultationMarketing consultation Advertising servicesAdvertising services Web design and web marketing Web design and web marketing

consultingconsulting

Capabilities in Real BusinessCapabilities in Real Business Generates 4,000 responses for a fund Generates 4,000 responses for a fund

investment companyinvestment company Brings in 10,000 new telephone lines for a Brings in 10,000 new telephone lines for a

telecommunications companytelecommunications company Sells more than 500 notebooks Sells more than 500 notebooks Generates HK$4,000,000 sales in mail order Generates HK$4,000,000 sales in mail order Moves over HK$2,000,000 worth of motor Moves over HK$2,000,000 worth of motor

vehiclesvehicles

Capabilities in Real BusinessCapabilities in Real Business Produces almost HK$10,000,000 in revenue Produces almost HK$10,000,000 in revenue

calculated on a ten-year life-time value for an calculated on a ten-year life-time value for an insurance company insurance company

Pushes more than HK$500,000 worth of jewelryPushes more than HK$500,000 worth of jewelry Increase the response rate by 12% by modifying a Increase the response rate by 12% by modifying a

coupon ad coupon ad Brings in 300% more attendants for an IT seminarBrings in 300% more attendants for an IT seminar

Airline Airline Air CanadaAir Canada AppliancesAppliances Philips, NationalPhilips, National Bank Bank International Bank of Asia,International Bank of Asia, Standard Chartered Bank, Standard Chartered Bank, Overseas Trust BankOverseas Trust Bank Cars Cars Land Rover, BMWLand Rover, BMW Computer Computer Microware USA, AST, DellMicroware USA, AST, Dell Courier Courier Federal Express, UPS, Federal Express, UPS,

TNT Express WorldwideTNT Express Worldwide Chemical Chemical DuPont China DuPont China

Charity Charity Community Chest, Oxfam Hong KongCommunity Chest, Oxfam Hong Kong

Dot.comDot.com bonus88, speedinsure, hidden-money,bonus88, speedinsure, hidden-money,

merrymaidsmerrymaids Funds Funds GT Management, Manulife Funds DirectGT Management, Manulife Funds Direct Insurance Insurance CIGNA, CMG Asia, AXA SimeCIGNA, CMG Asia, AXA Sime Mail order Mail order International Collections Limited, International Collections Limited,

Hong Kong School of Motoring, Hong Kong School of Motoring,

HongkongBank HongkongBank

MediaMedia Cable TVCable TV Publications Publications Reader’s Digest, Business Week,Reader’s Digest, Business Week,

Asian Wall Street Journal, Asian Wall Street Journal,

Hong Kong Economic TimesHong Kong Economic Times Public bodies Public bodies Hong Kong Productivity Council, Hong Kong Productivity Council,

SME Centre, Hong Kong Jockey ClubSME Centre, Hong Kong Jockey Club Retail Retail Johnson & Johnson, Parker Pen, Johnson & Johnson, Parker Pen,

Watson’s Distilled Water,Watson’s Distilled Water,

Slumberland mattressSlumberland mattress

Restaurant Restaurant Nanbantei, Spaghetti HouseNanbantei, Spaghetti House SalonSalon Private I SalonPrivate I Salon SoftwareSoftware Chevalier, Novell, Microsoft, Chevalier, Novell, Microsoft,

AldusAldus SupermarketSupermarket GrandMartGrandMart Telecommunications Telecommunications New T&T, Hong KongNew T&T, Hong Kong

Telecom, CTI, AIC,Telecom, CTI, AIC,

Lucent TechnologiesLucent Technologies TransportationTransportation MTR, Hong Kong Peak TramMTR, Hong Kong Peak Tram Travel agencyTravel agency Hong Tai TravelHong Tai Travel