CONSUMER PERCEPTION ON ATM
CONTENTSCHAPTER I
INTRODUCTION
CHAPTER IIHISTORY OF ATMCHAPTER III
ATM CONCEPTS AND TYPES
CHAPTER IV
Analysis and interpretation
CHAPTER - VSUGGESTIONS AND CONCLUSION
CHAPTER VI-
ANNEXURES
CHAPTER I
INTRODUCTION
Consumer Perception on ATM
General Introduction:
Globalization of the world market has brought increased demand
for quick money transaction service .Professional & other
consultancy service etc. They financial service industry has
undergone considerable changes since 1991 & this trend look set
to continue with the ever-growing dominance of personal banking
products.
Specific Introduction The overall growth of the economy is now
so much dependent on the economy is now so much development on the
service sector, the pace of development & growth of service
becomes critically important, the need for government limitation in
this sector is therefore self-evident. The prevailing economy &
environmental metamorphosis has become a platform for corporate to
rethink on & formulate their strategies so as to remain
competitive in a market characterized by unprecedented thought not
unforeseen, dynamism, the ability to change has become a byword for
a service organization today.
(Tourism, financial, professional computer based services are
emerging as potential thrust areas in the 21st century. The rapid
growth of development of countries has opened up vistas which were
of time and space including rapid communication networks has
brought about a boom in the service industry leading to further
decentralization and deregulation making the world a one
marketplace for service and goods for the potential customers).
In 1939, LUTHER GEORGE SIMJIAN started patenting and earlier and
not so successful version of an ATM .however DON-WETZET invented
the first successful and modern ATM in U.S.A.
Don Wetzel introduced an ATM (Automatic Teller Machine) allows a
bank customer to conduct their banking transactions from almost
every other ATM machine in the world. He was the co-patentee &
chief conceptualist of the automated teller machine. An idea he
thought of while waiting in line at a Dallas bank. At the time
(1968) he was the vice president of product at Dowtel. The company
that developed automated baggage-handling equipments.
The other two investment listed on the patent were tom Barnes,
the chief mechanical engineer & George Chastain the electronic
engineer. It took five million dollars to develop the ATM. The
concept of ATM first began in 1968, & Dowtel was issued a
patent in 1973. The first working ATM was installed in a New York
based chemical bank.
This ATM is a voluntary code which sets standards of fair
banking practice to follow when we are dealing with individual. It
providing the power of master cards with no credit check loads your
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Know the costs increase profit on a per customer basis. Frank
time & expenses are available in web, for the customer
information profitability analysis for the business Easy-to-use
excels based software.
Here some data report from existing ATM location is different
& it is very hard to prejudge which location will bring in the
top dollars while these ATMs are very profitable.
This banks are dont charge any fees for processing terminal
access, network access or monthly statements for customers ATM
customers receive 100% for surcharge income with no mysterious
deductions with maximum network no more waiting for check. The
banks are deposits customers surcharge income back into customers
bank account every day along with any money withdraws from their
ATM or if customers prefer the banks can ever deposit customer
surcharges income in one lumps sum at the beginning of every month.
Whether customers can choose daily or monthly deposits.
Know that 85-90% of the ATM malfunctions can be fixed over the
phone, eliminating unneeded & expensive service calls ATM banks
provide on call technician 24 hours a day to help the customers
maximize their option & in turn customers profit their 800
members keeps their customers in touch with experienced &
knowledgeable technicians that provide the best support coupled
with the best customer service.
What is ATM (Automatic Teller Machine)
An automatic teller machine or ATM allows a bank customer to
conduct their banking transactions from almost every other ATM
machine in the world. Don Wetzel was the co-patentee and chief
conceptualist of the automated teller machine, an idea he said he
thought of while waiting in line at a Dallas bank. At the time
(1968) Wetzel was the Vice President of Product Planning at
Docutel, the company that developed automated baggage-handling
equipment. The other two inventors listed on the patent were Tom
Barnes, the chief mechanical engineer and George Chastain, the
electrical engineer. It took five million dollars to develop the
ATM. The concept of the modern ATM first began in 1968, a working
prototype came about in 1969 and Docutel was issued a patent in
1973. The first working ATM was installed in a New York based
Chemical Bank. ( editor's note: There are different claims to which
bank had the first ATM, I have used Don Wetzel's reference.)
"No, it wasn't in a lobby, it was actually in the wall of the
bank, out on the street. They put a canopy over it to protect it
from the rain and the weather of all sorts. Unfortunately they put
the canopy too high and the rain came under it. (laughing) One time
we had water in the machine and we had to do some extensive
repairs. It was a walkup on the outside of the bank. That was the
first one. And it was a cash dispenser only, not a full ATM... We
had a cash dispenser, and then the next version was going to be the
total teller (created in 1971), which is the ATM we all know today
takes deposits, transfers money from checking to savings, savings
to checking, cash advances to your credit card, takes payments;
things like that. So they didn't want just a cash dispenser alone."
- Don Wetzel on the first ATM installed at the Rockville Center,
New York Chemical Bank from a NMAH interview.
The first ATMs were off-line machines, meaning money was not
automatically withdrawn from an account. The bank accounts were not
(at that time) connected by a computer network to the ATM.
Therefore, banks were at first very exclusive about who they gave
ATM privileges to. Giving them only to credit card holders (credit
cards were used before ATM cards) with good banking records.
