AT WORK MICRO MARKETS RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry 

RED QUESTIONS POSSIBLE POINTS

1. Do we have branded Coca-Cola Cold Drink Equipment in the outlet? 11

Is our Coca-Cola branded Cold Drink Equipment in the best position? 7

Does all Coca-Cola branded equipment contain ONLY Coca-Cola beverage products (purity)?

9

2. Is all Cold Drink Equipment (CCR/KO/Customer) that serves our Coca-Cola products clean and working properly with the lights or translights on?

7

3. Are Coca-Cola brands in the 20oz PET package available in the outlet? 11

4. Is there a Premium SSD IC package offered (8oz glass, 8.5oz aluminum or Import glass) in the outlet?

8

RED QUESTIONS POSSIBLE POINTS

5. Are Coca-Cola products merchandised to plan-o-gram with pricing clearly communicated?

9

6. Are all Coca-Cola/CCR products in date?6

7. Are all CORE Coca-Cola brands available and in stock in the outlet? 7

8. Is there a KO tea brand available in the outlet? 7

9. Is there a smartwater or DASANI ambient water rack placed easily accessible to the consumer?

7

10. Is there Coca-Cola beverage combo messaging installed in the outlet? 11

SUGGESTED RETAIL PRICING RANGES

AT WORK MICRO MARKETS RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry 

BOTTLES & CANSMinute Maid

15.2oz PET

$1.69 - $1.99

Energy

16oz Can

$1.99 - $2.49Size

Price

BOTTLES & CANSSparkling DASANI POWERADE Honest Tea Gold Peak Tea FUZE Iced Tea vitaminwater smartwater smartwater DASANI

Size 20oz PET 20oz PET 20oz PET 16.9oz PET 16.9oz PET 20oz PET 16.9oz PET 20oz PET 1 Liter PET 1 Liter PET

Price $1.59 - $1.79 $1.39 - $1.79 $1.39 - $1.79 $1.69 - $1.99 $1.69 - $1.99 $1.59 - $1.79 $1.59 - $1.79 $1.59 - $1.89 $1.99 - $2.29 $1.49 - $1.79

*Note: Please align pricing to local C-Stores

PRIORITY BRANDS - BUSINESS & PROFESSIONAL

AT WORK MICRO MARKETS RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry 

CHANNEL BRAND MIX 50% Sparkling  45% Still 5% Energy

FLEX BRAND OPTIONS

* Lead with the 14oz. PET package, insert Tetra package where consumer preferences apply

1ltr.

PRIORITY BRANDS - INDUSTRIAL & MANUFACTURING

AT WORK MICRO MARKETS RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry 

CHANNEL BRAND MIX 50% Sparkling  45% Still 5% Energy

FLEX BRAND OPTIONS

* Lead with the 14oz. PET package, insert Tetra package where consumer preferences apply

PicOS COOLER PLANOGRAMS

AT WORK AT WORK MICRO MARKETS

INDUSTRIAL/MANUFACTURING - TRIPLE DOOR COOLER

•ExamplecoolersetfornationalAtWorkIndustrial/Manufacturingbrandflow

•UtilizeOPSETtosetyourcustomers’coolerstospecificgeographyandcoolersize

•Ensureatleasttwofacingsforeachproductinanygivenpieceofequipmenttodrivevelocityofourbrands.

•Exceptiontotwofacingsincludeenergyandemergingbrands

RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry 

PicOS COOLER PLANOGRAMS

AT WORK AT WORK MICRO MARKETS

BUSINESS/PROFESSIONAL - TRIPLE DOOR COOLER

•ExamplecoolersetfornationalAtWorkBusiness/Professionalbrandflow

•UtilizeOPSETtosetyourcustomers’coolerstospecificgeographyandcoolersize

•Ensureatleasttwofacingsforeachproductinanygivenpieceofequipmenttodrivevelocityofourbrands.

•Exceptiontotwofacingsincludeenergyandemergingbrands

RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry 

AT WORK MICRO MARKETS RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry

SPARKLING WATER DECISION TREE

AT WORK MICRO MARKETS RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry

PREMIUM IC SSD DECISION TREE

AT WORK MICRO MARKETS RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry

TEA DECISION TREE

PicOS Order Of Entry - Entrance Zone

Use this page to better understand the details within the Picture of Success and the priorities for each zone. Click the “+” to view additional insights and details for a specific zone. To view the POI priorities click the View POI link.

AT WORK MICRO MARKETS

– ENTRANCE ZONE VIEW POI

WHY• 11% VPO increase for outlets with Entrance Messaging vs. no messaging• 27% VPO increase for outlets that offer Combos with Coke vs. No Combos

WHAT• Combo Messaging or Board• Consumer Awareness or Program POP

+ COUNTER ZONE VIEW POI

+ COOLER ZONE VIEW POI

RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry

AT WORK

PicOS Order Of Entry - Entrance Zone

PRIMARY

Bundled Offer Message

* Plus applicable taxes, deposits, levies and fees.

