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Media Pack 2016 www.auctionnews.com [email protected] +44 (0)1332 551300
twitter.com/AuctionNewsUK facebook.com/AuctionNews
Auction News Ltd • P.O. Box 64 • Derby • DE1 3DG
Registered Company Address
5 Prospect Place • Millennium Way • Pride Park • Derby DE24 8HG
Reg. Co. No. 4331781 • VAT No. 780185324
Three distinct advertising platforms working hand in hand to provide maximum exposure and guarantee the very best response from your advertising.
Auction NewsNo.1 IndependentAuction Advertising Platform
Auction News has advertised for many of theworld’s leading auctioneers involved in thedisposal of assets across all sectors of industryfor over 50 years. Our advertising is proven andguaranteed to reach key decision makers.
Auction News is committed to making your auctions visible to the widest possible audience of buyers and has continually developed its online marketing to complement the traditional magazine advertising.
We pride ourselves on giving value for money and creating long-term relationships with our customers. Whether you are anauctioneer looking to advertise an auction or an agent booking onbehalf of a client, you will find our team friendly, helpful and eagerto satisfy your needs.
Many of our advertisers have appeared regularly in the magazinefor well over a decade and the positive feedback from our newadvertisers tells us they like what we do for them too. It’s ourreward and incentive to be ever more successful!
In 2015 we implemented a major upgrade with a fresh new look tothe magazine and a brand new “.com” mobile and tablet friendlywebsite. All email marketing material was completely redesignedalong with our Facebook and Twitter profiles.
About Auction News
Magazine - In Print & Digital Email MarketingWebsite
Three distinct advertising platforms working hand in hand to provide maximum exposure and guarantee the very best response from your advertising.
Auction NewsNo.1 IndependentAuction Advertising Platform
Auction News has advertised for many of theworld’s leading auctioneers involved in thedisposal of assets across all sectors of industryfor over 50 years. Our advertising is proven andguaranteed to reach key decision makers.
Auction News is committed to making your auctions visible to the widest possible audience of buyers and has continually developed its online marketing to complement the traditional magazine advertising.
We pride ourselves on giving value for money and creating long-term relationships with our customers. Whether you are anauctioneer looking to advertise an auction or an agent booking onbehalf of a client, you will find our team friendly, helpful and eagerto satisfy your needs.
Many of our advertisers have appeared regularly in the magazine for well over a decade and the positive feedback from our new advertisers tells us they like what we do for them too. It’s our reward and incentive to be constantly improving our service !
In 2015 we implemented a major upgrade with a fresh new look tothe magazine and a brand new “.com” mobile and tablet friendlywebsite. All email marketing material was completely redesignedalong with our Facebook and Twitter profiles.
About Auction News
Magazine - In Print & Digital Email MarketingWebsite
Auction News Magazine
Published since 1958 our weekly magazine ishighly regarded and widely read within theauction industry.
As the only UK magazine dedicated purely to auction sales,Auction News provides the ideal platform to promote yourauctions to buyers who take asset acquisition seriously enoughto subscribe to stay informed. Auction News is published everyMonday and distributed in print and digital format to ourdatabase of over 26,000 subscribers and opt-in websiteregistrants every week.
To give an extra boost to your advertising response, you couldconsider one of our premium page positions. All cover positionsand page 3 are available on a first come first served basis so bookwell in advance to avoid disappointment, via the website orby calling our office. We offer a free design service and can setyour advert for you completely from scratch to fit in with yourown corporate image.
All auctions which appear as display adverts in the magazine areautomatically listed with images on the Auction News websiteand added to our “Auction Calendar” - a quick reference pointing more buyers to your auction.
Why not join the band of satisfied auctioneers who regularlyadvertise their auctions in Auction News.
Online marketing works alongside the weeklymagazine to maximise the success of youradvertising campaign.
Our contemporary mobile and tablet friendly website receives an average of 32,000 website visits per month.
Web users can browse through listed auctions in forty fivebusiness categories, by location, date range or keywordto find the auctions they are looking for. Alternatively, theycan search for a specific auctioneer and view all their upcoming auctions.
