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asmak Presentation Show

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Page 1: asmak Presentation Show
Page 2: asmak Presentation Show

Content Introduction to asmak Principle ValuesUSP of asmakFish Diets for better

healthBreaded ProductsFrozen Products

Page 3: asmak Presentation Show

asmak• Established in May1999,Asmak International Fish Farming Holding Co. PJSC.

Headquarters in Abu Dhabi.

• Is the pioneer in the region’s aquaculture industry. With region-wide operations

spanning across the UAE, Saudi Arabia, Bahrain and Oman, Asmak has established

world-class operations with global reach. 

• The company owns a wide spectrum of interests within the aquaculture and seafood

industry, ranging from hatcheries to processing, trading and distribution services.

• Asmak is a trusted name in supplying high quality fresh and frozen seafood products

across the region.

• Asmak has expanded its portfolio of products and services to value-added and

breaded seafood products that are sold under the ‘asmak’ brand.

Page 4: asmak Presentation Show

Principles and Values

• “To Provide end to end seafood solutions to our customers with prime focus on Middle East and North

African region”

• Focus on developing fish hatcheries and develop fish farms in the MENA region.

• Sourcing top quality raw materials which are processed and packed using modern technology for

distribution in the MENA region and internationally.

• To become one of the Leader in the Sea food Industry for MENA region.

Page 5: asmak Presentation Show

USP of asmak• Pioneer in Aquaculture and Sea food Industry (UAE & MIDDLE EAST)

• Asmak Listed in Abu Dhabi Securities Exchange.

• Owns a Certification from EU,FDA , ISO 22000 and HACCP for the processing of plants.

• Plants Equipped with latest state-of-the-art technology for top class quality with

hygienic conditions.

• One Stop-Shop for a wide range of seafood products.

• Processing, Trading and Distribution.

• Supply to hotels, restaurants and caterers.

• Exports across GCC, Middle East, Africa, Europe, and North American territories.

• Customization of services to satisfy the customers with value added and breaded sea

food products.

Page 6: asmak Presentation Show

“Fish Diets for Healthy Life”• A good fish diet supplies us with different nutrients most notably Omega3 which

is very essential for a Human Body because of the following reasons:-

– Helps in lowering the level of bad fats in the body.

– Helps in maintaining good cardiovascular health.

– Helps in substantial growth of brain of a new born babies.

– Helps in nourishing brain tissues and better eyesight.

– Helps in reducing the risk of developing Asthma.

– Helps in diabetes check by managing blood sugar levels.

– Helps in reducing the risk of cancer.

– Helps in reducing the chances of heart diseases.

– For older People, this prevents the occurrence of Dementia, a disease

related with forgetfulness.

Page 7: asmak Presentation Show

What is E451 and E621?

Preservatives which are made from natural ingredients to keep the product softer after defrosting and to lengthen the

expiration date.

Page 8: asmak Presentation Show

Breaded Products

1. Fish Fillets 240 gm

2. Fish Nuggets 240 gm

3. Fish Fingers 240 gm

4. Jumbo Shrimps 240 gm

5. Popcorn Shrimps 240 gm

6. Calamari Rings 240 gm

7. Fish Burger 280 gm

Page 9: asmak Presentation Show

Fish Fillets Quality factors

Weight ranges from 35 to 45 gm per piece with max. 5% deviation allowed.

Meat Content 70%, Bread crumbs 25% & Spices 5%.

No dehydration. Raw material used is untreated White

Fish fillet. Good appearance and Uniform sizes. Natural spices and no artificial flavors. High quality bread crumbs from

Germany. Flash fry technology is used to make the

product firm and also to cook instantly. In-house Lab were products are tested

for Total Quality control.

Ingredients

Minced Cat Fish (70%)

Wheat Flour

Bread Crumbs

Salt

Water

Emulsifier (E451)

Flavor Enhancer (E621)

Page 10: asmak Presentation Show

Fish Nuggets Quality factors

Weight ranges from 22 to 23 gm per piece with max. 5% deviation allowed.

Meat Content 70%, Bread crumbs 25% & Spices 5%.

No dehydration. Raw material used is untreated white

fish fillet. Good appearance and Uniform sizes. Natural spices and no artificial flavors. High quality bread crumbs from

Germany. Flash fry technology is used to make

the product firm and also to cook instantly.

In-house Lab were products are tested for Total Quality control.

Ingredients

Minced Cat Fish (70%)

Wheat Flour

Bread Crumbs

Salt

Water

Emulsifier (E451)

Flavor Enhancer (E621)

White Pepper Powder

Garlic Powder

Page 11: asmak Presentation Show

Fish Fingers Quality factors

Weight ranges from 22 to 23 gm per piece with max. 5% deviation allowed.

Meat Content 70%, Bread crumbs 25% & Spices 5%.

No dehydration. Raw material used is untreated White

Fish fillet. Good appearance and Uniform sizes. Natural spices and no artificial flavors. High quality bread crumbs from

Germany. Flash fry technology is used to make

the product firm and also to cook instantly.

In-house Lab were products are tested for Total Quality control.

Ingredients

Minced Cat Fish (70%)

Wheat Flour

Bread Crumbs

Salt

Water

Emulsifier (E451)

Flavor Enhancer (E621)

Page 12: asmak Presentation Show

Jumbo Shrimps• Quality factors

Weight ranges from 22 to 23 gm per piece with max. 5% deviation allowed.

