ChallengeAs one of the first third-party administrators of Flexible Spending Accounts in the nation, BASIC is a technology-driven HR compliance company focused on delivering administrative and technology solutions to assist human resource departments throughout the United States.

With labor market shifts, Jim Bolek, Vice President of Payroll Operations, observed that for BASIC’s small business (SMB) clients,

Compete for Talent and Grow Businessfinding the right people has become increasingly more challenging. “There are simply not that many candidates around. So SMBs that find great employees need to be set up to keep them,” he said. “You don’t want to have to spend a lot of time and energy looking for new people when you have other responsibilities — including the growth of your business.”

“I tell our clients that it’s important to get payroll right because that’s what keeps your workforce going,” Bolek noted. This is true

especially when 49 percent of employees have said they would begin a new job search after only two issues with their paycheck (the Workforce Institute).

“But getting payroll right takes time and money.” Moreover, as the labor market shifts, and even local small businesses compete for talent against bigger enterprises and trends like mobility… more is needed.

SolutionFor nearly a decade, BASIC has licensed Asure Software’s HCM solution for small businesses — in order to make it available to nearly 2,000 SMBs across the nation that work with them to improve their HR and payroll practices. These businesses have less than 50 employees and include doctors and dental offices, factories, fast food restaurants, and everything in between.

“Asure Software’s provides a robust payroll solution for our small business clients, said Bolek. “It is also a foundation they can build on as they compete for talent in the future.” For SMBs where HR and payroll tasks are typically handled by the owner, the ability to cut costs, reduce the propensity to make errors using a manual process, and get time back to focus on the business, is not only something that drives retention but also business outcomes.

“Asure provides a robust payroll solution for our small business clients. It is also a foundation they can build on as they compete for talent in the future.”Jim BolekVice President of Payroll Operations

ASURE GROWTH STUDY

Client BASIC

Locations San Antonio, TX HQ

Challenge Finding the right people

Product Asure Time & Attendance

Highlights

Small businesses needed to get payroll done accurately and efficiently in order to retain employees.

Nearly 2,000 small business clients use HR and payroll solutionsto automate previous manual processes.

Small business owners get time back to focus on the growth of their business.

Businesses are exploring more ways to leverage integrated HCM solutions to compete for talent.

Asure (NASDAQ: ASUR) sees Human Capital Management (HCM) through the lens of

entrepreneurs and executives with an owner’s mentality. We help more than 60,000 small

and mid-sized businesses develop their “Human Capital” to get to the next level, stay

compliant, and allocate their time, money and technology toward growth. Asure HCM solution

includes Asure Payroll & Tax, Asure HR, and Asure Time & Attendance. Our Asure HRServices

offering ranges from online compliance tools to a fully outsourced HR department.

U.S. SALESLocal: 512.437.2700

Toll Free: 888.323.8835

Fax: 512.437.2365

asuresoftware.com

ImpactEvery cent spent by a small businesses is important… oftentimes using a spreadsheet and manual processes makes sense because it’s free. But the ability to automate payroll and other HR tasks is enabling BASIC customers to reallocate more of their time into their business — that means selling more products and/or services that generate revenue. This has been more than worth the investment.

Moreover, BASIC has also seen positive impact from licensing Asure Software. “We measure success in terms of turnover of our clients. We know how to utilize the Asure Software’s solution and get what we need out of it — that translates directly into our ability to deliver consistent value and retain our clients,” said Bolek.

What’s Next“Our SMB clients are learning that what employees are looking to get out of their work is not always about money — it’s about freedom, flexibility, and an engaging and healthy work environment,” remarked Bolek. “I actually think small businesses are doing this MORE than bigger companies.”

BASIC is continuing to support its customers in this realm, with integrated HCM solutions that make it possible to streamline more processes and dedicate more time to employee retention strategies, as well as business growth.

“I tell our clients that it’s important to get payroll right because that’s what keeps your workforce going.”Jim BolekVice President of Payroll Operations