Users can click through to your dedicated web page which includes your company profile, logo, web and email links, full contact details, google map, fields of specialisation and a link to all your auctions listed on the site.
From the auction details page, a prominent “Bid Now” linkencourages the user to take immediate action by linking straight through to your bidding page.
All magazine adverts are listed on the Auction News website free of charge, and remember you can always upgrade your listing to a “Featured Auction” in a prime position on the home page and watch your click rate soar!
Auction News Website
Auction News Magazine
Published since 1958 our weekly magazine ishighly regarded and widely read within theauction industry.
As the only UK magazine dedicated purely to auction sales,Auction News provides the ideal platform to promote yourauctions to buyers who take asset acquisition seriously enoughto subscribe to stay informed. Auction News is published everyMonday and distributed in print and digital format to ourdatabase of over 26,000 subscribers and opt-in websiteregistrants every week.
To give an extra boost to your advertising response, you couldconsider one of our premium page positions. All cover positionsand page 3 are available on a first come first served basis so bookwell in advance to avoid disappointment, via the website orby calling our office. We offer a free design service and can setyour advert for you completely from scratch to fit in with yourown corporate image.
All auctions which appear as display adverts in the magazine areautomatically listed with images on the Auction News websiteand added to our “Auction Calendar” - a quick reference pointing more buyers to your auction.
Why not join the band of satisfied auctioneers who regularlyadvertise their auctions in Auction News.
Online marketing works alongside the weeklymagazine to maximise the success of youradvertising campaign.
Our contemporary mobile and tablet friendly website receives an average of 32,000 website visits per month.
Web users can browse through listed auctions in forty fivebusiness categories, by location, date range or keywordto find the auctions they are looking for. Alternatively, theycan search for a specific auctioneer and view all their upcoming auctions.
Users can click through to your dedicated web page which includes your company profile, logo, web and email links, full contact details, google map, fields of specialisation and a link to all your auctions listed on the site.
From the auction details page, a prominent “Bid Now” linkencourages the user to take immediate action by linking straight through to your bidding page.
All magazine adverts are listed on the Auction News website free of charge, and remember you can always upgrade your listing to a “Featured Auction” in a prime position on the home page and watch your click rate soar!
Auction News Website
Book all your advertising online in 3 simple steps orcall our Sales Team on 01332 551300
Email Marketing
A powerful tool providing high visibility to yourtarget audience, proven to dramatically boostthe effectiveness of your advertising campaignby up to 500%.
We offer two Email Marketing options, both allowing you to reachour entire distribution list of over 26,000 potential buyers madeup of subscribers and registrants who have opted to receiveauction updates.
“Dedicated” E-Alert
As the name implies, an email dedicated to a single auctioneer toadvertise your upcoming auctions, sent on your chosen date andtime. There is an attractive standard design or you can supplyyour own html code for a completely bespoke E-Alert, linking toyour live auction bidding page.
“Auction Highlights” Weekly E-Alert
Your auction will be included on our E-Alert which is sent out every Monday and links through to the full auction details onauctionnews.com.
Statistics can be provided on open and click through rates todemonstrate the increased response for each type of alert.
Industry Sectors Covered
Industrial &Manufacturing
Construction &Agriculture
IT & OfficeEquipment
Catering& Food Production
Vehicles &Motor Trade
Tradestock,Household & Leisure
Medical, R&D &Lab Equipment
Property& Land
Book all your advertising online in 3 simple steps orcall our Sales Team on 01332 551300
Email Marketing
A powerful tool providing high visibility to yourtarget audience, proven to dramatically boostthe effectiveness of your advertising campaignby up to 500%.
We offer two Email Marketing options, both allowing you to reachour entire distribution list of over 26,000 potential buyers madeup of subscribers and registrants who have opted to receiveauction updates.
“Dedicated” E-Alert
As the name implies, an email dedicated to a single auctioneer toadvertise your upcoming auctions, sent on your chosen date andtime. There is an attractive standard design or you can supplyyour own html code for a completely bespoke E-Alert, linking toyour live auction bidding page.