Wetzel, Barnes and Chastain developed the first real ATM cards,
cards with a magnetic strip and a personal ID number to get cash.
ATM cards had to be different from credit cards (then without
magnetic strips) so account information could be included.
Scope of the Study: -
We have chosen the Chikmagalur city, as an area for our survey ,
Chikmagalur is a place where we can find people of all walks of
life.
The scope of the study is restricted to the study of consumers
attitude towards ATM in the Chikmagalur city only. Study covers
survey of consumer in different areas of the city only.
LIMITATION OF THE STUDY
1. Since the study is an academic effort, it has its own
limitations of cost time & geographic area.
2. The sample size is limited to 50 users, hence, the result of
the study cannot be taken as universal.
3. Since the respondents had to fill the questionnaire while
busy their hectic schedule, many people were reluctant to
answer.
4. The study was conducted only in Chikmagalur city &
therefore, several other potential samples outside the city were
neglected.
5. The sample size is only about 50 customers who are considered
for this study.
6. Some were reluctant to answer some questions like details
since they were busy.
Objectives of he study:1. To study the influence of the customer
behavior in using ATM cards,
2. To know the users attitude towards ATM.
3. To study the standard of services given by ATM.
4. To study how the ATMs are useful to the customers.
5. To know how much the ATM customers are satisfied from its
service.
6. To know the resume by the ATM customers on interest
rating.
7. To study the services offered by the ATM card.METHODOLOGY
Methodology refers to the systematic procedure carried out in
any work or research study. It shows the suitable classification
and sequence of the different stages of the study.
The Methodology resorted for data collection is both primary
data and secondary data.
The Primary data
Has been collected by contacting officials of many Banks and
other personnel concerned further the data is collecting by
administering the structured questionnaire on responding customers
selected on random basis.
The Secondary data
Was obtained from Internet old records of the company,
Newspaper, magazines, text books.CHAPTER - 2HISTORY OF ATM
History The world's first ATM was developed by De La Rue and
installed in Enfield Town in North London on June 27, 1967 by
Barclays Bank. This instance of the invention is credited to John
Shepherd-Barron, although Luther George Simjian registered patents
in New York, USA in the 1930s and Donald Wetzel and two other
engineers from Docutel registered a patent on June 4, 1973.
Shepherd-Barron was awarded an OBE in the 2005 New Year's
Honours.
The first ATMs accepted only a single-use token or voucher,
which was retained by the machine. These worked on various
principles including radiation and low-coercivity magnetism that
was wiped by the card reader to make fraud more difficult.
The idea of a personal identification number (PIN) stored on a
physical card being compared with the PIN entered when retrieving
the money was developed by the British engineer James Goodfellow in
1965, who also holds international patents regarding this
technology.
The worlds first talking ATM for the blind was an NCR machine
unveiled by the Royal Bank of Canada on October 22, 1997 at a bank
branch on the corner of Bank Street and Queen Street in Ottawa,
Ontario. The talking ATM was a result of concerns Chris and Marie
Stark, two blind customers, raised with the bank beginning in 1984.
Their concerns turned into a discrimination complaint with the
Canadian Human Rights Commission in 1991. The machine was
manufactured by NCR and adapted by Ottawa based T-Base Corp. at a
cost of about 500,000 Canadian dollars, the October 23, 1997 Ottawa
Sun reported. By the summer of 2001, an inquiry to the Royal Bank
found only about 50 talking ATMs and these machines were scattered
throughout Canada. Four years after the first talking ATM, only
royal bank had deployed the machines in Canada.
The first public actions in the United States to achieve ATM
access for the blind occurred in June 1999. On June 3, Mellon Bank
and PNC Bank were sued in federal courts in Philadelphia and
Pittsburgh respectively, the June 4, 1999 Philadelphia Inquirer
reported. On June 25, 1999, Wells Fargo became the first bank in
the United States to commit to installing talking ATMs. In a legal
settlement with blind community leaders, the bank agreed to install
a talking ATM at all of its 1,500 ATM locations in California. The
company has subsequently installed talking ATMs at all ATM
locations in all states. In July 1999, Citibank agreed to pilot
five talking ATMs in and around San Francisco and Los Angeles. The
Citibank machine represented a marvel of rehabilitation engineering
and research at the time as it was the first public touch screen
interface without any kind of keypad to offer access to the blind.
All Citibank locations with this kind of machine have been adapted
with talking functionality.
The first talking ATM in the United States was a Diebold machine
installed on October 1, 1999 in San Franciscos City Hall by the San
Francisco Federal Credit Union. Like the royal Bank machine, it was
adapted by T-base corp. of Ottawa. In March 2000, Bank of America
became the first financial institution to commit to installing a
talking ATM at all of its ATM locations nationwide. A legal
settlement called for the installation of hundreds of machines with
later negotiations for a schedule for the remainder.
In the early 2000s, many of the largest banks in the United
States and Canada announced plans to install substantial numbers of
talking ATMs. This included royal Bank, which announced an
additional 250 talking ATM deployments in early 2003, the January
28, 2003 Edmonton Journal reported. As of fall 2005, talking ATMs
are being deployed to a substantial number of locations by the
majority of the biggest banks in all regions of the United States
and Canada. Many mid-sized banks and some smaller banks are also
making talking ATMs available to their customers. By 2005 there
were approximately 30,000 Talking ATMs in the United States.
