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AUDIOVISUAL MEDIA SERVICES DIRECTIVE
Key Issues for the Television Business
EPP Group hearing, 29 June 2006
► Media groups active in 28 European countries
► Operating over 270 free-to-air and pay-TV channels and distributing 540 channels and 170 new services
► Every line of the directive affects our businesses
BUSINESS CONTEXT
-New competition with powerful competitors
-Rights costs increasing, but revenue flat – good content costs money
-Multiplication of broadcasting technologies
-“Consumer is king” : personal use
- Reinventing business models - and regulatory ones?
THE ACCELERATING PACE OF NEW TECHNOLOGIES AND BUSINESS MODELS : the example of VIDEO
1950 1960 1970 1980 1990 2000 2010
CINEMA
TELEVISION
VHS
ANALOG CABLE
ANALOG SATELLITE
DIGITAL SATELLITE
DIGITAL CABLE
DVD
The question should not be
• « What will TV be in 2010 ? »
but
• « What will TV be in 6 months ? »
WEB
TVoDSL
VOD
PODCAST
SVOD
3G
DVB-H
XXth centuryXXIst century
The Future: Digital
All EU states to be fully digital
Slide 5
Finland and UK: market leaders
Majority around 2012
For consumers Increased choice
Interactivity and niche interests
For broadcasters In France after DTT launch
from 6 to 25 terrrestrial channels
New media, new players
Advertising budgets moving away from TV?
And from global players
Competition from telecom operators…
•European telcos: €210 billion
turnover
Time Warner 2004 revenue
$ 42.1 billion
EU Advertising market 2004
$ 29.8 billion (incl. Pubcasters)
1990
103 channels
2003
1100 channels
Slide 6
New media, new players
New media, new playersMultiplication of channels
New media, new players
So how should this new environment be regulated ?
FOUR SPECIFIC ISSUES
Scope & Non-linear services : technological neutrality
Country of Origin : cornerstone of EU policy
Advertising rules : more flexibility for responsible broadcasters
The rights holder is king
SCOPE & NON LINEAR SERVICES
We favor the limited scope extension to non-linear services : core principles should be applicable to everyone
We plead for technological neutrality : same use, same rules
Let’s give time to new services to find their balance before regulating them completely
COUNTRY OF ORIGIN
Cornerstone of EU policyNeed to have one jurisdictionOnly way to encourage transfrontier
televisionCompetition and consumer choice
ADVERTISING
- Only way to provide free, legal and attractive content to the consumer
- Broadcasters need more flexibility, and are responsible enough not to abuse of it : insertion, minutage
- Let’s provide space for new advertising techniques but let’s not deprive broadcasters of revenues : we know how to create attractive contents
RIGHTS PROTECTION
The consumer is king, so is the rights holder
Our main issue : the quest for rights Viewers get access to information from
broadcasters, not middlemen Bad example : short reporting