OCTOBER 30, 2020

A Publication of WWD

At the TopFrom independent brand founders to established leaders, Cosmetic Executive Women

turned the spotlight on women in the beauty industry during its first Women in Leadership conference. On tap: insights, analytics and awards

honoring notable accomplishments. For more, see pages 12 to 21. PLUS: The Webster Enters Beauty; Furtuna Skincare’s Forward Momentum.

COLLAGE BY LIDIA MOORE

ISSUE #31

Beauty Bulletin

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OCTOBER 30, 2020

THE BUZZ

beauty icon bobbi brown launches new makeup line Four years after departing Bobbi Brown Cosmetics, the makeup artist-turned entrepreneur’s self-named brand — which under ownership by the Estée Lauder Cos. Inc. grew to more than $1 billion in retail sales — Brown is ready to launch another one.

Called Jones Road, the venture is a tightly edited line of makeup staples made with clean ingredients and designed for all ages, skin types and tones.

The collection, to be sold only online, is launching with six stockkeeping units, including the hero product, Miracle Balm, $38, a light-reflecting “superproduct,” the Mascara, Cool Gloss lip gloss, the Best Pencil eyeliner, Sparkle Wash glitter, and the Best Eyeshadow. Prices range from $22 to $68. Industry sources estimate the line could do $20 million retail in its first year. —Ellen Thomas

il makiage taps centerview partners to explore sale, ipoIl Makiage is working with Centerview Partners to explore deal options, the company has confirmed to WWD.

Several industry sources said that Centerview had been tapped to explore options for the company, including a potential sale or initial public offering. They said that Il Makiage has seen success selling complexion products online, even during the coronavirus pandemic, and is expected to reach around $150 million in net sales for 2020.

A spokesman for Il Makiage confirmed that figure, and chief executive officer Oran Holtzman confirmed the hire of Centerview in a statement.

“The company is completing its second year of hyper growth since its U.S. launch in mid-2018 as a prestige, complexion-driven beauty brand. As expected, considering our unparalleled growth online, we are receiving lots of inbound interest," he said. —Allison Collins

The Week’s Big News in Beauty

By the Numbers: Women at Work in 2020 New data from LeanIn.org and McKinsey and Co.’s annual Women in the

Workplace study shows the coronavirus pandemic’s disproportionate impact on women at work. BY JAMES MANSO

THE CORONAVIRUS PANDEMIC has disproportionately affected women in the workplace when compared to their male counterparts, new data shows. As part of LeanIn.org’s study in partnership with consulting firm McKinsey and Co., one in four women are contemplating leaving their careers or downshifting their duties. “These numbers set off alarm bells in our office,” said Rachel Thomas, cofounder and chief executive officer of LeanIn.org. “It can wipe out all of the progress we’ve made in a single year. That’s millions of women.”

In the six-year history of the study, this year is the first that women are contemplating leaving the workforce in larger numbers than their male counterparts. Thomas said that burnout caused by the new normal is forcing them to rethink their careers.

“We did 50 qualitative interviews with women with different backgrounds, some with children, some without. What you heard over and over again was ‘pushed to the limit, can’t keep doing this, don’t want to leave my job but don’t feel like I have a choice,’” Thomas said. “The narrative is women feeling between a rock and a hard place.”

The three groups predominantly affected by the pandemic are mothers, women in senior leadership positions and Black women. Mothers have historically been challenged by negative outlooks on their work and priorities, called “the motherhood penalty” by sociologists, but Thomas said shifting child-care responsibilities have only amplified negative perceptions of mothers in the workplace. “Mothers are also far more worried than fathers that their performance at work is being judged negatively because of their child-care responsibilities. Not only is it the double-double shift of additional child care and house work, but [mothers] are being judged differently for those caregiving responsibilities,” Thomas said.

Women at the senior level are also feeling the pressure.

“Senior-level women have the same pressure as senior-level men, and then some. They feel more pressure to perform and to work harder, and more likely to be the workforce. That’s the case regardless of motherhood,” Thomas said.

Black women, however, deal with coronavirus-induced burnout while also being disproportionately affected by the pandemic and racist violence, the report said. “Fifty-nine percent of Black women have never had an informal interaction with a senior leader at work. If you don’t have interactions with senior leaders, they’re not going to notice your work, open doors for you,” Thomas said. “If companies are going to do better by women, they have to do better by Black women. They are having an acutely bad experience in the workplace.”

To work against the phenomenon, Thomas recommended companies take an intersectional approach to diversity tracking employees, implement new breaks throughout the day as company norms, and explicating how and why they are investing in Black women.

The issue of women’s advancement in the workplace predates the coronavirus, and is largely due to what Thomas calls a “broken rung” in the corporate ladder. “At that first critical promotion to manager, men are far more likely to get promoted than women. For every 100 men promoted last year to manager, 85 women were, 71 Latina women were, and 58 Black women were,” Thomas said. “At every subsequent level, there’s fewer women to promote. They end up so underrepresented, they literally can never catch up.”

Such is illustrated by the report, which breaks down the percentage of women across various seniority levels in each industry, where women in the c-suite are roughly half the percentage of those in entry-level positions. Here, see industries ranked by percentage of women in entry-level and c-suite positions.

1. health-care systems and services:

75 percent

2. insurance: 64 percent

3. retail: 59 percent

4. restaurants: 58 percent

5. consumer packaged goods: 57 percent

6. pharmaceuticals and medical products:

53 percent

7. professional and information services:

53 percent

8. public and social sector: 51 percent

9. banking and consumer finance: 51 percent

10. transportation, logistics and infrastructure:

50 percent

TOP 10 INDUSTRIES FOR ENTRY-LEVEL WOMEN

TOP 10 INDUSTRIES FOR C-SUITE WOMEN

1. public and social sector: 34 percent

2. media and entertainment: 34 percent

3. consumer packaged goods: 30 percent

4. professional and information services:

30 percent

5. health-care systems and services:

29 percent

6. banking and consumer finance: 26 percent

7. restaurants: 25 percent

8. pharmaceuticals and medical products:

24 percent

9. insurance: 23 percent

10. technology/software: 21 percent

Source: LeanIn.org, McKinsey & Co.Women in the Workplace 2020 Report

BARING ITS SOUL

The house of Parfums de Marly embodies founder Julien Sprecher’s vision for converging traditional perfumery craftsmanship with modern techniques while also

sharply acknowledging the influence of 18th Century France on the evolution of the fragrance industry.

It’s an evolution that is also being gently advanced by the decade-old brand itself — presenting lovers of perfume with exceptional and memorable experiences via an unmatched fragrance-centered lifestyle. Here, Yvan Jacqueline, Managing Director of Parfums de Marly, shares insights into the house, its inspiration and how customers use the brand to create “fragrance wardrobes” as well as why the luxury brand is seeing rapid growth.

WWD Studios: How would you describe the attributes of your brand, and what’s in its DNA? Yvan Jacqueline: First and foremost is Julien Sprecher, founder and creative direc-tor, and his bold imagination to create with limitations. Vivid imagination expressed through perfume. Free to create the scent that he wishes. Parfums de Marly does not follow market trends.

The Château de Marly is also key to the brand. The Château de Marly was a more open and informal royal palace renowned for its high standards of living. An invitation to Marly was considered the ultimate royal favor. “The Marlys” referred to the parties and sojourns enjoyed by the king and his guests at the palace.

Being an authentic perfumery is another attribute as fragrance is placed at the core of the brand. Fragrance is deeply embedded in Parfums de Marly’s DNA because it is the very essence of the dream of Julien, a man creating compelling signatures. Each per-fume is an olfactory masterpiece, the antith-esis of minimalism.

“Unique dualities” also plays a role. In the Parfums de Marly universe, duality is part of the brand DNA. It expresses the intentional association of the spirit of 18th Century life at the Château de Marly and the fast, exciting pace of modern society.

WWD Studios: And how would you de-scribe your target customer? What are they looking for in a fragrance? Y.J.: Consumers are looking for unique and niche products, a personalized luxury experience.

Our consumers value quality and know-how, and they seek scent-centric fragrances with olfactory quality and singularity.

WWD Studios: What differentiates your perfumes and fragrances from others in the market? Y.J.: We have a founder with perfume her-itage: Julien Sprecher and his journey, pas-sion, sense of innovation and daringness is paramount. And while Parfums de Marly is a singular brand, it has a strong visual identity. Daring to go against the grain, in a world ruled by trends, gimmicks and the inauthenticity, Parfums de Marly is de-termined to bare its soul. The Parfums de Marly universe is one of creativity, splen-dor and a passion for perfume.

Our perfumes and fragrances also have a strong olfactive DNA; powerful scents, silage, and long-lasting as well as complex olfactive profiles.

WWD Studios: What inspires the cre-ation of your perfumes and fragrances? Y.J.: We create curated scents. Parfums de Marly fragrances fully merit their place in the luxury niche fragrance world as each one boasts an evocative composition and asser-tive signature. We use exceptional ingredi-ents and cutting-edge technology: A palette

of precious ingredients that are developed and reinterpreted using innovative tech-niques under the creative nose/direction of Julien Sprecher.

We are inspired by his bold vision. To create his fragrances with their distinctive olfactory signatures, Julien tells us, “I like to produce short, direct, catchy formulas that you can read, like a quote.”

WWD Studios: Can you explain the role of using natural ingredients, and how it affects the top notes as well as an indi-vidual’s olfactory signature? Y.J.: Natural ingredients play a key role in Parfums de Marly creations as we pay tribute to the great perfumers of the 18th Century. We always use the finest natural ingredients from all over the world. And we would never replace a naturally avail-able scent with a synthetic molecule; such as vanilla from Madagascar, or flowers, or wood — these are natural ingredients that are used in our creations.

