Showroom Ume Iluminación

The new space is intended to be an environment in need of "luminous objects" to take effect. The

leitmotif of this company, as can be read in the uniform that looks the whole team, "there are no

shadows that can not beat the light," is evident in the exhibition space, marked by generous heights

(after demolition of the old false ceiling), areas of darkness and contrasting elements: read vinyl

blinds white and red, glowing fluids converted into graphs that run the walls, or the lights themselves

reincarnated in autoiluminados satellites, undisputed protagonists of the staging. The proposed overall

design extends across the graphic identity of the company, renewed by the hand of Medusateam.

UME展厅

展厅的用途是展示 “发光物体”，公司的主旨是在展厅中“没有光线照不到的角落”。设计师拆除

了天花板，提升了空间高度并且形成明暗对比。墙壁的窗户上安装着红白相间的百叶窗帘，发光的

图案在墙壁上流动，自动发光的人造卫星式的灯具，这一切无可争议地成为空间内的设计亮点。公

司的标志性图案经过美杜莎设计的重新演绎，贯穿在整个设计之中。

2007

Mad

rid

Spai

nPh

oto:

inno

va::

desi

gner

s st

udio

Dieg

o &

Ped

ro S

erra

no (

inno

va::

desi

gner

s st

udio

)

This project shows an imagination and wonderful dream World. Walking on the floor of the cinema

space, it’s possible to estimate all the rooms represented by big numbers behind polycarbonates with

background illumination, that change colour like semaphores, indicating the state of the movie.To

unify visually all the rooms and to create a conductive thread, all the roofs were covered with semi-

opaque skin which make the place as a whole zone. In front, the label consists from the decomposition

of the own front in pixels that represent the new age of the digital cinema. All the decorations were

chosen to represent the fantastic world of the cinema.

观影空间电影院

本项目展示了奇妙的梦幻世界。电影院中最引人注目的是在每个放映厅的墙壁上，由聚碳酸酯材料

制成的巨大电影明星照片。随着背景灯光的变换，如同信号灯一样，指示人们电影厅内正在放映哪

个国家的电影。为了统一电影院各具特色的放映厅，使其相互产生共鸣，所有的顶棚都采用半透明

的材料。电影院大厅前方的像素分解屏幕象征着数字影院的新时代。

Movie Space Center

2007

Llei

daSp

ain

Dieg

o &

Ped

ro S

erra

no (

inno

va::

desi

gner

s st

udio

)Ph

oto:

Inno

va::

desi

gner

s

Show

room

Leis

ure

306

\ e m m a \ S h o w r o o m U M E iluminación

Showroom Ume Iluminación

The new space is intended to be an environment in need of "luminous objects" to take effect. The

leitmotif of this company, as can be read in the uniform, "there are no shadows that can not beat the

light," is evident in the exhibition space, marked by generous heights (after demolition of the old false

ceiling), areas of darkness and contrasting elements: read vinyl blinds white and red, glowing fluids

converted into graphs that run the walls, or the lights themselves reincarnated in autoiluminados

satellites, undisputed protagonists of the staging. The proposed overall design extends across the

graphic identity of the company, renewed by the hand of Medusateam.

2007

Frag

aSp

ain

Phot

o: In

nova

desi

gner

s St

udio

Dieg

o &

Ped

ro S

erra

no (

inno

va:d

esig

ners

stu

dio)

Show

room

307

emma\movie space centre

This project shows an imaginative and wonderful world. Walking on the floor of the cinema space, it’s

possible to estimate all the rooms represented by big numbers behind polycarbonates with background

illumination, that change colour like semaphores, indicating the state of the movie. To unify visually

all the rooms and to create a conductive thread, all the roofs are covered with semi-opaque skin which

make the place as a whole zone. In front, the label consists from the decomposition of the own front in

pixels that represent the new age of the digital cinema. All the decorations were chosen to represent

the fantastic world of the cinema.

Movie Space Center

2007

Llei

daSp

ain

Dieg

o &

Ped

ro S

erra

no (

inno

va::

desi

gner

s st

udio

)Ph

oto:

Inno

va::

desi

gner

sLe

isur

e