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Augmented Radio withPhoto/Video• Multiplication of connected screens
• Video supremacy on social networks (more ad revenues than audio)
• Importance of social networks basedon image/video (Instagram, Snapchat, YouTube…)
• New audience
• Low access barrier (smartphone…)
• No black screen, no bad TV either• Opportunity to enrich experience,
to reinforce radio brand image / ID
• New narratives/New subjects/special strategy adapted to each
• New Multimedia skills to developand integrate
• Let the audience play• Give them access
Europe1: 14 hours of filmed radio every day (RTL : 12h) > audience of video platforms, monetisation… http://radio.europe1.fr/
DAB Slideshow• Slideshow is a core feature of DAB and DAB+, using broadcast to display information and content; from
traffic information to song titles, album artwork and station branding.
• Slideshow lets broadcasters build closer relationships with listeners, delivering extra information, added value content and branding opportunities.
• Broadcasters using Slideshow include; ARD, Global, Itas, NRK, Nova, NPO, RTBF, Polskie Radio and WDR3
• New revenue streams are enabled for advertisers and, for drivers, up to date weather and traffic information is there when it's needed.
• With component prices dropping, now is the time for manufacturers and broadcasters to start making the most of what DAB Slideshow can enable.
DAB Slideshow by country Station branding
Song info
News Traffic Weather Social media
Adverts Competitions
Australia X X X X X X
Belgium X X X X X
Czech Republic X X X X X X
France X X
Germany X X X X X X
Italy X X X X X
Netherlands X X X
Norway X X X X X X
Poland X X X
Switzerland X X
UK X
Station branding • Slideshow can be used to display
station logos, information on the current programme and listings for the day
• Some stations in Belgium use Slideshow to display images from inside the studio
News reports • Slideshow can be used to complement
news broadcasts with relevant images, extra detail and quotes
• By using hybrid radio applications, listeners can click through to station websites to find out more
Automotive and traffic • Slideshow in the car can display traffic
and travel information, updating drivers and their passengers with the latest news
• Many car receivers feature colourscreens – making them perfect for Slideshow
Album and song artwork • Many stations are using Slideshow to
display song and album information and artwork
• This brings the songs to life and quickly answers the common question of ‘what are we listening to?’
Weather• Weather forecasts are another great
example of where DAB slideshow can add value
• This can run at the same time as news and weather programmes or as part of a continued Slideshow
Augmented Radio with Photo/Video
• Let the audience play
• Give them access
• Let them feel specials
Augmented Radio with Photo/Video
• Let the audience play
• Give them access
• Let them feel specials
Augmented Radio with Photo/Video
• Let the audience play
• Give them access
• Let them feel specials
Connected Home
• Multiple connected deviced(SmartTV, USB keys, STB, Media center…)
• More connected services (alarm, central heating, lights…)
• New Connected Speakers (BT, multiroom…)
• More Personal Assistants / voicecontrolled + AI (Siri, Echo, Google Home…), more skills
• Leanback vs personal
• Individual vs familial
• UX (Voice Interface, Easy, central control/sync, …)
• Strategy (own app, own skill, agregators…)
• Radio skills : Live, last news/podcast/show…
Connected Car
People want entertainment and company in-car
Source: Pulse Survey Needstate Analysis April 2015
Total In a car / van / lorry
% %
To be entertained 54.0% 60.0%
To be informed / up to date 27.1% 23.1%
For company 16.8% 20.7%
To help me escape / relax 17.7% 15.5%
To learn / discover something new 11.0% 8.7%
To connect me to the outside world10.3% 8.4%
To find out / research something 4.0% 3.2%