Synthetic molecules are, however, great in a way that they add up a new olfactive pal-ette that did not exist before. As in Delina, the lychee has to be synthetic as you cannot extract the smell from a lychee. Saying that, natural ingredients are used to bring some depth and magic to the creation. And the more natural a creation is, the more it will

interact with the Ph of each wearer’s skin and then smell different on another person, offering the possibility to have your own ol-factive signature.

However, with the more synthetic a cre-ation is, the more it will tend to smell the same on everyone.

WWD Studios: What are the elements that position Parfums de Marly a life-style brand? And how does the brand forge an emotional connection to the consumer? Y.J.: Thanks to the quality and singular-ity of our creations, we have a very close and emotional connection with our cus-tomers. In each and every Nordstrom or Bloomingdale’s store, in which are luxury products are found, we have our own team in place that I personally train, ensuring they communicate the same passion and knowl-edge to the customers.

When people understand what they smell and the love that is put into each fragrance creation, they are immediately immersed into our world. A truly great observation is that American consumers are really open minded and eager to discover Haute per-fumery and creations that enhance their per-sonality and have a positive impact in their life. They get noticed, receive compliments, gain confidence when they wear Parfums de Marly. We don’t want them to like it but to literally fall in love with their chosen fra-grance. We are very proud to have most of our customers using our collection merely as a fragrance wardrobe. They will change their fragrance depending on their agenda, or the season, or with the impact, they want to have on people.

Do they want to make a statement, or seduce, or, perhaps surprise? They will then choose their fragrance accordingly.

WWD Studios: On the business side, what is driving growth? How do you see the brand evolving? Y.J.: Parfums de Marly is for sure cur-rently one of the largest growing brands in the world and particularly in the U.S. Last year our retail sales grew over 80 percent without having increased the network and distribution.

This year, despite the pandemic, we are still enjoying growth of over 45 percent which is amazing, given the current situa-tion. We are in the process of expanding our Nordstrom doors and have just opened two Saks Fifth Avenue doors in Miami. We’re on track to be in the top three brands in the niche perfumery segment within the next few years.

Saying that, Parfums de Marly will keep its exclusivity in a limited network through the best department stores only, such as our historical partner, Nordstrom — with the addition of select Saks Fifth Avenues and Bloomingdale’s locations as well. What we don’t see happening is the opening of thou-sands of doors. Instead, we could have 150 to 200 doors in the U.S. alone, with partners that are willing to enhance the customer ex-perience with our brand.

So many brands lose their attractiveness by being available in too broad of a distribu-tion network and in the wrong environment. For us, we will always pay special attention to where the brand is available while ensuring our customers can enjoy an elevated, olfac-tive experience synonymous with Parfums de Marly.

Consumers are looking for unique and niche

products, a personalized

luxury experience.”

Yva n Jacqueli ne Managing Director of

Parfums de Marly

Parfums de Marly is a luxury fragrance house that avoids marketing gimmicks, and, instead, delivers “olfactory masterpieces” born from deep within itself.

P R E S E N T E D B Y :

Yvan Jacqueline, Managing Director of

Parfums de Marly

4

OCTOBER 30, 2020

NEWS FEED

FURTUNA SKIN, the buzzy Italian

skin-care brand, has seen 10 percent

growth month-over-month this year

amid the pandemic, shared founders

Agatha Relota Luczo and Kim Walls.

“We’re able to say every week,

‘Every month we did better than

the prior month,’” said Walls, chief

executive officer.

It’s been “meaningful growth,”

she continued. “The responses that

we get are insane. It’s nothing I’ve

ever seen. The responses that we get

are mind-blowingly positive across

the board, from consumers, from

industry veterans, from retailers,

from people who want to work with

the brand, consultants. This feels like

the ride of a lifetime.”

The women attribute the success to

the products themselves. Launched in

2019, at the center of Furtuna Skin’s

offering is its “cuore” collection, the

Italian word for heart: a trio of goods

composed of a combo face and eye

serum, a micellar essence and a

bi-phase moisturizing oil.

“It’s essentially a minimalist

approach to comprehensive skin care,”

said Walls. “It’s a system that gives

immediate visible results with long-

term benefits, and fundamentally, it

treats all the core needs of skin.”

“The products truly work,” added

Luczo, a former model and the

brand's chief creative officer. “People

want something that’s good for you,

that has real results. People also

like to know where the ingredients

come from.”

Every item is sourced from

Luczo’s Sicilian farm outside the

town of Corleone in Italy, at a 700-

acre private estate she shares with

husband Steve Luczo.

“We went on a mission about 12,

13 years ago to find this land his

grandmother grew up on,” Luczo

said of the property. “When he was a

little boy, he made a promise to his

grandmother that he was going to

find this land, and so, we went on a

mission, and we did find it.”

It was a half-acre large and

included the original ruins of the

house. The two restored the space

and bought its surroundings.

“It hadn’t been cultivated in 400

years,” continued Luczo.

A friend of theirs who runs the

farm, a botanist with a double Ph.D.,

discovered an olive tree on the estate

that was going extinct, Luczo went

on. Subsequently, the couple planted

14,000 trees and began cultivating

olive oil.

“We built an olive oil mill, 17,000

square feet, so as soon as the olives are

picked, they’re brought down to the

mill, pressed and bottled,” said Luczo.

They also discovered 80 medicinal

plants and herbs on the estate, and

after meeting with Walls — a wellness

entrepreneur and the previous global

general manager at Lime Crime —

Furtuna Skin was born.

“Agatha’s farm, it provides so much

for us that nobody else has,” said

Walls. “There’s a lot of sameness on

the market, and we have ingredients

that have never been seen before, that

have thousands [of years of history].”

Using wild botanicals — which

are full of vitamins, minerals and

antioxidants — along with science

and technology, the women have

been working to extract and utilize

the organic, wild-foraged ingredients

for their maximum potency. To do so,

they practice the Soundbath method,

a technique that applies sound

and temperature to preserve the

effectiveness of ingredients. Aiming

to be clean, there are no additives,

and items are cruelty-free and

hypoallergenic.

“Eighty percent of the farm is a

bioreserve, and everything on the land

is fed with spring water,” said Luczo.

While it launched direct-to-

consumer at furtunaskin.com, the

brand recently entered other retailers.

Furtuna Skin is now available at Goop,

Bluemercury and Neiman Marcus.

Along with the “cuore” set, priced

at $398 (or $225 for its travel size)

but also sold separately, the brand

provides a $185 replenishing balm.

(The women also created Bambini

Furtuna, a children's wellness brand.)

“We’re taking a global approach

and focusing on retailers that are

very good storytellers,” said Walls.

Furtuna Skin is a team of 11

employees, working remotely during

the pandemic. It's nothing new for the

group. They've been remote, “nimble,

agile and flexible” since the inception

of the company, which put the brand

in an advantageous position while

adapting to COVID-19, said Walls.

Looking ahead, the immediate focus

will continue to be on skin care, she

said. The next release is a $285 eye

cream, due to be released in March.

“We have a very robust product

pipeline that goes out for years and

endless ideas for new products,”

Walls shared of future plans.

“Consumers want the best and

highest ingredients brought to the

market,” added Luczo. “We’ll be

addressing everyone’s needs in skin

care and all their concerns.”

Furtuna Skin, Sourced From a Private Farm in Sicily, Is Growing The skin-care label will next launch a $285 eye cream, out in March. BY RYMA CHIKHOUNE

The Sicilian estate where Furtuna Skin is sourced.

Agatha Relota Luczo on the farm.

Kim Walls

Furtuna Skin’s “cuore” set,

priced at $398.

https://bit.ly/3jDV4O4

6

OCTOBER 30, 2020

NEWS FEED

WHEN NAIL ARTIST Deborah

Lippmann started her eponymous

nail product line, consumers assumed

that given her last name, she would

be their new go-to for lip products.

Twenty-one years later, she finally

is. “People would go through the web

site for five or six pages just to ask

me what shade of lip gloss to wear,”

Lippmann said. “The real reason

we’re doing it though, there’s always

been a question of how to wear lips

with your nails. It’s something my

clients always ask.”

Lippmann’s first go at color

cosmetics, Hydra-Cushion Balmy

Lip Gloss, launched on Oct. 28 at

$20 each. CBD-free formulas will be

available at macys.com, Bluemercury.

com, Amazon.com and QVC; alternate

shades with CBD will be available on

Lippmann’s web site, nordstrom.com

and sephora.com for the same price.

Industry sources estimate first-year

retail sales could reach $1 million.

Whether it be clean nail polish or

hand cream with SPF, Lippmann has

always kept skin-care benefits and

ingredient stories at the forefront of

her product development. The same

holds true with makeup. “We set out

to create a super-balmy, cushiony lip

gloss that had a medium coverage. It’s

not highly pigmented, it’s buildable

and it has hyaluronic acid. It feels like

you get that sort of little, plumper lip

effect,” she said.

Although Lippmann’s customer

ranges in age, the antioxidant benefits

of CBD made the ingredient a must for

line reduction in the lip area, she said.

“Women of a certain age, we start to

get lines on top of our lips that drive

us crazy. With all of the research that’s

been done on CBD, and how it helps

fill in the lines, you’re going to have

fewer lines,” she said. “Because it has

medium coverage, it’s not going to

seep into the lines, either. The DNA

of the brand is having skin care and

treatment ingredients in the formulas.”

Just like Lippmann’s nail products,

each shade name comes from a song.

Lippman, a working singer, felt the

emotions evoked through music

convey the colors more effectively

to consumers. “We all see colors so

differently,” Lippmann said. The

shades are Cake by the Ocean, Touch

Me, Tease Me, Naked, Modern Love,

Lay Lady Lay, Tickle Me Pink and

Suck My Kiss.

Color cosmetics have been hit

particularly hard by the coronavirus

pandemic. According to data from

The NPD group, makeup plummeted

52 percent in the second quarter.

