MCDONALDS HISTORY

McDonald’s is one of the leading restaurant chains in the world, touching the lives of people everyday. The long journey of the burger brand started in 1940, when two brothers, Dick and Mac McDonald opened the first McDonald’s restaurant in San Bernardino, California. Initially, they owned a hotdog stand, but after establishing the restaurant they served around 25 items, which were mostly barbequed. It became a popular and profitable teen hangout. In 1948, the brothers closed and reopened the restaurant to sell only hamburgers, milkshakes and French fries. As per the information of the McDonald’s history, the major revenue came from hamburgers, which were sold at a nominal price of 15 cents. The restaurant gradually became famous and the McDonald brothers begin franchising their restaurant in the year 1953. The first franchise was taken by Neil Fox and under it; the second Mc Donald’s restaurant was opened in Fresno, California. It was the first to introduce the Golden Arch design. The third and fourth restaurants were opened in Saginaw, Michigan and Downey, California, respectively.  The latter is the oldest Mc Donald’s restaurant still in operation. In 1954, an entrepreneur and milkshake-mixer salesman, Ray Kroc, acquired the franchise of McDonald’s restaurant for outside California and Arizona. In effect, Kroc opened his first and the overall ninth restaurant in Illinois, Chicago, and gave birth to Mc Donald’s Corporation. In 1958, the restaurant chain sold its 100 millionth hamburger. In 1960, Kroc renamed his company as ‘McDonald’s Corporation’. In 1961, Kroc convinced the McDonald brothers to sell the business rights to him for a sum $2.7milion.  Later that year, the Hamburger University was opened, which gave away McDonald's restaurant Bachelor of Hamburgology degrees to students. In 1963, the mascot Ronald McDonald was born as a part of a marketing strategy in US. In 1967, the first restaurant outside US was opened in Richmond, British Columbia. In 1974, the 3000th restaurant opened in Woolwich, United Kingdom, which is the first of the country. Happy Meal was introduced in US in 1979. In 1984, the company became the main sponsor of the Summer Olympics. The year was also marked by the death of Ray Kroc.  In 1988, the first restaurant opened in a communist country in Belgrade, Yugoslavia, followed by the first Soviet restaurant in Moscow (1990). In 1992, the largest McDonald’s was opened in Beijing, China, having over 700 seats and was later demolished. In 1993, the first sea-going restaurant was established, aboard the Finnish Cruise-ferry Silja Europa, sailing between Helsinki and Stockholm. In 1994, McDonald’s bagged the Catalyst Award for its program for ‘fostering leadership development in women’. In 1996, the first Indian restaurant was opened.  

In 2003, the company launched the ‘I’m lovin’ it’ campaign. In 2005, McDonald’s started its McDelivery service in Singapore. In 2006, the chain announced that it will publish nutritional information on its packaging of all its products, for the benefit of the customers. Considering the huge success and brand McDonald’s has become, the food chain is spread across the world in almost all the major cities of the globe. Being economic and user friendly, the success rate of the company cannot be doubted.

Richard McDonald Maurice McDonald

BornRichard James McDonald

February 16, 1909Manchester, New Hampshire,

U.S.

Born

Maurice James McDonaldNovember 26, 1902

Manchester, New Hampshire, U.S.

Died July 14, 1998 (aged 89)Bedford, New Hampshire, U.S.

Died December 11, 1971 (aged 69)Riverside, California, U.S.

Resting place

Calvary CemeteryManchester, New Hampshire,

U.S.

Resting place

Calvary CemeteryManchester, New Hampshire, U.S.

Nationality American Nationality American

Other names

Dick McDonald Other names

Mac McDonald

Occupation Entrepreneur Occupation Entrepreneur

MISSION AND VISION

BRAND MISSION - To be our customers' favourite place and way to eat.BRAND PROMISE - To provide Simple Easy Enjoyment to every customer at every visit.OUR VALUES - McDonald's mission is to be our customers' favourite place and way to eat with

inspired people who delight each customer with unmatched quality, service, cleanliness and value every time.

The following core values guide our actions as we strive to achieve our mission:

We place the customer experience at the core of all we doOur customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service, in a clean, welcoming environment, at great value. Our goal is outstanding QSC&V for each customer every time.

We are committed to our peopleWe provide opportunity, recognise talent, and develop leaders. We believe that a diverse team of well-trained individuals working together in an environment that fosters respect and drives high levels of engagement is essential to our continued success.

