Sitting right by Hampstead Green, with the open spaces of the Heath to the north, and exceptional views of the city to the south, Hampstead Green Place is a new development in one of London’s most historic villages. Having attracted artists, writers and architects for the past two centuries, Hampstead is thriving with cultural events, independent shops and historic sights. Drawing on the village’s energy and activity, the development offers an excellent range of services amid a creative, sociable environment.

At Home inHampstead

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Welcome toHampstead Green Place

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Inspired by a Legacy

Renowned for its impressive and varied architectural heritage, Hampstead is home to several grand buildings, including the Grade listed St Stephen’s, a Victorian brick church on Rosslyn Hill.

Duggan Morris Architects have designed the development’s attractive brick façades to complement the styles of neighbouring buildings. Thoughtfully placed to blend with their surroundings, maximise light and offer views across the city, the four blocks are home to 59 one and two bedroom apartments and rise between four and nine storeys.

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The

The medieval idea of a hortus conclusus, or enclosed garden, has been a central point of inspiration for the landscaping plans. Secluded courtyards are placed alongside flourishing gardens, creating contrast, variety and progression throughout the grounds. Each with a distinct character, the selection of themed courtyards and gardens are designed to encourage wildlife and optimise greenery, while seasonal planting makes these interlocking spaces varied and attractive areas all year round.

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A Journey for the Senses

An ornamental Japanese great white cherry tree sits at the heart of the Arrival Court, where there is outdoor seating and the entrance to the café. Nearby is Tree Well Court, a leafy area with sunken plants and flowerbeds.

The café opens up onto a sheltered lawn that’s designed to catch the best of the sun. Further on, five birch trees form an attractive canopy above a paved seating area, while bird boxes draw wildlife to this shady enclosure.

Pear Terrace, with its private terrace and pear tree, is a quiet and secluded space, while the nearby kitchen garden has mixed fruit and nut planting, providing opportunities for foraging. With stepping-stones leading across a thyme lawn, an elevated herb garden sits on the perimeter of the gardens.

At night, lighting illuminates the grounds, highlighting the trees and courtyards.

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Part of the Skyline

A roof terrace provides space for enjoying the impressive views out over the city. With its paved area and geometric garden, the viewing terrace is the ideal spot to watch a sunset and admire the iconic landmarks across the capital’s skyline. On the other accessible rooftop, the herbal garden provides a high-rise habitat for local flora and fauna. This rooftop also provides private patios for two apartments.

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A Place to Discover and Create

Whether you’re in the mood for a dip in the lap pool followed by a rejuvenating session in the sauna, or an invigorating workout in the gym and stretch studio, the spa has plenty of options to accommodate differing preferences and fitness levels. After your swim or workout, relax in the spa’s lounge with a fresh drink, or treat yourself to a manicure in the salon.

Make your way to the café, with its lively buzz and friendly environment, for a cup of coffee and a catch-up with neighbours, or head to the lounge and social kitchen, where you can get involved in a variety of events, from painting classes to wine tasting. Spend an afternoon reading in the library, or enjoy a game of cards and a chat at the activity table.

In the evening, the roof terrace is the place to go for a glass of wine with friends while taking in the views over the city.

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Expert Knowledge on your Doorstep

Whether you’re enquiring about the various spa treatments or want to find out about the upcoming social events, the staff are on hand to help. With a thorough knowledge of everything available both on-site and in the local area, the General Manager will be able to tell you what’s on at the Everyman cinema or arrange your restaurant booking for after the show.

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A social hub with a public entrance at street level, the café is a meeting place for those at Hampstead Green Place as well as for the wider local community. With banquette and outdoor terrace seating, this is a great spot where you can enjoy barista-served coffee and dishes freshly prepared with local produce in a light, spacious environment.

The Village Café

Here you will find plenty of room to sit and chat over breakfast or a late morning coffee while watching the comings and goings of Hampstead.

Hampstead Village

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During the 1930s, the area was home to a great many artists, including sculptors Barbara Hepworth, Piet Mondrian and Henry Moore, and painter Ben Nicholson. Architects have also made their mark here. Bauhaus’ Walter Gropius lived in the area, and notable local attractions include the Isokon building on Lawn Road, designed by Wells Coates, and Ernö Goldfinger’s modernist home at 2 Willow Road. Numerous actors and artists currently have homes in the nearby area, including Helena Bonham Carter, Hugh Laurie and Sir Ridley Scott.

Rooted in Creativity

Over the past two centuries, Hampstead has proven attractive to artists, writers, performers and others in the creative industries, many of whom have made their homes here. Former local residents include the romantic poet John Keats, who famously composed “Ode to a Nightingale” in the garden of his home on the street now known as Keats Grove, and novelists George Orwell, Margaret Drabble and Agatha Christie, among many others.