Confinement aside, however,

Lippmann has had her line in the

works for a while and thinks the

return to minimalist color cosmetics

is working in her favor.

“I still work a lot in fashion, and a

lot of what I do in my brand comes

from what I see in fashion. I see a

return to minimal, cleaner beauty

— and less. There was such a huge

explosion of super-saturated color,

we went wild. We were sparkling

up, wearing three different colors on

our lips. I knew we would return,”

Lippmann said.

Deborah Lippmann Expands Into LipsHer new lip gloss comes in seven shades, available with and without CBD. BY JAMES MANSO

THE WEBSTER BOUTIQUE IS

going after a new market: prestige

beauty.

The 11-year-old retailer, which now

has eight locations nationwide, is

amping up its offerings in the beauty

market. Beauty is not entirely new

to the retailer, which hosts outposts

for hairstylist David Mallett and

aesthetician Joanna Czech in its

New York location, and has launched

brands like La Bouche Rouge in the

United States. Although The Webster

is just dipping its toes into the

beauty business, founder and creative

director Laure Hériard Dubreuil sees

an opportunity for her curatorial

skills in the market.

“What’s always so important and

part of the DNA of the Webster is

the curation, and a mix of the most

established brands and the youngest

designers. That’s what I wanted to do

with beauty,” said Hériard Dubreuil.

The store’s beauty vertical, which

launched exclusively online, includes

skin care, color cosmetics, and

fragrance. It will stock products

from Augustinus Bader, Vintner's

Daughter, Dr. Barbara Sturm,

MZ Skin, Westman Atelier, Sisley,

Clarins, Liha Beauty, Joanna Vargas,

Manasi(7), Royal Fern, Kat Burki, My

Superflower, KNC Beauty, Floraiku,

and Tammy Fender.

Strategically speaking, it’s part of

the retailer’s great digital expansion.

“The timing needed to be right, and I

wanted a push online. With the past

year, we really grew our omnichannel

and accelerated our omnichannel

presence. This was the perfect timing

to start including a beauty selection,

starting with e-commerce,” Hériard

Dubreuil said.

In terms of product offerings,

the brand is starting small with a

tight brand matrix. “We start with

online, and we start with a very tight

curation. I want to grow organically,”

Hériard Dubreuil said. She added

that in three to five years, beauty

could make up between 5 percent and

10 percent of the business.

The coronavirus pandemic hasn’t

been all smooth sailing for the

retailer, but there have been some

bright spots. “The day confinement

started, I thought it was going to

be the end of the world and our

business, with all of our stores

closed. But actually, I’ve been blown

away by the relationships we’ve

built throughout the years with our

clients,” Hériard Dubreuil said.

The boutique has seen movement

across categories, and customers are

willing to spend. “We definitely sold

luxurious leisurewear, home and

fragrances were definitely strong

as these were luxuries that could

be easily enjoyed in the moment,”

Hériard Dubreuil said, adding that

in beauty, all things mask-like were

quick to gain traction. “We saw our

clients focusing on investment pieces,

working with our stylists to procure

Hermès bags and vintage watches.

These, plus statement pieces for

future wear,” she added.

Beauty isn’t the retailer’s only

expansion effort, having opened

a new store in Montecito, Calif.,

in July. “We opened in Montecito,

we had started working on this

project before confinement and we

actually managed to open in July

and have had an amazing response.

As an entrepreneur, it’s always

a roller coaster and you don’t

know what tomorrow will be,”

Hériard Dubreuil said.

The Webster Launches Beauty VerticalFounder and creative director of the Webster, Laure Hériard Dubreuil, is bringing her curatorial eye to the prestige beauty market. BY JAMES MANSO

Deborah Lippmann’s Cake by the Ocean CBD lip gloss.

The Webster at The Miramar in Montecito, Calif.

The Estée Lauder Companies Congratulates

OPHELIA CERADINIVice President, Digital Technology and Innovation, ELC Online

on being recognized as a CEW Top Talent Honoree for her notable accomplishments as

a leading technologist in beauty.

8

OCTOBER 30, 2020

NEWS FEED

DECORTÉ IS betting on North

America.

The Kosé-owned Japanese beauty

brand is celebrating its 50th year

with a handful of initiatives aimed

at expanding its North American

presence. Decorté launched in the

U.S. in 2016 with Saks Fifth Avenue.

It found a spokesperson in Kate Moss,

who created a kit of her favorite

makeup products, available exclusively

at Saks. In 2019, the brand held a

press event with Moss in New York

City to drum up excitement Stateside.

Decorté is now widening its

approach: It has signed Brie Larson as

its muse to promote the launch of its

fragrance category in North America.

In a statement, Kazutoshi Kobayashi,

president and chief executive officer

of Kosé Corp., said Larson embodies

Decorté values “with her intelligence,

dignity and beauty with honor.”

“We look forward to Decorté’s

next 50 years, and to bringing

consumers all over the world the best

of Japanese beauty that balances art

and science as well as tradition and

innovation,” he said.

“[Larson] is the embodiment of a

modern woman and a woman whom

Americans can relate to because

she’s not just a pretty face, she’s

complex, multifaceted, incredibly

authentic and down to earth,” said

Sharon del Valle, general manager,

North America, Kosé America Inc.,

on the phone with Beauty Inc. Del

Valle joined Kosé in April and was

previously at Revlon, where she

oversaw marketing for Elizabeth

Arden in the U.S.

In a statement, Larson said she was

“amazed” upon learning the history

of Decorté's Moisture Liposome,

which launched in 1992.

“As nerdy as this sounds, it's given me

a real appreciation and understanding

of how artistry, innovation and

technology are all key ingredients to

the success of a high-quality beauty

product,” Larson said. “It's not

dissimilar to filmmaking, in that way.”

Though it has yet to find its footing

in the North American market,

Decorté has done $1 billion in retail

sales globally, according to industry

sources. The company was founded

by Kosé founder Kozaburo Kobayashi

in 1970 with a focus on skin care that

incorporates antiaging technology

and proprietary delivery systems. Its

hero products include the Moisture

Liposome Serum, $95; Prime Latte,

$45; Vita de Reve, $45, and the

Guasha Plate, $30, which has sold out

twice during the pandemic.

Del Valle declined to comment

on Decorté's to-date sales. She said

North America accounts for a “small

percentage” of the overall business,

adding the company is “looking to

have aggressive growth.”

Decorté has seen triple-digit growth

during COVID-19 on its direct-

to-consumer and other channels,

according to del Valle.

“Our brick-and-mortar was affected

[by the coronavirus pandemic], but we

pivoted to focus on our e-commerce,”

she said. “As a luxury brand, we’ve

always been focused on delivering

bespoke experiences in-store. We’ve been

redesigning our customer engagement

techniques so it’s irrespective of choice

of channel. We’ve accelerated our

digital capabilities, which includes

technologies like augmented reality,

artificial intelligence, big data, all with

the end of making sure we can better

communicate our brand story, as well as

offer more fulfilling brand experiences

for our customers.”

In celebration of its 50th

anniversary, Decorté is rolling out a

global digital initiative, Virtual Voyage,

meant to familiarize users with its

brand story, ingredients, technologies

and Japanese heritage. It will also

unveil a partnership with Baccarat

for its AQ Meliority Intensive Cream,

which retails for $1,000. The Baccarat

Edition includes two creams, a spatula

made of resin and a Baccarat crystal

stand designed by Dutch interior

designer Marcel Wanders. Each cream

in the limited-edition collection comes

with a serial number.

Additionally, Decorté will release

a 50th anniversary edition of its

Liposome Serum, which has been

its best-selling serum for more than

25 years.

“Decorté is one of the best-kept

secrets in Japan,” del Valle said.

“It is well-known for embodying

the best of Japanese beauty, but it

elevates it because of its balance of

art and science, as well as tradition

and innovation. The selection and

agreement of [Larson] partnering

with the brand is underscoring

the commitment that Kosé has to

developing the North American

market with Decorté in particular.”

Decorté Makes Push for North America, Signs Brie Larson as MuseThe Kosé-owned brand is rolling out a number of initiatives to mark its 50th anniversary. BY ALEXA TIETJEN

AS SINGLES DAY APPROACHES, e-commerce sales for prestige beauty

products in China are on the rise.

According to The NPD Group,

e-commerce sales in China reached

$710 million in August, up 61 percent

year-over-year.

Skin care was the best-performing

category. Sales were up 71 percent

year-over-year, and 59 percent of

prestige beauty consumer bought

skin-care online in August, according

to NPD. Skin-care sets and kits were

popular, driving 34 percent of sales.

While sets don't tend to perform well

in other countries, in China, they are

popular, NPD noted, and brands have

found success launching exclusive

sets and kits there.

Face cream is the segment's second-

biggest sub category, and it grew 70

percent year-over-year in August,

NPD said. Of all face creams sold

online during the time period, 16

percent contain clinical ingredients.

“While the makeup category is as

big as the skin-care category in the

U.S., and fragrance is performing

better than other categories in

France, skin care is by far the biggest

category in China, making up more

than half of sales from prestige

beauty consumers in the country,”

said Stanley Kee, managing director

for Asia Pacific for The NPD Group,

in a statement.

“Consumers have obviously

changed their skin-care routine this

year, focusing on self-care as they

spent more time at home; and many

of those using more products will

likely stick with their new routine as

life continues to normalize in China,

helping the skin-care category to

maintain its sales momentum.”

Online sales in China — a major

driver for big and small beauty

companies seeking growth — have

been on the rise, according to NPD.

In June, for example, e-commerce

sales in China were up 87 percent year-

over-year to $1.3 billion, NPD said.

That jump was driven by China's 618

Shopping Festival, a large e-commerce

promotional event. This year, close to

100,000 brands with 10 million items

participated, more than double the

brands that participated last year.