We operate our business ethicallySound ethics is good business. At McDonald’s, we hold ourselves and conduct our business to the highest possible standards of fairness, honesty and integrity. We are individually accountable and collectively responsible.

We operate our business ethicallySound ethics is good business. At McDonald’s, we hold ourselves and conduct our business to the highest possible standards of fairness, honesty and integrity. We are individually accountable and collectively responsible.

We give back to our communitiesWe take seriously the responsibilities that come with being a leader. We help our customers build better communities, support RMHC, and leverage our size, scope and resources to help make the world a better place. We are committed to sustainable business practices and are determined to conduct our operations in a manner that does not compromise the ability of future generations to meet their needsWe grow our business profitablyOur stakeholders support our ability to serve our customers. In return, we work to provide sustained, profitable growth for all members of our system and our investors.

We strive continually to improveWe consider ourselves a learning organisation that is green and growing which anticipates and responds to changing customer, employee, system and community needs through constant evolution and innovation.

MCDONALDS MANAGEMENT

McDonald Management, Inc. was formed in 1988 as an umbrella organization to research, organize, operate and own a diversified portfolio of remarkable projects. Our long list of ventures over the years include US State Department contracts in Africa, People to People programs in the old Soviet Union, gravel pits & quarries in Washington State, cattle ranches in Idaho, hard-cider production operations in three states, and Jazz & Blues Clubs up and down the West Coast.

We look for interesting ideas not yet realized. We brainstorm those ideas making use of the energy and excitement of youth tempered by the wisdom of experience. We produce feasibility studies that carefully document and weigh the pros & cons of each idea. For the rare project that passes our feasibility phase, we develop and implement the operations and funding models. In the end, we always operate each project for several years to make sure our efforts are not lost to a pre-mature exit strategy.

The purpose of this paper is to discuss external and internal factors affecting McDonald’s management functions. This will be accomplished by explaining how McDonald’s deals with each of the external and internal factors. There were three factors that were chosen to outline the success of McDonald’s corporation. The first factor is globalization, which is define as closer contact between different parts of the world, with increasing possibilities of personal exchange, mutual understanding and friendship between "world citizens". Diversity, the difference among people and cultures, is the second factor discussed in the paper. The final factor is ethics, which can be defined as a set of principles of right conduct. This paper explains how the McDonald Corporations uses the factors to conduct business around the world.

In today’s society, corporations and enterprises are expanding their businesses in the global markets. Globalization is necessary for success and survival in the worldwide market; however, global competition is not easy (Bateman & Scott, 2004). By the end of the twentieth century, the list of Fortune 500 companies was no longer only United States corporations due to an increase in international companies joining the list (Global Capitalism, 2005). As a leading food service retailer, McDonald’s joins those corporations with restaurants in 119 countries (McDonald’s, 2004). Important strategic decisions are a key factor to their success with consideration for both internal and external factors. When considering the foreign market, companies need to consider there are risks. There must be local marketing to appeal to the local consumers and also to build relationships and trust (Bateman & Scott, 2004). Therefore, the strategic planning for marketing has to be effective. McDonald’s caters its menu in other countries to the cultures of the regions. For example, in India, the non-vegetarian menu includes chicken and fish items only.

MARKETING MANAGEMENT

MANAGING MARKET

MACRO ENVIRONMENT & MARKETING MIX

1. INTRODUCTION

In the year 1937, two brothers named Richaard and Murice in California started the operation of McDonald’s as a drive in retaurant (Scribd, 2009). At present, McDonlads is serving fifty four million people each day among one hundred and twenty countries trhough its thiry thousands local restaurants. According to The Times 100 (2009), during the year 2008 McDonalds operated 31,667 restaurants over 120 countries which can be divided into sex segments. Those are: United States, United Kingdom, Asia Pacific, Africa, Canada, Middle East and Latin America. At Present, McDonalds is the number eight famous brand around the world (Datamonitor, 2009).

Resturant and franchisee resturants operated under the direct and indircet supervision of McDonalds company are the main source of McDonalds’ revenue.

Around eight thousands resturants of McDonalds are monitored by the company itself, franchisees operate around eighteen resturants of McDonalds (Abdullah, 2009). Apart from that, all other McDonalds resturants are being operated just by using McDonalds affiliation. The revenue of McDonalds are generated from mainly two sources: 1) from the sale of McDonalds directly controlled restaurants and 2) rent and fees from affiliates and franchisees of McDonalds.