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Village Life in the Capital

Today, Hampstead is well-served by a variety of businesses. Here you’ll find artisan bakeries and independent cafés, historic pubs and fine restaurants, supermarkets and boutique shopping. Pick up fresh flowers and a bottle of wine, nip into Waterstones or a branch of Daunt Books, or stop off for some fresh meat from your local butcher. Cultural life is equally important here. Drop by the Keats Library, a community run resource next door to the poet’s former residence.

Enjoy jazz and classical concerts at the Belsize Music Festival in October, see an exhibition at Burgh House, or visit the Everyman cinema for the latest film releases or an opera or theatre streaming.

The iconic Isokon building on Lawn Road, where Agatha Christie lived during the 1940s, now houses a museum, and the house at 2 Willow Road, built by architect Ernö Goldfinger, is a National Trust site open to the public.

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Make the most of the great outdoors with a walk on the open green slopes of Hampstead Heath, savouring the views over London and maybe taking a dip in the swimming ponds.

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One of the great benefits of being so close to Belsize Park, South End Green and Hampstead Village is the wide variety of services nearby. A Post Office, a vet, a pharmacy and health food shops are close at hand, and the excellent local transport links offer a choice of underground trains, overground trains and buses.

Exploring the Neighbourhood

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Haverstock Hill

Finchley Road

Rosslyn Hill

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Fitzjohn’s Avenue

Belsize Park Gardens

Adelaide Rd

Eton Ave

Pond St

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Savernake Rd

Mansfield Rd

Highgate Rd

Hampstead High Street

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InsideHampstead Green Place

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Reception

A light and spacious area with a high ceiling, the front reception is where you’ll find the General Manager. With a broad knowledge of all that’s going on in Hampstead and London as a whole, they are your first port of call for any queries or local information needs.

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Café

Open to the public, the café is a great option for breakfast, lunch or dinner. It offers barista-served coffee and food prepared with fresh produce from the chef’s herb garden.

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Lounge

The ground-floor lounge is a bright, welcoming space designed for chatting with friends, catching up on emails or relaxing with a good book. Prepare a snack in the social kitchen or pick up a novel and put your feet up with a drink from the honesty bar.

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Spa

Feel relaxed and rejuvenated in the spa, with its treatment room, salon, sauna, showers and Kneipp therapies. Start your morning with a swim in the lap pool, where adjacent loungers and towels are provided. Afterwards, book yourself in for a massage, get your hair done or relax on the poolside with a fresh drink.

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Gym and Stretch Studio

The range of equipment and exercise classes at the gym and stretch studio cater for all fitness levels. Personal training options are available if you’d like to establish a workout tailored to your exercise preferences.

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Guest Suite

With so much to see and do in Hampstead, your visiting friends or family may wish to stay nearby overnight. For your convenience, there is a guest suite, with its own ensuite, located on the ground floor. Speak to the General Manager about availability.

The Apartments

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Each apartment has an open-plan living area, designed to maximise the living space and natural light. The majority of apartments are dual aspect and feature a loggia, providing the option to welcome the outside into the apartments.

Living Rooms

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The modern kitchens have been thoughtfully designed to optimise space and light. All kitchens benefit from an adjoining utility room, while those in the development’s two bedroom apartments also feature a kitchen island.

Kitchens

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Each one or two bedroom apartment has an ensuite bathroom and benefits from a dressing room and coat cupboard providing additional storage space.

Bedrooms

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The ensuite bathrooms have recessed LED lighting, walk-in showers and wall-hung mirror cabinets.

Bathrooms

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Apartment Loggias

With its hilltop position, Hampstead Green Place affords expansive views out across London. To make the most of this great vantage point, each apartment has an inset balcony, terrace area or loggia, which allows in plenty of light and works as an extension to the living room. In addition, two courtyard apartments have their own private patio, an outdoor space perfect for enjoying a morning coffee in the sun.

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Typical Floorplansand Specification

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Typical One Bedroom Apartment

Area 581 sq ft

Living Room 13’ 11” x 13’ 5”

Kitchen 9’ x 8’4”

Master Bedroom 10’ 8” x 10’

Bathroom 8’ x 7’ 4”

Walk in Cupboard 6’ x 3’ 11”

Balcony 5’ x 11’ 6”

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Typical Two Bedroom Apartment

Area 1023 sq ft

Living Room 23’ 4” x 17’ 5”

Kitchen 11’ 10” x 10’ 3”

Master Bedroom 12’ 10” x 12’ 8”

Bedroom 2 12’ 8” x 11’ 4”

Bathroom 1 7’ 8” x 6’ 7”

Bathroom 2 6’ 7” x 4’ 7” Balcony 5’ x 11’ 4”

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Main StructureA reinforced concrete frame is combined with a masonry wall construction.