All categories saw growth driven

by those promotions. Skin-care sales

nearly doubled — up 98 percent — to

$489 million; makeup sales increased

58 percent to $102 million; fragrance

sales jumped 61 percent to $21

million, and hair-care sales gained

126 percent to $16 million, NPD said.

Tmall and JD.com have been

driving online beauty sales in China

— NPD data showed that as of June,

Tmall's growth rate for prestige

beauty sales was up 90 percent, and

JD's was up 74 percent.

Social commerce has been a big

driver. “This year, we have suddenly

a lot of livestreaming sales. So social

commerce is becoming more and

more important,” said Samuel Yan,

e-commerce commercial lead at

The NPD Group, based in Shanghai.

“WeChat Mini Programs are also

becoming an important platform for

the brands to sell through.”

NPD's China consumer sentiment

study showed 26 percent of Chinese

consumers said they only purchase

beauty products online. “With another

online festival, Double 11, scheduled for

November, it is likely that sales from

this event will help China experience

record sales for this year,” Kee said.

E-commerce Continues China BoomSkin-care sets, popular in China but not in other countries, see sales increase. BY ALLISON COLLINS

Brie Larson for Decorate.

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CEW 2020TOP TALENT

AWARDHERE’S TO A WOMAN WHO IS STRONG, POWERFUL,

ACCOMPLISHED – AND SO WORTH IT.

CONGRATULATIONS TO

ON BEING HONORED WITH A

10

OCTOBER 30, 2020

COSMETIC EXECUTIVE Women brought its 2020 Women’s Leadership

Awards online in a two-day, virtual

extravaganza.

Staggered between Wednesday,

Oct. 21, and Thursday, Oct. 22,

the event kicked off with opening

remarks from Jill Scalamandre,

CEW chairwoman, and president of

Buxom and BareMinerals. “Never

has there been a better time to

support a vital business asset: female

talent,” Scalamandre said. “CEW is

committed to women’s advancement

to see what’s here and build what’s

next,” she said.

“We will continue to find new

ways to support the community, by

shifting events to virtual, reducing

the price of membership, offering

opportunities for networking, and

providing new access to information,”

Scalamandre said.

True to the times, CEW is also

shapeshifting to meet the needs of

an industry hit by the coronavirus

pandemic and social upheaval. The

women who were honored seem

to be embracing the shifts — many

spoke of the importance of women in

leadership roles, women supporting

other women and the importance of

diversity in leadership. There were

even a few mentions of late feminist

icon and Supreme Court justice Ruth

Bader Ginsburg.

The event kicked off with a major

topic in the beauty sphere — racial

injustice that women of color,

especially Black women, have faced in

the beauty industry.

“It reminds me of a couple of years

ago when there was a big awareness

around gender, when everyone was

saying, ‘Wait, we have a problem,’

and women said, ‘Yeah, we know,’”

said Sarah Kunst, managing director

of Cleo Capital, in conversation with

Scalamandre. “It’s better late than

never, and there have been so many

amazing initiatives to elevate the

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DEEP DIVE CEW WOMEN'S LEADERSHIP AWARDS

Inside the CEW 2020 Women’s Leadership Awards The virtual awards ceremony honored a slew of industry talents over two days. BY JAMES MANSO COLLAGE BY ALEX BANDONI

11

OCTOBER 30, 2020

in beauty and fashion. It’s not that

these women haven’t been there,

there just hasn’t been enough

attention or money paid for what

they bring to the table.”

“The gender and racial biases Black

women face in business illustrate

just how uneven the playing field

is,” Scalamandre said, introducing

the organization’s Indie26, a group

of Black female founders who are

“extraordinary and at the top of their

game,” she said.

Scalamandre and Kunst addressed

the impact of the Black Lives Matter

movement on the beauty industry,

but also delved into fundraising.

“VC is a numbers game. If you’re

seeing traction and have followers on

social media or stock your product at

a couple of stores with strong repeat

rates, then you have something

people want to buy,” Kunst said.

INDIE26The resurgence of the civil rights

movement remained a topic of

conversation throughout the event.

Taraji P. Henson, founder and chief

executive officer of TPH by Taraji;

Melissa Butler, founder and chief

executive officer of the Lip Bar; and

Mahisha Dellinger, founder and chief

executive officer of Curls Beauty

Brand — all members of CEW's

Indie26 — joined Andrea Nagel, vice

president of content at CEW, for a

conversation around beauty products

made for Black women.

“This just makes me feel so good

as a Black woman,” said Henson.

“I remember a time when we didn’t

have these options. When you talk

about Black beauty, we come in so

many shades and so many different

hair textures. There isn’t one brand

that can cater to one type of hair. All

of a sudden, you see this explosion of

options, and that’s what warms my

heart,” she added.

With the burgeoning market for

Black-owned beauty products came

unprecedented success for the Lip

Bar, Butler said. “In June, we had

our biggest month ever in Lip Bar’s

history. We had a lot of people being

introduced to us for the first time,

and I wanted to build long-term

connections with our customers, not

just accept charity dollars. We’ve

grown 80 percent,” she said.

Dellinger, too, saw success, but

noted that efforts of big beauty

brands to appeal to Black consumers

can easily fall flat.

“Brands are coming out of the

woodwork. They talk to the Black

women in a focus group, put a label

on a bottle, and market it to her,”

Dellinger said. “No one is a fool to

that premise. People can see who’s

creating for us. It’s for us, by us. All

the other brands you walk in Target

and see, we get the consumer because

we are them.”

CEW ACHIEVER AWARD HONOREESCEW’s Achiever Awards’ first

installment, with four of the six

honorees, also dominated the

afternoon. Honorees shared personal

stories of storied careers, including

pre-COVID-19 career pivots and

selling companies.

First up was Maly Bernstein, vice

president of beauty and personal care

at CVS, interviewed by Helena Foulkes.

Bernstein, who worked for

consulting firm McKinsey & Co.

on clients in Russia and South

Africa, comes from an international

background — she was born in

Cambodia. She credited her success

with tapping into local cultures in

the places she worked. “Because I

didn’t know the regions well, I had to

learn about the consumers and what

was going to make a quick impact.

At McKinsey, I learned how to look

at the data and make bold decisions.

From the locals, I learned how to look

with courage and care,” she said.

As for Bernstein’s approach to retail

in the era of the coronavirus, tapping

into brand values are key. “We’re

focused on being clear on what we

stand for: health of the mind, body,

and spirit to promote overall health,”

she said.

Erica Culpepper, general manager

of L’Oréal Multicultural Beauty, �

DEEP DIVE CEW WOMEN'S LEADERSHIP AWARDS

Taraji P. Henson Mahisha Dellinger

INDIE26

Melissa Butler

1. CEW continues to engage members with onl ine events and lower membership costs during the coronavirus pandemic. 2. Black women have often been overlooked by the industr y. 3. When targeting Black beaut y consumers, authenticit y cannot be faked. 4. Thinking long term is key to success. 5. 2020 showed just how resi l ient and agi le the beaut y industr y can be. 6. Marrying data and creativit y is imperative to del ighting consumers. 7. Beauty industry executives have a responsibi l i t y to suppor t women of diverse backgrounds. 8. Think of problems as possibi l i t y in disguise. 9. Follow your passion. 10. Pay attention to the shift ing landscape around gender—it wi l l play an inevitable role in consumer identit y and subsequently, marketing practices.

Key Takeaways

ACHIEVER AWARD

Lilli Gordon Jane Lauder

HERE’S TO YOU,

MAR IS CROSWELLCEW TOP TALENT HONOREE

Talent that knows no bounds:We salute your bold decisiveness, vibrant enthusiasm and collaborative spirit. We can’t wait to see whatyou achieve next.

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OCTOBER 30, 2020

celebrated her award with a

conversation with Nagel. “Growing

up, were you always this hardworking

of a leader?” Nagel asked.

“In my own head, I was a very

fabulous child, and that energy

always pushed me,” Culpepper

responded.

Culpepper’s vigor, she said, is

a huge part of what brought her

through the challenges of 2020.

“One of the biggest lessons is you

don’t know how strong you are until

being strong is your only choice,” she

said. “We were trying to figure out

how as a brand we show up, how

do we speak up for issues that are

resonating within the community,

and where do we find our place,” she

said. “The injustice has put a fire in

my belly to go harder and fight for

what our consumers—and the beauty

industry—deserve.”

Next on the docket was honoree

Elana Drell-Szyfer, chief executive

officer of RéVive Skincare,

interviewed by Richard Gersten,

managing partner of True Beauty

Capital. Drell-Szyfer, an alumna of

the Estée Lauder Companies, left her

dream position to pursue working

at smaller companies. “I had always

been working towards running a

marketing department, but I wanted

to try my hand at leading a company

and having an ownership stake in

something I was involved with,” Drell-

Szyfer told Gersten.

“I lost the support of the company

you work for and the title you hold.

I had to define myself by my own

achievements, and not the logo on my

business card,” she continued.

Drell-Szyfer also underscored

the importance of putting women

in leadership positions, which she

didn’t see at larger companies or

across boards. “We are an industry

where the majority of our consumers

are women, and I think if you want

to serve your consumers well, you

need that equal representation in

our leadership ranks,” she said.

“That’s everybody’s responsibility:

give people a chance, give people

development opportunities, the

support they need, roll the dice, and

see what happens.”

Closing out the awards honorees on

the first day were Lilli Gordon, founder

and chief executive officer of First Aid

Beauty, interviewed by Janet Gurwitch.

Gordon herself, who left her time

in finance to bring “hardworking

products—the Eucerins, the

Aquaphors, the CeraVes—to prestige,”

as she put it, took the leap to launch

her business when she identified a

gap in the market. When she sold

First Aid Beauty to P&G in 2018,

Gordon said selling the brand was

part of her endgame since the

business’ launch.