Usage
In most modern ATMs, the customer identifies him or herself by
inserting a plastic card with a magnetic stripe or a plastic
smartcard with a chip, that contains his or her account number. The
customer then verifies his or her identity by entering a passcode
(PIN) of four or more digits. If the number is entered incorrectly
several times in a row (usually three), most ATMs will retain the
card as a security precaution to prevent an unauthorised user from
discovering the PIN by guesswork (these cards are often destroyed
if the ATM owner is not the card issuing bank as non customer's
identities cannot be checked). In some cases, the customer's PIN
may be changed using the machine.
Networking
Most ATMs are connected to interbank networks, enabling people
to withdraw and deposit money from machines not belonging to the
bank where they have their account. This is a convenience,
especially for people who are travelling: it is possible to make
withdrawals in places where one's bank has no branches, and even to
withdraw local currency in a foreign country, often at a better
exchange rate than would be available by changing cash. Some
examples of interbank networks include Hong Kong's JETCO and the
Philippines' Expressnet.
ATMs rely on authorization of a transaction by the card issuer
or other authorizing institution via the communications
network.
Usage fees
Many banks in the United States charge fees for the use of their
ATMs. In some cases, these fees are assessed solely for non-bank
members, in other cases they apply to all users. Many oppose these
fees because ATMs are actually less costly for banks than
withdrawals from human tellers. Two charges exist in the consumer
world of ATM usage, the surcharge, and the foreign fee. The
surcharge fee may be imposed by the ATM deployer and will be
charged to the consumer using the machine, this fee has been on the
rise as ATM deployment continues to rise and ATM transaction
volumes remain stagnant. The foreign fee or transaction fee is a
fee charged by the card issuer (financial institution, stored value
provider) to the consumer for conducting a transaction outside of
their network of machines in the case of a financial institution,
this fee is also on the rise as financial institutions seek more
fee based income.
When ATM surcharges emerged in the 1980s, they usually were on
the order of $0.25. But as banks and third parties realized the
profit potential, however, they raised the fees. ATM fees now
commonly reach $2.00, and can be as high as $9.00, especially
around bars and casinos. In cases where fees are paid both to the
bank (for using a "foreign" ATM) and the ATM owner (the so-called
"surcharge") total withdrawal fees could potentially reach $11.
However, these fees do cover the increased availability of 24-hour
ATMs.
ATMs are placed not only near banks, but also in locations such
as shopping centres/malls, grocery stores, and restaurants. These
represent two types of ATMs, on and off premise. On premise ATMs
are usually more advanced machines and thus more expensive
machines, off premise machines are deployed by financial
institutions and ISO's or independent sales organizations. ISO's
are the driving force in ATM deployment in the U.S. today
representing over 60% of the 396,000 ATMs nationwide. Sometimes,
ATMs are advertised for their fees. This is more of a cautionary
statement. ATMs are required by law to inform you of the fees that
the machine will charge you, this may come in the push through menu
or it may be on a sticker on the machine. The foreign fee, however,
will not be listed as neither the ATM nor its owner charges the
fee.
In the United Kingdom, public reaction to proposed increases in
fees was so strong that fees were removed altogether for using ATMs
at banks, regardless of whether the user is a customer of that
bank. However, each time a bank's customer uses a rival bank's ATM,
the customer's bank has to pay a fee to the rival bank, which the
customer's bank absorbs. As a result, First Direct wrote to its
customers in December 2005 asking its customers wherever possible
to use ATMs of HSBC, its parent bank, in order to keep First
Direct's costs down. There are a growing number of machines in
locations such as garages, nightclubs and other venues which do
charge. The fee is usually between 1.50 and 2.00, but occasionally
they have been known to charge up to 5 and in one central London
club 10. There has been some debate in recent years about the
location of machines which charge in deprived areas, where the
larger banks which would have provided free ATMs have closed
branches.
In many places, one can circumvent ATM fees by using debit cards
at retailers by adding cash to a POS or point of sale transaction.
Many stores allow a debit card user to receive "cashback" with an
order; that is, one can make a withdrawal by adding an additional
amount of money onto the charge, with the retailer providing the
difference in cash. The downside to this is that charging for these
transactions is on the rise by financial institutions which treat
the transaction as a foreign withdrawal. There are other drawbacks
as well, namely the limitations on transaction types and the amount
of the withdrawal. Most retailers limit the cash element of a POS
transaction to $40 (50 in the UK), mainly to limit fraud with
stolen cards.
Credit card
Credit card, device used to obtain consumer credit at the time
of purchasing an article or service. Credit cards may be issued by
a business, such as a department store or an oil company, to make
it easier for consumers to buy their products. Alternatively credit
cards may be issued by third parties, such as a bank or a financial
services company, and used by consumers to purchase goods and
services from other companies. There are two types of cardscredit
cards and charge cards. Credit cards such as Visa and MasterCard
allow the consumer to pay a monthly minimum on their purchases with
an interest charge on the unpaid balance. Charge cards, such as
American Express, require the consumer to pay for all purchases at
the end of the billing period. Consumers may also use bank cards to
obtain short-term personal loans (including cash advances through
automated teller machines). Credit card issuers receive revenue
from fees paid by stores that accept their cards and by consumers
that use the cards, and from interest charged consumers on unpaid
balances.
Diners Club became the first credit card company in 1950, when
it issued a card allowing members to charge meals at 27 New York
City restaurants. In 1958, Bank of America issued the BankAmerica
(now Visa), the first bank credit card. In 1965, only 5 million
cards were in circulation; by 1996, U.S. consumers had nearly 1.4
billion cards, which they used to charge $991 billion in goods
annually.