FlooringApartment living areas have engineered wood flooring, while bedrooms are fitted with carpets.

RoofAn extensive sedum green roof is present on the main roof spaces. Terraces feature on building setbacks. There is an accessible terrace on one block.

WindowsWindow frames are made from powder-coated aluminium and surrounded by chamfered brick details.

External DoorsThe main entrance has powder-coated aluminium-framed glazed doors. Apartment doors have a solid core oak veneer.

StairsThe carpeted stairs are constructed from reinforced concrete.

WallsThe party walls are constructed from layers of independent metal sections and insulated with sound-resistant plasterboard.

BalconiesThe balcony balustrades have a decorative metal finish.

Roof TerracesThe roof terraces have perimeter planting and balustrades.

Building Specification

1CeilingsThe ceilings have a smooth finish with high-level feature lighting.

Internal DoorsThe internal doors have a contemporary design.

DecorationThe internal walls are painted with washable emulsion.

WardrobesCustom-designed, fully integrated wardrobes are fitted in master bedrooms.

Heating & Hot WaterAll apartments have year-round heating and controls, and receive hot water from the development’s central plant-room. Each apartment has its own time-control and metering equipment.

Comfort CoolingAll apartments have comfort cooling.

ElectricsKitchens, halls, bathrooms and ensuites are fitted with energy-efficient lighting. Switch plates and sockets are fitted in accordance with IEE regulations. Bedrooms and living rooms include plug-in points for TV and radio, and telephone points for broadband internet access. Smoke and heat detectors are fitted as standard.

Management & SecurityManagement is provided 24 hours a day as part of the service charge, with alarms in the ground-floor apartments and video door entry for all. The infrastructure is designed for 24-hour telecare.

ParkingThe car park has 28 spaces.

LiftsLifts serve all accomodation floors.

In-Apartment StorageEach apartment has built-in, full-height storage.

Additional StorageAdditional cage storage is available.

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Apartment BathroomsApartment Kitchens

2 3OvenThe stainless-steel ovens are single-fan operated.

HobThe ceramic four-ring-burner hobs have rotary controls.

Integrated DishwasherThe stainless-steel dishwasher is fully integrated.

Integrated Fridge-FreezerThe full-height 70/30 fridge-freezers are fully integrated.

Kitchen Sink Mixer TapThe single-side lever taps are finished in polished chrome.

ExtractorThe extractors have silver-grey canopy hoods.

Kitchen SinkThe kitchen sinks are stainless steel and undermounted.

Washing MachineHoused in the utitlity cupboard, the washing machines are white and free-standing.

Tumble DryerHoused in the utility cupboard, the tumble dryers are white and free-standing.

Kitchen UnitsCustom designed from modular cabinets, the fully fitted kitchens have lacquered cabinetry and contemporary handles.

WorktopMade from composite stone.

Worktop LightingConcealed LED lighting is fitted underneath the overhead cabinets.

Basin TapThe deck-mounted taps are finished in polished chrome.

Shower HeadThe wall-mounted rain-effect shower head is finished in polished chrome.

Bath TapsThe polished-chrome Exofil bath taps are thermostatically controlled.

Wall-Mounted Shower SetShower sets include a polished-chrome contemporary wall fitting with a hose and hand attachment.

Shower ControlThe showers are controlled by a polished-chrome thermostatic two-way diverter.

Shower ScreenThe shower screen is a fully glazed, toughened-glass panel.

Heated Towel RailThe heated ladder-style towel rail is finished in polished chrome.

Toilet-Roll HolderThe polished chrome toilet-roll holder is wall-mounted.

WCThe toilet is made from white porcelain.

Cistern & Lever FlushThe cisterns are concealed, with a chrome flush plate.

Vanity WashbasinThe white washbasins are semi-recessed.

BathThe pressed-steel, white rectangular bathtubs have an anti-slip finish.

MicrowaveThe integrated microwaves are finished in stainless steel.

SplashbackKitchen worktops have a contemporary tiled splashback.

Shower TrayThe white shower trays are low level with an anti-slip finish.

Bathroom CabinetThe wall-mounted, mirror-fronted cabinets have built-in lighting and an integrated shaver socket.

Tiling & FinishFloors and vanity areas are fully tiled.

Grab RailThe shower handle is finished in polished chrome.

