Assignment 1

Group 3Wenhui Cai

Lele CaoJanis Meissner

Tingran Tao

How to Work

Individual observation Analysis Brainstorming for problems Vote Brainstorming for concepts Six hats

Individual observation

First, we decided to use bodystorming method.

Everyone of us went to the public transportation, observed and interviewed people both staffs and customers.

We also watched the facilities located in public place, which is used to serve passerby.

Observation

PeopleMother with young kidFamily with large luggageTeenagers

PlaceTimetables in bus stops

ThingsElevatorsVending machine

Some pictures

Some more pictures

Analysis

Then, we gathered together to share our observation results.

We presented what we have seen and what the problems we thought they could be.

At this moment, we made lots of notes about problems, that seems to be brainstorming…

Brainstorming for problems

As I talked before, we took lots of notes about problems we had found.

Stick them on a wall… We chose only 10 big problems among

much more things.

Picture of problem notes

Vote

Since we had 10 big problems that we had to choose 3 of them to focus on.

We vote for them. Then we chose “boredom”, ”route planning”

and “non-locals”.

Brainstroming for concepts

Since we had concentrated on the 3 main problems, we started another round of brainstorming to find some design concepts about these problems.

About “boredom” issue, we came up with 2 creative concepts: play wagonplay wagon & double speeddouble speed.

About “route planning” & “non-locals” issues, we found 1 concept: automatic route planning automatic route planning machine.machine.

Six hats

After warm discussion, we decided to choose the concept “play wagon”.

The reason is:1. “Double speed” –too unrealistic. Black hat.2. “Automatic route planning machine” –only

minor portion of customers may use this. Black hat.

3. “play wagon” –very creative things that may be very attractive. Green hat.

Play wagon

A train which has carriages embedded with many pleasure things. For instance, movie carriage or video game carriage.

This can make the trip underground more interesting and more attractive.

Also, advertisements could be introduced in these carriages, which will be profitable for both public transportation department and commercial communities.

Automatic route planning machine

A machine that can be used to look up route information.

It is often used by the new passengers or non-locals.

Double speed 2 parallel

trains One is always

moving The other is

used to let passengers get on, it is hooked when the left train arrives.

Unhooked when arrives at next station.

Reduce the waiting time

The end

Special thanks to Fenni Kang.Thank you for your attention!