• Association for Active & Intelligent Packaging • Our members 1000+ • Global reach: Members in 50 countries on 6 continents. • Many Members in Australia and Asia • Membership Free to qualifying companies • Brand owners, Retailers, R&D, Packaging Manufacturers,

Logistics, A&IP Providers. • On-line Newsletter – 2 Summits – World Congress • Survey of Sector (2018) - Sign up for free www.aipia.info

• What is Active & Intelligent Packaging?

Active & Intelligent Packaging changing the message:

Not what A&IP can do – but what can it do for YOU!

(and the environment)

BUT! Just to remind you:

What drives Active & Intelligent Packaging development and what it can do

In no particular order…

• CONSUMER ENGAGEMENT – connected packaging, IoT, AR & VR etc

• FOOD SECURITY & SAFETY

• CONDITION MONITORING

• REDUCE WASTE – EXTEND SUPPLY CHAINS

• ANTI-COUNTERFEITING/TAMPER PROOF

• NEW LEGISLATION

• COMPLIANCE

• SMARTPHONE USE

• DEVELOPMENT of NEW MATERIALS & TECHNOLOGIES

• COST REDUCTION/SCALABILITY

Food Waste

Recycling

• Energy

• Materials Materials

Four main target groups:

Food

Beverages

Pharmaceuticals

Personal Care & Cosmetics

This does NOT exclude everything else…like Apparel

Augmented Reality vs Virtual Reality VR involves creating a totally artificial

environment

AR uses the existing environment and overlays new information on top

HEINEKEN Enterprise with CCL & 9ème Concept

• AR/VR experience

• Consumers to enter a

futuristic fantasy world through the label

• Label scanned with app

• VR Goggles allow full

immersion in label artwork

• Different layers/dimensions

HEINZ - Augmented Reality, a new dimension in on-pack communication. Marketing and consumer engagement

CONSUMER ENGAGEMENT:

• Campaign for Coca Cola Europe - Organic Light Emitting Diodes (OLED)

• Logo lights up when touched – developed by Inuru (Berlin, Germany)

• Printed Electronics – both light source and energy source

• Organic means technology is environmentally sustainable

Coca Cola Turkey & Crown Bevcan

-first time thermochromic inks used as a decorative tool

-four separate inks

-70 million units produced in Turkey for summer 2018 campaign

FOOD SAFETY & SECURITY: What are the issues? • More Demand for ‘fresh’ = more hygiene/contamination risks •Counterfeit food (e.g. Meat and Fish) products •Complex Supply Chains from ‘Farm to Fork’ •Investment in New Technologies can be slow • ‘Sell By’, ‘Use By’, ‘Best Before’ labels – what do they mean? •Discounting perishable items seen as normal •Retailer’s Resistance to change •Cost of additional packaging •Lack of Consumer understanding and education • Invisibility of Technologies

CRAZYCAP! – protecting the product and the person

-replacement cap for refillable style water bottles

-fits onto the users choice of bottle

-emits ultraviolet light (278nm wavelength) kills up to 99.9999% of bacteria, mould, viruses, and algae

-powered by advanced UVC-LED light-ray technology from LG®

-turns on automatically to keep water fresh

New IML Label Offers Greater Shelf Life for Soups

-ITC Packaging and Verstraete IML for Spanish soup maker Dulcesol

-no preservatives in the product

-greatly improved oxygen barrier

- shelf life of up to one year without refrigeration

-EVOH layer in IML helps to reduce oxygen permeability x100

-can withstand pasteurisation

NANOPACK Project – year three

EU Horizon 2020 funded project to create a commercially viable antimicrobial food packaging film using nanotechnology & essential oils. Already producing film on an industrial scale

-Tests on bread and cherries showing greatly extended shelf and quality life

-Current tests to extend life of fish/meat/produce

Tells the Consumer the Condition of Product INSIDE the pack – item level solution.

Bump-Mark is NOW Mimica Touch – the date AND the bumps are incorporated in the new design – incremental education. ON TEST AT MAJOR UK SUPERMARKET

Insignia Technologies

– simple solution the label ‘dot’ changes colour as the product reaches its expiry date.

