AUDIENCE EXTENSION - cv.endeavorb2b.com · Audience Extension. Display Across the Web. Video Pre-Roll Across the Web. In-Feed Native Across the Web. Social Media on LinkedIn. Social

Information Classification: General

AUDIENCE EXTENSIONSharpen Your Focus to Outperform Traditional Display.


Audience ExtensionAudience Based Targeting

Fleet managers with purchasing responsibility for

technology related to 5+ fleet size

Audience Extension in Audience Based, Not Site Based

Audiences can be either one or a combination of the following:

Online Audiences – those that have engaged with content on our websites

Offline Audiences – those that have filled out registration forms or qualification cards

IP Based Audiences – those connected to specific companies or firmographics


Audience ExtensionPowered By DataWhere and What is 1st Party Data?

Our audiences provide behavioral data when they interact with online content and self reported data when they complete forms.


Audience ExtensionTargeting Options

Demographics and Behaviors

Account-Based Marketing

Brand or Informa Site

Visitors

Newsletter Audiences

Pre-Packaged Segments Geography

1 2

4

3

5 6



Demographics and Behaviors

Account-Based Marketing

Brand or Informa Site

Visitors

1 2 3

Job Titles or FunctionsIndustriesPurchasing AuthorityNumber of EmployeesGeographyAreas of Interest

Target a list of specific companies that are clients or prospects

Users that are consuming content on specific brand sites or hundreds of Informa sites



Newsletter Audiences

Prepackage Segments Geography

4 5 6

Target specific newsletter audiences and multiple your exposure while magnifying your brand and solutions to highly engaged brand audiences

Select from a variety of prepackaged segments that will help you reach specific horizontal markets across our brand and extended networks: HR, SMBs, Tech

Target users in a specific location or pinpoint an area and target those within a radius – excellent for ramping up exposure at industry events


Audience ExtensionNetworks

Display Across

the Web

Video Pre-Roll Across

the Web

In-Feed Native Across

the Web

Social Media on LinkedIn

Social Media on Facebook

Once an audience segment is defined, our advertisers can reach those audiences with a variety of different placements and can reach them across devices such as desktop, mobile, and tablet.


Audience ExtensionExchanges and Site Samples

abc.com cnet.com europa.eu marketwatch.com pcmag.com usatoday.comabcnews.com cnn.com foodnetwork.com msn.com politico.eu usnews.comabout.com cnnmoney.com forbes.com msnbc.com reuters.com washingtonpost.comaol.com dailymail.co.uk fortune.com nationalgeographic.com si.com weather.combarrons.com discovery.com fox.com neweuope.eu spiegel.de webmd.combbc.com doityourself.com foxsports.com newsday.com telegraph.co whitepages.combloomberg.com economist.com ft.com newsweek.com theatlantic.com wsj.comcbs.com ehow.com inc.com nytimes.com theguardian.com yahoo.comcbsnews.com entrepreneur.com kiplinger.com orbitz.com time.com yellowpages.comcnbc.com espn.com latimes.com pandora.com tripadvisor.com zillow.co

SAMPLE OF SITES ACROSS THE WEB

AD EXCHANGES

14


Audience ExtensionDisplay Across the WebAudience Extension Display serves your banner ads to the audiences you have identified as targets. Ads serve on brand-safe sites across 98% of the web.

• Branding• Events & Webinars• Lead Generation• Traffic Driving• White Paper Downloads

Recommended for


Audience ExtensionIn-Feed NativeIn-Feed Native Ads promote content by serving a compelling headline, image and link back to your content and are placed seamlessly into a site’s content flow.

In-Feed Native Ads run on over 4,000 featured publisher sites and apps and use premium inventory partners including ShareThrough, Taboola, TripleLift, and Microsoft.


Audience ExtensionVideo Pre-RollVideo Pre-Roll ads play a 15-30 second promotional clip in advance of video content across the web.

Video Pre-Roll Ads are placed through top inventory sources such as Google Ad Exchange, Rubicon, Teads, & Tremor.


Audience ExtensionSocial: LinkedInAudience Extension on LinkedIn leverages first party and self-reported data for targeting and serves ads in LinkedIn environment.

This placement allows you to reach our audiences in a premium business related setting using high impact ad units. Formats support large image or video, various engagement options, social sharing, and more.


Audience ExtensionSocial: FacebookAudience Extension on Facebook is powered by Informa’s first-party data, providing the same level of targeting sophistication as other Audience Extension placements. High impact ads serve within Facebook & their Audience Network.

• Gaining Page Likes• Branding & Awareness• Traffic Driving• Video Views• Content Marketing• Surveys• Promotions

Recommended for

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AUDIENCE EXTENSION - cv.endeavorb2b.com · Audience Extension. Display Across the Web. Video Pre-Roll Across the Web. In-Feed Native Across the Web. Social Media on LinkedIn. Social