“The first step was our private

equity investment, which started

with taking personal financial risk

off the table, and then working with

a private equity group to build a

company,” Gordon said. “We knew we

had had growth in the United States

and saw it coming overseas, and we

knew we needed a partner to take us

to the next level.”

Although she had several potential

buyers for the brand, Gordon likened

her choice to dating. “I’m single, and

I date. For those of us who date, we

know it’s all about chemistry. P&G

shared my passion and the passion

of my colleagues for First Aid Beauty,

which was so critical to me,” she said.

The event’s first day ended with a

networking session and a talk from

Fran Hauser, author of ‘The Myth of

the Nice Girl,’ and start-up investor at

Hauser Ventures, LLC. “I’ve embraced

leading with kindness and strength,”

Hauser said, “and I’ve learned that

I don’t need to choose between the

two.” Hauser’s top takeaways include

creating safe emotional environments,

giving direct feedback, connecting as

humans with colleagues, speaking up,

and setting boundaries.

The event’s second day started with

remarks from broadcast journalist

Mika Brzezinski, followed with the

honoring of Jenny B. Fine, executive

editor, beauty at WWD and Beauty Inc.

Fine took home the Beauty Industry

Champion award, a separate honor

from the event’s Achiever Awards.

In an interview with Carlotta

Jacobson, president of CEW, Fine

outlined her optimistic view of the

future. “Beauty is so reflective of

the social forces and cultural trends

happening today, that that is a key

part of how we cover it,” Fine said.

“We’re all feeling worry, anxiety and

turmoil right now, but when I look at

everything that’s happened this year,

I’m an optimist. When I look at how

resilient and agile the beauty industry

is, it makes me excited for the future.”

Fine closed out her remarks with

gratitude for the industry. “I feel

incredibly honored and incredibly

lucky that I get to do what I love

every day. All of these women being

honored today and yesterday, I was,

of course, crying as if we were in the

ballroom, and what an incredible

group of people. How lucky are we to

do this,” she said.

Honoree Jane Lauder, executive

vice president, enterprise marketing

and chief data officer at Lauder

also echoed that industry gratitude.

Lauder left the family business to

work in advertising, only to come

back and rejoin the company.

“I realized that I love the business

side of beauty,” she said, finding

her footing in data. “The magic

happens when you combine data with

creativity,” Lauder continued. “It’s

about taking the data to mine for the

aspirational intelligence, all to figure

out what [consumers] would want in

the future. It started with Estée, one

on one, listening to women, mining �

DEEP DIVE CEW WOMEN'S LEADERSHIP AWARDS

ACHIEVER AWARD

Erica Culpepper Alexandra Papazian

Jenny B. Fine

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CONGRATULATIONS CHOPIN RABIN, VICE PRESIDENT, GLOBAL INTEGRATED COMMUNICATIONS NARS COSMETICS

THE NARS TEAM AND THE ENTIRE SHISEIDO AMERICAS FAMILY CELEBRATES YOU ON YOUR OUTSTANDING ACHIEVEMENT, TOP TALENT AWARD HONOREE.

BRAVO TO ALL OF THE CEW WOMEN’S LEADERSHIP AWARD HONOREES!

15

OCTOBER 30, 2020

that data and figuring out.”

Lauder was interviewed by sister

Aerin, of both Aerin and ELC. “She’s

my younger sister, but I’ve always

looked up to her,” Aerin Lauder said.

Recounting memories of her

grandmother, Estée Lauder, Jane Lauder

characterized her by her “determination

and generosity,” remembering being

regaled with fruit baskets during her

freshman year at college.

Alexandra Papazian, president

of Laura Mercier, also spoke of

channeling founder spirit.

“The first priority is to make

sure everyone understands the

founder's vision. When we have

difficult decisions to make, Laura

and I discuss them, and we filter

things through three aspects: is this

the right thing to do for the brand,

is it for the business, and is it for

the team? Above anything, what’s

important is to have very clear roles,”

Papazian said in conversation with

Jackie Fields, senior style and beauty

editor at People about navigating a

founder’s vision.

Papazian characterized the brand

as a classic brand, but still had plenty

of plans for its evolution. “We will

continue to expand the brand into

new markets and new categories,”

she said. “We see color as a big

opportunity for us, as is skin care,

being such an expert of complexion.”

CEW TOP TALENT AWARD HONOREESThe Top Talent honorees — as

Scalamandre called them, “women

with next generational leadership” —

shared many personal stories of some

of their formative beauty experiences,

and stressed the importance of

diversity and equality in the industry

moving forward.

“I would ask my mom why she

wore so much makeup, and she

would say, ‘it’s part of my routine,’”

said Vivianna Blanch, vice president,

integrated consumer communications

at L'Oréal Paris. “Now, I know that it

was her armor.”

Blanch, who has prioritized

diversity throughout her career, also

said that paving the way for others

was crucial to her philosophy. “I want

to make that path as wide as possible

to fit as many women as possible,

specifically diverse women,” she said.

Ophelia Ceradini, vice president

of digital technology and innovation

at Lauder, also vocalized a familial

connection to the beauty world. “I grew

up in Brooklyn with a twin brother

and immigrant parents. I would not

be accepting this award without my

mother, and I’d like to share two of the

most important lessons she has taught

me: first, having the support to achieve

your dreams, and second, how beauty

and presentation can have an impact,”

she said.

“My mother grew up in a culture

where women were not treated

equally. She was an amazing mother

and worked tirelessly for me, so I

could pursue my career,” Ceradini said.

Erum Chaudhry, vice president,

marketing of beauty and skin care at

Parfums Christian Dior, remembered

being given a chance by Achiever

Award honoree Jane Lauder. “She

has inspired me to pay it forward in

this industry,” she said. “As members

of this beauty community, and as

women, we have the distinct privilege

of shaping this industry, and with

vision and fortitude, I hope we can

foster a diverse community for those

who are just making their way,”

Chaudhry said.

Maris Croswell, senior director

of Pantene North America at P&G

Beauty, discussed the recent birth

of her second child while receiving

her honor. “As I’ve watched my

daughter approach life with a zest

for possibilities, my belief that every

problem we encounter is a possibility

has transformed the way I lead my

teams and the way I parent my two

daughters,” she said. “Luckily, there’s

never a shortage of possibilities

dressed up as problems in either area.”

Looking back on her career,

Chopin Rabin, vice president of

global integrated communications at

Nars Cosmetics, recounted her own

trajectory to beauty. “I came to New

York and answered an anonymous

ad for a beauty role. When I saw

this world out in front of me, I knew

it was meant for me and what my

career was meant to be focused on. I

have never, ever looked back,” Rabin

said. “It’s been an endless pursuit of

knowledge and being the absolute

best at whatever I was asked to do.”

Maria Salcedo, vice president,

merchandising and strategy at Ulta

Beauty, also said her career has not

followed a traditional trajectory, but

credits the forces in her work for her

success. “As I reflect back, aside from

personality traits and support from

my husband, continued mentorship

and the incredible teams I’ve had,

sponsorship has been a defining

element in my path,” Salcedo said.

“Women tend to be overmentored

and undersponsored. Sponsors are

advocates, they fight for us when we

do not have a voice,” Salcedo said.

For Usha Vijay, vice president

of marketing, consumer fragrance

at Symrise, Vijay highlighted the

gravity of her position. “We have the

responsibility to unlock innovation

in beauty to enhance the health and

wellness of people in societies, to be

supportive of business, especially

those owned by women,” she said.

“Ruth Bader Ginsburg would’ve

been very proud of us: women

leaning in, supporting and honoring

fellow professional women for their

achievements.”

The Awards' final recipient was

selected by peer vote, and according

to Jacobson, overwhelmingly so.

Janet Chan, vice president of brand

at Nügg Beauty, told her parents she

wanted to be a makeup artist, and

finally took the leap to Revlon after

a career in finance. “I spent every

Sunday at Sephora,” Chan said. “To all

the young women, I would encourage

you to take the leap, to follow your

passion and pursue your path, even if

it means starting over. It is worth it

to do what you love every day.”

The two-day event ended with a

send-off from Jacobson and a talk

from Kristy Click, senior client officer

of Ipsos, who spoke on the shifting

impact of gender. “No longer is the

conversation about two genders, it’s

about the unbundling of gender, sex

and identity,” she said. “It’s about

how everyone can define themselves

for themselves,” adding that social

media has amplified the conversation

around varying gender identities.

“I encourage each of you to envision

a gender-inclusive world, where

employers don’t judge new talent,

societal norms won’t be an issue five

years from now for our daughters,”

said Click. “As the revered Ruth

Bader Ginsburg said, ‘real change,

encouraging change, happens one

step at a time.’”

The event’s sponsors include Meredith

Corporation, Harris Williams, 24 Seven,

Anisa, DermStore, Nordstrom, P&G

Beauty, Johnson & Johnson Consumer

Health, Badger & Winters, WWD,

Beauty Inc, Symrise, Moss, Ulta Beauty,

Drunk Elephant, Beauty at Amazon,

Olaplex, Birchbox, Marina Maher

Communications, Goodkind Company,

New World Natural Brands, CEI

Collective, Kaplow Communications,

and Consultancy Media. ■

DEEP DIVE CEW WOMEN'S LEADERSHIP AWARDS

ACHIEVER AWARD

Elana Drell-Szyfer Maly Bernstein

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CEW Honors C-suite's Next Generation With Top Talent Awards

From Ulta Beauty to L'Oréal and the Estée Lauder Cos. Inc., these c-suite executives have proven their adaptability over the last year. BY JAMES MANSO

DEEP DIVE CEW WOMEN'S LEADERSHIP AWARDS

AS CONSUMER BEHAVIOR and buying patterns have rapidly

changed over the past year, the next

generation of c-suite executives find

themselves leading the change instead

of following it. This year has proven to

be a rapid cycle of consumer trends,

and CEW’s 2020 Top Talent Award

honorees all share one thing: agility

and adaptability.

