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7/31/2019 Audi 9-9-11.harshal
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History of the company
Automobile Industry
About Audi Products
Production and Technology
Promotional Activities. Marketing Strategies
Job Opportunities
Expansion Plans
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1899 - The Horchcompany is established
On November 14, 1899,
August Horch (1868 - 1951)established the company A.Horch & Cie. in theEhrenfeld district ofCologne. Here he developedhis first car, which wascompleted in early 1901.
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The Audi emblem of thefour rings denotes one ofGermany's oldestautomobile manufacturers.It symbolizes the merger in1932 of four previouslyindependent motor vehiclemanufacturers: Audi, DKW,Horch and Wanderer. Thesecompanies are thefoundation stones on whichthe present-day AUDI isbuilt.
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With the development andproduction of special vehicles formilitary purposes, The AudiAuto Union became animportant supplier of vehicles tothe armed forces in the mid-1930s. Following the outbreak ofwar, civilian production was
interrupted in May 1940. Afterthis, the company producedexclusively for militarypurposes.
http://www.audiusa.com/etc/medialib/cms4imp/audi2/company/history/chronicle.Par.0118.File.pdf7/31/2019 Audi 9-9-11.harshal
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Volkswagenwerk AG acquired themajority of shares in Auto UnionGmbH in December 1964(effective January 1, 1965). Audibecame a fully owned VW
subsidiary at the end of 1966.
http://www.audiusa.com/etc/medialib/cms4imp/audi2/company/history/chronicle.Par.0129.File.pdf7/31/2019 Audi 9-9-11.harshal
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Never Follow - that captures the
uncompromising spirit of Audidesign and innovation. This
campaign, and the promise toAudi drivers, is built on the"five nevers": Never quit.Never do the expected. Neverrest on your laurels. Neverthink great is good enough.NEVER FOLLOW. Theseprinciples will continue to leadAudi to achieve excellence and
be a leader in the automobileindustry.
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AUTOMOBILE SECTOR:
Largest sector by revenue generation and
employment capabilityDesign,manufacturing,sales are major functions.
China is largest automobile producer and auto
exporter.Toyota is largest manufacturer of vehicles.
Major Car companies: General
Motors,Toyota,Daimler group, BMW,Volkswagen, Volvo, Ford, etc.
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Volkswagen
Audi AG
Lamborghini
SEAT
Volkswagen AG
Porsche
Bentley
Skoda Auto
Bugatti
Volkswagen
Commercial
vehicles
Scania
MAN
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INDIAN AUTOMOBILE INDUSTRY:
About 6% contribution to GDP of India.
Contribution to GDP to increase to 10-11% by 2016.
UK largest importer of automobile from India.
Automobile exports expected to reach $12 billion by 2014.
Top manufacturer: Maruti Suzuki.
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India's largest car manufacturing industry hub is
based in and around Chennai, also known as the
"Detroit of India. Chennai accounts for 60 per cent
of the country's automotive exports. Gurgaon and Manesar in Haryana are hubs where
all of the Maruti Suzuki cars in India are
manufactured. The Chakan corridor near Pune, Maharashtra is
another vehicular production hub with companies
like General Motors, Tata Motors, MercedesBenz, Land Rover, Fiat and Force Motors having
assembly plants in the area.
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Ahmadabad with the Tata Nano plant and planned Ford
and Peugeot-Citroen plants, Halol again with General
Motors.
Aurangabad with Audi, Skoda and Volkswagen.
Kolkata with Hindustan Motors, Noida with Honda.
