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Assisted Technology Sub-Group Meeting “Reaching the unreachable” Ian Wiebkin - Kirklees Council 12 th June 2009. Our History. Formally the DigiTV National Project – sponsored by DCLG Now fully owned and managed by Kirklees Council, run on a not-for-profit basis - PowerPoint PPT Presentation
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Assisted Technology Sub-Group Meeting
“Reaching the unreachable”
Ian Wiebkin - Kirklees Council 12th June 2009
• Formally the DigiTV National Project – sponsored by DCLG
• Now fully owned and managed by Kirklees Council, run on a not-for-profit basis
• DigiTV Starter Kit – ‘microsite’, static content, images, forms and questionnaires
• 3 Channels:
- Digital Television (SKY, Virgin Media, Freeview with modem)
- Mobile Phones
- Kiosks
- Games consoles
• 83 LA’s, HA’s and other public sector organisations engaged to date
• Full business case – and ability to provide a ‘joined up’ service
Our History
Our consumer (B2C) facing brands:
Our Brands
Our customer (B2B) facing brand
The DigiTV Audience
There is a clearly defined audience for DigiTV:
• Digitally and socially excluded, with a focus on the C2, D and E demographic• The elderly• Disabled people• Patients with long term conditions and the ‘worried well’• Evidence suggests that these people are the highest users of public services, the most
expensive to service and the most difficult to reach
Results from recent Microsoft & Ofcom surveys:
• 30% Of current OAPs and “Baby Boomer” Generation are computer illiterate• 97% Of households have a television – which will have to become digital by 2012• 52% of non EMG households and 63% of EMG households already have TV capable of
accessing Looking Local• 90% of the adult population owns a mobile phone
How Does It Work?
DigiTVStarter Kit
CMS
User in a PCT
How Does It Work?
DigiTVStarter Kit
CMS
SKY, Virgin Media,connected Freeview, IPTV etc
mobile
kiosk
User in a PCT
How Does It Work?
DigiTVStarter Kit
CMSNHS
Choices
GP Appts&
Rpt Scripts
SKY, Virgin Media,connected Freeview, IPTV etc
mobile
kiosk
User in a PCT
How Does It Work?
DigiTVStarter Kit
CMSNHS
Choices
GP Appts&
Rpt Scripts
Your Systemse.g. CRM
SKY, Virgin Media,connected Freeview, IPTV etc
mobile
kiosk
User in a PCT
Live service - TV
Carol’s Story
Carol’s Story – The Reading Circle
GP Appts & Repeat prescriptionsGP Appointments
GP Appts & Repeat prescriptionsRepeat Prescriptions
GP Appts & Repeat prescriptionsNHS Choices
GP Appts & Repeat prescriptionsReal Time Bus Information
Looking Local - Mobile
Text your postcode to 07786 203957
Telehealth & Telecare via TV and Mobile
• Technology to help prolong independent living
• Older citizens and those with long term illnesses
• 2 projects:
• TSB –Tunstall, DigiTV, Housing21, Fold & Sheffield University• EU – T-Seniority (Spain)
• Community based care
• Two way video conferencing and live video streaming• Picture sharing• Event booking• Calendar
• Integration with health and care devices in the home
• TeleMedCare & Tunstall• General and personalised health information
• Requirement for a broadband connected device – connected to TV
Nintendo Wii
Nintendo Wii
Nintendo Wii
Nintendo Wii
Nintendo Wii
Will Older People Like The Wii?
“Elderly ‘addicted’ to Nintendo Wii at care home”
Daily Telegraph
“Wii are getting fitter: Retirement home install computer game to keep residents trim”
Daily Mail
Will Older People Like The Wii?
“Care home OAPs think Wii is a knockout”
The Shields Gazette
“OAPs use a Wii to keep fit”
AOL News
Will Older People Like The Wii?
Ian WiebkinTechnical Manager
email: [email protected]: 07981 520981
web: www.lookinglocal.gov.uk/sitetv preview: www.lookinglocal.gov.uk/lookinglocal
mobile service: text your postcode to 07786 203957
