Upload
sonya-yvette-jennings
View
132
Download
0
Embed Size (px)
Citation preview
A Study of Luxury Handbag Aspirational ConsumersSONYA YVETTE JENNINGSFONTBONNE UNIVERSITYMASTER OF MANAGEMENT GRADUATE STUDENTMAY 2015
Characteristics of the Aspirational Consumers
53% FEMALE and 47% MALE AVERAGE AGE 40 TYPICALLY HAVE A COLLEGE EDUCATION OR HIGHER HOUSEHOLD INCOME OF $90,000 to $300,000 AFFLUENT, BUT NOT RICH UNITE STYLE, SOCIAL STATUS AND SUSTAINABILITY VALUES
Factors That Affect The Buying Decision
CONSUMER BEHAVIOR
CUSTOMER SERVICE
SUSTAINABILITY
RESALE VALUE SOCIAL MEDIA