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6 in 6 minutes
ASQ meeting
Granite State chapter
Dan Zwillinger
Validation Technologist
Autoliv (Lowell, MA)
17 May 2016
Copyright © 2016 Dan Zwillinger. All rights reserved.
Abstract
Zwillinger | 5/17/2016 | 2
A new teaching paradigm called “6 Sigma in 6 Minutes”
provides an efficient method to increase exposure to 6
tools. Each 6in6 presentation gives a six minute overview of
a 6 tool.
More than 20 different 6in6 presentations have been created.
They are used to acquaint Raytheon employees with 6
tools in different settings, including project kick-offs and
regularly scheduled meetings. They are well received since
they deliver exposure without a large time commitment.
This talk will present the creative solution 6 Sigma in 6
Minutes, plus many examples.
Copyright © 2016 Dan Zwillinger. All rights reserved.
The 6 Challenge
Zwillinger | 5/17/2016 | 3
6 Problems
1. “6 project” thinking: Many think 6 starts and stops.
There are “6 projects”
2. Lack of regular 6 involvement: Few regularly think
“How can I use 6 thinking in what I am doing today?”
3. Lack of 6 exposure: Many employees’ only exposure to
6 was from surveys asking "Does your group use 6?“
Solution Specification
1. Regularly touch employees regarding 6
2. Employee engagements should be fun
3. Communicate several messages
• 6 thinking is used outside of project context
• 6 has tools/capabilities/SMEs that can help you
Copyright © 2016 Dan Zwillinger. All rights reserved.
6 Solution
1. Create presentations that
• Show useful 6 capabilities
• Short enough to expose capability
AND not so long that they bore those uninterested
2. Deliver presentations as part of scheduled meetings
Details of “6 sigma in 6 minutes” (6in6)
1. Each presentation covers one 6 topic (process or tool)
2. Each presentation takes 6 minutes to deliver
3. Each presentation has 1 slide presenting the concept.
A 2nd slide has a worked example or details
4. Each presentation is handed out to participants
5. Deliver presentations at department/section/... meetings
The 6 Challenge – Solved
Zwillinger | 5/17/2016 | 4Copyright © 2016 Dan Zwillinger. All rights reserved.
How many 6 tools are there? 28 – Lean Six Sigma Tools & Templates”
https://goleansixsigma.com/lean-six-sigma-tools/
34 – “Lean Six Sigma Tools” http://www.systems2win.com/solutions/SixSigma.htm
37 – “Six Sigma Tools & Templates” http://www.isixsigma.com/tools-templates/
56 – ASQ, “Quality Tools A to Z” http://asq.org/learn-about-quality/quality-tools.html
54 – 16-week college course, “INSTRUCTIONAL STRATEGIES AND
TOOLS TO TEACH SIX SIGMA TO ENGINEERING TECHNOLOGY
UNDERGRADUATE STUDENTS”, Table 4, http://search.asee.org/search/fetch;jsessionid=enpema3ottk60?url=file%3A%2F%2Flo
calhost%2FE%3A%2Fsearch%2Fconference%2F14%2FAC%25202007Full711.pdf
100 – “BEST FREE SIX SIGMA TOOLS RESOURCE ON THE WEB”, http://www.free-six-sigma.com/six-sigma-tools.html
Zwillinger | 5/17/2016 | 5
Raytheon’s one-day introductory 6s class
• students see 25 tools
• students use 7 tools in class exercises
Copyright © 2016 Dan Zwillinger. All rights reserved.
56 – ASQ, “Quality Tools A to Z”, http://asq.org/learn-about-quality/quality-tools.html
Zwillinger | 5/17/2016 | 6
A• A3 report
• Affinity diagram
• Arrow diagram
B• Balanced scorecard
• Benchmarking
• Box and whisker plot
• Brainstorming
C• Cause-and-effect/Ishikawa/fishbone diagram
• Cause analysis tools
• Check sheet
• Control chart
• Critical incident
D• Data collection and analysis tools
• Decision matrix
• Design of experiments (DOE)
E• Eight disciplines (8D)
• Evaluation and decision-making tools
F• Failure mode effects analysis (FMEA)
• Fishbone/Ishikawa/cause-and-effect diagram
• Five S (5S)
• Five whys and five hows
• Flowchart
• Force field analysis
G• Gage repeatability
• Gantt chart
• Gantt chart template
H• Histogram
• House of quality
I• Idea creation tools
• Impact effort matrix
K• Kano model
M• Matrix diagram
• Mistake-proofing
• Multivoting
N• Nine windows
• Nominal group technique
P• Pareto chart
• Pareto chart template
• Plan-do-check-act (PDCA) cycle or plan-do-study-act
(PDSA) cycle
• Problem concentration diagram
• Process analysis tools
• Process decision program chart (PDPC)
• Project planning and implementation tools
Q• Quality function deployment (QFD)
• Quality plans
R• Relations diagram
• Relations diagram checklist
S• Scatter diagram
• Scatter diagram template
• Seven basic quality tools
• Seven new management and planning tools
• SIPOC+CM diagram
• SMART matrix
• Spaghetti diagram
• Stratification
• Stratification template
• Success and effect diagram
• Survey
T• Tree diagram
V• Value stream mapping
• Voice of the customer table (VOCT)
You know more
than you think!