“Auction Highlights” Weekly E-Alert
Your auction will be included on our E-Alert which is sent out every Monday and links through to the full auction details onauctionnews.com.
Statistics can be provided on open and click through rates todemonstrate the increased response for each type of alert.
Industry Sectors Covered
Industrial &Manufacturing
Construction &Agriculture
IT & OfficeEquipment
Catering& Food Production
Vehicles &Motor Trade
Tradestock,Household & Leisure
Medical, R&D &Lab Equipment
Property& Land
Advertising Rate Card
Featured Auction
Auctioneer’s Banner
£50.00
£50.00
n/a
n/a
n/a
n/a
Advert Type: Width:Publication
Auction NewsWebsite
Dedicated E-Alert
Entry on the Weekly E-Alert
£500.00 *
£100.00 *
Email Marketing
Height:
Full Page (Front Cover)
Full Page (Page 3 / Back Cover)
Full Page (Inside Front)
Full Page (Inside)
Double Page Spread
Half Page (Portrait)
Half Page (Landscape)
Quarter Page (Portrait)
Spotlight Panel
230mm
270mm
270mm
270mm
270mm
270mm
133mm
133mm
55mm
£416.00
£385.00
£372.00
£352.00
£670.00
£228.00
£228.00
£140.00
£50.00
190mm
190mm
190mm
190mm
400mm
93mm
190mm
93mm
60mm
Cost perinsert:
*discount available when bookedas a package
Advertising Summary
All display adverts are in full colour andavailable in a range of sizes: Double pagespread, Full page, Half page, Quarter pageand our low-cost Spotlight Panel.
You can book your advert online which willenable you to see which premium pages areavailable for a particular issue or you can callour office.
The size of the advert placed in the AuctionNews magazine determines the number ofimages included on the Auction News website listing as follows:
Full Page/DPS: 24 colour images
Half Page: 12 colour images
Quarter Page : 6 colour images
Spotlight Panel: 1 colour image
We Tweet every Featured Auction or include it on our Facebook page
Website
You can enhance your online presence byupgrading with one of the following options:
Featured Auction
Your auction displayed on the home pagelinking directly through to the auction detailspage. These are the first auctions our users will see when they visit the site.
Auctioneer Banner
Increase the visibility of your company with abanner on the home page linking straightthrough to your website.
Make sure your target audience is constantly updated about your auctions. There is a substantial discount available when booked in conjunction with a display advert in the magazine.
“Dedicated” E-Alert
Use our clean, fresh, newly designedtemplate with four images, logo, contentdescription, location, date and web link orsupply the html code to your own design.
“Auction Highlights” Weekly E-Alert
Include your auction on the Weekly E-Alert designed to advertise a number of upcoming auctions linking through to the full auction details. Includes three images, content description, location and date.
Magazine Email Marketing
[email protected]@auctionnews.com
Advertising Rate Card
Featured Auction
Auctioneer’s Banner
£50.00
£50.00
343px
243px
425px
292px
Advert Type: Width:Publication
Auction NewsWebsite
Dedicated E-Alert
Entry on the Weekly E-Alert
£500.00 *
£100.00 *
Email Marketing
Height:
Full Page (Front Cover)
Full Page (Page 3 / Back Cover)
Full Page (Inside Front)
Full Page (Inside)
Double Page Spread
Half Page (Portrait)
Half Page (Landscape)
Quarter Page (Portrait)
Spotlight Panel
190mm
190mm
190mm
190mm
400mm
93mm
190mm
93mm
60mm
£416.00
£385.00
£372.00
£352.00
£670.00
£228.00
£228.00
£140.00
£50.00
230mm
270mm
270mm
270mm
270mm
270mm
133mm
133mm
55mm
Cost perinsert:
*discount available when bookedas a package
Advertising Summary
All display adverts are in full colour andavailable in a range of sizes: Double pagespread, Full page, Half page, Quarter pageand our low-cost Spotlight Panel.