PegasusLife

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Introducing PegasusLife

Mark Shirburne Davies, Chief Operations Officer

We strive to meet the needs and expectations of the people who live in our developments now and those who may choose to in the future. Working with partners who share our goal, we look to create places to which people can aspire. From purchasing land through to the planning and construction phase and beyond, we ensure each development is unique, valuable and of the utmost quality.

Our role continues when our developments are up and running. We work in tandem with the next set of delivery partners − our hosts and concierges − to make sure the PegasusLife difference is there for everyone to see, every day.

PegasusLife is a business on a mission to fundamentally rethink and reinvent the places and ways in which we live as we get older. The company is currently in the process of developing 30 sites across the UK.

Howard Phillips, Chief Executive Officer

Our central idea is that everyone shares an aspiration to live independently within an intelligently designed, socially inclusive environment, supported by an intuitive service offer and an efficient and ethical approach to property management.

Working in collaboration with the country’s leading designers, academics, creative thinkers and producers, we ensure that the highest level of detail and quality is brought to all aspects of our developments.

Clare Bacchus, Customer Experience Director

Our starting point in everything we do is the people who choose to live in our developments. What will they want to do here? What type and style of service is appropriate? What kind of living environment do we need to create to generate the right atmosphere and give people the experience they’re looking for? This philosophy goes right down to the level of detail of considering which plants to include in the gardens and which furnishings to use in the development. It extends through to the type of attitude we look for in the team we recruit to deliver a personal, informal and efficient approach to service.

John Nordon, Design Director

In the design team, our work is about creating imaginative places that foster natural interactions between neighbours.

Our approach doesn’t follow a ‘cookie cutter’ style. No two PegasusLife developments are the same. Each one carefully conceptualises the history, architectural character, culture and personality of its location and, most critically, embodies the spirit of the people we believe will want to live in it.

We make use of the highest-quality materials and craftsmanship – not just to create beautiful places for people to live, but to protect the future of our customers’ homes and investments. We take the architectural legacy of cities and towns seriously, and we prioritise developing sustainable buildings that are sympathetic to their surroundings.

Lorena Brown, Sales & Marketing Director

Our approach to selling is based very much on our core value of transparency. Many of our customers are moving from more traditional freehold family homes and won’t have lived in modern apartments set within communal developments before. There are significant advantages to this way of living; however, it is different. We see it as our responsibility to make sure not only that we’ve communicated what it’s about but also that our audience has understood it.

One of the major hallmarks of our approach is the way we’ve considered property management – which we run on behalf of our residents on a not-for-profit basis. Furthermore, when customers purchase a property with PegasusLife, they become shareholders of the developments management company, guaranteeing them voting rights and a say in how their development is managed.

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A unique approach to property management

When we talk about maintenance, we mean much more than a lick of paint or changing a light bulb (although we will, of course, take care of that too). Hampstead Green Place features brick façades, roof terraces and a range of diverse gardens. Each of these features has a set of individual requirements for maintenance, which we’ll make sure are met. This ensures that your investment is secure and you can enjoy living in an environment that improves rather than deteriorates with age. From sweeping and clearing the courtyards to preserving the brick façades, the approach is tailor-made and detail-oriented.

The management company for Hampstead Green Place is run on a strict not-for-profit basis. This ensures that work is carried out solely for the purposes of caring for the building and maintaining the quality of the offer and experience of living here for the residents.

On purchasing a property at Hampstead GreenPlace, residents, together with PegasusLife, automatically become shareholders of the management company, giving you voting rights and a say in how the company is managed and run.

When it comes to the operation of the management company, we believe passionately that true transparency is fundamental to maintaining residents’ peace of mind and the management company’s integrity. For this reason we have invested in creating our own digital tool for property management – an online members-only system, designed to provide you with a detailed understanding of how your money is spent on servicing Hampstead Green Place, and to enable you to keep track of expenditure on and investment in the building over time.

Hampstead Green Place is available exclusively to people over sixty.

Retirement living,but not as you know it

HAM PSTEADG R E E N PLACE.CO.U K

020 7980 8731

Hampstead Green PlaceRowland Hill Street,London, NW3 2AD

This brochure and the information contained in it does not form part of any contract, and while reasonable effort has been made to ensure accuracy, this cannot be guaranteed and no representation of warranty is made in that regard. The specification of the apartments is the anticipated specification as at the date this brochure was prepared, but may be subject to change in accordance with permitted variances under the apartment sale contracts. Computer generated images and photos are indicative only. All sales remain subject to contract. Furniture shown in computer generated images and photos is not included in sales.

PegasusLife abides by the Consumer Code for Home Builders (third edition), details of which can be found at www.consumercodeforhomebuilders.com