Augmented reality mkt3730

  • View

  • Download

Embed Size (px)



Text of Augmented reality mkt3730

  • 1. Augmented Reality Jamie Schram Tylar Robison James Miller James Duke

2. Introduction

    • What is Augmented Reality?
    • History
    • How to/Tour
    • LearnAR- the future of studying
    • What are the good AR apps to use?
    • Traveling and AR- AWESOME
    • What could possibly happen next?
    • Wrap up/(you'll be downloading this on your smart phone by now)any questions?

3. What is Augmented Reality? Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics. AKA- Augmented reality will take something that you look at in real time and give you all the information of the of the building you're viewing or the business in the building and their history/deals/numbers etc. 4. Nuts and Bolts of AR

  • Characteristics of Augmented Reality:
    • it combines real and virtual
    • it is interactive in real time
    • it is registered in 3D.
  • Hardware needed for Augmented Reality
    • display
    • tracking (eg GPS, compass)
    • input devices (eg Camera)
    • sensors (eg accelerometer)
    • processer (eg CPU)

5. 1966: Ivan Sutherland develops the head-mounted video display. 6. In the 1970's, Myron Krueger creates Videoplace, which allows manipulation of virtual objects. 7. Dec 1993: NAVSTAR-GPS system is launched by the military. 8. 1997: Phillippe Kahn invents camera phone. 9. 1998: Tobias Hllerer develops one of the first successful mobile AR systems. 10. 11. 12. 13. 14. LearnAR Case Study

  • Augmented Reality for Schools
    • Augmatic, British Company started in 2008
    • Founded by James Alliban
    • Combining the real world with virtual content using a web cam

15. Start using Augmented reality right now! Android: Go to Android Marketplace, search and download "Barcode Scanner" Blackberry: Go to App World, search and download "Scanlife Barcode Reader" iPhone: Go to Apps Store, search "QR Code Reader" 16. 17. 18. 19. Tourism and Augmented Reality

    • Want to study abroad and/or just travel?
    • Wikitude voted number 1 augmented reality travel app by CNN
    • Only works for iPhone, Android, Symbian, and Beta
    • Many "worlds" to use ex: Starbucks
    • Itactius (European cultural project)
      • History and architect through your phone
      • itacitus video

20. Potential Future Shopping Applications 21. Social Networking AR? source: 5magazine 22. The Future of Social Networking?