2.MACRO ENVIRONMENTAccording to Business Dictionary (2009), Organization’s decision making and performance and strategies are sometimes affected by some external.

HUMAN RESOURCE MANAGEMENT AT THE COMPANY

McDonald's places emphasis on the training and development of its employees. They aim to provide career opportunities for people to achieve their potential. The firm offers both full and part-time career opportunities, which helps staff to combine work with family or educational commitments.

Job progression is used to encourage employees who got their first job in the company to progress to management positions. These promotions are based on the performance of the staff member. Over 40% of McDonald's managers started as hourly-paid staff members in the restaurants. Over half of the company's middle and senior managers have moved up from restaurant-based positions.

MCDONALD MANAGEMENT STRATEGIC

COMPANY PROFILE

A company without vision and mission is like a human body without bones to support and strengthen its values. That is exactly why the McDonald’s is building this two big statements, which is to keep realizing what they want to do, why they do it, how to do it, and what they do really want to be in the right corridors of business. Not just to gain profits, but also to survive in the global market.

McVision

“to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.”

McMission

Be the best employer for our people in each community around the world Deliver operational excellence to our customers in each of our restaurants; and Achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald's system through innovation and technology.McFinancial Information-Global (Year 2008)

McFACTS AND OBSERVATION

1. McDonald’s is a market leader for fast food industry.2. Actively supports local events and the communities.3. McDonald’s is always being fastly responsive on social and environmental issues.4. Involving its customer in their marketing programs.5. Creating emotional relationship with its customer.6. Strategic location is one of its main concerns.7. 70% of McD restaurants around the world are operated by independent franchisee.8. McDonald’s is always being adaptive to their target market.9. One of the McDonald’s focuses in introducing the idea of “ new way to eat”.

The site of the first McDonald's restaurant.

Key Dates: 1948: Richard and Maurice McDonald open the first McDonald's restaurant in San Bernardino, California. 1954: Ray Kroc gains the rights to set up McDonald's restaurants in most of the country. 1955: Kroc opens his first McDonald's restaurant in Des Plaines, Illinois; he incorporates his company as McDonald's Corporation. 1960: The slogan, "Look for the Golden Arches," is used in an advertising campaign. 1961: Kroc buys out the McDonald brothers for $2.7 million. 1963: Ronald McDonald makes his debut. 1965: McDonald's goes public. 1967: The company opens its first foreign restaurant in British Columbia, Canada. 1968: The Big Mac is added to the menu. 1973: Breakfast items begin to appear on the menu, with the debut of the Egg McMuffin. 1974: The first Ronald McDonald House opens in Philadelphia. 1975: The first McDonald's drive-thru window appears. 1979: The children's Happy Meal makes its debut. 1983: Chicken McNuggets are introduced. 1985: McDonald's becomes one of the 30 companies that make up the Dow Jones Industrial Average. 1998: The company takes its first stake in another fast-food chain, buying a minority interest in Colorado-based Chipotle Mexican Grill. 1999: Donatos Pizza Inc. is acquired. 2000: McDonald's buys the bankrupt Boston Market chain. 2002: Restructuring charges of $853 million result in the firm's first quarterly loss since going public. 2003: McDonald's sells Donatos in order to refocus on its core hamburger business. 2004: Chairman and CEO Jim Cantalupo dies suddenly at the age of 60 in his hotel room of an apparent heart attack while attending the annual franchisee convention in Las Vegas, Nevada on April 19. A 30-year veteran of the organization, Cantalupo had previously served as President and CEO of McDonald's International. He is credited with introducing the premium salad line and reformulating Chicken McNuggets to include leaner, all-white meat.[7] [7] Andrew J. McKenna, Sr., a prominent Chicago businessman and a McDonald's director, is elected Nonexecutive Chairman, and Charlie Bell of Sydney, Australia, is elected President and CEO of McDonald's Corporation. A month later Bell is diagnosed with colorectal cancer during a physical exam required for his new post and dies in January of the next year. Like retired chairman and former CEO Fred L. Turner, Bell began his McDonald's career as a crew member. He was promoted frequently, serving as the corporation's Chief Operating Officer and as President of both McDonald's Europe and of the Asia/Pacific, Middle East and Africa Group.[8] 2005: Jim Skinner is elected President and CEO. Skinner began his McDonald's career as a trainee restaurant manager at a McDonald's in Carpentersville, Illinois in 1971 after serving nearly ten years with the US Navy.[9][10] 2005: McDonald's experiments with call centers for drive-through orders. The center, located in Fargo, North Dakota, takes orders from more than a dozen stores in Oregon and Washington. The experiment is in part motivated by labor costs, since the minimum wage in North Dakota is over 40% lower than that in Oregon or Washington. 2005: Owing in part to competitive pressure, McDonald's Australia adopts "Made for you" cooking platform in which the food is prepared from pre-cooked meat after the customer orders (as opposed to the firm's normal procedure since 1948, in which the food is cooked then sold as needed). It should become standard practice in all Australian restaurants by 2007. Some restaurants in New Zealand also follow suit. The practice had earlier been tested, and abandoned, in the U.S. 2005: McDonald's in Singapore began their McDelivery service: customers place their food orders over the phone, and it is delivered to wherever they are. The service is available 24 hours a day, 7 days a week. 2005: McDonald's opens a Wi-Fi service in selected restaurants with Nintendo for Nintendo DS. 2005: A fired employee, who was terminated for hitting a female customer, murders his former manager at a McDonald's outlet in West Sussex, England. Shane Freer stabbed Jackie

