Assignment Special

8/7/2019 Assignment Special

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Group 6-First Assignment


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Starter-Submission


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CAPRO IncManufacturers of Custom Designed Playing/Promotional Cards

Give your company a winning hand when you use personalized playing/promotional cards as apart of your promotional campaign! Capro can use hot stamping, screen printing, 4 color process

or custom lithography to emblazon your company name and logo onto your very own customizedplaying/promotional cards! A portable means of diversion, imprinted playing/promotional cards canbe carried wherever the person goes! Basically, that means there's higher ad impact from highexposure to your corporate brand.

Expand the imprint area by opting to also have your company's logo on the playing / promotionalcard box! Choose from various materials ranging from velour, plastic and suede to adorn theoutside of the box or pouch. To further increase the success of your promotion, elect to customizethe faces on the cards! Each of the 52 cards can contain a different image, so that you can usethis personalized deck of cards as a mini catalog or magazine suitable for your aims. Or all the

cards in a suit can contain the same logo - the choice is up to you.These promotional / playing cards are perfect for maintaining a presence in the hands of yourclient because these are lasting, durable items sure to be used over and over again! Raise thestakes on your competitors when you deliver a strong message with these personalized playingcards.

Playing / Promotional cards personalized with your business name and logo make excellent clientgifts and promotional giveaways, or distribute them to employees at your next corporate retreat.Sure to provide hours of entertainment. Also customized playing cards are a fun way to get yourbusiness into clients' leisure time.

The company currently has excellent sales across the world (Except India). The company hadtried its luck in the Indian market around 1992 - 1994 and nothing much could be done with thecorporates (Local as well as MNC companies). The same was due to the attitude of thePopulation against any form of cards (Especially Playing type) to be used for Promotions. Playingcards was considered an Evil activity in the culture. The company believes a lot must havechanged in the Indian Market in the 15 years which have passed by and has requested yourcompany to undertake a survey on the current opinion/ likelihood of Corporates in India for theuse of this promotional tool.

Kindly design a Questionnaire


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Understanding Perception

Undertake a study to measure perception of customers interms of

Price

Quality

Communication

After sales service

New product development

1) Amongst five competing brands of LCDs

2) Amongst competing brands of DTH services ( at least 4) an the

local cable operator

Design a questionnaire for the same


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The company has seen an average occupancy of around 35-40%

over the last 3 years.

The company is not sure if the same is very good since there are no

competitors with a similar product and at the same time are alsoaware that the original plan was for 80-90% level. There could havebeen a lower rate due to the economic slowdown and resultant cutin spending by customers.

Since a revival is seen in the market they would like to undertake a

Research understanding customer preferences for such productsand the opportunities for the company in terms of growth over thenext 3 years.



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Titan Eye +, the third major line of consumer business from Titan

Industries Ltd, ventured into the eyewear segment in March 2007. The

move was an initiative to re-define the industry and straddle the

marketplace with exacting quality standards, unparalleled in Indiaseyewear industry.

The company has not been able to match up to its expectations of growth

and is finding it very difficult to increase footfalls in its stores in India.

It wishes to undertake a Research to understand consumer preferences

for selecting Eye Care products and associated Brands / Stores. Also it

would like to undertake a Brand positioning study for itself.



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CustomerSatisfaction Survey

MERC in its efforts to improve the power distribution services provided byvarious players in and around Mumbai has requested for a CSS to be done forcustomers of MSEB, BEST, Reliance Energy & Tata Power in their respective areas.

It wishes to use the results of the survey to specify minimum standards to be met by

all of these companies in providing the services. The same could be implemented

through some Legislation / Regulation.

Your Firm has been allotted the above project.

Design an appropriate questionnaire.


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Starter-Presentation


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HDFC- Internet Banking

The company has spent several hundreds of crores inpromoting Internet Banking Services from the bank andhas found that the acceptance of the Public for suchservices is low.