The growth of credit cards has had an enormous impact on the
economychanging buying habits by making it much easier for
consumers to finance purchases and by lowering savings rates
(because consumers do not need to save money for larger purchases).
Oil companies, car makers, and retailers have also used the cards
to market their goods and services, using credit as a way of
encouraging consumers to buy. Concern has been voiced over
widespread distribution of bank credit cards to consumers who may
not be able to pay their bills; costly losses and theft of cards;
inaccurate (and damaging) credit records; high interest rates on
unpaid balances; and excessive encouragement of consumer debt that
has cut savings in the United States.
Technology advances have facilitated the use of credit cards.
Merchants are now connected to banks by modem, so purchases are
approved rapidly; on-line shopping on the Internet is possible with
credit card payment. Credit card companies are also experimenting
with smart cards that would act like a small computer, storing
account and other information necessary for its use. An alternative
to credit cards is the debit card, which is used to deduct the
price of goods and service directly from customers' bank
balances.
Debit card
Debit card, card that allows the cost of goods or services that
are purchased to be deducted directly from the purchaser'schecking
account. They can also be used at automated teller machines for
withdrawing cash from the user's checking account. Increasingly
common in the 1990s as an alternative to credit cards, debit cards
have been promoted as safer than cash and more convenient than
personal checks. By 1998 more than 73 million debit cards had been
issued, with a sales volume of $134.7 million attributed to their
use. They are typically issued by large credit-card companies
through their participating banks. Debit cards offer the holder
more limited legal protections than credit cards. Similar cards
have also been used to distribute welfare benefits to recipients in
some locales.
Hardware and software
Interior of a freestanding ATM, during servicing.
ATMs contain secure cryptoprocessors, generally within an IBM PC
compatible host computer in a secure enclosure. The security of the
machine relies mostly on the integrity of the secure
cryptoprocessor: the host software often runs on a commodity
operating system.
ATMs typically connect directly to their ATM Transaction
Processor via either a dial-up modem over a telephone line or
directly via a leased line. The latter is preferable as the time
required to establish the connection is much less. Such connections
are rather expensive, though, meaning less-trafficked machines will
usually rely on a dial-up modem. That dilemma may be solved as more
ATMs use dedicated high-speed Internet connections, which are much
cheaper than leased lines. Encryption, required by law in the
United States, is used to prevent theft of personal or financial
information.
In addition, ATMs are moving away from custom circuit boards
(most of which are based on Intel 8086 architecture) and into
full-fledged PCs with standard operating systems such as Windows
2000 and Linux. An example of this is Banrisul, the largest bank in
the south of Brazil, which has replaced the MS-DOS operating
systems in its ATMs with Linux. Other platforms include RMX 86,
OS/2 and Windows 98 bundled with Java. The newest ATMs with
Microsoft technology use Windows XP or Windows XP embedded.
As ATMs migrate to using more off-the-shelf parts, they
increasingly display familiar error messages like this one found in
France.
Swiss Postomat booting.
Reliability
ATMs are generally reliable, but if they do go wrong customers
will be left without cash until the following morning or whenever
they can get to the bank during opening hours. Of course, not all
errors are to the detriment of customers; there have been cases of
machines giving out money without debiting the account, or giving
out higher value notes as a result of incorrect denomination of
banknote being loaded in the money cassettes. Errors that can occur
may be mechanical (such as card transport mechanisms; keypads; hard
disk failures); software (such as operating system; device driver;
application); communications; or purely down to operator error.
Many ATMs usually print each transaction in a paper journal that
is rolled into a roll of paper stored inside the ATMs, which allows
both the users of the ATMs and the related financial institutions
to settle things based on the records in the journal in case there
is a dispute. In some cases, transactions are posted to an
electronic journal to reduce the need for paper trails.
Some ATMs, in particular those situated in retail outlets, are
stocked with cash by the store, causing the possibility that a
customer can receive forged banknotes from the ATM.
Security
Early ATM security focused on making the ATMs invulnerable to
physical attack; they were effectively safes with dispenser
mechanisms. A number of attacks on ATMs resulted, with thieves
attempting to steal entire ATMs by ram-raiding.
Modern ATM physical security, per other modern money-handling
security, concentrates on denying the use of the money inside the
machine to a thief, by means of techniques such as dye markers and
smoke canisters. This change in emphasis has meant that ATMs are
now frequently found free-standing in places like shops, rather
than mounted into walls.
Another trend in ATM security leverages the existing security of
a retail establishment. In this scenario, the fortified cash
dispenser is replaced with nothing more than a paper-tape printer.
The customer requests a withdrawal from the machine, which
dispenses no money, but merely prints a receipt. The customer then
takes this receipt to a nearby sales clerk, who then exchanges it
for cash from the till.
ATM transactions are usually encrypted with DES but most
transaction processors will require the use of the more secure
Triple DES by 2005.
There are also many "phantom withdrawals" from ATMs, which banks
often claim are the result of fraud by customers. Many experts
ascribe phantom withdrawals to the criminal activity of dishonest
insiders. Ross Anderson, a leading cryptography researcher, has
been involved in investigating many cases of phantom withdrawals,
and has been responsible for exposing several errors in bank
security.
