Assignment 1 Andaz

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    Neema Shrestha

    Sushant Tuladhar

    Master in Innovation and Management in Tourism

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    Hyatt Hotels Corporation

    Headquartered in Chicago, Illinois, USA

    Manage, franchise, own and develop hotels

    and resorts

    Founded by Jay Pritzker in 1957 with HyattHouse motel in Los Angeles International

    Airport

    Became a public company in 1962

    Hyatt International was formed in 1968

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    Hyatt Hotels Corporation

    Hyatt Corporation and Hyatt InternationalCorporation were taken private by the Pritzker

    family in 1979 and 1982, respectively

    Consolidated under a single entity, nownamed Hyatt Hotels Corporation in December,

    2004

    As of September 2011, Hyatt manages, owns,and/or franchises 478 properties in 45

    countries with 130,857 rooms

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    Hyatt Brands

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    The newest brand by Hyatt

    The evolution of boutique hotel

    A kaleidoscope of culture

    April 12, 2007 President and CEO MarkHoplamazian announced the launch ofAndaz

    Means personal style

    Personal, vibrant, uncomplicated hotels

    Environment that invites to explore, stimulate,inspire; be creative

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    Characterized by

    Sophistication

    Innovative design

    Local identity

    Casual elegance

    Attentive service without attitude

    Based on demand of consumers and

    developers for a product and experience that

    they have not found within the industry

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    Environmentally friendly, serving organic food

    and beverage, using fully biodegradable

    products and focusing on energy efficiency

    Incorporate ecologically friendly building

    materials and building systems

    Will be authentic and culturally correct in

    service and product delivery

    Fresh, uncomplicated luxury that is timeless

    and gimmick free

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    Existing Andaz properties

    Liverpool Street (2007)

    West Hollywood, California (2009)

    San Diego (2010)

    5th Avenue, New York (2010)

    Wall Street, New York (2010)

    Upcoming properties

    Texas (USA)

    Turkey, Costa Rica, The Netherlands, India, China

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    Open lounge/lobby

    Personalized check-in

    Complimentary welcome beverage

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    Unique design guestrooms

    Local cultural details

    Latest technology

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    Unique design guestrooms

    Local cultural details

    Latest technology

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    Unique design guestrooms

    Local cultural details

    Latest technology

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    Unique design guestrooms

    Local cultural details

    Latest technology

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    Unique, design restaurants/bar/lounges

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    Unique, design restaurants/bar/lounges

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    Unique design guestrooms

    Local cultural details

    Latest technology

    Unique, design restaurants/bar/lounges

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    Meetings/Banquet Halls

    Fitness

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    Fitness

    Reviews The New York Times, April 2010

    the people have spoken, and Andaz, a new Hyattbrand, listened.

    Harpers Bazaar, April 2010 Inside its glamorous portals the Andaz service is

    excellent. Suites are grand and generous with lovleypersonal touches

    Cond Nast Traveler, May 2010 Andaz, a new Hyatt Brand, is offering affordable rates

    and a host of free extras Travel and Leisure magazine, June 2010

    Hyatt is on to something with Andaz the experienceis simultaneously high-tech and high-touch efficient

    and personable

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    Fitness

    believes thatA Warm Welcome

    &

    Generous Spiritare well worth the investment!

    Imagine yourAndaz