Marshall (57) to death during a children's party at the fast food restaurant she was supervising. Freer was convicted and sentenced to life in prison by Lewes Crown Court.[8] 2005: Ronald McDonald gets a leaner, sportier look. 2006: McDonald's announces that it will include nutritional information on the packaging for all products beginning in March [9] and that its upcoming menu changes will emphasize chicken, salads, and other "fresh foods" rather than hamburgers [10]. 2006: McDonald's and Disney end their 10 year promotional partnership. Split allegedly mutual although the generally accepted reasons were that McDonald's did no longer see benefit from sticking with one studio; due to the increased competition from other studios, as well as having to promote flop films, and Disney did no longer want to be associated with a company so strongly tied to childhood obesity. 2006: McDonald's begins their "forever young" branding by redesigning their restaurants. 2006: Anna Svidersky is murdered by David Sullivan while working in an Anderson Road McDonald's in Vancouver, Washington. 2007: McDonald's reintroduces its 42-ounce super-size soda under the name Hugo. 2008: Mcdonald's introduces the McSkillet burrito. This larger breakfast consists of scramble eggs, red & green bell peppers, onions, potatoes, salsa and sausage wrapped in a flour tortilla. 2008: McDonald's introduces the Chicken Biscuit and the Southern Style Chicken Sandwich. 2008: In November, McDonald's starts phasing in new designs for their containers. They also introduced a new menu board design that featured warmer, darker colors, more realistic photos with the food on plates and drinks in glasses. The design should hit nation wide in 2009. 2009: McDonald's introduces three versions of Angus Burgers: Angus Deluxe, Angus Bacon & Cheese, and Angus Mushroom & Swiss. 2009: First McDonald's opens in Cusco, Peru. Since 1996 a total of 21 McDonald's , 8 McCafé and 36 soft drink/ice cream stands are opened in Lima and across Peru. 20 more McDonald's are scheduled to be opened in the next two fiscal years. 2009: McDonald's in Papakura, New Zealand opens its first car wash in the country, called a "UWASH". 2010: McDonald's introduces Real Fruit smoothies and the Angus Snack Wrap.

Franchise Opportunity : Financial Requirements

There are two ways to become a McDonald's franchisee - start a new restaurant from scratch or buy an existing McDonald's restaurant.

Either way, you need to fulfill certain financial requirements to be a McDonald's franchisee.

(1) NEW RESTAURANTSThe costs for starting an entirely new McDonald's restaurant can be anything between RM1.5 million to RM3.5 million. The costs also depend on the restaurant size and type, its location, style of décor and landscaping.

Initial Costs

(A) USD 45,000 (approximately RM171,000, subject to prevailing exchange rate)Franchise fee paid upon or prior to the commencement of the franchise.

(B) RM50,000 Interest-free security deposit for the faithful performance of the franchise , refundable upon the expiration of the franchise.

(C) RM200,000 - RM250,000Pre-opening expenses - Staff training and salaries, stock trading, living expenses while training and other normal start-up costs.

(D) RM900,000 – RM1.7 millionApproximate cost of kitchen equipment, signage, seating, decor and landscaping paid to individual suppliers.

(E)

RM600,000 to RM3 million[depending on store type (Drive Thru, Mall, Oil Alliance or Shop Front)]Approximate cost of all civil works, ventilation system and renovations to the premises paid to individual contractors Paid by Golden Arches Restaurants Sdn Bhd).