Connected Car Radio / Ford Sync http://es.ford.com/technology/sync/
• Importance of moment marketing in the economy of attention
• Audience centric approach easier on digital, personnal, dynamic
• Context: place, time, mood, activity-commuting-work-sport
• Message more impacting : immersion, intimity, creativity, personnalisation… playlist, podcast, branded content...)less friction
New Radio Moments
• Digital / Radio ad budgets • b
Monetisation / Funraising
2014 2015 évolution 2015/2014
en milliards d'euros en milliards d'euros en pourcentage
radio 0,726 0,720 -0,8
publicité nationale 0,568 0,563 -0,9
publicité locale et Ile de france 0,158 0,157 -0,6
Le chiffre d’affaire publicitaire 2015 = 720 M€
Evolution de la publicité audio digitale
New economic models
Audio Ad Digital AdSpecial
OpsNative
ContentCrowd-funding
Fund-raising
SubscriptionFremiumMicro-
paiementRevenue
share
Distrib. Platform
Direct-to-Fan
B2B B2B2C B2C
ConcertEcom-merce
Services
+
•Deepens journalism
•Enhance storytelling
•Offer audiences an immersive experience
VR / AR / Mixed Reality for radio
• Rich contents, new services ‘à la carte’metadata tagging/rich media, transcription/SEO, Radio Everywhere/synchro cross-device, Smart Radio/data-AI-ultra-personnalisation-discovery-bot, Radio-on-demand/podcast, npvr/catch-up radio, beside sevices/ecommerce, ticketing
• Controlled distributionTranscoding/protection/distribution/analytics/loggingdéploiement cloud et virtualisation, API
• nouveaux modèles économiques serviciels/commercialisationde l'usage, flexibilité, escalabilité, simplication…)
Radio As A Service #Cloud
Futur of radio
• Already Mobile, Social, Visual, Multichannel
• Ubiquous
• More personal, more relevant, smarter(micro radio, UGC…)
• More immersive
• More MultiMedia vs More Audio ?
• More human (radio)?
LIQUID
RADIO
MULTI
CHANNELMOBILE
LIVE
ON-DEMAN
D
PERSONAL
ENGAGING
IMMERSIVE
OPEN
VISUAL
RICH
SOCIAL
Iwatch / Apple http://www.spainmovil.es/apple/noticias/n29759/Apple-registro-marca-iWatch-de-manera-oficial.html
Samsung Fridge / Pandora http://www.youtube.com/watch?v=FsTxBzHI9QY
Innovative concepts in radio
• Data driven audio (ie Spotify)
Listener profiling
Smarter recomendations
digital rights, data ownership/privacy !
• Programmatic Audio, Dynamic advertising
• Searchable Audio / Speech-to-Text Trancription Metadata Concept extraction / Semantic
• SEO optimisation
Webradio Smart radio
• A Radio but Online
• The more audience you get, the more you pay
• Licences
• From mono stream to multistreams
• From basic to pro
• Fully automated
• On demand
• Skip
• Data
• Personnalized
• AI = Understand music, audience, context
• personal content/targeted Ad, login/profile, recommendations…
• DMP+MAM / Semantic NLP S2T
Smart use of data to guide how we publish across platforms
Radio 1’s Summer Mixes – being smart with our content for younger audiences.
Slide 10
The Infinite Monkey Cage(On Demand)
Jamie Cullum
Schedule
Chris Evans
Today
In Our Time
Comedy
In Short(on demand)
Annie Mac interview(on demand)
BBC Orchestra Playlist
Front Row(on demand)
Book of the Week
Steve Lamacq
Asian Network Reports
Football Commentary
Book at Bedtime
7AM
1PM
11PMSwipe to switch to
alternative
Charlie Sloth(On Demand)
TED Radio Hour(On Demand)
Weather
News
News/Sport
Traffic
How to keep Radio Simple but Sophisticated?
Social livestreaming
• Live is Radio ADN
• Live video is the new Must
• Channel choice / Adapt content (special gramar/codes for specific channels)
• Facebook Live
• Lack of control ? (moderation)
• Quality (cost)
• Lot of data/profiling
• Social networks as Best enemy
Glocal Radio
• Mix between local and global dynamics
• Thinking globally / Acting locally> Local mission / global reach
• Local production / local contents (news, report
• Global audience / no physical frontier
• Core audience local ?
• Cost/monetisation international streaming
• International network
• International ressources (audio, multimedia, skills, experience)