You can book your advert online which willenable you to see which premium pages areavailable for a particular issue or you can callour office.
The size of the advert placed in the AuctionNews magazine determines the number ofimages included on the Auction News website listing as follows:
Full Page/DPS: 24 colour images
Half Page: 12 colour images
Quarter Page : 6 colour images
Spotlight Panel: 1 colour image
We Tweet every Featured Auction or include it on our Facebook page
Website
You can enhance your online presence byupgrading with one of the following options:
Featured Auction
Your auction displayed on the home pagelinking directly through to the auction detailspage. These are the first auctions our users will see when they visit the site.
Auctioneer Banner
Increase the visibility of your company with abanner on the home page linking straightthrough to your website.
Make sure your target audience is constantly updated about your auctions. There is a substantial discount available when booked in conjunction with a display advert in the magazine.
“Dedicated” E-Alert
Use our clean, fresh, newly designedtemplate with four images, logo, contentdescription, location, date and web link orsupply the html code to your own design.
“Auction Highlights” Weekly E-Alert
Include your auction on the Weekly E-Alert designed to advertise a number of upcoming auctions linking through to the full auction details. Includes three images, content description, location and date.
Magazine Email Marketing
[email protected]@auctionnews.com
SILVERBRONZE
Advertising Discount Packages
Series Discounts are based on the numberof inserts booked to appear within a specified time frame and apply to all magazine and online advertising falling within the same period:
20% for 26 inserts takenwithin 12 months of first insertion
15% for 12 inserts takenwithin 6 months of first insertion
10% for 4 inserts takenwithin 3 months of first insertion
Tailored Package Discounts
Packages covering all platforms are available at discounted rates and can be tailored to meet your individual advertising needs. Advertising across all platforms will ensure you get the very best response. Packages start from as little as £261.00 for a single insertion.
Series Discounts
Up to three straight repeats with no copy changes qualify for a 15% discount. Not in conjunction with any other offer.
Straight Repeats
Call one of our team today to discuss further 01332 551300
Managing a Booking
Magazine - In Print & Digital
Booking Deadline12:00 noon Wednesday prior to publication Copy Deadline15:00 Wednesday prior to publication
Website
Booking & Copy DeadlineFriday 12:00 noon for go live Friday pm- live for 7 days
Email Marketing
Booking & Copy DeadlineAuction Highlight E-AlertFriday 12:00 noon for Monday amemail sendDedicated E-AlertMay be booked for any day of the week,subject to availability.
CANCELLATIONS
Please note cancellations can only be accepted up to 12:00 noon Wednesday prior to publication of themagazine. A cancellation fee equal to half the cost of the advertisements may be charged at the discretion of Auction News Ltd.
Booking & Copy Deadlines Supplying Finished Artwork Technical Specification
The preferred file format is Adobe pdf with adverts cropped to the exact size where possible. Nobleed required.
All fonts should be embedded within the pdf file.
All embedded images must be at a high enough resolution for print (300dpi).
Small images which need to be enlarged will lose image resolution and may appear grainy.
Convert files to process colours (CMYK).
Pantone and spot colours will be converted and may cause a colour shift.
ACCEPTED FILE FORMATS
PDF (Preferred) , indd, doc, docx, txt, rtf, jpg, png, tif, gif.
Fonts
We hold a large library of fonts and will try to match fonts used on your advert with your corporateimage or comply with your written instructions.
Sending your Advertisement
If you have booked your advert online atwww.auctionnews.com you may upload yourfiles via the website at the time of booking.Alternatively you can send files up to 10mb per email to [email protected]. Larger files should be submitted using a cloud file sharing service such as Dropbox, Google Drive, Box.com or OneDrive.
Please clearly state issue date(s), advert size andany premium page positions required. All attachments should be referenced within the email.
We aim to check and prepare for print all artwork as soon as it is received. If you need to amend your artwork and re-supply it you must phone us toarrange this. Auction News Ltd cannot accept anyresponsibility if incorrect versions are printed when multiple versions have been supplied and notelephoned instructions have been given. If the files are complex and take significant time to prepare for print, or if we have to significantly rework an advert we have set for you, a charge may be incurred.