Bangalore with Toyota are some of the other automotive
manufacturing regions around the country
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ABOUT AUDI
PARENT COMPANY: Volkswagen Group
FOUNDED: Zwickau, Germany (16 July 1909)
FOUNDER: August Horch PRODUCTION LOCATIONS:
Germany:Ingolstadt & Neckarsulm
Hungary: Gyr
Belgium: Brussels
China: Changchun
India: Aurangabad
Brazil: Curitiba
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AREA SERVED: World wide
KEY PEOPLE: Rupert Stadler -Chairman of the Board
of Management, Wolfgang Egger- Head of Design
PRODUCTION OUTPUT:1,143,902 units (2010)
REVENUE:35.441 billion (2010),(US$52.57 billion
USD)
PROFIT:1.850 billion(2009)(US$2.74 billion USD) TOTAL ASSETS:16.832 billion
(2009)(US$25 billion USD)
TOTAL EQUITY:3.451billion(2009)(US$5.12 billion USD)
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EMPLOYEE: 60395
PRODUCTS: Automobiles, Engines
TAGLINE:Vorsprung durch Technik
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ABOUT AUDI INDIA:
PLANT:Skoda auto india private limited(SAIPL),
AURANGABAD,INDIA
EMPLOYEE:12000YEAER OF ESTABLISHMENT:2007
PRODUCTS:AUDI A4,AUDI A6, AUDI Q5,AUDI
Q7,AUDI R8, AUDI RS5,AUDI A7 SPORTBACK
FUTURE PRODUCTS:1.AUDI A1 HATCHBACK-11 lakhs
2.AUDI A3 SEDAN-20 lakhs
3.AUDI RS,AUDI Q3
4.AUDI COUPE
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AUDI A4
AUDI Q5
AUDI TT
AUDI A6
AUDI Q7
AUDI A7
AUDI R8
http://www.carwale.com/research/audi-cars/r8/photos/http://www.carwale.com/research/audi-cars/a7/photos/http://www.carwale.com/research/audi-cars/q7/photos/http://www.carwale.com/research/audi-cars/a6/photos/http://www.carwale.com/research/audi-cars/tt/photos/http://www.carwale.com/research/audi-cars/q5/photos/http://www.carwale.com/research/audi-cars/a4/photos/7/31/2019 Audi 9-9-11.harshal
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PRODUCTION AT GLANCE:
Audi manufactures Vorsprung durch Technik at
eight sites with lengthy traditions of car
manufacturing. Cutting-edge logistical processes,
the synchronized Audi Production System and a
highly qualified workforce of more than 60,000 and
uniform Audi standards worldwide. Everyproduction site achieves very high standards of
quality, efficiency and environmental acceptability.
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SUCCESSFUL STRATEGIES
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SUCCESSFUL STRATEGIES:
INNOVATIVE TECHNOLOGIES:
1.Multi-Media Interface
2.QUATTRO all wheel drive system
3.TDI Diesel technology
4.FSI technology
5.Audi space frame technology
6.4 corner air suspension system
7.Electric sun roof
8.Bose surround sound system
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Yuvraj Singh was gifted an Audi for his Man of the
tournament performance in the Cricket World Cup
earlier in 2011.
Audi has sponsored various events like Femina Miss
India contest. Audi is the official sponsor for Manchester United
FC, Real Madrid FC, AC Milan, FC Barcelona and
Ajax Amsterdam.
Each of 75957 seats in the Old Trafford Stadium hasa logo of Audi.
JOB OPPORTUNITIES A di I di i hi i d
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JOB OPPORTUNITIES: AudiIndia is now hiring - and
looking for talent, drive and above all, a passion for
perfection. Company hiring new employee for following
posts:
Senior Manager, Business Strategy Development
Head of Regional Sales, West and South
Manager for Strategy Analysis After Sales
Assistant to Management
Head of Corporate Sales
Manager, Press Communication
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Audis Service package is called Audi Top
Assist
The car requires service as per company
conditions once in a year.The key of the car is computerized.
After each service or visit to the service centre
in India the customer gets a follow-up callfrom Audis customer care for feedback.
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The main features of Audi Top Assist are: Two dedicated toll-free numbers
95% coverage of India with over 600 service providers
24 hours, 7 days a week, 365 days a year service
Dispatch of motorcycle riders, a taxi and a towing truck at
site Taxi of upper-class standards free of cost for up to 48 hours
Travel and accommodation facilities in case of
immobilisation for
more than 24 hours. Assistance available right from date of purchase for two
years free of costs
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Audi India recorded an impressive 100 percent growth fromJanJune 2011 with a sale of 2802 cars (1400 cars: Jan
June 2010). In June 2011, the company sold 408 carsa
growth of 75 percent over the same period last year (233 cars:
June 2010). Audi India aims to capture 25% market share of the Indian
luxury car market by 2015 and at present it aims to sell over
5000 units in 2011.
The Indian Automobile Market has been growing at anaverage rate of 17% since the introduction of revolutionary
policies in 1991.
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Audi India embarks on an aggressive expansionstrategy
Kicks off an intensive recruitment drive at three
levels: Corporate, Dealership, Production Around 600 new employees over the next two years
Spate of class-defining product launches
Aggressive network expansion plans pan-India.
Audi India part of Volkswagen Group is planning toinvest Rs 192-crore to increase its market share in
Indias luxury car segment.
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Audi India recorded 104 percent growth in May2011.
Audi is currently present in 13 locations across
the country: Ahmadabad, Bengaluru, Chandigarh,Chennai, Delhi, Gurgaon, Hyderabad, Jaipur,
Kochi, Kolkata, Ludhiana, Mumbai West and
Pune.
Further developments include Coimbatore, Delhi
West, Indore, Lucknow, Mumbai South and Surat.
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