The honorees, who were recognized

during CEW's Women's Leadership

Conference last Wednesday and

Thursday, are: Vivianna Blanch, vice

president of integrated consumer

communications at L'Oréal Paris;

Ophelia Ceradini, vice president of

digital technology and innovation at

the Estée Lauder Cos. Online; Maris

Croswell, senior director of Pantene

North America at Procter & Gamble

Beauty; Chopin Rabin, vice president

of global integrated communications

at Nars Cosmetics; Maria Salcedo,

vice president of merchandising and

strategy at Ulta Beauty; Usha Vijay,

vice president of global marketing

for consumer fragrance at Symrise;

Janet Chan, vice president of brand

at Nügg Beauty; Erum Chaudhry, vice

president of marketing, beauty and

skin care, Parfums Christian Dior.

Here, they assess how the pandemic

has affected their business and

the tactics they've deployed to

continually pivot to better meet

changing consumer demands.

VIVIANNA BLANCH VICE PRESIDENT, INTEGRATED CONSUMER COMMUNICATIONS, L’ORÉAL PARIS

Connecting with consumers is the crux of Vivianna Blanch's role as

vice president of integrated consumer

communications at L’Oréal Paris,

so when the coronavirus pandemic

harkened the “new normal,” Blanch

knew she had a challenge ahead of her.

“Projects that were planned six

months, or even years ahead, were

accelerated so fast. When it comes to

digital, any of the barriers we once

had evaporated in a matter of days,”

she said. “The pandemic presented

— and is still presenting — so many

challenges, but it showed us how

anything can be accomplished in a

digital world.”

Blanch began her career at L’Oréal

USA 19 years ago and has worked

across several divisions. “When I

started at L’Oréal, I was 21 years

old, and I felt trepidation over big

challenges or being told I can’t

do something,” she said. “Now, I

find failure and challenges create

adrenaline for innovation and pushing

forward. I try to instill that in my team

— never take 'no' for an answer, and

whenever you’re challenged, innovate.”

Blanch sees the most potential for

innovation in technology, which has

taken on unprecedented importance

given the increase in e-commerce

interest during quarantine. Blanch

thinks it’s here to stay, after leading

the brand’s charges into livestreaming

and virtual consultations.

Augmented reality and artificial

intelligence, she said, have enormous

potential as sales tools, too. “I believe

in AR/AI as massive opportunities,

think about how it can change how we

retail our products,” she said.

“I also see the role of tech

evolving in so many ways. The

use of livestreaming and virtual

consultations, I imagine a world

where there’s a lot of ‘telebeauty.’ I

think about the role of algorithms,

and I’m seeing that bleed into

entertainment. Netflix has an

algorithm for what I want to

watch, and TikTok’s algorithm has

changed how we entertain ourselves.

Think about using it for beauty

personalization, content, and even

influencer content,” she added.

Blanch said, as far as L’Oréal

Paris’ digital push goes, the pivot

to augmented reality is hardly

theoretical. “With AR, I see it getting

better and used in other facets of

the business. We’ll see more online

and in-store. What L’Oréal Paris has

been pioneering is the use of data

and fleshing out customers so we can

create that with them. The fact that

we can understand our customer,

with AR and AI beyond virtual try-on,

is definitely the future,” she said.

In addition to AR and AI, Blanch

also underscored that no consumer

habits are set in stone as the U.S.

rebounds from the pandemic. Right

now, mask-friendly makeup joins

Blanch’s efforts in the digital realm.

“With so much uncertainty in the

world into the future, it’s critical that

we stay as close as possible in the next

12 months. We have to listen to and

learn from our consumers and adapt

quickly. Because we’re dealing with

the current health crisis, that means

innovating our entire market strategy

from beginning to end and making

sure diversity and inclusion are in

everything we do,” she said. 

OPHELIA CERADINI VICE PRESIDENT, DIGITAL TECHNOLOGY AND INNOVATION, THE ESTÉE LAUDER COS. ONLINE

Working entirely from home posed myriad challenges for some, but

for Ophelia Ceradini, vice president

of digital technology and innovation

at the Estée Lauder Cos. Online, the

transition was more seamless given

the always-on nature of her work.

“Being online, we’ve launched a lot

of digital products. We always need to

be available and on during different

hours or on the weekend,” she said.

“We’re set up differently to work

when needed. We’re global, so we’re

very used to taking calls very early

in the morning or very late at night

because of the time differences. We

always need to be available during

different hours, or on the weekend.”

Still, Ceradini has been able to

unplug and pursue quarantine

hobbies. “I’ve really joined in on the

trending skin care and hair care,” she

said. “That was the most enjoyable

part, putting more time into myself

from that perspective. I really got into

a skin-care routine and regimen, and

it’s made a difference.”

Among the projects spearheaded

by Ceradini during the pandemic

have been livestreaming content

and virtual try-on, which have

become major education and sales

tools as e-commerce reached new

heights in 2020.

Livestreaming, in particular, got

an extra push during the pandemic.

“Livestreaming and virtual try-

on lend themselves perfectly for

beauty. For livestreaming, it’s both

entertaining and educational, and it’s

perfect for learning about products �

Vivianna Blanch Ophelia Ceradini

18

OCTOBER 30, 2020

and getting excited about products

while you’re shopping at home. It’s

so much more entertaining than

seeing static images,” Ceradini said.

“That was really accelerated during

COVID-19, but I think that behavior is

going to stay and keep going.”

Virtual try-on has also been a success

for Lauder; Ceradini said the company

notched a 200 percent increase in users

during the pandemic and is now rolling

out the technology across categories.

“We’re constantly innovating and

iterating. We’re expanding all

makeup categories, but leveraging AI

technology to provide personalized skin

care and foundation recommendations

to the user,” she said.

“These two technologies are really

becoming part of our day-to-day life,

and it’s going to be expected as we

keep moving forward.”

Ceradini’s efforts haven’t only been

concentrated on virtual try-on and

livestreaming, however. “We have

live chat on our sites now, and we

accelerated and launched live video

chats on our sites. We’ve added many

categories and recommendations.

We’ve brought in social selling, we’re

able to leverage the expertise in the

beauty advisors from in-store and use

those advisors and experts at our retail

stores. We’ve been able to use them at

retail, and in our live streaming, for

our consumers,” she added.

Although the ideas have required

some creativity, Ceradini sees even

more room for acceleration.

“Beauty marries perfectly with

technology,” she said. “We really have

had the opportunity and pleasure to

develop these experiences through

technology, and we can develop

things that consumers have never

dreamed of, but later wonder how

they lived without them.”

MARIS CROSWELL SENIOR DIRECTOR, PANTENE NORTH AMERICA, PROCTER & GAMBLE BEAUTY

Fostering team creativity is integral to leadership for Maris

Croswell, senior director, Pantene

North America at Procter & Gamble

Beauty. Doing so over the Internet

took some getting used to —

especially before taking maternity

leave in April.

“The team thrives on being around

each other. Losing that, I had to see

how we could check in on each other

in a way that feels authentic despite

the distance,” Crowsell said. “We would

do Thursday virtual Happy Hours, 

trivia games, or just talk and hand out.

It was great to have those moments

where we were talking to each other

not just as coworkers, but as humans.”

Clearly, Croswell is doing something

right. She led the charge to reposition

Herbal Essences as an early adopter

of clean ingredient lists and sparked

interest in hair care brand Aussie with

the Generation Z consumer. The latter

is only growing more paramount to

brands’ successes as a new generation

meets the market.

“This sounds obvious, but if you

want to connect with Generation

Z, you better actually talk to them,”

Croswell said. “Get them in the room

on a regular basis, and co-create with

them. When I was on Aussie, we had

a partnership with a young consulting

company built by Generation Zers,

and we had them help us with

everything from campaign creation to

brand values and social content.

“We learned things we never

would’ve gotten by following a bunch

of Generation Zers on TikTok or

Instagram, or via focus groups. We

asked people to bring friends. Being

able to unpack much meatier topics

gave us insight to life, values, trust,

authenticity,” she said.

One activation Croswell found

particularly poignant was Aussie’s

presence at L.A. Beautycon last year,

which centered around pride in one’s

natural hair. “When you embrace

your natural hair, you are filled with

incredible confidence and power to do

whatever you want. We contracted five

influencers of various ages, ethnicities,

experiences, and turned them into

superheroes with a female cartoonist.

It was, by far, one of the most

meaningful experiences,” she said.

Given society’s distance from in-

person experiences, though, Croswell

is turning to consumer behavior, which

she sees as dichotomous. “There are

women and men who are taking two

opposite approaches. One group is

using it as an outlet for joy and escape,

to take care of themselves in the context

of a pretty emotionally and physically

draining year. The other is not in

public and isn't using heat anymore. I

think each one is giving companies the

opportunity to change how we make

products for them,” she said.

For the second group, keeping less

active consumers engaged is Croswell’s

next objective. “For the consumers

who think, ‘I’m not going anywhere,

my expression is different now,' how

do we drive relevance? Products that

drive simplicity and ease in new ways,

whether it’s about multi-benefits or

longevity of benefits, are interesting

things we’re working on.” As an

example, Croswell points to the non-

wash, giving consumers lengthened

cleansing benefits. “Suddenly, we have

two different motivating factors,” she

said, “and we have to reach both of

them in new ways.”

CHOPIN RABIN VICE PRESIDENT, GLOBAL INTEGRATED COMMUNICATIONS, NARS COSMETICS

When the pandemic affected office access for Chopin Rabin,

vice president of global integrated

communications at Nars Cosmetics,

she did the unthinkable: leave New

York City.