-In use at Sainsbury’s UK

CONDITION MONITORING YOU!

Danone & Water.io –Coach20 Smart Cap – Font Vella brand (Spain)

Monitors consumer intake and reminds them when to drink more

Clips on to existing caps on standard bottles. Water not in contact with device

Growth of Smart Bottles for water forecast 15% CAGR to 2022

Extending Shelf Life of Foods:

• New packaging film technology from It’s Fresh - Infinite

• Reduce waste in supply chain & supermarkets – trial at MORRISONS in UK

• ‘Active ingredient’ printed directly onto existing packaging

• Absorbs the natural ripening hormone ethylene

• Environmentally friendly and efficient as non-invasive

StixFresh: stickers on apples, pears, avocados, dragon fruits, kiwis, mangos, oranges and other citrus fruits to help keep them firm, sweet and juicy.

UPM Raflatac e-commerce: RAFMORE Label – launch 2019:

-interoperability between supply chain stakeholders without requiring heavy IT integration

-information on the label updated online or by scanning the code, no need to print a new label

- “We don’t want to build a new tracking system”

CONSUMER ENGAGEMENT:

-Blockchain technology for new flavoured water

-Unprecedented access to supply chain

information

-consumers to scan a unique hidden product

code for rewards

- ALMOND, Crown Bevcan, EVRYTHNG

SECURITY – coming up with the uncopyable tag!

-University of Copenhagen

-The problem: counterfeiters learn how to copy the security tags

-Laser-printed QR codes on paper and then spray physically unclonable functions (PUF) patterns on the surface.

-‘throwing a handful of sand at the surface’

-10,000 tags generated to validate the technology via smartphones

Anti Counterfeit and Tamper Proofing of Grand Cru Wine

-Toppan Printing create a brittle NFC tag with NXP chip

-Cachet-Tag™ - antenna circuit breaks when removed

-prevents re-labelling

-NFC authentication code

-information differs for

each individual product

-Selinko data store and

Grey Market information

SECURITY, TRACEABILITY: Schreiner BitSecure

• Digital authentication of pharmaceutical packaging with smartphone app

• Pattern size only a few square millimetres

• Copying causes loss in precision and optical details which can be reliably detected with smartphone app or handheld reader

DSCSA & FMD

BUT WHAT NEXT?

CLARITY of INSTRUCTIONS: SpeechCode

• Technology for easy and cost-effective production of “talking labels”

• 2D coloured data matrix codes. Can be scanned OFFLINE using app

• 40 languages. Multiple languages in one code. 40 minutes output

• Speech Tags – NFC tags with 30 minutes output

NO MORE INSERTS? Sight issues, Illiterate, Generation 65+

ITS FREE!!!!!

Evolution to compliance packaging by Jones Packaging

Medication adherence: Approximately 50% of prescribed medication is not taken as directed -Prescriptions never filled -Forgotten doses -Medication taken at the wrong times -In the US the problem costs the healthcare system an estimated $300 Billion • Unnecessary hospitalization • Unnecessary testing and diagnostics • Early entry into long term care facilities

Printed electronic adherence packaging 14-cavity prototype

- Jones has created a 14-cavity prototype

that is being piloted by patients from two EU customers

- Manufactured using flexographic printing

- Carbon graphite inks from Sun Chemical

- Produced in-line at 200 feet per minute

- Card production of 100,000 units in a single 8-hour shift

-Developing a 28 cavity version ready before the end of 2018

Connected Wine bottle from tesa scribos & Ramodin

Tap the code and customer interaction,

counterfeit protection and collection

of market data

Integrated security feature made with

Laser inscription

Guala Closures/NXP: e-Wak

• First Aluminium Smart Closure for wine: TAP ON CAP

• Marketing Data acquisition

• Logistics, Track & Trace

• Authentic Bottle Certification

• Consumer Engagement with the brand

• Launched Jan 2018 in Sacramento after two year development

• SCALEABLE

• Winner overall excellence:

Alufoil Trophy 2019

Martens Brouwerij Belgium • Labels feature TV ‘soap’ stars

who talk through ‘phone app • Labels printed digitally direct on

to PET bottles • Characters came to life when smartphone pointed at graphics • Put two bottles together and

the characters have a chat!! • Augmented Reality feature too • Company saw dramatic sales

increase

AsahiKasei introduce the

INVISIBLE RFID tag...WHY?

