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You’ve struck Gold! Welcome Now its time to tell everyone about it! Make your good fortune known with the use of your new Telephone. The handheld device that allows you to speak directly to your friends and family in far away places. Think about what you already know about keeping in touch. Begin Oh No! Got a flat tire on the way to work. Have to take the pony for the commute home. Don’t worry. Pick up the conical receiver and put it to your ear. Notice the continuous dialtone sound. You are ready to make your first Telephone Call. Welcome to the Modern Era. AT&T brings you the new Gold Standard in communication. Read on to learn how the Telephone will change your life. Now think faster... Subscribing As we expand our services across the country and the World AT&T provides competitive Telephone service rates and contracts. A Telephone Call Dial your home number by pulling and releasing, spinning the rotary dial. Wait for the ringtone. “Good day...” Your wife awaits your reply. We Hear You Loud and Clear Dial “0” at any time to speak to your own Telephone Operator. We are here to assist you in connecting with your loved ones. “I’m going to be late, my dear...” Miles apart, you carry on a conversation. President Taylor endorses the Telephone: “As forward thinking as the Cotton gin, and a whole lot easier to use!” Rates per line: A Fortnight.................14cents 1 Month.......................30cents 6 Months......................60cents 1 Year..........................$1.00 AT&T Connecting the Barbary Coast to the Eastern Seaboard...and beyond Giles H. Feinberg M.A. [email protected] (Case-study)

ATT Case Study

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Page 1: ATT Case Study

You’ve struck Gold!

Welcome Now its time to tell everyone about it! Make your good

fortune known with the use of your new Telephone. The handheld device that allows you to speak directly to your friends and family in far away places.

Think about what you already know about keeping in touch.

Begin

Oh No! Got a flat tire on the way to work. Have to take the pony for the commute home.

Don’t worry.

Pick up the conical receiver and put it to your ear. Notice the continuous dialtone sound. You are ready to make your first Telephone Call.

Welcome to the Modern Era. AT&T brings you the new Gold Standard in communication. Read on to learn how the Telephone will change your life.

Now think faster...

Subscribing

As we expand our services across the country and the World AT&T provides competitive Telephone service rates and contracts.

A Telephone Call

Dial your home number by pulling and releasing, spinning the rotary dial. Wait for the ringtone.

“Good day...”

Your wife awaits your reply.

We Hear You Loud and Clear

Dial “0” at any time to speak to your own Telephone Operator. We are here to assist you in connecting with your loved ones.

“I’m going to be late, my dear...”

Miles apart, you carry on a conversation.

President Taylor endorses the Telephone: “As forward thinking as the Cotton gin, and a whole lot easier to use!”

Rates per line:

A Fortnight.................14cents1 Month.......................30cents6 Months......................60cents1 Year..........................$1.00

AT&T Connecting the Barbary Coast to the Eastern Seaboard...and beyond

Giles H. Feinberg [email protected]

(Case-study)