8/9/2019 ATD Truck Beat
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Freightliner
35.6%
International
14.1%
Kenworth
14.1%
Peterbilt
13.5%Volvo Truck
12.0%
Mack
8.9%
Western
Star
1.7%
Heavy-Duty Truck
Sales, by brand
(class 8)
In December 2014, Freightliner held
the greatest share of heavy-duty truck
sales at 35.0 percent up from a share
of 34.2 percent a year ago with sales
up 43.9 percent from November 2014
and up 21.6 percent from December
2013.
For the month, Western Star held
the least share of the sales market
at 2.8 percent up from a share of 1.7
percent in December 2013 with sales
up 123.5 percent from November 2014
and up 95.8 percent from December
2013.
In 2014, 6 out of the 7 brands in the
heavy-duty truck market had shares
below 15.0 percent of the market.
Freightliner held the major share of the
sales for the year at 35.6 percent down
from a share of 36.6 percent in 2013.
A smaller proportion of brands lost
market share in the heavy-duty sales
market compared to the medium-
duty sales market in 2014 over 2013.
Freightliner and International were
the only brands that lost market share
in the heavy-duty truck market, the
other 5 brands each experienced an
increase in their respective shares in
2014 over 2013.
In 2014, all 7 brands experienced
growth in sales over 2013. Moreover,
each of these brands experienced
double-digit growth in sales with Volvo
Truck in the lead with sales growth of
28.5 percent over 2013.
See figures 3 and 4.
FIGURE 2: U.S. Medium-Duty Truck Sales % change, by brand
(December
2013 YTD December 2014 YTD)
FIGURE 3: U.S. Heavy-Duty Truck Sales market share (%), by
brand
December 2014 YTD
FIGURE 4: U.S. Heavy-Duty Truck Sales % change, by brand
(December
2013 YTD December 2014 YTD)
-15.0 -10.0 -5.0 0.0 5.0 10.0 15.0 20.0 25.0 30.0
Mitsubishi Fuso
Peterbilt
Kenworth
Hino
Dodge/Ram
Isuzu
International
Freightliner
Ford
% change
Brand
0.0 5.0 10.0 15.0 20.0 25.0 30.0
Western Star
Mack
Volvo Truck
Peterbilt
Kenworth
International
Freightliner
% change
Brand
Data source: WardsAuto, January 2015
Data source: WardsAuto, January 2015
Data source: WardsAuto, January 2015
2 TRUCK BEAT http://www.nada.org|[email protected]
December 2014
