nine entertainment co. 24 artarmon road, willoughby nsw 2068 tel +61 2 9906 9999

www.nineentertainment.com.au

ASX ANNOUNCEMENT Wednesday 7th May 2014 The Manager Company Announcements Office Australian Securities Exchange 20 Bridge Street SYDNEY NSW 2000 ELECTRONIC LODGEMENT Dear Sir or Madam, Nine Entertainment Co. Presentation - Macquarie Australia Conference 2014 Attached is a copy of a presentation to be delivered by Simon Kelly, Chief Operating Officer & Chief Financial Officer of Nine Entertainment Co., at Macquarie Australia’s conference today. Yours faithfully

Simon Kelly Chief Operating Officer, Chief Financial Officer & Company Secretary F

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Macquarie Conference 7th May 2014

Simon Kelly COO/CFO

Nola Hodgson Head of Investor Relations

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Important notice and disclaimer

This document is a presentation of general background

information about the activities of Nine Entertainment Co.

Holdings Limited (“NEC”) current at the date of the

presentation, (7th May 2014). The information contained in

this presentation is of general background and does not

purport to be complete. It is not intended to be relied upon

as advice to investors or potential investors and does not

take into account the investment objectives, financial

situation or needs of any particular investor. These should be

considered, with or without professional advice, when

deciding if an investment is appropriate.

NEC, its related bodies corporate and any of their respective

officers, directors and employees (“NEC Parties”), do not

warrant the accuracy or reliability of this information, and

disclaim any responsibility and liability flowing from the use of

this information by any party. To the maximum extent

permitted by law, the NEC Parties do not accept any liability

to any person, organisation or entity for any loss or damage

suffered as a result of reliance on this document.

Forward looking statements

This document contains certain forward looking statements

and comments about future events, including NEC’s

expectations about the performance of its businesses.

Forward looking statements can generally be identified by

the use of forward looking words such as, ‘expect’,

‘anticipate’, ‘likely’, ‘intend’, ‘should’, ‘could’, ‘may’, ‘predict’,

‘plan’, ‘propose’, ‘will’, ‘believe’, ‘forecast’, ‘estimate’, ‘target’

and other similar expressions within the meaning of

securities laws of applicable jurisdictions. Indications of, and

guidance on, future earnings or financial position or

performance are also forward looking statements.

Forward looking statements involve inherent risks and

uncertainties, both general and specific, and there is a risk

that such predictions, forecasts, projections and other

forward looking statements will not be achieved. Forward

looking statements are provided as a general guide only, and

should not be relied on as an indication or guarantee of

future performance. Forward looking statements involve

known and unknown risks, uncertainty and other factors

which can cause NEC’s actual results to differ materially from

the plans, objectives, expectations, estimates and intentions

expressed in such forward looking statements and many of

these factors are outside the control of NEC. As such, undue

reliance should not be placed on any forward looking

statement. Past performance is not necessarily a guide to

future performance and no representation or warranty is

made by any person as to the likelihood of achievement or

reasonableness of any forward looking statements, forecast

financial information or other forecast. Nothing contained in

this presentation nor any information made available to you

is, or shall be relied upon as, a promise, representation,

warranty or guarantee as to the past, present or the future

performance of NEC.

Pro Forma Financial Information

The Company has set out in this presentation certain non-

IFRS financial information, in addition to information

regarding its IFRS statutory information.

The Company considers that this non-IFRS financial

information is important to assist in evaluating the

Company’s performance. The information is presented to

assist in making appropriate comparisons with prior periods

and to assess the operating performance of the business. In

particular, this information is important for comparative

purposes with Pro Forma information contained in the

Company’s IPO Prospectus dated 8 November 2013.

All dollar values are in Australian dollars (A$) unless other

stated.

Disclaimer

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3 1.Pro Forma EBITDA includes $3.4m share of associates’ NPAT

Nine Network Nine Events Nine Digital and Ventures

No.1 audience share position in all key advertising demographics

FY14 PF forecast Group EBITDA contribution:

$237.6 million (73%)

No.1 ticketing business in Australia and New Zealand by

tickets sale volume

FY14 PF forecast Group EBITDA contribution:

$67.1 million (21%)

A leading Australian

online publisher

FY14 PF forecast Group EBITDA contribution:

$19.0 million 1 (6%)

• Portfolio of assets provides NEC with cross-promotion and cross-selling opportunities

— Delivers entertainment content in multiple ways

— Offers advertisers multiple distribution channels and unique opportunities across NEC’s wide audience base

Integrated portfolio of complementary media businesses F

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Exposure to an improving advertising market

4

Australian advertising expenditure by segment (A$bn)1 Television as percentage of total advertising expenditure

