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1. Which of the following program categories is best for product placements?

Entertainment Programs/Serials

Reality Shows

Sports

Movies

News

2. Which of the following brands did you prominently notice in Koi Mil Gaya

and Krish?

Bournvita

Tide

Lays chips

Lifebuoy

HP Power

Hansaplast

John Players

Pantaloon Retail

Samsung

Hero Honda

Boro Plus

3. What was the objective behind this product placement?

To amplify the brand communication that Bournvita drinkers are

confidence champions and hence winners. Hence the objective was

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to seamlessly integrate Bournvita into the film and make an impact by

communicating the products value proposition of Greater Stamina,

Better Concentration leading to Winning Confidence.

To ride on increasing influence of Superheroes amongst Kids

Given the story of the film, to create an association of Bournvita and

Krissh like Spinach is to Popeye. I. E Super drinks for the Superhero

To create an association that provides opportunities for extending the

same association for further enhancing the in-film initiative.

4. Which of the following type of product placement was chosen for the above

product?

Visual Placement (When a product or brand appears on screen in

the setting)

Verbal Placement (When an actor verbally requests or references to

a product by name)

Hands on Placement (When an actor physically handles a product)

Generic Placement (To demonstrate the characteristics of a product

without a particular

brand names)

Corporate Placement(Done to improve company reputation)

Service Placement (To present public or private institution)

Historic Placement (To illustrate the long tradition of a brand)

Negative Placement (To present a competitors product in a

negative context)

Idea Placement (To include facts, opinions or statements in a plot)

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Innovation Placement (To introduce a new product)

5. Which of the following product placement strategy was used for the above

product?

Implicit Product placement: An implicit Product placement is notexpressed formally. The brand name or the name of the firm appearswithout a clear demonstration of product benefits. It plays a passive role.

Integrated explicit Product Placement: In this type of Productplacement, the attributes and benefits of the product are clearlydemonstrated: it plays an active role

Non integrated explicit Product Placement: In a non integratedproduct placement the product or the brand is not integrated in the

program or movie. The company/brand name may appear in thebeginning of the program (this program is brought to you by) or the brandcompany name appears on the screen.

6. Fitness Drink was a relevant category for product placements in Koi Mil Gaya and Krrish.

Strongly Agree

Agree

Neutral

Disagree

Strongly Agree

7. Why do you think movies are chosen for product placements?

To demonstrate the usage of the product

To highlight the best features of a product

To gain advantage over normal advertisements.

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Others

8. Does the stage in the Product Life Cycle of a product matter for ProductPlacements?

Yes

No

PERSONAL INFORMATION

Name:

Gender

Male

Female

Age Group

20-25

25-30

30-35

35-40

40-45