There have also been a number of incidents of fraud where
criminals have used fake machines or have attached fake keypads or
card readers to existing machines. These have then been used to
record customers' PINs and bank account details in order to gain
unauthorised access to their accounts.
A bank is always liable when a customer's money is stolen from
an ATM, but there have been complaints that banks have made it
difficult to recover money lost in this way.
In some cases, bank fraud occurs at ATMs whereby the bank
accidentally stocks the ATM with bills in the wrong denomination,
therefore giving the customer more money than should be dispensed.
Individuals who unknowingly use such ATMs are probably never tried,
but those who withdraw a second time are usually prosecuted.
In some areas, multiple security cameras and watch guards are an
ubiquitous ATM feature.
The issue of customer security appears to have been abandoned by
the banking industry; efforts are now more concentrated on
deterring legislation than on solving the problem of forced
withdrawals. This may be reflective of the industry's greater
concern with the image of safety as opposed to actual safety. At
least as far back as July 30, 1986, critics of the industry have
called for the adoption of an emergency PIN system for ATM users
(See comments of Representative Mario Biaggi, Congressional Record,
July 30, 1986, Page 18232 et seq.) Legislative efforts to require
an emergency PIN system have appeared in Illinois, Kansas and
Georgia, but none have succeeded as of yet.
Talking ATM
A Talking ATM is a type of ATM that provides audible
instructions so that persons who cannot read an ATM screen can
independently use the machine. All audible information is delivered
privately through a standard jack on the face of the machine. A
user plugs a standard headset into the jack, and can hear
instructions such as "press 1 for withdrawal", "press 2 for
deposit." There is an audible orientation for first time users, and
audible information describing the location of features such as the
number keypad, deposit slot, and card slot. The first Talking ATMs
were installed in Canada in 1999, and the first U.S. Talking ATM
was installed in October of that year in San Francisco. By 2005,
there were over 30,000 Talking ATMs in the United States, and
audible machines installed in other countries as well. The blind
community in the United States advocated heavily for development
and installation of Talking ATMs, supported by the federal
Americans with Disabilities Act.
chapter - iiiATM Concepts and types
ATM Concepts Services
The most important part of your ATM network is its signage.
Signage is needed to ensure your network is noticed, to inform and
help create a secure environment for your customers.
ATM Concepts can assist you throughout every step including:
ATM Surround Concept, Design & ManufactureDistribution and
Network Maintenance'Under veranda' sign concepts &
manufactureProject Management
The diversity of our design and manufacturing experience over 30
years keeps us at the forefront of industry and market
developments. This ensures we offer our clients the highest quality
while remaining cost effective.
Our level of service and technical expertise are the reasons
that keep our clients coming back
ATM Concepts, a division of FRP (NZ) Ltd, has been entrusted to
manufacture, supply and service ATM surrounds for many
international banking groups over the past 15 years. We have
successfully supplied ATM surrounds to networks ranging in size
from 13 to 250 machines. There is no job too large or small.
Email
An automatic teller machine (ATM) is an electronic device which
allows a bank's customers to make cash withdrawals and check their
account balances at any time without the need for a human teller.
Many ATMs also allow people to deposit cash or cheques, transfer
money between their bank accounts or even buy postage stamps.
Different Names of ATMATMs are known by a wide variety of names,
some of which are more common in certain countries than others.
Examples include:
1. Automated Teller Machine
2. Automated Banking Machine (ABM is commonly used by Canadian
banks)
3. ATM Machine (sic)
4. Bancomat or Bankomat, particularly in continental Europe
Bancomat is a trademark of UBS AG
5. Bank Box
6. Bank machine, in Canada
7. Cajero Automtico, in Spain
8. Cash Box
9. Cash Dispenser
10. Cash Machine
11. Cash point, particularly in the United Kingdom
12. Geldautomat, in Germany (Geld = money)
13. Geldautomaat, in Dutch (Geld = money)
14. "Hole-in-the-wall"
15. Khodpardaz () in Iran, meaning Automatic payer in
Persian.
16. MAC machine, or MAC (Money Access Center), particularly on
the East coast of the United States (esp. New Jersey and
Pennsylvania)
17. Minibank, in Norway
18. Pin Automat, in The Netherlands (verb. flappen tappen,
pinnen)
19. Postomat, in Switzerland (Swiss Post Bank ATM)
20. Robotic Teller
21. Telebanco, in Spain
22. Tyme Machine, in Wisconsin
23. "Ugly Teller"
Credit Cards
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6. Satisfactory operations in your account for the past six
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the power of Opteva hardware, Agilis software and Diebold Premier
Services. Together, they provide everything you need today, yet
enable you to add new features and functions with unparalleled ease
anytime tomorrow.
Turn to Diebold for the complete self-service solution:
hardware, software, and total services and support. Make it simple.
Make it Diebold, the one company that can maximize the return on
your self-service investment.
Architecture: Optimized terminal footprint offers the most
functionality for the footprint size
Ergonomically designed fascia meets accessibility standards
Display Options: LCD consumer display delivers attention-getting
graphics to increase advertising and cross-selling impact.