Copyright © 2016 Dan Zwillinger. All rights reserved.
1. 5S
2. A3 Report
3. AHP - Analytical Hierarchical Process
4. ANOVA - Analysis of Variance
5. Apollo Root Cause Analysis
6. Behavior trees
7. CAIV - Cost as an independent variable
8. CCPM - Critical Chain Project Management
9. COCOMO - Constructive Cost Model
10. CPM - Critical Parameter Management
11. DFMA - Design for Manufacturing & Assembly
12. DOE - Design of Experiments
13. EVMS - Earned Value Management System
14. FMEA - Failure Modes and Effects Analysis
15. Gage R&R (Repeatability & Reproducibility)
16. Hidden Factory
17. Mistake Proofing
18. QFD - Quality Function Deployment
19. RASCI chart
20. Reverse Planning
How many 6in6 presentations?
Zwillinger | 5/17/2016 | 7
Tools have multiple dimensions
• Easy … Hard
• Need Team … Don’t
• Need SME … Don’t
• Need SW … Don’t
• D ... M ... A ... I ... C
21. SMART goals
22. SPC - Statistical Process Controls
23. SUCCES
24. SWOT Analysis
25. TOC - Theory of Constraints
26. TRIZ
27. VOC - Voice of the Customer
28. Value Stream Analysis
Copyright © 2016 Dan Zwillinger. All rights reserved.
and growing!
Example 6in6 QFD(Quality Function Deployment; AKA house of quality)
See “Six Sigma Tools in Six Minutes”, Six Sigma Forum Magazine, Feb 2016
KURT MITTELSTAEDT is senior manager,
design for Six Sigma at Raytheon in
Tewksbury.
He has a master’s in manufacturing systems
engineering from Stanford University.
BRIAN FOLEY is an engineering fellow at
Raytheon in Tewksbury.
He holds a master’s degree in microwave
electrical engineering from the University of
Massachusetts.
DAN ZWILLINGER is the Validation
Technologist at Autoliv in Lowell, MA.
He has a PhD in applied mathematics from
the California Institute of Technology.
He is an ASQ certified Six Sigma Black Belt.
Copyright © 2016 Dan Zwillinger. All rights reserved.
QFD (Quality Function Deployment)
Tool Name Who Why
IPO diagram• input
• process
• output
How hard
graphic
Tool statement
Worked example
Slide 1 Slide 2
Copyright © 2016 Dan Zwillinger. All rights reserved.
6in6 = compressed presentation
256 pages 468 pages 368 pages
Copyright © 2016 Dan Zwillinger. All rights [email protected]
6in6 Examples
Choose appropriate 6in6 presentations for each audience.
Tool Audience
1 COCOMO – Constructive Cost Modeling Management / SW
2 DFMA – Design for Manufacturability and Assembly Mechanical Engineering
3 FMEA – Failure Modes and Effects Analysis All
4 Hidden Factory All
5 Mistake Proofing Mechanical Engineering
6 Reverse planning All
7 Gage R&R (Repeatability & Reproducibility) Manufacturing
8 TRIZ – Theory of Inventive Problem Solving Mechanical Engineering
9 VOC – Voice of the Customer All
Copyright © 2016 Dan Zwillinger. All rights reserved.
Tonight’s Menu
6in6 Examples
Choose appropriate 6in6 presentations for each audience.
Tool Audience
1 COCOMO – Constructive Cost Modeling Management / SW
2 DFMA – Design for Manufacturability and Assembly Mechanical Engineering
3 FMEA – Failure Modes and Effects Analysis All
4 Hidden Factory All
5 Mistake Proofing Mechanical Engineering
6 Reverse planning All
7 Gage R&R (Repeatability & Reproducibility) Manufacturing
8 TRIZ – Theory of Inventive Problem Solving Mechanical Engineering
9 VOC – Voice of the Customer All
Tonight
Copyright © 2016 Dan Zwillinger. All rights reserved.