You need to Plan and carry out a survey identifying whatpeople generally aspire for, in online services. You needto identify some of the services they current use and findout their attitude and perception about a online banking

service.

Describe the sample design, sample size and break up of sample sizeby locations to be covered


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Ayur Tea

The company has developed a Herbal Tea which it feelsis not injurious and habit forming as regular tea ,especially when taken in excessive quantities.

Moreover it is free from caffeine and has ingredientswhose effect is soothing to the nerves. Some who

consumes this feels very relaxed. The company wishesto have solid evidence of the merits of its tea and wouldlike to conduct an experiment in the market.

Prepare an experimental design to ascertain the

superiority of the Herbal Tea over normal tea.Explain the experiment along with clear identificationof the Test Units, Dependent and Independentvariables, probable sources of Extraneous Variationon the dependant variable and methods of control.Present the Design


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ITDC

ITDC had a feeling that india has to catch up a lot interms of a preferred holiday destination by foreigntourists. It believes there are a lot of barriers which forceforeign tourists to avoid india and visit other countries. Itis seriously considering a detailed study on promotion oftourism in India. It wishes to undertake a Research to

profile foreign tourists on the basis of somecharacteristics, ascertain there expectations and what isoffered to them, ascertain major difficulties faced bythem and invite suggestions to overcome existingshortcomings so that the tourism industry may get aboost.

Describe the sample design, sample size andbreak up of sample size by locations to becovered


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Whirlpool

The company which specializes in consumer Goodswants to conduct a research by reaching across to

housewives to obtain information to be used for

redesigning a line of refrigerators

Elaborate the research method you will undertake.

What data would be useful for making the decision

concerning the re-design of refrigerators by the company?

Can you suggest any experimentation that can be carried outagainst the problem at hand?

How would you select the sample and reach across to them.


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Kingfisher

The Airlines is planning to Launch a specialscheme for its customers in the Domestic Market.Under the scheme customers shall get a Discountof up to 45% if they book the tickets 45 days in

Advance.

They wish to conduct a research and find outwhat customers feel about the scheme. This may

enable them predict the outcome of the schemeand plan the activities accordingly.

Describe the sample design


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Assignment-Long-Presentation


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Preference Study

PEPSICO is intending to launch its second cola PepsiMax (A low calorie, no sugar drink positioned as amacho adult brand) which will be pitted against marketleader Thums Up as a macho drink.

Though Coke feels that the positioning may not worksince it believes the brand Thums Up cannot bedisplaced, it still has some doubt in terms of change iscustomer preferences or perception or habits whichcould spell a disaster.

Hence it wishes to carry out a proper survey ascertainingfeedback from customers of Thums Up on theirpreference to Choose PEPSI MAX over Thums Up.

Explain the sampling procedure, undertake the surveyand report the findings Sample size 100


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Preference StudyThe atta business for long has attracted many a companiesincluding multinationals and encouraged them to launch theirrespective brands.

While the branded atta ( or wheat flour) market is estimated to bearound Rs 800 Cr, the unbranded segment makes up for more thanthree-fourths of the market.

The biggest hurdle that marketers face in this segment is convertingconsumers from buying chakki atta, sourced through traditional

suppliers through generations, to branded ones.

You are to carry out a survey identifying the reasons why customerprefer chakki atta over branded atta. In a sense you are to highlightthe reasons for buying which shall also throw light on the benefitssought by customers. Also analyse the reasons while customers for

Branded atta prefer those over Chakki atta.

Explain the sampling procedure, undertake the survey and reportthe findings

Sample size total 80 , 40 each


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Feasibility Customer acceptance

A mobile handset manufacturing company hasdeveloped a unique phone and wishes toundertake a survey to measure customeracceptance for the same.

The product is a mosquito repellant phone,which is designed to emit frequencies to repelmosquitoes, a phone that doubles up as acomputer mouse, and a waterproof one.