Privacy filter option
Enhanced Operator Interface (available on rear-load option
only): Alphanumeric keyboard provides analysis of the cash
dispenser aswell as a variety of diagnostic and other service
benefits
Enhanced Security: Every module was designed with security in
mind
Fraud-resistant dispenser and card reader, consumer awareness
mirrors, encryptingEPP4 PIN pad, duress alarm, available currency
ink staining system, and much more
Advanced Function Dispenser (AFD): Two to four multimedia
cassettes for increased throughput and efficiencies
Uses proven friction pick technology
Divert cassette with separate retract and divert
compartments
Opteva 500 Specifications Consumer awareness mirrors
Powerful Intel Pentium 4 processor
Two-color graphical thermal receipt printer
Headphone jack
Encrypting PIN pad
Card reader options
Manual insert (dip)
Motorized options
Multi-colored, programmable lead-through indicators
AFD with friction pick technology
Large-capacity read/write CD-ROM drive
Microsoft Windows XP Pro operating system
Security chest
UL 291 Level I
Custom color options available
Dimensions Height: 54 inches (1,370 mm)
Width: 18.5 inches (470 mm)
Depth: 26.5 inches (673 mm)
Weight: 861 lbs (391 kg)
The Tran ax mini bank MB1500 is one of our three lowest priced
ATMs!
Tran ax has been producing the mini bank MB1500 for quite a
while now. It's still one of the absolute best values in retail
ATMs. We really like this machine. It holds up under use, is easy
to maintain, looks good, and is priced right! The mini bank MB1500
inherits the unsurpassed reliability and quality of the MB-1000 and
2000, two of the machines we used to sell on ATMmachine.com. An
eye-catching design coupled with numerous enhancements to meet
newly proposed ADA and PIN security requirements makes the Tran ax
mini bank MB1500 a great choice for any retail ATM deployment.
Triple DES compliant, the new mini bank MB1500 has standard
features such as voice guidance, encrypted pin pad and 56K modem.
It offers a range of options to custom configure an ATM solution
for any location. Not many ATM manufacturers offer the same level
of integrated design and built in flexibility. When you buy a
Tranax mini bank MB1500 from ATMmachine.com, we will deliver a high
quality and high performance ATM to you at a very fair price. Just
as important, we'll be there after the sale!
Monitor: 6" LCD with 320 x 240 resolution 8 menu keys7 screen
advertising capability LCD options: Monochrome or Color(Can be
configured for multiple languages on screen)
Keypad 16-key alphanumeric keypad Encrypted Pin Pad (EPP) Triple
DES compliant
Printer: 3 1/8 inch thermal receipt printer. As you can see the
paper will last quite a long time. When you need paper, call us.
Your journal also prints on this paper. When you run reports and
diagnostics you can print both out for your records.
Cash Dispenser Friction feed cash dispensing unit (3 notes per
second)Reject Bin for non-dispensed notesCash Dispenser Unit
options as stated with the picture: Drawer type dispenser of 1100
notesa Cash cassette of 1000 notes or a Cash cassette of 2000
notes. If you really need 2 denominations, we have an option for 2
cash cassettes each with 2000 notes per cassette
In the mid 90's, Triton ATM took the industry by storm with the
release of its 9500 model ATM machine. It was the first low-end,
off premise ATM the marketplace had seen and it quickly became an
icon.
The new 9100 series Triton ATM is designed from the ground up to
be dollar-for-dollar, the lowest cost ATM in the industry, it
features Triton's unparalleled reliability.
This ATM machine features Triton's Own TDM-100 Dispensing
Mechanism thatincorporates state-of-the-art electronics and a host
of features like locking cassette and automatic error recovery
designed to maximize uptime.
The Triton 9100 is simply one of the best low cost ATM machine
in the industry, bar none.Even though the model 9100 Triton ATM
features about the lowest cost of ownership in the industry, it
still incorporates many of the industry's tightest security
features, such as SPED (Secure PIN Entry Device) and Triple DES,
the new standard for PIN encryption.
Features: Available in Blue and Bayou Bronze Single and multiple
cassette options 5.7 (145 mm) monochrome or color LCD transaction
screen 60 mm thermal printer 14.4k baud modem or 33.6k baud modem
Manual combination lock or optional electronic lock Dip-style card
reader Small footprint UL 291 Business Hours Service cabinet
Dial-up, TCP/IP or wireless communications VISA Encrypting PIN Pad
(VEPP) to comply with international encryption standards, Triple
DES compliant Backlit graphic topper option Triton Connect
compatible Advertising revenue potential: Decal and signage
Couponing Transaction screen Americans with Disabilities Act (ADA)
and Audio Compliant
OPERATING SPECS: Temperature 10- 40 C / 50- 104 F Relative
humidity 20%-80% non-condensing Power Consumption2.0A @ 115 VAC at
60 Hz1.0A @ 230 VAC at 50 Hz
UL 291 Business Hours Service Cabinet16" wide (405 mm)16" deep
(405 mm)49" high (1245 mm)- without topper60" high (1524 mm)- with
topper126 lb.. (57 kg)
In-the-wall ATM machines. Apollo Sales and Leasing
Benefits: The main benefit for the ATM owner is the Apollo ATM's
small size. WRG was able to shrink a fully functional ATM down to
the size of a computer tower. It's one of the smallest ATMs on the
market today, if not the smallest. The Apollo takes up a tiny
amount of space and can be mounted on top of a countertop. Or
purchase the optional Through the Wall Kit (TTW) as shown below.
