AudioCodes Webinar MS UC 2

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    2011 AudioCodes Ltd.

    All rights reserved.

    AudioCodes Confidential Proprietary

    AudioCodes Solutions for..Every type of UC Deployment

    February 2011

    Ian Woolner

    Enterprise Sales Director UK

    [email protected]

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    This session will give you

    An Overview of Audio Codes

    A summary or our product range

    Some of the challenges we help solve

    How we make the deployment of Microsoft Lync easy

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    2010 Overview

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    Strong growth Revenues grew ~20% YoY Earnings grew more than 300% YoY

    Positive Cash flow above $15M

    Operating Margin of 11.7%

    Networking grew above 30% over 2009

    Significant growth in sales through Channels

    Increased revenues from Services [Support for the Channel]

    The Global leader in Gateways that address the needs of the Enterprise

    2010 Financial Performance

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    32.6

    34.234.8

    36.5

    38.3

    Q3'09 Q4'09 Q1'10 Q2'10 Q3'10

    Revenues $M

    1,556

    2,482 2,4672,838

    3,551

    Q3'09 Q4'09 Q1'10 Q2'10 Q3'10

    Earnings (non-GAAP)$K

    5,600

    11,800

    3,3001,600

    5,800

    Q3'09 Q4'09 Q1'10 Q2'10 Q3'10

    Cash flow fromOperations $K

    Last 5 Quarters Key Financials

    5.0%

    7.5% 7.5%8.3%

    9.7%

    Q3'09 Q4'09 Q1'10 Q2'10 Q3'10

    Operating Income

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    UC Trends

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    UCC Market Trends

    Major UCC and IP-PBX vendors

    Increase focus on UC applications & features

    Move away from peripherals such as media gateways and E-SBC

    Migrating from proprietary IP protocols to the SIP standard

    therefore more willing to collaborate with Best-of-Breed

    vendors such as AudioCodes

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    PSTN Gateways Wide Interoperability

    Certification with all major UCC vendors worldwide

    Avaya (with Nortel) Alcatel-Lucent

    Siemens (SEN)

    NEC

    Aastra

    Mitel Toshiba

    Shoretel

    3Com (HP Networking)

    Interactive Intelligence Enterprise Equipment Market Share 2009 (Infonetics)

    https://devconnect.avaya.com/public/search/setup.do?c=1https://devconnect.avaya.com/public/search/setup.do?c=1
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    Audio Codes Features

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    SmallBusiness

    LargeEnterprise

    SME

    E-SBC Offering

    Technology

    Core AudioCodes DSP

    Extensive line of voice Codecs

    Deep transcoding densities

    Smooth migration from

    Gateways to E-SBCs

    Mediant 1000 NGN will support

    up to 5000 sessions

    E-SBC Max # ofSessions

    Mediant 800 24

    Mediant 1000 150

    Mediant 3000 1000

    Mediant 5000 3000

    Mediant 8000 8000

    http://acportal/MarcomNew/Carrier%20Core%20%20Access%20Media%20Gateways%20Product%20Images/mediant3000.jpg
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    Terminal Adaptors Analog VoIP Gateways

    MediaPack 1xx Analog VoIP Gateways

    Connecting phones, modems, fax machines, PBX or PSTN

    Spans a range of 2 to 24 analog FXS/FXO ports

    Mature 3rd generation MediaPack product line

    Superior VoIPerfect quality with competitive price per port

    Large variety of interoperable SoftSwitches and PBXs

    PSTN Fallback and Standalone survivability

    Comprehensive management tool for configuration and maintenance

    Very rich SIP implementation with routing manipulation options

    MediaPack 112/114/118 MediaPack 124D

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    PSTN Gateways - SAS

    Standalone Survivability (SAS) for service continuity

    Maintains basic features to registered SIP Phones in case of WAN failure

    Make and receive calls, Intra-branch calls

    Automatically learns dial plan via REGISTER

    Advanced telephony features during emergency mode

    Hold, Transfer, Conference

    Shared call appearance

    Emergency message on screen

    One of our strongest features entering

    into vendors certification lists (Avaya, ALE..)