Terms & Conditions
All adverts booked must adhere to our terms and conditions as listed on
our website.
from £317.70
Includes a ½ page, featuredauction & e-marketing
from £261.00
Includes a ¼ page, featured auction & e-marketing
GOLD
from £406.80
Includes a full page, featuredauction & e-marketing
SILVERBRONZE
Advertising Discount Packages
Series Discounts are based on the numberof inserts booked to appear within a specified time frame and apply to all magazine and online advertising falling within the same period:
20% for 26 inserts takenwithin 12 months of first insertion
15% for 12 inserts takenwithin 6 months of first insertion
10% for 4 inserts takenwithin 3 months of first insertion
Tailored Package Discounts
Packages covering all platforms are available at discounted rates and can be tailored tomeet your individual advertising needs. Advertising across all platforms will ensure you getthe very best response. Packages start from as little as £261.00.
Series Discounts
Up to three straight repeats with no copy changes qualify for a 15% discount. Not in conjunction with any other offer.
Straight Repeats
Call one of our team today to discuss further 01332 551300
Managing a Booking
Magazine - In Print & Digital
Booking Deadline12:00 noon Wednesday prior to publication Copy Deadline15:00 Wednesday prior to publication
Website
Booking & Copy DeadlineFriday 12:00 noon for go live Friday pm- live for 7 days
Email Marketing
Booking & Copy DeadlineAuction Highlight E-AlertFriday 12:00 noon for Monday amemail sendDedicated E-AlertMay be booked for any day of the week,subject to availability.
CANCELLATIONS
Please note cancellations can only be accepted up to 12:00 noon Wednesday prior to publication of themagazine. A cancellation fee equal to half the cost of the advertisements may be charged at the discretion of Auction News Ltd.
Booking & Copy Deadlines Supplying Finished Artwork Technical Specification
The preferred file format is Adobe pdf with adverts cropped to the exact size where possible. Nobleed required.
All fonts should be embedded within the pdf file.
All embedded images must be at a high enough resolution for print (300dpi).
Small images which need to be enlarged will lose image resolution and may appear grainy.
Convert files to process colours (CMYK).
Pantone and spot colours will be converted and may cause a colour shift.
ACCEPTED FILE FORMATS
PDF (Preferred) , indd, doc, docx, txt, rtf, jpg, png, tif, gif.
Fonts
We hold a large library of fonts and will try to match fonts used on your advert with your corporateimage or comply with your written instructions.
Sending your Advertisement
If you have booked your advert online atwww.auctionnews.com you may upload yourfiles via the website at the time of booking.Alternatively you can send files up to 10mb per email to [email protected]. Larger files should be submitted using a cloud file sharing service such as Dropbox, Google Drive, Box.com or OneDrive.
Please clearly state issue date(s), advert size andany premium page positions required. All attachments should be referenced within the email.
We aim to check and prepare for print all artwork as soon as it is received. If you need to amend your artwork and re-supply it you must phone us toarrange this. Auction News Ltd cannot accept anyresponsibility if incorrect versions are printed when multiple versions have been supplied and notelephoned instructions have been given. If the files are complex and take significant time to prepare for print, or if we have to significantly rework an advert we have set for you, a charge may be incurred.
Terms & Conditions
All adverts booked must adhere to our terms and conditions as listed on
our website.
from £317.70
Includes a ½ page, featuredauction & e-marketing
from £261.00
Includes a ¼ page, featured auction & e-marketing
GOLD
from £406.80
Includes a full page, featuredauction & e-marketing
Media Pack 2015 www.auctionnews.com [email protected] +44 (0)1332 551300
twitter.com/AuctionNewsUK facebook.com/AuctionNews
Auction News Ltd • P.O. Box 64 • Derby • DE1 3DG
Registered Company Address
5 Prospect Place • Millennium Way • Pride Park • Derby DE24 8HG
Reg. Co. No. 4331781 • VAT No. 780185324
