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ALLEN’S TREE SERVICELOGO DESIGN CONCEPTS
LOGO | 1
The tree icons create a unique approach to the use of negative space. Thestrong main colors (black and green) help create the illusion of multipletrees. This allows your symbol to guide viewers to accurate ideas of whatAllen’s Tree Service is before even reading the text.
The main symbolic reference in this design is the circle.The circle created in the main logo is a symbol of eternity, unity. It conveyscommunity and integrity while also expressing that they protect, endure andoffer safety and connection. This alone portrays many of the qualities ofATS.
The typeface shows power and masculinity with its rugged appearance. Itsbold, serifed characters form a strong brand name that leaves a lastingimpression on anyone that comes across it.
Sub-text is very important in this design. Having viewers understand thatyour business has years of experience immediately allows them to feel atease and promotes trust.
The black and white color option melds together in a contrasting design.Using the stark dichotomy, you immediately establish a dynamic in thedesign that is impossible for the viewer to ignore. It is clean and has endlessopportunities that other color schemes just don’t manage to generate. It canalso be applied seamlessly across all of your marketing material such as yourwebsite, business cards and so forth.
The green and white color option shows that you can change this design tomeet any of your color needs in the future.
These two color schemes allow you to see that this logo not only works wellon a dark background, but also a light background.
This design is called a combination marks logo. It allows your logo to besplit apart, giving you the ability to use the text and symbols in differentways if your branding calls for it. The sub-logo and initials-only logo aresimply meant as a helpful tool if you ever need a more basic approach toyour logo.
SERVICESERVICE
Serving middle geORG IA for over 30 y
ears
Serving middle geORG IA for over 30 y
ears
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LOGO | 1
ma i n l ogo
LOGO | 2
The tree icons once again create a unique approach to the use of negativespace. The strong main colors (black and green) help create the illusion ofmultiple trees. This allows your symbol to guide viewers to accurate ideas ofwhat Allen’s Tree Service is before even reading the text as well as createsthe A in Allen.
The main symbolic reference in this design is the triangle.The triangle shape formed from the tree icons not only represents the HolyTrinity, but suggests masculinity as well. It also conveys progression,direction and purpose.
The typeface shows power and structure with its sharp, clean lines. Its bold,serifed characters form a legible and distinct brand name that leaves a lastingimpression on anyone that comes across it.
The black and white color option melds together in a contrasting design.Using the stark dichotomy, you immediately establish a dynamic in thedesign that is impossible for the viewer to ignore. It is clean and has endlessopportunities that other color schemes just don’t manage to generate. It canalso be applied seamlessly across all of your marketing material such as yourwebsite, business cards and so forth.
The green and white color option shows that you can change this design tomeet any of your color needs in the future.
This design is called a combination marks logo. It allows your logo to besplit apart, giving you the ability to use the text and symbols in differentways if your branding calls for it. The sub-logo and initials-only logo aresimply meant as a helpful tool if you ever need a more basic approach toyour logo.
TREE SERVICELLEN’s
TREE SERVICELLEN’s
ma i n l ogo
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ALLEN’STRE E S E RV I C E
ALLEN’STRE E S E RV I C E
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TS
LOGO | 3
The stump icon
The tree stump creates a strong visual to guide viewers to your services suchas stump grinding and tree removals. Overall, it solidifies what you provide,at a basic level.
The main symbolic references in this design are the Christian Ichthys andcircle.The Ichthys is placed between the word Allen and Tree in order tocreatively express your strong Biblical ties with your business practicestandards.
The circle created in the main logo is a symbol of eternity, unity. It conveyscommunity and integrity while also expressing that they protect, endure andoffer safety and connection. This alone portrays many of the qualities ofATS.
The typeface shows power and masculinity with its rugged appearance. Itsbold, serifed characters form a strong brand name that leaves a lastingimpression on anyone that comes across it.
Sub-text is very important in this design. Having viewers understand thatyour business has years of experience immediately allows them to feel atease and promotes trust.
The black and white color option melds together in a contrasting design.Using the stark dichotomy, you immediately establish a dynamic in thedesign that is impossible for the viewer to ignore. It is clean and has endlessopportunities that other color schemes just don’t manage to generate. It canalso be applied seamlessly across all of your marketing material such as yourwebsite, business cards and so forth.
The green and white color option shows that you can change this design tomeet any of your color needs in the future.
This design is called a combination marks logo. It allows your logo to besplit apart, giving you the ability to use the text and symbols in differentways if your branding calls for it. The sub-logos are simply meant as ahelpful tool if you ever need a more basic approach to your logo.
ma i n l ogo
LOGO | 3
S
U
B
-
L
O
G
O
s
‘s
SERVICE
Ser
ving m iddle geORG IA for over
30
yea
rs
SERVICE
‘s
Ser
ving m iddle geORG IA for over
30
yea
rs
‘s
SERVICE
Serving middle geORGIA for over 30 y
ears
‘s
SERVICE
Serving middle geORGIA for over 30 y
ears
‘s
SERVICE
‘s
SERVICE