Thumb voting (Consensus decision-making)
Zwillinger | 5/17/2016 | 13
“thumbs-up” Indicates agreement with the
proposal. “I accept the proposal and want to move
forward with consensus agreement”.
“thumbs-sideways” Indicates incomplete
agreement but “good enough”. “I can live with the
proposal, and want to move forward”.
“thumbs-down” Indicates disagreement with the
proposal. “I do not accept the proposal and want to
discuss before moving forward”.
Copyright © 2016 Dan Zwillinger. All rights reserved.
6in6 Presentations
Copyright © 2016 Dan Zwillinger. All rights reserved.
Constructive Cost Model
(COCOMO)
DifficultyProblem
Estimate
SW labor
Who
SW manager,
Reviewer
1. Identify software product
2. Estimate Lines Of Code (LOC) needed
3. Select COCOMO model: basic / intermediate
4. Determine needed product attributes.
For the basic model:• Organic – small team / good experience / flexible
requirements
• Semi-detached – medium team / mixed experience
& requirements
• Embedded – tight constraints
5. Create COCOMO estimates
• Labor in person-months
• Schedule in calendar months
COCOMO
estimationTime estimate
Lines of code
System attributes
The Constructive Cost Model
(COCOMO) is a software cost
estimation model which uses
SW lines of code (SLOC) for
estimating work and duration
Basic COCOMO equations
Labor = a (KSLOC)b
Schedule = c (Labor)d
Software project a b c d
Organic 2.4 1.05 2.5 0.38
Semi-detached 3.0 1.12 2.5 0.35
Embedded 3.6 1.20 2.5 0.32
Intermediate COCOMO calculator available at http://csse.usc.edu/tools/COCOMOII.php
Labor estimate
Copyright © 2016 Dan Zwillinger. All rights reserved.
Constructive Cost Model
(COCOMO)
Intermediate
Estimating a 50K SLOC project.
Copyright © 2016 Dan Zwillinger. All rights reserved.
INPUT
OUTPUT
Failure Mode Effects and
Analysis (FMEA)
DifficultyProblem
Assessing and
prioritizing risk
Who
SME, Team,
Customer
Process1. Determine FMEA type: Defect (FMEA), Design (DFMEA), or
Process (PFMEA) and obtain appropriate tables
2. At each level (from low to high) identify potential failure modes
3. For each failure mode, using standard tables
• Determine Severity rating (how bad is it if it occurs)
• Determine Occurrence rating (how often it will occur)
• Determine Detectability rating (how likely to detect)
(Measure each on a 1–10 scale; larger numbers are worse)
5. For each failure mode, multiply the three numbers to obtain a
Risk Priority Number (RPN)
6. For the highest RPNs determine mitigation strategies
FMEA is a systematic,
proactive method for evaluating
a process
• to identify where and how it
might fail and
• to assess the relative impact
of different failures,
in order to identify where the
process must be changed
FMEAs are done whenever
failures result in harm.
Types of FMEA's
Design – DFMEA – focuses on
components and subsystems
Process – PFMEA – focuses on
manufacturing and assembly
processes
Failure Mode
Effects and
Analysis
(FMEA)
Process
Prioritized list of
failure modes
Risk reduction
strategies
System to be analyzed
Process owners
FMEA SME
Planning Documents
Copyright © 2016 Dan Zwillinger. All rights reserved.
AIAG (Automobile Industry Action Group) creates standards for North American auto industry
Severity Detectability Likelihood
Example:
arranging this presentation
Failure Mode Effects and
Analysis (FMEA)
Failure mode
Forget to show up
Forget to bring presentation
Can't find location
Hungry during presentation
Severity
High
High
High
Low
S O D
9 3 3
9 1 3
9 1 1
1 3 1
RPN
81
27
9
3
Mitigation
Contact on event day
Email presentation
Occurance Detection
Medium Medium
Low Medium
Low High
Medium High
Copyright © 2016 Dan Zwillinger. All rights reserved.
Gage R&R (Reproducibility & Repeatability)
DifficultyProblem
Measurement
Systems Analysis
Who
Technicians,
SME
Process1. Determine standard to meet
• Example: AIAG = Automotive Industry Action Group
2. Specify measurement strategy
• Example: 10 parts & 3 operators & 3 measurements each
3. Specify how samples are obtained
• Example: “randomly”, “sequentially”
4. Obtain samples
5. Obtain measurements
6. Perform analysis of data and make conclusions
• Use of software packages is recommended!