• Overall advertising industry expenditure has grown at a CAGR of 3.3% over the last 10 years

• NEC operates in the two single largest segments of the advertising industry – television and online media

• Television has maintained a relatively stable 27 to 30% share of overall advertising expenditure in the past 10 years

• Online media has experienced strong growth as advertising has shifted away from other media such as newspapers

• Strong positions in FTA TV and online media mean NEC is well placed to benefit from improvements in advertising expenditure

– Television and online segments currently represent almost 60% of advertising expenditure

NEC e

xposu

re

1. Source: Commercial Economic Advisory Service of Australia (CEASA), Advertising Expenditure in Main Media, Year ended 31 December 2013

30.3% 30.3% 29.2% 28.9% 28.4%

27.3% 27.7%

29.7% 29.3% 29.3% 29.9%

0%

5%

10%

15%

20%

25%

30%

35%

CY03 CY04 CY05 CY06 CY07 CY08 CY09 CY10 CY11 CY12 CY13

2.9 3.3 3.4 3.4 3.8 3.7 3.5 4.1 4.0 3.9 4.0

0.2 0.4 0.6 1.0

1.3 1.7 1.9

2.3 2.7 3.3 4.0

3.3 3.7

3.8 3.7

4.1 4.1

3.5

3.7 3.4 2.9

2.4

0.6

0.7 0.7

0.7

0.8 0.8

0.6

0.7 0.6 0.5 0.4

0.7

0.8 0.9

0.9

1.0 1.0

0.9

1.0 1.0 1.0 1.0

1.8

1.9 2.1

2.0

2.3 2.3

2.2

2.0 1.9 1.7 1.6

9.7

10.8

11.6 11.8

13.2 13.7

12.6

13.7 13.5 13.3 13.4

0

3

6

9

12

15

CY03 CY04 CY05 CY06 CY07 CY08 CY09 CY10 CY11 CY12 CY13

Advert

isin

g e

xpenditure

(A

$bn)

Television Online NewspaperMagazine Radio Other

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5

Revenue share premium emerging

• Five years of consistent Free To Air ratings improvement

• Strong performance across the schedule led by News and Current Affairs, Sports, and Local Production

• Revenue share trends follow ratings performance

• Premium emerging to reflect consistency and predictability

Source: OZTAM. All People, 6am-midnight, ratings share data Free TV revenue share data ^FTA free to air

30.0%

31.0%

32.0%

33.0%

34.0%

35.0%

36.0%

37.0%

38.0%

39.0%

40.0%

H2FY07

H1FY08

H2FY08

H1FY09

H2FY09

H1FY10

H2FY10

H1FY11

H2FY11

H1FY12

H2FY12

H1FY13

H2FY13

H1FY14

Ratings share

Revenue share

Sustained positive FTA^ ratings momentum F

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Targeting 40% revenue share by end of 2015

6 1. OZTAM data. Calendar year to date to week 18, May 3rd vs previous corresponding period. 6am-midnight

• Nine is the only Network to have gained share nationally in every key advertiser demographic in 2014 to date1

• Primetime ratings up more than 1.5 points across all key advertiser demographics

• Ratings success stories year to date include The Block (5-city audience up 12% year-on-year); new drama Love Child (average 5-city audience of ~1.5m) and News and Current Affairs

• The Voice returned Sunday night to an average 5-city audience of 2.2m, or 2.9m nationally. Strong sports line-up with World Cup Cricket, The Ashes and World Cup Rugby in 2015, coupled with long term Cricket and NRL rights

• News initiatives, Adelaide and Perth improvement and consistent delivery to drive share gains

Commercial ratings

share, 5-city1 CY 14 (ytd) Variance

25-54s #1 37.7 +0.5 pt

18-49s #1 37.5 +0.5 pt

16-39s #1 37.2 +0.5 pt

All People #2 37.1 +0.6 pt For

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• News is a critical part of the schedule and also has the benefit of being owned content

• In early 2014, Nine announced the extension of the evening News from half an hour to one hour

• Incremental cost of $10m for 150 hours of Prime Time programming

• 5 City News ratings share year to date 1% pt higher than 2013 at 44.1% (primary channel share)

• Adelaide and Perth News markedly underperform

Source: OZTAM. All People, Primary Channel commercial share. 6pm-7pm, Monday-Friday, prior calendar years (2012 ex Olympics) vs 2014 year to date, 1st January to May 3rd

Move to one hour news boosting the evening schedule

34.0

36.0

38.0

40.0

42.0

44.0

46.0

2010 2011 2012 2013 2014 (ytd)

6-7pm ratings^

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Growth opportunities through the formation of a national network