“I’ve been a die-hard New Yorker

since I moved here in 2001. For me �

Maris Croswell Chopin Rabin

DEEP DIVE CEW WOMEN'S LEADERSHIP AWARDS

Congratulations

JENNY B. FINE

2020 CEW Achiever Award Beauty Industry Champion

Marla Beck and the Bluemercury team extend our most sincere congratulations to all of the 2020 honorees. We applaud your impact on

the beauty industry.

20

OCTOBER 30, 2020

specifically, when our offices closed, I

went to the Berkshires. I would wake

up every morning like, ‘Where am

I?’” she said. Adapting to conducting

business digitally also took some

adjusting to. “We went overnight from

a very in-person, socially charged

work environment to this whole

world via videos and calls. It’s great

to see how quickly people can pivot

and move. Switching to this virtual

existence helped me focus to some

degree, and because it was something

I was experiencing with everyone else,

I could really come at it from a real-

time point of view,” she said.

Rabin has a lot to think about, such

as communicating around makeup, a

category especially challenged by the

pandemic, and how the role of one of

its strongest marketing channels — the

influencer — is evolving even more.

“It’s been a fascinating time, the

appetite for content consumption has

only increased. This is what I’ve seen,

this time period as it relates to fans

and consumers and consuming this

content, I think it’s a new point of

entry which lends itself to transparency

and authenticity and standing for

something,” she said. “For influencers,

this was that moment where they’ve

been bringing their fans into their

world in a way that wasn’t happening

before. It gave influencers a chance to

connect on a whole new level.”

Outside of the influencer realm,

Rabin said fighting the tides of the

declining category has required all

hands on deck. “The shift for us

came in immediately responding and

adapting to what our consumers and

fans needed from the brand. That was

the most important driving factor

and compass that we used to react

to. It wasn’t about how we’ve done

things before, or what they could’ve

been,” she said, including that many

consumer quizzes told the brand what

it needed to deliver on, such as new

products and how makeup can be

incorporated into the “new normal.”

In spite of Rabin’s current

objectives, she added that her

reliance on her team is crucial to her

success. “Sometimes, tragedy and

hardship bring out the best in human

spirit. It can certainly bring out the

worst, but what I saw professionally

really brought that to life," she said.

"You see them in action, but it’s

moments like that when you see

what the fundamental backbone of a

company is.”

MARIA SALCEDO VICE PRESIDENT, MERCHANDISING & STRATEGY, ULTA BEAUTY Maria Salcedo, vice president of

merchandising and strategy at Ulta

Beauty, knows innovation is key to

pushing the beauty industry forward.

When the coronavirus pandemic led

to shoppers rapidly switch gears from

brick and mortar to an omnichannel

consumption pattern, Salcedo saw an

opportunity for not just adaptation,

but evolution.

“Guests are using new shopping

options more this year than ever

before. Omnichannel shopping is

here to stay," Salcedo said. "These

are much more valuable guests, they

are so much more engaged than

one shopping in just one channel.

When we see the numbers, data and

evolution, we know this trend will

just last post-COVID-19. They are

sticky behaviors we expect to stay.”

Ulta moved quickly in adapting

to a post-Coronavirus shopping

experience, which Salcedo credits to

the November 2019 launch of its buy-

online, pick-up-in-store feature on its

website. Salcedo also called out the

beauty advisor program — and the

web site’s virtual try-on feature — as

especially resonant with consumers.

“We’ve seen a ton of growth in

e-commerce sales, so in terms of

merchandising, we’ve shifted our

channel offering decisions. We’ve

had to ensure the needs we’re seeing

in different channels and products

are met. There’s an emotionality in

beauty, so we have to pivot to meet

our guests in that demand,” Salcedo

said. “Virtual try-on has been an

excellent tool. We also have the

beauty advisor platform, which allows

the guest to implement one-on-one

beauty consultations with an advisor

or brand expert. It creates a more

human connection. There’s also the

skin analysis tool, which Ulta Beauty

is continuing to pursue in stores,

online and offline,” she said.

Merchandising has taken on a new

look during the pandemic, given the

quick shifts in consumer behavior. In

spite of prestige beauty sales declines,

Salcedo sees beauty as a necessity to

the consumer now more than ever.

“Beauty throughout the pandemic

has really cemented itself in our

day-to-day life, even in terms of self-

expression,” she said.

Salcedo has also seen an upwards

trajectory of consumer trends,

focusing on necessities first, services

second and wellness third. “In

the beginning, we aligned with

a hierarchy of needs, and it was

really focusing on behaviors to see

people focused on hand soaps and

necessities and hand moisturizers.

As we progressed a few weeks into

the pandemic, they were looking

for DIY solutions for services they

couldn’t get, like hair care and hair

removal, nail care, self-tanning. As

we normalized this current situation,

then, we saw an evolution into

self-care and wellness, with guests

gravitating towards skin treatments,

hair and masks. Our strategy has

evolved really quickly; that is in line

with our progression,” she said.

Salcedo’s fast-moving strategy

extends beyond her work, who had

to restructure her own schedule

following office closures. “Commute

time became dinner and breakfast

with my family, workout time at

home. I miss conversations and

impromptu walk-bys with my team,

because there’s so much work and

communication that gets done that

way, but we’ve shifted to address that.

The most challenging time can test

how strong a culture is.”

USHA VIJAY VICE PRESIDENT, GLOBAL MARKETING, CONSUMER FRAGRANCE, SYMRISE

Fragrance has had a tough year,

but for Usha Vijay, the vice president

of global marketing for consumer

fragrance at Symrise, the pandemic

has unveiled more white spaces for

innovation and consumer resonance.

Most specifically, Vijay has

been acquainting herself with the

Generation Z fragrance consumer.

“We conduct intensive research

specifically on this cohort. I don’t

want to generalize, but compared to

all the previous generations, we have

seen that Generation Z skews toward

naturals, and more things that are

authentic. They are more careful about

environmental aspects. Fragrances

that are natural and designed with

that in mind resonate very highly with

Generation Z,” she said.

The consumer’s olfactory

preferences are also wide-ranging,

but often blur the lines between

gendered fragrances, Vijay said. “They

gravitate toward unisex fragrances

preferences. They are very open to

different harmonies of fragrance �

DEEP DIVE CEW WOMEN'S LEADERSHIP AWARDS

Maria Salcedo

21

OCTOBER 30, 2020

notes. We see that permeation

being appreciated and embraced

by the Generation Z consumers.

However, Generation Z is not just one

monolithic block, it’s different age

groups. Teens and slightly older teens

have a preference for these fragrances

with unisex explorations,” she added.

Meeting these new concerns

— which aren’t correlated to the

pandemic, per se — has been a focus

for Vijay, who said she sees the most

room for innovation in ingredient

sourcing and transparency. “What’s

happening with fragrances is this

simplification with the fragrance

process. Think of fragrance as a

recipe with many ingredients, and

clean beauty is picking up. There’s a

movement to simplify the numbers of

ingredients, as fragrance has to use a

lot of materials.

Transparency, in some cases, goes

hand in hand with sustainability,

Vijay added. “For natural fragrances

that are commercially appealing,

that’s where innovation is playing a

big role. There’s going to be much

more innovation in terms of the

search for sustainable ingredients that

have a natural basis, and those that

have a very authentic sustainability

story from a supply chain perspective.

Are they sourced from Madagascar or

the Amazon, do I think it’ll go toward

the lives of the people there? Those

are the areas driving innovation in

fragrance,” Vijay said.

Vijay thinks consumer health, in

addition to broad-stroke issues like

sustainability, should be top-of-mind

for the beauty industry. “As beauty

executives, we have a responsibility,

especially now, to question ourselves

to look at beauty in general and ask

ourselves how we could use that to

advance the health and wellness of

consumers globally. We do have that

responsibility and I encourage women

to think about that,” Vijay said.

Vijay added that the pandemic has

proven the perfect time to rethink

the approach. She and her team had

to adjust to immense uncertainty

first, but she did find strength in

experiencing quarantine communally.

“Everyone’s going through this, if

there’s communication, that’s going

to make it better for everybody,” she

said. “It has its downsides for sure,

and it was an adjustment for many

people with small children, but it

lends flexibility. You can achieve

more, is what I’ve seen.” JANET CHAN VICE PRESIDENT OF BRAND, NÜGG BEAUTY

Janet Chan’s journey to beauty

included several detours, but

somehow, she said, she was able to

land exactly where she was supposed

to be. “I loved the beauty world

since I was 10, and had I known

then there was a whole complex,

nuanced, beautiful world in beauty, I

would’ve gone straight there,” the vice

president of brand at Nügg Beauty

said. “I went to college, worked in

finance, went into consulting, and

finally said ‘If I don’t [go into beauty]

now, I’ll never do it.’”

Chan’s passion has served her well,

taking her from weekends at Sephora

to a job at Revlon. “Revlon took a

chance on me, and I started my career

there. I was there for five years and

did a lot of launches for them in every

category. Nowadays with e-commerce,

with people from all paths launching

their own beauty brands, there’s so

much more freedom, innovation and

activity,” she said.

Given Nügg Beauty’s street cred

with its Millennial consumer base,

Chan sees the most opportunity in

social media, given brands’ abilities to

track resonance in real-time. “Back in

the day, you spent all of your money

on print or TV ads, and d-to-c social

media platforms like Instagram are

a visual medium that allow you to

connect directly with the consumer,”

she said. “We know the Nügg woman

is a millennial girl. Through a

visual channel, we drive traffic to

our website, and these platforms

grow every day. There’s a new

opportunity for us to speak directly

to the consumer and get to know her

better,” Chan said.

How the Nügg Beauty consumer has

changed throughout the pandemic,

though, is a function of wellbeing,

Chan said. “Our consumer base has

actually expanded because what’s

happened during the last six months

has resulted in the need for more

self-care, and there’s been so much

stress and so much anxiety, so many

changes that we see happening every

day. There is a concern for self-care,

a concern for our overall well being.

