ASSOCHAM Summit on

Women & Child Health: Products & Strategies with a

DifferencePresented by: Mr. Arun Kelkar

Managing DirectorHexagon Nutrition

Hotel The Royal Plaza, New DelhiNovember 1, 2012

Other than macronutrients, micronutrients like vitamin A, vitamin C, folic acid & trace minerals like zinc & iron are important for women and child care.

Hexagon has been actively participating in many nutritional programmes of Department of Women and Child Development (DWCD), Integrated Child Development Schemes (ICDS), Education Department etc. by providing fortificant premixes for food fortification, VitaShakti for fortification of hot meals served at Aaganwadis and many more.

Meeting the daily nutritional requirements through

fortification

In India, these programs have been in place for many years with great success, however, in conformity with the topic of this Summit i.e.

“Women & Child Health: Product &Strategies with a Difference”

Presenting herewith case-study on a novel product ‘SPRINKLES’

Meeting the daily nutritional requirements through fortification

1,000 Days: Change a Life, Change the Future

The 1,000 days between a woman’s pregnancy and her child’s 2nd birthday offer a unique window of opportunity to shape healthier and more prosperous futures. The right nutrition during this 1,000 day window can have a profound impact on a child’s ability to grow, learn, and rise out of poverty. It can also shape a society’s long-term health, stability and prosperity.

1,000 Days: Change a Life, Change the Future

1,000 Days: Change a Life, Change the Future

Partnering to Reduce Child Undernutrition

“ Leaders from governments, international organizations, civil society and the private sector joined to help launch a movement to improve child nutrition through programs targeted at the 1,000-day window of opportunity (beginning with a woman’s pregnancy and continuing until a child is two years old). Evidence shows that a child who is well nourished for this critical period will have a healthier and more prosperous future.”

Countdown to 2015 tracks coverage levels for health interventions proven to reduce maternal, newborn and child mortality.

It calls on governments and development partners to be accountable, identifies knowledge gaps, and proposes new actions to reach Millennium Development Goals 4 and 5, to reduce child mortality and improve maternal health.

Hexagon Nutrition Initiative:

“ Hexagon Nutrition was invited by the U.S. Government to specially design ‘SPRINKLES’ for pregnant women & successful trial were conducted in Honduras, Central America.”

SPRINKLES FOR PREGNANT & LACTATING WOMEN

• Sprinkles is a combination of micronutrients in powder form for instant fortification of semi-solid/liquid foods to prevent and treat anemia and micronutrient deficiencies among pregnant women, who are most vulnerable and at risk

During the first 2 years of life, which are

characterized by rapid physical and social

growth and development, many changes

occur that affect feeding and nutrient

intake.

Malnutrition: 2 sides of the same coin

Child undernutrition is a leading cause of

child mortality and morbidity in low- and

middle-income countries.

Nutritional deficits and subsequent impairments in

child growth and development can affect

school readiness and performance,

employment potential later in life,

and thus the potential of individuals to break from the

cycle of poverty.

Child Undernutrition

Child Undernutrition

Child undernutrition

including stunting,

wasting and

micronutrient

deficiencies is a

leading cause of

child mortality

and morbidity in

low- and middle-

income countries.

The period between 6 and 24 months of age is

a critical stage during which nutritional

deficiencies can cause deleterious and

irreversible effects on a child’s growth and

cognitive development.

Micronutrient deficiencies, particularly iron

deficiency, have a direct impact on the

nutritional status of children and are the

leading cause of anaemia in non-malarial

regions.

Child Undernutrition

Nutrition Transition

Increased consumption of unhealthy, relatively large

amounts of energy dense but nutrient dilute foods

such as extruded snacks, polished rice, direct

carbohydrates etc. compounded with increased prevalence

of overweight in middle-to-low-income countries is

typically referred to as the “Nutrition Transition.”

“Nutrition transition is malnutrition ensuing not

merely from a need for food, but the need for

high-quality nourishment.”

Sprinkles

SprinklesHexagon Nutrition introduces Sprinkles an invention of

Dr. Stanley Zlotkin of SGHI Toronto, Canada.

Sprinkles is an innovation in home fortification to

improve the health and well-being of women and

children and a way to combat vitamin and mineral

deficiency.

Sprinkles is an action- and results-oriented

initiative committed to ending global vitamin and

mineral deficiencies among populations in need.

It is a unique delivery system to provide

micronutrients to vulnerable populations.

Sprinkles

Evidence Based Nutrition

Target Consumers

Sprinkles were principally formulated for the age

group of 6 – 24 months children, but others can

benefit as well,

6 – 24 months of age

Older children

Adolescents

SprinklesSprinkles

Comes in sachet form with 1 gm of the mix, which is

consumed at once, thus neither chances of wastage of

the mix nor of any over dosage.

Sachets are easy to use and convenient. Light weight

and easy to store.

Best way for “Home Fortification” – no

measurement is required at home level. One does

not need to be literate for use of these sachets.

Sprinkles

• It is food based i.e. it

has to be sprinkled or

stirred in a semi solid

food.

• Thus consumers will not

have any pre-conceived

notion of the product to

be a medicine.

• Sprinkles is easy to store due to its light

weight. Large number can be stored in less

space.

• Easy to transports and distribute across long

distances.

• Have long shelf lives, thus minimizes loss of

product.

• Lipid encapsulation of the iron prevents its

interaction with food and masks its taste, thus

there are minimal changes to the taste, colour

or texture of the food to which Sprinkles is

added.

Sprinkles

Directions for use

1 sachet per day

Pour the entireSachet in the

food

Consume the food within 30 minutes of mixing Sprinkles in food.

Mix the Food evenly

Do not divide thefood in two parts

Nourishing lives- globally

Hexagon Nutrition