(F) Other Miscellaneous CostsStamp duty (paid to the government) is assessed on necessary documentation and is paid by the franchisee in addition to the working capital required.

Legal fees are paid by the franchisee to cover the preparation of the franchise documentation

Ongoing Fees (Monthly)

Royalty FeeA Royalty Fee, which is a system fee, is based on a percentage of the restaurant's gross sales, which is currently at 5%.

Rental Depending on store type, location and performance – may vary between 13% to 20%

Marketing ContributionCurrently at 5% of the restaurant's gross sales.

2) EXISTING RESTAURANTSIf you choose to buy an existing McDonald’s restaurant business instead, you will usually buy it over based on the restaurant's market value. In addition, the franchise fee and security deposit aforementioned will also be payable.

Note: All matters mentioned in relation to an individual making an application and qualifying for a McDonald's franchise also apply to the situation where it is proposed that an existing restaurant business is purchased.

FURTHER NOTES: 1. The costs stated above are only estimates and may change without prior notice. 2. As a general guide, no less than 30% of the initial costs must be funded from non-borrowed personal

resources. 3. Term of Franchise: 20 years or length of lease of premises.

Statement of Financial Position, Assets

The statement of financial position provides creditors, investors, and analysts with information on company's resources (assets) and its sources of capital (its equity and liabilities). It normally also provides information about the future earnings capacity of a company's assets as well as an indication of cash flows that may come from receivables and inventories.

Assets are resources controlled by the company as a result of past events and from which future economic benefits are expected to flow to the entity.

McDonald's Corp., Consolidated Statement of Financial Position, Assets

USD $ in thousands

Dec 31, 2009

Dec 31, 2008

Dec 31, 2007

Dec 31, 2006

Dec 31, 2005

Cash and cash equivalents 1,796,000 2,063,400 1,981,300 2,136,400 4,260,400

Accounts and notes receivable, net 1,060,400 931,200 1,053,800 904,200 795,900

Inventory, net 106,200 111,500 125,300 149,000 147,000

Deferred tax assets, net 126,300 80,100 70,800 72,500 127,000

Other assets, current 327,400 331,400 350,700 363,200 519,400

Total assets, current 3,416,300 3,517,600 3,581,900 3,625,300 5,849,700

Property, plant and equipment, net 21,531,500 20,254,500 20,984,700 20,845,700 19,908,000

Investments in and advance to affiliates, subsidiaries, associates, and joint ventures

1,212,700 1,222,300 1,156,400 1,036,200 1,035,400

Goodwill 2,425,200 2,237,400 2,301,300 2,209,200 1,950,700

Deferred tax assets, net 541,200 417,400 502,800 490,500 404,800

Other assets, noncurrent 1,098,000 812,300 864,600 816,900 840,200

Total assets, noncurrent26,808,600 24,943,900 25,809,800 25,398,500 24,139,100

Total assets 30,224,900 28,461,500 29,391,700 29,023,800 29,988,800

Source: McDonald's Corp., Annual Report

Do you meet the requirements and have what it takes to be a McDonald's franchisee? If you do, you will then need to go through a streamlined application process.

STEP 1Submit your application by filling in the application form. This submission, however, does not bind you or McDonald's in any way. It is simply the first step to ensure that both parties will be happy to form a relationship through a franchise agreement.

STEP 2 If we believe in your potential to be a franchisee after reviewing your application carefully, we will arrange an interview with you. It will cover your background, goals, financial status and interest in McDonald's.

If there is a mutual interest to move to the next step, we will arrange an On The Job Evaluation (OJE) for you. You will need to physically work in a McDonald's restaurant for three to five days. The OJE gives you a better idea of what McDonald's is all about while allowing us to observe your hands-on suitability.

STEP 3 If all is well, you will begin a formal training stint with McDonald's for approximately 1 year. This comprehensive training programme will prepare you in all aspects of operating a McDonald's restaurant and help us evaluate your potential as a franchisee.

Let's take a walk down memory lane and remember the many achievements, successes and

milestones of McDonald's Malaysia.