$00.00vitaminwater591mL

$00.00FUZE547mL

$00.00NESTEA500mL

$00.00Minute Maid450mL

$00.00DASANI591mL

$00.00Coca-Cola bottle591mL

$00.00Coca-Cola glass355mL

$00.00Coca-Cola can355mL

Beverages

$00.00Description 6

Item 6

$00.00Description 5

Item 5

$00.00Description 4

Item 4

$00.00Description 3

Item 3

$00.00Description 2

Item 2

$00.00Description 1

Item 1Headline Description 1Meal

$00.00Item 10

$00.00Item 9

$00.00Item 8

$00.00Item 7

$00.00Item 6

$00.00Item 5

$00.00Item 4

$00.00Item 3

$00.00Item 2

$00.00Item 1

Appetizer

$0.00

Hamburger, fries anda 16oz drink for

Combo 3

$0.00

Grilled chicken, fries anda 16oz drink for

Combo 2

$0.00

Hotdog, fries and a 16ozdrink for

Combo 1

Ambient Water

MICRO MARKETS

RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry

AT WORK

PicOS Order Of Entry - Counter Zone

Use this page to better understand the details within the Picture of Success and the priorities for each zone. Click the “+” to view additional insights and details for a specific zone. To view the POI priorities click the View POI link.

+ ENTRANCE ZONE VIEW POI

- COUNTER ZONE VIEW POI

WHY• 19% VPO increase for outlets with Coke on Menu Boards vs. No branding on Menu Boards• 27% VPO increase for outlets that offer Combos with Coke vs. No Combos

WHAT• Inclusion on Menu• Combo Messaging• Crew Program• Consumer Program POP• Countertop Ambient Water Rack• SSD Premium IC Cooler

+ COOLER ZONE VIEW POI

MICRO MARKETS

RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry

AT WORK

PicOS Order Of Entry - Counter Zone

Bundled Offer Message

PRIMARY

Premium SSD IC Energy Dedicated Cooler

Bundled Offer Message

* Plus applicable taxes, deposits, levies and fees.

$00.00vitaminwater591mL

$00.00FUZE547mL

$00.00NESTEA500mL

$00.00Minute Maid450mL

$00.00DASANI591mL

$00.00Coca-Cola bottle591mL

$00.00Coca-Cola glass355mL

$00.00Coca-Cola can355mL

Beverages

$00.00Description 6

Item 6

$00.00Description 5

Item 5

$00.00Description 4

Item 4

$00.00Description 3

Item 3

$00.00Description 2

Item 2

$00.00Description 1

Item 1Headline Description 1Meal

$00.00Item 10

$00.00Item 9

$00.00Item 8

$00.00Item 7

$00.00Item 6

$00.00Item 5

$00.00Item 4

$00.00Item 3

$00.00Item 2

$00.00Item 1

Appetizer

$0.00

Hamburger, fries anda 16oz drink for

Combo 3

$0.00

Grilled chicken, fries anda 16oz drink for

Combo 2

$0.00

Hotdog, fries and a 16ozdrink for

Combo 1

Base Water Ambient

MICRO MARKETS

RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry

AT WORK

PicOS Order Of Entry - Cooler Zone

Use this page to better understand the details within the Picture of Success and the priorities for each zone. Click the “+” to view additional insights and details for a specific zone. To view the POI priorities click the View POI link.

+ ENTRANCE ZONE VIEW POI

+ COUNTER ZONE VIEW POI

- COOLER ZONE VIEW POI

WHY• 40% of Consumers desire more beverage variety while eating out• Bottle Beverages are perfect addition to serve At Work need states for resealability and To-Go occasions• Coca-Cola offers the right Cooler size to fit your outlet Footprint

WHAT• Right Size Cooler Equipment – Countertop (Portfolio) – Single Door (Portfolio) – Double Door (Portfolio)• SSD Premium IC Cooler• Consumer Awareness or Program POP• Ambient Water Rack

MICRO MARKETS RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry

AT WORK

PicOS Order Of Entry - Cooler Zone

PRIMARY

Cold Base Water Tea Availability Juice Availability20-oz. Non-SSD20-oz SSD

Isotonic Availability Enhanced Water Availability

Core Power AvailabilityEnergy Availability

MICRO MARKETS

RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry

AT WORK

PicOS Order Of Entry - Cooler Zone

PRIMARY

Coconut Water Availability

RTD Coffee Availability

MICRO MARKETS

RED Checklist | Suggested Pricing | Bottles & Cans | Cooler Planograms | PicOS Order Of Entry