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    Enterprise Session Border Controller (E-SBC)

    Key component in smooth migration of

    Enterprise customers to VoIP Almost all IP-PBX vendors rather avoid

    dealing directly with IP-to-IP interop

    Connecting through AudioCodes E-SBC

    The E-SBC provides the enterprise

    PSTN Connectivity Interoperability

    Survivability

    Security

    Quality assurance

    E-SBC enables SIP Trunking Connecting the Enterprise TDM/IP PBX to

    an ITSP (VoIP service provider)

    Toll bypass

    Internet

    ITSPWAN

    Enterprise LAN

    PSTN

    E-SBC

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    One Platform connects all

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    Gateways / E-SBC / MSBG Unique Selling Points

    Mediant 1000 MSBG and Mediant 3000 E-SBC are certified by

    Avaya DevConnect for worldwide use Cost effective alternative to Acme Packet for Avaya Customers

    Hybrid platformGateway & Session Border Controller in One unit

    Compatible gateways for CS-1000

    Investment protection for huge base of ex-Nortel VARs and end-customers CS-1000 to Aura connectivity (Mediant 1000/3000)

    CS-1000 to PSTN connectivity

    Analog lines (MediaPack 11x)

    Mediant 1000 with HP and Lync Mediant 1000 (inc. MSBG) being certified by HP Enterprise Services for use with

    Lync and SIP Carriers

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    Connecting to Applications

    IP Remote Agents and Contact Centers

    Challenges:

    Agents in Remote Offices Agents in Home Offices

    Security

    NAT Traversal

    Solution: Enterprise SBC

    Protects Enterprise

    Enables VPN Connection to

    Remote office

    Solves NAT Traversal issues towork at home agents

    Internet

    Remote LAN

    Remote

    Agents

    Remote

    Work atHome

    Agents

    NAT

    Local

    Agents

    IP Contact

    Center

    Enterprise

    SBC

    V

    PN

    Bad Stuff

    SRTP/TLS

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    Connection to Applications

    BlackBerry (RIM) Mobile Voice System (MVS) Fixed Mobile Convergence (FMC) application

    Unifying desk phone with BlackBerry Smartphone

    Calls are anchored in the Enterprise PBX

    Gateway / E-SBC is needed to connect the IP-PBX to the BES/MVS servers

    RIM & AudioCodes together are certified by Avaya DevConnect Strong selling point among Avayas VARs

    This is a pure channel play, demand to be generated at the VAR level

    RIM is planning similar certifications with more IP-PBX vendors (SEN, Mitel)

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    AudioCodes

    Mediant 1000 MSBG

    With E-SBC features

    Avaya SES

    Avaya Aura

    Communications

    Manager

    Avaya MeetingExchange

    WAN

    LAN

    Connect Service

    Connecting to Applications

    Skype Connect and Avaya (ROI Networks)

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    Microsoft Lync

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    Converged Communications

    Delivering on Critical Communications

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    AudioCodes Ecosystem with Microsoft Unified Communications

    Microsoft

    UnifiedCommunications

    Solutions

    3rd party Analog and SIPbased Phone Support

    Media Gateway

    Legacy TDM PBX

    Media Gateway

    E1/T1/BRI/FXO

    PBX

    Legacy Fax & otherAnalog devices

    Media Gateway

    Non certified IP PBX

    Media Gateway IP-PBX

    SIP

    IPPhones

    AudioCodes Mobile

    Soft ClientMedia Gateway

    SIP

    PSTN Networks

    Media Gateway

    .

    TDM Trunks

    SP PSTN

    Secured SIPTrunking

    Media Gateway

    .

    SP IP WAN

    SIP Trunks

    Recording

    solutionSmartTAP Call Recorder

    Survivability

    Lync

    PSTNWAN

    Survivable BranchAppliance

    Media Gateways

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    Typical Network Layout Office Communications Server 2007 R2

    Mediant 1000

    Basic Hybrid Gateway PBX

    Big BranchMediant 2000

    Basic Gateway

    Mediant 3000

    Basic Gateway

    PBX

    HeadquartersOfficeCommunications

    Server 2007Mediation

    Server

    Mediation

    Server

    TDM

    G.711, SIP/TCP, RTP

    RTA , SIP/TLS, SRTP

    PSTN

    Third-party IP Phones

    optimized for Microsoft

    PSTN

    PSTN

    IP-PBX

    IP Phones

    IP

    IP IP

    Small Office

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    Typical Network Layout Lync Server 2010

