Ans 1-: ,Strategy for market segmentation of radio user We will need to identify our target audience for segmenting the market for that we have get the type of listener that really matters for you station. If we shape a strategy to attract the type of listeners our station will appeal to listeners who are looking a radio station like ours will .Radio listeners are divided by Geographic area, Race, music, gender, ages, interest and lifestyle; At least these are the most common criteria used by us to segmentation of market . The same way we have to identify who is going to be our audience and focus on that group. Make a list of what defines our station, for example: Type of music Ages of your potential listeners Geographic Area (if you have a specific area) Interest of your potential listeners Message or vision of your stationWith only these 5 things we will start to shape our station and start attracting the listeners we want.

Ans2-: Source of gathering information to know feasibility of internet radioWe have to collect all the information needed for research from different authentic source and have to categorize them as primary and secondary data. They are briefly introduced below1. Primary DataPrimary data are those collected by us on the concerned topics which are original in nature. While studying about establishing the internet radio we get primary data from different sources like direct in depth interviews with station manager of other internet radio stations in order to collect various information regarding financial and other operating processes of radio program production and media management2. Secondary Data Secondary data are those which is collected by us on the concerned topics which are not original in nature or are originally collected for some other purpose. The main sources of secondary data are statistical publication of different media houses and organizations through websites, different journals and business magazines etc