Explain the sampling procedure, undertake thesurvey and report the findings

Sample size : 75


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Understanding Customer Habits

Listerine a famous mouthwash brand has suddenly witnessed ahigher competition from existing, and new brands that have beenlaunched.

The company which owns the Listerine brand wishes to carry out aresearch to find out perception of customers towards such a productand different ways /occasions they see they could use the productother than early morning or before sleep in the night or as per adviceof the doctor ( as medication).

Also the company wishes to undertake a preference study of currentmouthwash users for its product Vs competitive products toascertain the gaps for improvement (You need to research viaSemantic diff charts)

You are to carry out the research.

Explain the sampling procedure, undertake the survey and reportthe findings

Sample size Total :90 - 40 & 50 Resp


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Preference StudyYou need to undertake a survey in Mumbai for

ascertaining the percentage of working women & menwho would order bottled water on their visits to any hotelfor food, in lieu of water being served in glasses in thehotel.

Also find out the probability / percentage of the peopleordering bottled water who would consume the waterprovided in glasses if they were informed by the Hotelstaff / Or by any sign board that the water provided istreated with standard UV filters such as the ones used athomes or better ones.

Design a single questionnaire encompassing both thequantitative studies and undertake the survey. Reportthe findings.

Also elaborate the sampling procedure undertaken.


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Opinion Poll-Measuring change in Culture

Flowers are appropriate gifts for women for manysituations, but seem to be appropriate for men only whenthey are ill.

A well known Indian Retail Majoris exploring thepossibility of entering the market with branded flowers to begifted to Men.

They have requested you to conduct a survey to ascertainany changes in the culture which facilitates betteracceptability of the above as appropriate gifts for men.

Also find out what the population feel could be the rightoccasions in which the flowers could be gifted to men.

Design a questionnaire and undertake the survey. Reportthe findings. Also elaborate the sampling procedureundertaken.


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Assignment-Long-Submission


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Survey on TV Channels

You are to conduct a survey in Mumbai to find out the

Preferred

a) Cartoon channel for Kids

b) Sports channel for Teenagers

c) News Channel for Middle aged

d) Religious Channel for the Old

e) Channel for all ages to watch Serials

f) The most preferred among Discovery, Animal Planet,National Geographic

Prepare a Single Questionnaire and highlight thesampling procedure undertaken

Sample size required is 180

Report the findings


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Survey on Food Preferences

You need to undertake a survey to find out

the preferences of the population in Mumbai(between 16-21 yrs) for

Vada Pav Vs Mc Donald Veg Burger

Masala Dosa Vs Pizza

Fresh Fruit Juices Vs Carbonated Drinks

Bread Vs Corn flakes for Breakfast


Explain the sampling procedure, undertake thesurvey and report the findings


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Customer Satisfaction Survey

Undertake a Customer satisfaction survey

for users of Reliance Infocomm GSM

services in Mumbai, Thane, Navimumbai.

Collect the data and Report the findings


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Descriptive Study

Conduct a survey to identify the

demographics of the customers who use

the A/c bus services launched by BEST

Explain your sampling procedure.

Provide a sound basis to group the same

during interpretation


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Effect of Misleading communication on

Consumer Purchase Decisions

For long major FMCG companies having productsrelated to children like Complan, Boost, Horlicks etchave carried out deceptive advertising making claimswhich could change the perception of parents while

making decisions and opt for the product.You are conduct a survey of parents who have childrenin the age group of 5-12 and study the effect of theseadvertisements in influencing them for purchases.


Explain the sampling procedure, undertake the surveyand report the findings


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Creating a Future for Brands

Newgen parents believe that the way a kid appears isoften a reflection of parents sense of style. Theengagement of kids into decision making for theirshopping has increased compared to what was fiveyears back.

You need to carry out a survey to find out the level towhich kids influence or take decisions related to theproducts they use. Also Identify the product categoriesand rank them in order of importance.

The survey has to be quite elaborative covering various

product categories and the sample should consist ofParents whose kids are in the age group of 8-14 years

Sample size 40

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Assignment Special