7. Document the results
Measurement variance includes
• The product variation
• The equipment variation
(repeatability)
• The operator variation
(reproducibility)
Gage R&R
Process
Determine
measurement
system
adequacy
Measurement system
to be analyzed
Components
Operators
Gage R&R SME
Copyright © 2016 Dan Zwillinger. All rights reserved.
A Gage R&R study determines
the measurement error in
measurement systems.
Addresses measurement system
precision (not accuracy).
GRR approaches
• ANOVA approach
• AIAG approach
• EMP approach (“evaluating the
measurement process”)
Copyright © 2016 Dan Zwillinger. All rights reserved.
Gage R&R – Sample Minitab output
GRR Types
• Crossed GRR: each operator measures
each part
• Nested GRR: only one operator
measures each part
http://www.minitab.com/uploadedFiles/Documents/sample-materials/TrainingSampleMeasurementSystemsMTB16EN.pdf
NDC = Number of Distinct Categories
• NDC is the number of non-overlapping
97% confidence intervals that span the
product variation.
• NDC should be at least 5 for the study to
be considered valid.
Examples
• NDC = 3 {Low, Medium, High}
• NDC = 5 {VL, Low, Medium, High, VH}
squares
Less than 10%
measurement system
might be acceptable
What percentage of
the allowed tolerance
has been used
Theory of Inventive Problem
Solving (TRIZ)
TRIZ (pronounced TREEZ)
Russian acronym for
“Theory of Inventive
Problem Solving”
DifficultyProblem
Technical
Contradiction
Who
SME, Team
Process1. Create Specific Problem statement.
• Find contradictions among 39 universal attributes.
• Define improving factor (A) and factor (B) which
changes when (A) improves
2. Create Generic Problem statement:
Want to change (A) yet (B) deteriorates
3. Use contradiction table to identify which of 40 universal
principles can be used to eliminate the contradiction
(A) is the row and (B) is the column.
4. Sequentially brainstorm the generic solutions to
create specific solution(s) for your problem
5. Evaluate potential solutions
Physical Contradiction Algorithm
Generic
Contradiction
Problem
Generic
Solution
Approach
Specific
Problem
Specific
Solution
Problem
Abstraction
Table
Look-up
Apply to
Specific
Problem
Solution
Theory of
Inventive
Problem
Solving (TRIZ)
Process
List of potential
solutions
Technical contradictions
TRIZ SME
Design or problem team
TRIZ documents
Copyright © 2016 Dan Zwillinger. All rights reserved.
Step 1 Beverage Can ImprovementWant to improve wall thickness subject to
undesirable effect of stress
A=("#4, length of a nonmoving object“)
B=("#11, stress“).
segmentation spheroidality
Step 2 Contradiction Table
…Solution techniques: 1 14 35
Col 11
Row 4
(A)
(B)
1. SEGMENTATION
2. TAKEOUT
3. LOCAL QUALITY
4. ASYMMETRY
5. MERGING
6. UNIVERSALITY
7. NESTED DOLL
8. ANTI-WEIGHT
9. PRELIMINARY ANTI-ACTION
10. PRELIMINARY ACTION
11. BEFOREHAND CUSHIONING
12. EQUIPOTENTIALITY
13. OTHER WAY ROUND
14. SPHEROIDALITY
15. VARIABILITY or DYNAMICISM
16. PARTIAL or EXCESSIVE ACTION
17. ANOTHER DIMENSION
18. MECHANICAL VIBRATIONS
19. PERIODIC ACTIONS
20. CONTINUITY OF USEFUL ACTION
21. "SKIP"
22. BLESSING IN DISGUISE
23. FEEDBACK
24. INTERMEDIARY
25. SELF-SERVICE
26. COPYING
27. SERVICE LIFE - cheap/short vs. expensive/long
28. MECHANICS SUBSTITUTION
29. PNEUMATIC or HYDRAULIC CONSTRUCTIONS
30. FLEXIBLE SHELLS and THIN FILMS
31. POROUS MATERIALS
32. CHANGE OF COLOR
33. HOMOGENEITY
34. DISCARD and RECOVER
35. CHANGE PHYSICAL or CHEMICAL PARAMETERS
36. PHASE TRANSITIONS
37. THERMAL EXPANSION
38. STRONG OXIDANTS
39. INERT ATMOSPHERE
40. COMPOSITE MATERIALS
Step 4 Brainstorm specific solutions using:
1. Segmentation Principle
Divide an object into independent parts.