December 1980 McDonald's was first brought to Malaysia by YBhg Tan Sri Vincent Tan. 29 April 1982 The first McDonald's restaurant in Malaysia was opened at Jalan Bukit Bintang, Kuala Lumpur. 29 October 1984 The first McDonald's restaurant opened outside of the Klang Valley was in Holiday Plaza, Johor Bahru.1987 McDonald's main supplier, MacFood Services (M) Sdn Bhd commenced operations 7 March 1987 McEgg was first introduced in Malaysia. 2 November 1987 Ayam Goreng was first introduced in Malaysia. May 1988 Mohamed Shah bin Tan Sri Abdul Kadir, former Managing Director and Joint Venture Partner of McDonald's Malaysia, joined the McDonald's family. 19 December 1988 McDonald's Malaysia's first Drive-Thru restaurant was opened at Jalan Pahang, Kuala Lumpur. 15 February 1990 Ronald McDonald Children's Charities Fund of Malaysia (RMCC), McDonald's charity arm was established. 16 September 1992 McDonald's Buns supplier, HaviFoods Sdn Bhd, started operations. 15 December 1992 The first McDonald's restaurant in Brunei was opened. 1993 The Beef Prosperity Burger was developed in Malaysia and first introduced. 20 January 1993 The first McDonald's restaurant on the Borneo Island was opened. 20 January 1993 McDonald's first franchised restaurant was opened in Sibu. 28 March 1994 McDonald's Delivery Service was first introduced. 1 July 1994 McDonald's Value Meal was brought into the Malaysian market. 1995 The first McDonald's Hot Kiosk was opened in Kota Bharu. 1995 McDonald's received the Class A award from the Kuala Lumpur City Council. February 1995 McDonald's is the first Quick Service Restaurant to obtain Halal certification. 19 August 1995 McDonald's Malaysia opened its 50th restaurant at One Utama shopping complex. August 1996 The highest McDonald's in the world opened at KL Tower. 22 March 1997 The RMCC scholarship programme for underprivileged children called the "RMCC Tunas Wawasan" was launched. July 1997 McDonald's Malaysia opened its 100th restaurant at Sunway Pyramid shopping complex. 1998 McDonald's McSaver meals was introduced for the first time. 19 December 1998 McDonald's first highway restaurant, Awan Besar was opened. 21 June 1999 RMCC opened its first Ronald McDonald House in Malaysia. July 1999 A new brand promise, "We're out to make you smile" was put forward in celebration of the new millennium. July 1999 McDonald's Customer Care Representative was introduced. 29 April 2000 The first McDonald's Cold Kiosk was opened at Megamall Kuantan. 20 January 2001 McDonald's is the first Quick Service Restaurant to form an alliance with an oil company when it opened at Mobil, Seremban Highway. 28 September 2003 Launch of the "i'm lovin'it" campaign to revitalize the McDonald's brand. 2004 First McDonald's employee was sent to the athlete's village in Athens, Greece in conjunction with the 2004 Olympic Games. July 2004 The annual Olympic Day Run was introduced to mark McDonald's worldwide partnership with the International Olympic Council. 20 November 2004 McDonald's introduced the "Give A Gift Of Smile" campaign to assist Malaysian children born with Cleft Lip and Palate to undergo corrective surgery. April 2006 Recognition by the Malaysia Book of Records for the Largest Participation for a Drive-Thru Challenge. June 2006 Open Doors programme was introduced where customers were allowed to witness first-hand the Food Quality and Safety practices at McDonald's . 2006 The first Malaysian child, Kevin Khoo was chosen as a Player Escort at the 2006 FIFA World Cup Germany under the McDonald's Player Escort Programme. January 2007 Winner of the BrandLaureate Award for Food & Beverage, Quick Service Restaurant category. April 2007 McDonald's celebrates its 25th Anniversary in Malaysia.

Our People & Restaurants : Our People

These are our senior management members

Managing Director Sarah Casanova

Vice President - Marketing, Communications

& Consumer/Business Insights

Stephen Chew

Senior Director - Operations Jeffrey Tan

Senior Director- Finance, Supply Chain & IS

Lee May Yin

Senior Director- Development

Nancy Tan

Senior Director- Franchising & Office

Administration

Daniel Chan

Senior Director- Profit Charter Team

Chan Chee Chin

Senior Director- Conveniences

Joseph Yap

Director- Human Resources

Sofiah Thoo

At McDonald's® Malaysia, our people are our most valuable asset.

Our people are our ambassadors, representing the promise behind the brand. We love our people and their dedication and loyalty is rewarded in more ways than one. That's why we have people who have been with the company through thick and thin for 15 to 25 years.

Find out why McDonald's® people are so committed to the company and to one another.

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