With an ATM this small, you can mount it almost anywhere. The
Apollo is no lightweight though. This ATM weighs 100 pounds due to
the steel safe inside. Heavy and rugged for it's size, the Apollo
is only 1/3 the weight of a standard ATM making it more versatile
for mounting. To simplify installation, the Apollo comes
preprogrammed, saving a service call in many cases. All that is
generally needed for an Apollo installation is someone to bolt the
machine to the countertop, or suitable surface, or to install the
optional wall kit for in wall use. It's also possible for you to
locate a contractor who can mount the ATM, bypassing the optional
in wall kit. It's up to you.
Fujitsu F50 Cash Dispenser
INCLUDEPICTURE
"http://www.atmmachine.com/images/apollodispenser2.jpg" \*
MERGEFORMATINET The F50 offers many features usually found only on
more expensive units. For example, double-pick detection ensures
proper bill dispensing. Advanced onboard and remote diagnostics
provide the ability to detect sensor problems. Best of all, the F50
is a solid, rugged, industrial grade unit that will
WRG realized a compact ATM was needed to fill a void in the ATM
market. They set out to build an inexpensive ATM small enough for a
countertop, but with full size machine features. Over the last
year, WRG has kept ATMmachine.com informed of the progress on the
Apollo with updates and photos of beta models in testing. Now the
much anticipated day has arrived and the Apollo is ready for
deployment. WRG did not sacrifice quality in the Apollo's design.
In fact they used a 1000 note bill dispenser made by Fujitsu, and
the ATP60 thermal receipt printer that uses full size paper rolls.
The Apollo ATM is triple-Des (3DES) compliant and meets all the
encryption standards mandated by MasterCard, Visa, and transaction
processing networks. The Apollo's modular design simplifies repairs
should they occur. An ATM owner can easily exchange one part for
another without the need for a service call by an ATM technician in
most cases.ATP60 Thermal Printer
The ATP60 Thermal printer has a heavy duty robust design. A
simple and dependable easy loading straight paper path and built-in
control board. This printer also features a guillotine cutter.
Since it's a thermal printer, there is no ink or printer ribbons to
worry about
CHAPTER IVANALYSIS AND INTERPRETATIONTable - 1
Table showing gender classification.
GenderNo of RespondentPercentage of Respondent
Male3162%
Female1938%
Total50100%
The above shows the gender classification of respondents, in
which 62% of the respondents are male and the remaining 38% of the
respondents are female
Table - 2
Table showing age group of respondent.
Age GroupNo of RespondentPercentage of Respondent
Below 2036%
20-352958%
35-451122%
Above 45714%
Total50100%
The above table shows the Age Group of the respondents in which
5% of the respondents are below 20 years , 58% are 20-35 of age,
22% of them are 35-45 of age and 145 of the respondents are above
45 of age.
Table - 3
Table showing the occupation of Respondent
OccupationNo of RespondentPercentage of Respondent
Student1836
Employee1938
Self Employee1326
Others00
Total50100
The above shows the occupation of the respondents , in which 36%
of the respondents are students, 38% of them are Employee , 26% of
them are self employee and non of them are others.
Table - 4
Table Showing ATM card holders
Card HoldersNo of RespondentPercentage of Respondent
Yes4590
No510
Total50100
The above table shows the ATM card holders of the respondents in
which 90% of the respondents are having the ATM card with them only
10% of the respondents are not having the ATM card.
Table - 5
Table showing qualification of respondents.
QualificationNo of RespondentPercentage of Respondent
Below SSLC36
Pre-Graduation918
Graduation3366
Post-Graduation510
Total50100
The above table shows the qualification of the respondents in
which 6% of the respondents are below SSLC , 18% of the respondents
are Pre-graduated, 66% of them are graduated, 10% of them are post
graduated.
Table 6
Table showing A/Cs of respondents in a bank.
BankNo of RespondentPercentage of Respondent
SBI1632
SBM1122
Syndicate bank1020
Canara Bank36
Others1020
Total50100
The above table shows the A/Cs of the respondents in a bank in
which 32% of the respondents are having their account in SBI, 22%
in SBM, 20% in Syndicate bank, 6% in Canara bank, 20% in others
Table - 7
Table showing ATM cards provided by the bank.
CardNo of RespondentPercentage of Respondent
Credit36
Debit3774
Both1020
Total50100
Table shows the ATM cards provided by bank in which 6% of them
are Credit card, 74% of them are debit card and 20% are both credit
and debit card
Table 8
Table showing availability of ATM cards.
Availability of ATM CardNo of RespondentPercentage of
Respondent
Yes50100
No----
Total50100
The above table shows the availability of ATM cards ion which
100% of the respondents say that ATM cards are available
Table - 9
Table showing duration of using ATM card.
Duration of ATMNo of RespondentPercentage of Respondent
From 9 months48
1 year1530
1-2 yrs1530
More than 2 yrs16 32
Total50100
The above table shows the duration of using ATM in which 8% of
the respondents are having from 9 months, 30% from 1 year, 30% from
1-2 years , 32% from more than 2 years.
Table - 10
Table showing purposes of using ATM card.
PurposeNo of RespondentPercentage of Respondent
Business1224
Traveling714
Shopping2142
Others1020
Total50100
The above table shows the purpose of using ATM in which 24% of
the respondents use for business , 14% for Traveling, 42% for
shopping, 20% for others
Table -11
Table showing Advertisements of the ATM cards.
AdvertisementsNo of RespondentPercentage of Respondent
Newspaper510
Television816
Magazine3468
Regular Bank36
Total50100
The above table shows the advertisement of ATM in which 10% of
the respondents get the information from news paper , 16% of them
from Television , 68% form magazine , 6% from regular bank
Table - 12
Table showing attributes of respondent to go for ATM cards.