• Replace mainframe computer by personal computers.
• Replace a large truck by a truck and trailer.
• Use a work breakdown structure for a large project
Make an object easy to disassemble.
• Modular furniture
• Quick disconnect joints in plumbing
Increase the degree of fragmentation or segmentation.
• Replace solid shades with Venetian blinds.
The 39 Engineering Parameters
1. Weight of moving object
2. Weight of nonmoving object
3. Length of moving object
4. Length of nonmoving object
5. Area of moving object
6. Area of nonmoving object
7. Volume of moving object
8. Volume of nonmoving object
9. Speed
10. Force
11. Tension, pressure
12. Shape
13. Stability of object
14. Strength
15. Durability of moving object
16. Durability of nonmoving object
17. Temperature
18. Brightness
19. Energy spent by moving object
20. Energy spent by nonmoving object
21. Power
22. Waste of energy
23. Waste of substance
24. Loss of information
25. Waste of time
26. Amount of substance
27. Reliability
28. Accuracy of measurement
29. Accuracy of manufacturing
30. Harmful factors acting on object
31. Harmful side effects
32. Manufacturability
33. Convenience of use
34. Repairability
35. Adaptability
36. Complexity of device
37. Complexity of control
38. Level of automation
39. Productivity
Step 3 From Contradiction
Table universal principles
1 (Segmentation),
14 (Spheroidality), and
35 (Change physical or
chemical properties).
1. Segmentation
Theory of Inventive Problem
Solving (TRIZ)
Copyright © 2016 Dan Zwillinger. All rights reserved.
http://triz40.com/TRIZ_GB.php
http://www.triz40.com/aff_Matrix_TRIZ.php
Design for Manufacturing &
Assembly (DFMA)
DifficultyProblem
Reduce
product cost
Who
SME, Team
Methodically apply the DFMA principles
1. Minimize the number of parts
2. Minimize the use of fasteners
3. Standardize
4. Avoid difficult components
5. Use modular subassemblies
6. Use multifunctional parts
7. Minimize reorientations
8. Use self-locating features
9. Avoid special tooling
10. Provide accessibility
11. Minimize operations & process steps
Design for
Manufacturing
& Assembly
(DFMA)
Process
Improved
design
Preliminary design
Team
DFMA SME
Design for Assembly (DFA)
Concerned with reducing
product assembly cost
Design for Manufacturing (DFM)
Concerned with reducing overall
part production cost
Copyright © 2016 Dan Zwillinger. All rights reserved.
The application of DFMA Principles
reduces unit cost while improving
producibility and yield.
Design for Manufacturing &
Assembly (DFMA)
The “how” for DFA1. Minimize part count
2. Design parts with self-locating features
3. Design parts with self-fastening features
4. Minimize reorientation of parts during assembly
5. Design parts for retrieval, handling, & insertion
6. Emphasize “Top-Down” assemblies
7. Standardize parts…minimum use of fasteners.
8. Encourage modular design
9. Design for a base part to locate other components
10. Design for component symmetry for insertion
Specific items to consider• Identify quality (mistake proofing) opportunities
• Identify handling (grasp & orientation) opportunities
• Identify insertion (locate & secure) opportunities
• Identify ways to reduce secondary operations
Which parts are essential?
Copyright © 2016 Dan Zwillinger. All rights reserved.
Hidden Factory DifficultyProblemUnknown waste activities
WhoTeam,SME
1. Assemble team2. Scope the mapping effort3. Choose appropriate tool
• Spaghetti diagram• Time value map• Process map• Swim lane diagram• Turtle diagram• …
4. Map the process5. Identify waste, and remove
Hidden
Factory
process
Team
SME
Existing processes
Improved processes
DOTWIMP 7 classic types of waste• Defects• Overproduction• Transportation• Waiting• Inventory• Motion• Processing
Value Added Activity• Customer willing to pay for it• Changes the “thing”• Done right the first time
The Hidden Factory are the processesthat reduce quality or efficiency that are unknown to those seeking improvements.
Copyright © 2016 Dan Zwillinger. All rights reserved.
Tools for identifying the hidden factory
Process map
Time value map
Spaghetti map Swim lane diagramCopyright © 2016 Dan Zwillinger. All rights reserved.
