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Assignment (10%)
Requirements:• Form a group of 5 persons• Design one direct mail piece to complete
this objective: To promote the Thai culture for the
people to aware of and help preserving it
Direct MailStep 1 Objective : To promote the Thai culture for the people to be aware of and help preserving the beloved culture
Step 2 Offer: Free culture-oriented premium
Step 3 Response/order : Register now online to get the premium and share it on facebook Step 4 Fulfillment : Those premiums will be sent via post for free (make it easy for them)
Step 5 Evaluation: Track the participation rate online via registration and facebook
What you have to do with your direct mail are
1. Write the text to educate people about the assigned culture items (language, national anthem, food etc) (20 marks)
2. Design the look of your offer (25 marks)
3. Persuade people to participate(respond) in this activity by registering online to earn free premium by writing persuasive content (20 marks)
4. Explain to the people that they will get free premium by mail and they have to share it on facebook (5 marks)
5. Plan your effectiveness evaluation (0 marks)
6. Interactive creative design (30 marks)
DRAFT 1 is to submit on Thursday 20 February 2014
Final Version is on Tuesday 11 March 2014
The good direct mail will be exhibited in “Ad in love” festival
during 17-21 March 2014
SYSCO’s 2010 Fall Food Show
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Cultural and Social InfluencesCulture• a way of life• Learned and passed on
from one gen. to another• Value shapes Norm.
Tangible items: art, literature, building, furniture, food, clothes, etc.Intangible concept: history, knowledge, moral, tradition, language etc.
Wells, Moriarty, Burnett & Lwin - Xth Edition
ADVERTISING Principles and Effective IMC Practice