© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Audience Manager & External Device Graphs

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Audience Manager & External Device Graphs – SolutionExternal Device Graph Mappings – Not Authenticated + External Device Graph

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Audience Manager & External Device Graph – SolutionExternal Device Graph Mappings – Not Authenticated + External Device Graph

2. User comes to the site, not logged in yet and event call is fired:/event?c_page=homepage

DCS

ww.ClientA.com Device PCS

3. DCS writes realized traits to the current device profile in PCS based on the current AAM ID.

4. PCS returns the current device profile and up to 3 associated device profiles (mapped by the Co-op Device Graph) and all of their associated traits

5. AAM segments the user based on the traits from the profiles and the event call

6. AAM passes the segmentation to the real time destinations for all profiles

1. External Device Graph Mapping is pushed to the PCS

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Audience Manager & Co-op Device Graph – SolutionExternal Device Graph Mappings – Authenticated + External Device Graph

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Audience Manager & External Device Graph – SolutionExternal Device Graph Mappings – Authenticated + Co-op Device Graph

5

ww.ClientA.com

2. User logs in and event call is fired with multiple Declared IDs/event?c_page=homepage&d_cid=123%01abc&d_cid=456…

DCS

PCS (Device ID)

3. DCS looks up the current device profile

7. DCS Merges the device profiles & authenticated profile creating a super set of traits.

9. AAM passes the segmentation to the real time destinations

PCS (Authenticated ID)

5. DCS writes the realized traits to the Authenticated profile(s) based on the Authenticated ID(s) passed

8. AAM decides segmentation across all segments based on the merged super set

1. External Device Graph Mapping is pushed to the PCS

4. PCS returns the current device profile and up to 3 associated device profiles (mapped by the External Device Graph) and all of their associated traits

6. PCS returns the associated traits of the Authenticated ID(s)

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.