Mistake-Proofing / Error-Proofing(Poka-Yoke)
DifficultyProblemMistakes can be mitigated
WhoTeam,DFSS SME
Implement the following principles as applicable:1. Eliminate – remove task/part that allowed errors2. Replace – use a more reliable process3. Prevent – change task/part to make errors impossible 4. Facilitate – make work easier to perform5. Detect – identify & resolve before further processing6. Mitigate – minimize the effects of errors
Mistake-Proofing• finding and correcting problems as
close to the source as possible.• helps with production, operations
maintenance, and servicing.
Mistake
Proofing
process
Team
DFSS SME
Existing designImproved design
Design paradigms
Auto examples• Unleaded gas tank opening• Gas cap tether preventing loss• Car doors lock at 18 mph• Car key cannot be removed unless car
is in “park”
Other Examples• Record tabs on VHS & cassette tapes• Automatic spell check on computers• Sink overflow outlet• Telephone cable plugs - asymmetric• Elevators don’t shut doors on people• Dryer stops when door opened• Opening file drawer locks other
drawers
Copyright © 2016 Dan Zwillinger. All rights reserved.
•Zwillinger | 5/17/2016 | 28
Mistake-Proofing (Poka-Yoke)
Prevent – “should be as symmetric or as anti-symmetric as possible”
Mitigate – To insure that cars will fit in a garage with a low clearance, garages have a go/no-go gauge at the entrance.
Which dial turns on which burner?
Copyright © 2016 Dan Zwillinger. All rights reserved.
Reverse Planning(AKA backward design)
DifficultyProblemNeed process to reach a goal
WhoSME, Team
1. Identify the end objective2. Define the Product Network: Products required;
define dependencies between them3. Define the Activity Network: Activities necessary to
create the products; define their dependencies4. Populate the Network Data: Durations, Critical
Resources, and Definition of “Done”5. Review and optimize the Network
Reverse Planning is a high energy, team-building approach to develop schedules based on network logic.
When should I use it? When …. … determining needed activities … building a schedule … creating a detailed plan to
support an existing schedule
ReversePlanningProcess
Aligned TeamDetailed Plan
ObjectivesStakeholders
Reverse planning SMEExisting Planning
Documents
Copyright © 2016 Dan Zwillinger. All rights reserved.
Basic Principle• Start with the end goal of the project/program.• Product Network: work back to the beginning
by repeatedly asking “What are the minimal things I need to get to this point?”
• Focus on “things” and connecting “links”• Activity Network – who does what? When?
• Focus on the tasks for each link• Network data – all details in agreement?
Typical Characteristics• Team-building event
• Cross-functional team including those with detailed understanding of work to be done
• Fosters communication that often doesn’t happen otherwise
• System focused rather than siloed• Yields a highly detailed, fully linked, resource
loaded schedule with identified constraints
Develop a detailed plan
“Start with the end in mind”
Reverse Planning
“Reverse planning is a specific
technique used to ensure that
a concept leads to the intended
end state.”
Copyright © 2016 Dan Zwillinger. All rights reserved.
Voice of the Customer
(VOC)
DifficultyProblem
“Hearing” the
customer
Who
SME,
Customers
1. Identify product
2. Identify customers along the value stream
3. For each customer – find product attributes
A great product is one that results in __?
A great product is one that is ________?
A great product is one that has_______?
Problems in similar products_________?
4. Determine priorities
Voice of the
customer
(VOC)
acquisition
VOCCustomers
SME Wants
Don’t wants
The VOC represents the
customer’s thinking; it contains
Functions
Features
VOC flows through the value stream:
1. Customer to (e.g., NASA)
2. customer to (e.g., Bus Develop)
3. customer to (e.g., Systems Eng)
4. customer to (e.g., Hardware)
5. customer to (e.g., DFMA team)
6. …
Traceability of “local VOC”s – perhaps
via QFDs – ensures VOC alignment
Copyright © 2016 Dan Zwillinger. All rights reserved.
VOC is part of a product’s “chorus”
VOB – Voice Of the Business
VOC – Voice Of the Customer
VOCO – Voice Of the COmpetitor
VOTE – Voice Of The Environment
Voice of the Customer
(VOC)
Kano model
Three basic categories of customer needs
• Delighters – the WOW factor in a
product or application.
• Performance – the more of it, the better
• Basic Needs – these are must have’s
Copyright © 2016 Dan Zwillinger. All rights reserved.
Example: car seat belts
• 1950’s – wow!
• 1960’s – becoming an expectation
• 1970’s – must have
Need to understand the customer’s
needs to delight the customer