    Mediant 1000

    SBA PBX

    Small Office

    Big Branch Mediant 2000

    SBA

    Mediant 3000

    EnhancedGateway

    PBX

    Headquarters

    Mediation

    Server

    PSTN

    Third-party IP Phones

    optimized for Microsoft

    PSTN

    PSTN

    IP-PBX

    IP Phones

    IP IP

    TDM

    G.711, SIP/TCP, RTP

    RTA , SIP/TLS, SRTP

    IP

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    Microsoft OIP Certifications for Enhanced Gateways & SBAs

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    Unmatched Stability & Performance

    AudioCodes uses separate processing engines for different gateway

    functionalities:

    Embedded CPU for AudioCodes VoIP services

    DSP farm for offloading media-intensive applications from the CPU

    Intel-based server for Mediation Server / SBA software

    Result: AudioCodes provides better performance and better stability

    Mediant 1000

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    Office Interoperability

    Interoperability with numerous TDM PBXs

    Interoperability with non Microsoft-certified IP-PBXs

    Quick time-to-market

    No need to invest in the existing equipment

    Microsoft UC Network Non-Certified IP-PBXs

    Other SIP IP-PBXMicrosoft SIP

    Media Gateway

    And more

    IP Phones

    Office

    Communications

    Server/ LyncServer

    OfficeCommunicator/Lync

    E1/T1/BRI/FXO

    PBX

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    What are the most important features that customers want

    out of an E-SBC?

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    Large Enterprise

    WAN (IP)

    PSTN Fallback

    Gateway

    IP Phones

    Intranet

    SIP Trunk SBC

    PSTN

    PBX

    IP-PBX

    IP

    TDM

    Fax

    Firewall Router

    Exchange server

    Lync

    Lync

    Analog Phone

    Mediant 3000 E-SBC / Enhanced

    UcSIPT Architecture Large Enterprise

    MP1xx

    Th I t t d M lti S i B i G t

    http://acportal/MarcomNew/Carrier%20Core%20%20Access%20Media%20Gateways%20Product%20Images/mediant3000.jpg
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    Small to Medium Enterprise

    WAN(IP)

    Router

    PSTN Fallback

    Gateway

    IP Phones

    Intranet

    SIP Trunk

    Firewall SBC

    PSTNPBX

    IP-PBX (Optional)

    SBA

    IP

    TDM

    Fax

    Lync

    Lync

    Analog Phone

    Mediant 1000 E-SBC / SBA

    The Integrated Multi Service Business Gateway

    WANAccess

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    SBA Monitoring SCOM

    AudioCodes offers a SCOM Plug-In to monitor the SBAs and Enhanced gateways

    through a single, familiar and easy to use interface - Microsoft centralized System

    Center Operations Manager

    Providing Gateway insights of health and performance information as well as

    alerts. (e.g. Power Supply, Number of Busy calls etc.)

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    Third-party IP Phones

    optimizing for Microsoft

    Office Communicator / Lync

    Microsoft Unified

    Communications

    AudioCodes SIP

    Phone Support

    AudioCodes Mobile

    Soft Client

    AudioCodes 300HD

    Series IP Phones

    Third-party SIP

    IP & Soft Phones

    Analog Phones

    Enabling SIP-Phones, Analog Phones and Mobile handset connectivity

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    OCS / Lync Server IP Phone Applications

    Microsoft OCS / Lync Pool

    IM, Presence Audio, Video,Conferencing, IVR

    Inbound Routing

    Outbound Routing

    Voice Mail Routing

    OC / Lync

    User D

    Mediant 1000 with SPS

    External Server with SPS

    User B

    3rd party IP Phone

    SIP

    User C

    AudioCodes 300HDIP Phone

    SIP SIP

    User A

    Analog Phone

    MP1xx MP2xx

    PSTN

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    Enables most market leading IP Phones install base to

    connect to OCS / Lync Server via SPS

    Third Party Phone Support using SPS

    A short interoperability test is recommended to get the most out of the OCS/Lync Server features

    with additional 3rd IP Phones vendors

    AVAYA9620

    AVAYA9630

    AAstra57i/6757i

    Aastra L32 DECT

    SNOM300xLite Soft Phone

    Polycom320

    Polycom450

    Polycom550

    Polycom650

    Polycom670Cisco CP7960

    Cisco CP7940

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    2011 AudioCodes Ltd.

    All rights reserved.

    AudioCodes Confidential Proprietary

    Thank you

    February 2011

    Ian Woolner

    Enterprise Sales Director UK

    [email protected]