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www.bournemouth.ac.uk 1
Professor Dimitrios Buhalis Bournemouth University, UK
www.bournemouth.ac.uk/etourismlab
www.buhalis.com
AUGMENTED REALITY
AND VIRTUAL EXPERIENCE
Augmented Reality
DEFINITION
Enhances (or augments) the surroundings of the
user with virtual information that seems to
co-exist with the real three-dimensional world
in real-time.
Milgram et al., 1994; Azuma et al., 2001
REQUIREMENTS FOR TRUE AR
Virtual and physical world
In real-time
Co-exist together
Augmented Reality
Milgram et al., 1994; Azuma et al., 2001
10
Physical Reality Augmented Reality Virtual Reality
The Reality-Virtuality Continuum
WHAT IS NOT AUGMENTED REALITY?
Milgram et al., 1994
ADVANTAGES OF SMARTPHONE AR
augmented reality that is PERSONAL AND PRIVATE
augmentation EVERYWHERE
augmentation ALWAYS
all necessary equipment in ONE SMALL DEVICE
13
www.bournemouth.ac.uk 24
Stay in touch with Dimitrios Professor Buhalis Dimitrios WWW.BUHALIS.COM
Director, eTourism Lab International Centre for Tourism and Hospitality Research (ICTHR) School of Tourism, Bournemouth University, Poole,BH12 5BB, UK
Tel: +44 1202 961517
Email: [email protected] http://www.bournemouth.ac.uk/etourismlab/
http://www.bournemouth.ac.uk/tourism/ Dimitrios Web: http://www.buhalis.com Dimitrios Blog: http://buhalis.blogspot.com/ Twitter: http://twitter.com/buhalis Facebook: https://www.facebook.com/ProfessorDimitriosBuhalis
YouTube: http://www.youtube.com/buhalid
Academia http://bournemouth.academia.edu/DimitriosBuhalis
Instagram http://www.instagram.com/d.buhalis