AttributesNo of RespondentPercentage of Respondent
Price510
Credit facility1428
Service Quality3162
Others00
Total50100
The above table shows attributes of respondents to go for ATM
cards, 10% of the respondents like it for Price, 28% for Credit
facility , 62% for service quality and 0% for others.
Table - 13
Table showing the service charges.
Service chargesNo of RespondentPercentage of Respondent
Low1224
High48
Reasonable3060
Very High48
Total50100
The above table shows the service charges in which 24% of that
are low, 8% are high, 60% are Reasonable, 8% are very high.
Table - 14
Table showing no of respondent like to continue with the same
ATM cards.
Same ATM CardsNo of RespondentPercentage of Respondent
Yes4998
No12
Total50100
Table showing the no of respondent like to continue with the
same ATM cards out of 50 respondents 98% of the respondents say yes
and only 2% of the respondents say no.
CHAPTER VSUGGESTIONS AND CONCLUSIONSUGGESTIONS1. It should
provide low service charges specially for the students.2. Rural
Peoples are not provided by this card service, So it should be
improved by providing ATM card facilities to the rural peoples.3.
It should provide other house hold facilities that mean purchasing
of furnitures other housing equipments.4. It should increase its
brands from which the customers can gets the money easily.
5. Rural literate peoples are not provided by ATM card because
of the scan of ATM branches in rural area.CONCLUSIONAfter
conducting the research of any ATM card conclusion of research
placed very important role as per observation assessment , field
work, interview with customers problems may be observed &
suggestions have been received in field work as per observation the
field work we have recorded many problems like non availability of
ATM card facilities in rural areas lesser number of branches ,
special service changes for the students etc., and also many
suggestions where received from the respondents in the field work
is that the service charge must be reasonable & providing the
card services for the rural customers.
To succeed in service life cycle of ATM card in market . The
marketer must adopt many strategies regarding service, price
distribution & promotional activities should received broadly
& excepted the commitments & suggestions from every hook
& corner of the service field.CHAPTER
VIANNEXURESQUESTIONNAIRE
Dear Respondent,
I, Thilaka Lakshmi M K student of final year BBM, Mountain View
College of management sciences, Chikmagalur afflicated by Kuvempu
University conducting a study on CONSUMER PERCEPTION ON DEBIT CARD
WITH SPECIAL REFERENCE TO ATM CARD under the guidance of Mr.
Gangadhara Naik R M.Com, faculty member of management science.
I shall be grateful to you if you could spare a couple of
minutes to answer these questions.
1. Name: _______________________
2. Address: _____________________________________
_____________________________________
3. Sex:
a. Male [ ]
b. Female [ ]
4. Age:
a. Below 20 years [ ] b. 20-35 years [ ]
c 35-45 years [ ]
d. 45 years and above [ ]5. Qualification:
a. Below SSLC [ ] b. Pre-Graduation [ ] c. Graduation [ ] d.
Post-Graduation [ ] e. Others____________________________6.
Occupation:
a. Student [ ]
b. Business [ ] c. Employee [ ]
d. Self employee [ ] e. Others__________________________
7. Annual Income
a. below Rs 1, 00,000 [ ] b. 100,000-250,000 [ ]
c. 250,000-900,000 [ ]
d. 900,000 & above [ ] 8. Do you haven A/C in a bank?
a. Yes[ ]
b. No [ ]9. In which bank
````Please specify_____________________________
10. Do they provide you with Automated Teller Machine Card?
a. Yes [ ]
b. No [ ]11. Which card they provide
a. Debit card [ ] b. Credit card [ ]
c. Both [ ] 12. Do they have ATMs in most of the place?
a. Yes [ ]
b. No [ ]13. Are users friendly?
a. Yes [ ]
b. No [ ] 14.From how long have you been using ATM card
a. From 9 months [ ] b. from 1 year [ ]c. 1-2 years [ ]
d. More than 2 years [ ]15. For what purpose an you using ATM
card
a. Business [ ]
b. Shopping [ ] c. Traveling [ ]
d. Others [ ] 16. How did you come to know about ATM card
a. News papers [ ]
b. Magazines [ ] c. Television [ ]
d. My regular bank [ ]e.
Others________________________________
17. What attribute made you to go for ATM card
a. Price [ ]
b. Credit facility [ ]c. Service equality [ ] d.
others______________
18. How do you feel about your service charges
a. Low [ ]
b. High [ ]c. Reasonable [ ] d. Very high [ ] 19. Do you like to
continue with the same ATM card
a. Yes [ ]
b. No [ ] 20. When do you need this card more?a. Traveling [
]
b. Shopping [ ]c. Education [ ]
d. Others___________
21. How do you consider ATM card
a. Easy money [ ]
b. Easy usable [ ]22. Are you satisfied with the service of your
ATM cards
a. Yes [ ]
b. No [ ]23. If no what is the reason:
Please
specify_______________________________________________________
______________________________________________________
24. Any
comments:_______________________________________________________
_______________________________________________________
25. Any suggestions to improve ATM card
_______________________________________________________
_______________________________________________________
Date:
Place:
Signature THANK YOUBIBILIOGRAPHY
Marketing Management Philip Kotler
Marketing Research - S.A. SherlekarWebsites
www.atm.com
www.atmproducts.com
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