Audiobooks, E-books, and Online Reading:

Implications for Libraries

Jessica E. Moyer, M.S., C.A.S.

Doctoral Candidate, Literacy Education

University of Minnesota Twin-Cities

jessicaemilymoyer.pbworks.com/ALA2009Unconference

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• Downloadable audio accounts for 17% of all audiobook sales, up from 6% in 2005

• Over 52% of users get their audiobooks from a library - the #1 source for listeners

• The fastest growing listening groups are ages 13 to 17 and 18 to 24

• 28% of Americans have listened to an audiobook, up from 25% in 2007

• Over 92% of listeners have also read a printed book in the last year

• Libraries are the third choice for recommendations for new listens - less than 30% of listeners use librarians for suggestions

• 59% of teens regularly participate in online creation activities

• 74% of teens have home computers with internet access (as of 2005). Use has increased with access.

• Teens have averaged 43 minutes per day of print reading for many years

• Teens have 5-6 hours per day for all media• Heavy use of one media predicts heavy use of others• 62% ages 5-17 prefer to read books printed on paper

rather than on a computer or handheld. • Low frequency readers are far more likely to say

reading online is better than reading a book.

• Nearly 2/3 of tweens and teens have extended the reading experience online, including connecting with other readers

• Children who extend the reading experience online value reading, enjoy reading, and read books for fun far more than children who do not

• Boys are more likely to say the Internet is better when they want to read for fun. Girls have a stronger preference for book reading.

• Older children are more likely to go online daily than read books for fun daily.

• Daily internet use grows rapidly into adolescence where it reaches nearly 100%

• 40% of teens have read a digital book in the past year