8

• Historical performance in newly acquired licence areas (Adelaide and Perth) under the operation of the previous owner has

been below Nine Network’s performance in its traditional licence areas (Sydney, Melbourne and Brisbane)

• Strategy to increase audience and revenue share in Adelaide and Perth by:

– improving operational practices

– investing in local news and current affairs

– reaffirming commitment to the local market

Seven

Ten

Nine Network’s newly acquired licence areas’ aggregated

audience share (2007–2014YTD (to 3 May 2014))1 Nine Network’s licence area audience share

(January–December 2013)1

1. Source: OZTAM. All People, 6am-midnight

40.7% 39.2%

38.3% 39.3%

32.7%

29.1% 30.8%

20%

25%

30%

35%

40%

45%

Sydn

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Bri

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ane

Me

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Tra

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lm

etr

opo

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Ad

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ide

Pe

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New

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ired

29.9% 30.4% 30.2%

32.4%

29.9% 30.4% 30.8% 31.5%

15%

20%

25%

30%

35%

40%

45%

2007 2008 2009 2010 2011 2012 2013 2014

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Ticketek:

• #1 ticketing services provider by sales volume in

Australia and New Zealand with > 50% market share

• Tickets 19 of the top 20 venues (by capacity) in

Australia via long term contracts

Allphones:

• largest indoor entertainment arena in Australia

• One of the world’s top ten concert arenas by ticket

sales volume

Nine Live:

• Newly established, integrated live entertainment

business.

• Lowest margin business but generates significant

ancillary revenues and cross promotional

opportunities.

• Tours include One Direction, Ricky Martin, Keith

Urban and Jessica Mauboy.

• Growing event pipeline through 2014 and beyond.

Diversifying the revenue stream, creating opportunities and

cross-selling across the NEC group

Nine Events – Opportunities flow

9

Nine Events – Diversifying from the core

Ticketek

Allphones

Nine Live

Other

Revenue contributors to Nine Events

5

6

7

8

9

H1FY10

H2FY10

H1FY11

H2FY11

H1FY12

H2FY12

H1FY13

H2FY13

H1FY14

Ticket volumes - m

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NEC took control of Mi9 on 1 November 2013 with Microsoft continuing as

a strong strategic partner

Mi9 – the leading online domestic publisher:

• Leading overall audience network with monthly reach of 10.1m

• Leading share of online display market revenue – strong growth

from online video advertising (long form up 26%). Growth in search

revenue from Bing

• Focused on deepening the integration between TV and digital. 9

Jump-in – the home of catch-up TV for Nine, Go and GEM. 675K

downloads of the app, website has had over 6.2 million unique

browser visits since launch in Nov 2013

Data:

• In April, launched Tipstone, an NEC venture providing specialised

data services to Australian business

• Superior data offering – with data on over 14m Australians

• Data partnerships with Roy Morgan and Experian

SVOD:

• Plans to launch a Subscription Video On Demand Service in H2

CY14

Partnerships:

• Daily Mail Australia – already 6th largest news site in Australia. Up

117% yoy (Nielsen, March 2014)

• Identification and assessment of additional opportunities

Our digital future is in Our Hands F

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250k-plus

tickets sold

6 concerts at

Allphones

Arena

1D performs

on 9’s

Morning

Show

Exclusive

marketing

opportunity

Nine picks up

incremental

advertising

from Coles

1D perform on The

Voice and TV Week

Logies

Tour

organised

by Nine Live

Integrated platform

Ticketing

contract

with

Allphones

Partnership for

tours

Introduced 1D

to Nine Live

19k Coles

customers

attend an

exclusive

concert at

Allphones

Exclusive

behind the

scenes

coverage of

1D tour

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• Deregulation

• Reach - a national network

• Voices - diversify in to other media

• Licence fees - >$50m spent each year, highest rate in developed world

• Retransmission - opportunity to stop current payments and develop a revenue stream

• Scale and Breadth

• To establish a leading cross media business

• Expansion into other media segments

• Increases relevance and creates opportunities for promoting and cross selling

• Over-The-Top

• Plan to launch a streaming business in H2 CY14

• 8m TV household market of active TV consumers

• Deep understanding of Australian TV viewers, plus ability to promote, coupled with first mover

advantage

Well positioned to capitalise on opportunities

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Investment highlights

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A leading, integrated portfolio of complementary media businesses 1

Strong positive momentum within the Australian FTA market 2

Strategies in place to reach 40% metro TV revenue share 3

A growing and evolving Events business offering strong synergies with the rest of the group

A re-invigorated and unshackled Digital business

1

Well-positioned to capitalise on opportunities including impending Media Sector deregulation

Modest debt levels with financial flexibility 7

4

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