-Brand or pack image

-designers want their landscape

-security

-wider acceptance by industry

The company believes a sub-micron Roll to Roll printing process is essential for printed smart tags

The 5c Tag

-NXP & Identiv

-“perfectly suited to companies looking to

deploy quality, off-the-shelf connectivity”

-position NFC for easier integration and

adoption in different markets

-Compatible with Android or Apple iOS 11

and any other NFC-enabled device

- But you do have to order 20,000 units!

Ultra low cost flexible electronics

-PragmatIC with Smooth & Sharp

- new flip-chip machine for the FlexICs

-4,200 parts p/h on new machine: lowest up front

cost for assembly of FlexICs onto paper or plastic inlays

-aluminum antennas, but also a range of antennas

using flexographic, inkjet and screen printing

-potential for consumer goods brands to rapidly

adopt and scale new smart packaging

Stora Enso: paper based RFID - ECO™ -100% Fibre based

-plastic free & reyclable

-lower carbon footprint

-scaleable manufacturing

-higher conductivity

-tracked, traced and tamper-proofed

-lower cost than silver or graphene

antennas

Sustainable Microwave Packaging -printed electronic microwave susceptor

-printing conductive carbon inks on

cellulose-based substrates

-one pass for graphics & active areas

-existing printing presses can be used

-lowers cost of susceptor manufacturing by 20-30%

Smart Cup Energy Drinks:

• JUST ADD WATER and stir

• 3D-polycapsule printing delivery system

• Printing of the flavour materials on the biodegradable cup

• 4 flavours currently

• Other applications

RECYCLING: Filligrade and recycl3R

-final tests on watermarking of plastic bottles to aid recycling will be carried out Q1 2019 (Filligrade)

-B2B service that facilitates retailers engaging with customers, by giving information about how and where to recycle every product and giving rewards when they recycle (recycl3R)

- “Unsorted plastics have no value which can lead to a poisoned environment”

7-ELEVEN & The Joseph Co, New Sparkling Coffee Drink:

• Can Self Chills: Chill-Can®

• Sold at Ambient Temperature, 75-90 second chill time

• Built-in heat exchange unit in concert with reclaimed CO²

• Chill-Can® is 100 percent recyclable and does not introduce any new CO²

Trending A&IP technologies & materials

• Blockchain

• Augmented & Virtual Reality

• Internet of Things (Packaging)

• Digital Born & Connected Products

• Smart Product Platforms

• Smart Labelling & more QR

• Printed Electronics

• Active Packaging makes a breakthrough

Some or all of these are interconnected

WHAT IS Blockchain?

A blockchain is, in the simplest of terms, a time-stamped series of immutable record of data that is managed by cluster of

computers not owned by any single entity. Each of these blocks of data (i.e. block) are secured and bound to each other using

cryptographic principles (i.e. chain)

In 5 -10 years everyone in the Retail sector will be using it to secure their supply chains

Arc-net & whisky distillery

Adelphi Ardnamurchan:

• Fully traceable from field to bottle through blockchain

• Uniquely marked and authentication of each bottle

• Spirit market in Scotland alone worth about £5.5 billion ($7billion)

• “Retailers increasingly weighing up blockchain as a way to reduce risk, ensure transparency and manage supply chain authentication and security.”

Active & Intelligent Packaging World Congress Disruptive technologies for the new Packaging Age • Amsterdam November 18th & 19th 2019 • Up to 40 expert speakers on A&IP (including Brand Owners) • Live demonstrations of some of the latest technologies • BRAND OWNER Challenge • The ONLY event to cover EVERY aspect of Active & Intelligent Packaging • An event for the GLOBAL market • Information? www.aipia.info

Thank you for your attention

Questions?