The industry overall plays really well

to that. The category is a resilient

category that has helped the consumer

weather stressful times,” she said.

Chan was partially speaking from

personal experience. “I am the

average woman. We moved everything

to Zoom, and even though people say,

‘we’re a lot more casual these days,

because we’re all at home,’ to me,

moving everything at Zoom: while

you’re not seeing other people live,

you’re looking at yourself on camera

all day long,” she said. “Skin care has

definitely increased in importance in

my daily routine. Like a lot of women,

we have to make conscious efforts

now for self-care,” she added.

Chan sees the same behavior in

Nügg Beauty’s consumers. “They are

continuing to spend on self-care for

items like face masks, moisturizers, and

skin care to take care of themselves.

Quite frankly, it’s a time of high anxiety,

and we’re doing the best that we can to

take care of ourselves.” ■

EDITOR’S NOTE: Top Talent Awards

Honoree Erum Chaudhry, vice

president, marketing, beauty and skin

care, Parfums Christian Dior, was not

available to be interviewed.

DEEP DIVE CEW WOMEN'S LEADERSHIP AWARDS

Usha Vijay Janet Chan

23

OCTOBER 30, 2020

CIVIL SERVICE

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A FEW YEARS AGO, attorney

Kimberly Smith left a beauty retailer,

frustrated by the lack of options for

Black women. “I remember thinking

it would be really cool if there was a

store where we could freely talk about

our makeup concerns and needs, and

not just be relegated to particular

parts of the store,” she said. In 2018,

she left her job as a lawyer to cofound

the Brown Beauty Co-op with business

partner Amaya Smith.

What white space in the retail

landscape did you see when you

cofounded the Brown Beauty

Co-op?

Kimberly Smith: I started Marjani

three years ago, a web site focusing

on skin care and makeup for women

of color. My business partner, Amaya

[Smith], has expertise in natural

hair. She always wanted to have an

education-based brick-and-mortar

store, so we decided to create a

one-stop shop. We wanted to foster

community, make it an event space,

have people come and network, but

really connect with other people

in a disarming place specifically

for Black and brown women. We

stock independently owned brands

founded by Black and brown people.

What is your philosophy on

making a sale?

K.S.: If you’re shopping at a

boutique, you’re shopping for

experience. The sale is important,

but it’s more important to me that

you want to come back over and over

again. Someone’s taking the time to

educate you on the product, and it

works, you’re not just throwing it

in a drawer and not using it. We go

through a consultation with everyone,

because we want to understand

how you feel about beauty. I want to

understand the psychology behind

why you’re shopping, so I can help

you become a lifelong customer.

How has the coronavirus

impacted your clients' shopping

habits over the past year?

K.S.: Sales plummeted in March.

We’ve been doing weekly virtual

happy hours and have moved to

virtual consultations, either by

phone or video. Customers can set

up an appointment, and we try to do

the same things we would in-store.

We also started doing shop-by-

appointment and curbside pickups.

We even had a curbside pickup party,

so people could come pick up their

pre-ordered purchases.

How has the movement to “buy

Black” impacted your business?

K.S.: June was a crazy month, and

there was a lot of buying Black. Our

concern is with retention; we don’t

need just a onetime purchase. We

talk about retail activism: doing a

onetime purchase doesn’t really help

anyone. The big concern is, how do

you sustain that growth?

What types of products do your

customers consistently return for?

K.S.: Skin care. Repeat customers are

buying the same products, and that’s a

category I’m very keen on growing. I’m

focusing on adding [products] to cover

the concerns Black and brown women

have, like hyperpigmentation. Hair is

also key. We have a smaller selection of

brands, but they’re brands customers

come back to. Pre-coronavirus, it was

more foundation, because we have five

brands that make shades for Black and

brown women. Now, that has shifted

totally to skin care.

What are your top five best-

selling products? K.S.: Hyper Skin Hyper Clear

Brightening Vitamin C Serum,

Nuhanciam Anti-Dark Spot Power

4 Factor Serum, Shaffali Lavender

+ Turmeric Facial Cleanse, Maréna

Beauté Blush Tarou in Terre Rouge,

and Shaffali Pineapple + Peppermint

Facial Exfoliant.

What's your most memorable

sale? K.S.: The first time an Indian woman

came in and shared her story about

not finding the right foundation. I felt

like other women were experiencing

what I did. When we matched

her with a foundation, she was so

surprised to find something that

actually matched her skin tone. That

was confirmation that this isn’t just

a Black woman thing, every woman

with medium to dark tones is having

these issues. It was confirmation that

we are really onto something.

Shopping Within Range The Brown Beauty Co-op cofounder Kimberly Smith left a career in law to create an inclusive shopping experience for women of color. BY JAMES MANSO

Inside the Brown Beauty Co-op

Kimberly Smith

Thank you for your insatiable curiosity, exacting standards and deep love for beauty.

We are all better for your storytelling.

We congratulate you on all of your achievements.

To the incomparable

Jenny FineCEW Beauty Industry Champion

25

OCTOBER 30, 2020

EYE CANDY

Nightlife Owls¬ For Bette Midler and Heidi Klum, Halloween festivities involve picking up the graveyard shifts. The two’s notorious annual Halloween parties — Midler’s Hulaween Benefit, and Klum’s Halloween party — dominate the holiday’s nightlife scenes, both for the duo’s extraordinary getups and the A-listers they attract.

Klum, for example, demonstrates total mastery of prosthetic makeup. Past costumes run the gamut from the character Fiona in “Shrek” to a biohazardous alien. Also taking cues from children’s movies, attendee Zac Posen dressed as Willy Wonka at Klum’s 2018 bash.

True to form, Midler and her guests

also demonstrate a flair for the dramatic. At Midler’s 2015 celebration, actor Jane Krakowski showed up with a floral headpiece; Midler herself dressed as intergalactic royalty for her 2019 bash, dubbed “Hulaween in the Cosmos.”

The beauty industry’s impact on the holiday — and its respective events — goes beyond makeup. At Klum’s 2018 party, Winnie Harlow attended dressed as RuPaul, whom she emulated in MAC Cosmetics’ Viva Glam campaign the following year. Serendipitously enough, the Estée Lauder Cos. Inc.'s John Demsey was also in attendance that night. Here, the best costumes from Midler’s and Klum’s past fetes.

—James Manso

Heidi Klum

Zac Posen

Kelly Bensimon and John Demsey

Heidi Klum

Winnie Harlow as Rupaul.

Jane Krakowski De

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https://bit.ly/2Txmcnm

#loveELEMIS

CongratulationsJenny B. Fine

on receiving the BEAUTY INDUSTRY CHAMPION AWARD in the

2020 CEW Women’s Leadership Awards.

Congratulations to the incomparable

JENNY B. FINEExecutive Editor, Beauty, WWD and Beauty Inc.

who works tirelessly to champion women in beauty, in journalism and beyond.

All our admiration as you receive the Beauty Industry Champion award,

Your Estée Lauder Companies Family

is CULTURE

Givaudan CongratulatesJenny B. Fine, Executive Editor, Beauty

WWD and Beauty Inc.

CONGRATULATIONS

JENNY B. FINEON RECEIVING THE CEW BEAUTY

INDUSTRY CHAMPION AWARD!

A Beauty & Wellness Incubator

Your contributions to the beauty industry have been significant in discovering and promoting innovative and important themes. Bravo for many more years! Your friends at IFF.

iff.com

CONGRATULATIONS JENNY FINE

ACQUA DI PARMA • BVLGARI • FRESH • GIVENCHY • GUERLAIN • PARFUMS CHRISTIAN DIOR

CONGRATULATIONS

JENNY B. FINE ON RECEIVING THE

CEW BEAUTY INDUSTRY CHAMPION AWARD

https://bit.ly/35KkMeP

WE SALUTE

BEAUTY INDUSTRY CHAMPION,CURATOR AND CHALLENGER

JENNY FINE

We applaud your innate curiosity, endless expertise and indelible eye for curation. You’ve shaped

this industry like no other.

C

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PGBeauty_WWDAd_JennyFine_11x16_102820.pdf 1 10/28/20 7:28 AM

JENNY B. FINECONGRATULATES

ON HER CEW 2020BEAUTY INDUSTRYCHAMPION AWARD

Sephora applauds all the honorees of the 2020 CEW Achiever Awards.

We are inspired by your passion and continued dedication to pushing our industry forward.

Special congratulations to our friend

JENNY B. FINE, Executive Editor, Beauty WWD and Beauty Inc., on her recognition

for outstanding commitment to the beauty industry.

Congratulations Jenny B. FineExecutive Editor, Beauty, WWD and Beauty Inc

Beauty Industry Champion

Thank you for keeping us informed, for keeping us

honest, and for keeping us mindful of the inherent

value of a free press.

We celebrate you and all of the CEW Women’s

Leadership Award Honorees.

Warmly,

Your Friends at Shiseido Americas

https://seph.me/35IaSug

We are so grateful for your support and are continually inspired by your vision for the beauty industry. Congratulations on your CEW Beauty

Industry Champion award — a much deserved recognition. xo,

The Summer Fridays Team

CONGRATUL ATIONS TO JENNY B. F INE!

CONGRATULATIONS TO ALL THE 2020 CEW BEAUTY

ACHIEVER AWARD HONOREES

JENNY B. FINEON YOUR CEW BEAUTY

INDUSTRY CHAMPION AWARD!

AND A SPECIAL DOSE OF SUNSHINE TO…

Holly Thaggard, Founder and all of Troop Supergoop!

“Thank you for being such a devoted champion, showcasing the incredible innovation, creativity and forward thinking that makes our industry so special”

UNILEVER CONGRATULATES

JENNYA trailblazing voice and

Beauty Industry Champion

B.FINE