Meat Content 70%, Bread crumbs 25% & Spices 5%.

No dehydration. Raw material used is untreated

Shrimps. Good appearance and Uniform sizes. Natural spices and no artificial

flavors. High quality bread crumbs from

Germany. Flash fry technology is used to make

the product firm and also to cook instantly.

In-house Lab were products are tested for Total Quality control.

Ingredients

Minced Shrimps(70%)

Wheat Flour

Bread Crumbs

Salt

Water

Emulsifier(E451)

Flavor Enhancer(E621)

Garlic Powder

Dried Onion

Page 13: asmak Presentation Show

Popcorn Shrimps Quality factors

Weight ranges from 10 to 23 gm per piece with max. 5% deviation allowed.

Meat Content 70%, Bread crumbs 25% & Spices 5%.

No dehydration. Raw material used is untreated

Shrimps. Good appearance and Uniform sizes. Natural spices and no artificial flavors. High quality bread crumbs from

Germany. Flash fry technology is used to make

the product firm and also to cook instantly.

In-house Lab were products are tested for Total Quality control.

Ingredients

Minced Shrimps(70%)

Wheat Flour

Bread Crumbs

Salt

Water

Emulsifier(E451)

Flavor Enhancer(E621)

Page 14: asmak Presentation Show

Calamari Rings Quality factors

Weight ranges from 15 to 16 gm per piece with max. 5% deviation allowed.

Meat Content 70%, Bread crumbs 25% & Spices 5%.

No dehydration. Raw material used is untreated

Calamari Rings. Good appearance and Uniform sizes. Natural spices and no artificial flavors. High quality bread crumbs from

Germany. Flash fry technology is used to make

the product firm and also to cook instantly.

In-house Lab were products are tested for Total Quality control.

Ingredients

Calamari Rings

Wheat Flavor

Bread Crumbs

Salt

Water

Emulsifier(E451)

Flavor Enhancer(E621)

Page 15: asmak Presentation Show

Fish Burger Quality factors

Weight ranges from 70 to 75 gm per piece with max 5% deviation allowed.

Meat Content 70%, Bread crumbs 25% & Spices 5%.

No dehydration Raw material used is untreated Cat

fish. Good appearance and Uniform sizes Natural spices and no artificial flavors. High quality bread crumbs from

Germany. Flash fry technology is used to make

the product firm and also to cook instantly.

In-house Lab were products are tested for Total Quality control.

Ingredients

Minced catfish(70%)

Wheat Flour

Bread Crumbs

Salt

Water

Emulsifier(E451)

Flavor Enhancer(E621)

White Pepper Powder

Garlic Powder

Dried Onion

Page 16: asmak Presentation Show

Frozen Food Products

Cooking Shrimps 400 gm Large Shrimps 400 gm Jumbo Shrimps 400 gm Seafood Cocktail 500 gm Calamari Rings 500 gm White Fish Fillets 1 Kg

Page 17: asmak Presentation Show

Cooking Shrimps Quality Factors

Wild and farmed (FDA approved).

Shrimps PUD (Peeled Undeveined).

Blanched(cooked briefly) Product.

Only protective coat of 20% glazing.

Naturally packed without treatment or additives.

Packed in a food grade modern packaging.

In-house Lab were products are tested for Total Quality control.

Ingredients

PUD Shrimps

Salt

Water

Emulsifier(E451)

Page 18: asmak Presentation Show

Large Shrimps Quality Factors

Wild and farmed (FDA approved).

Shrimps PDTO (Peeled Deveined Tailed On).

Only protective coat of 20% glazing.

Naturally packed without treatment or additives.

Packed in a food grade modern packaging.

In-house Lab were products are tested for Total Quality control.

Ingredients

PDTO Shrimps

Salt

Water

Emulsifier(E451)

Page 19: asmak Presentation Show

Jumbo Shrimps Quality Factors

Wild and farmed (FDA approved).

Shrimps PDTO (Peeled Deveined Tailed On).

Only protective coat of 20% glazing.

Naturally packed without treatment or additives.

Packed in a food grade modern packaging.

In-house Lab were products are tested for Total Quality control.

Ingredients

PDTO Shrimps

Salt

Water

Emulsifier(E451)

Page 20: asmak Presentation Show

Seafood Cocktail Quality Factors

A blend of tasty seafood. Its contains PUD shrimps,

Muscle Meat, Crab Steak, Octopus Cut Pieces, Squid Tentacles and Strips.

Only protective coat of 20% glazing.

Naturally packed without treatment or additives.

Packed in a food grade modern packaging.

In-house Lab were products are tested for Total Quality control.

Ingredients

Calamari

Shrimps

Mussels Meat

Crab

Octopus

Salt

Water

Emulsifier (E451)

Page 21: asmak Presentation Show

Calamari Rings (Squid Rings) Quality Factors

Premium Quality with white milky colored Rings.

Only protective coat of 20% glazing.

Naturally packed without treatment or additives.

Packed in a food grade modern packaging.

In-house Lab were products are tested for Total Quality control.

Ingredients Calamari Rings

Salt

Water

Emulsifier (E451)

Page 22: asmak Presentation Show

White Fish Fillet Quality Factors

Catfish (FDA approved). Only protective coat of 20%

glazing. Naturally packed without

treatment or additives. Packed in a food grade modern

packaging. In-house Lab were products

are tested for Total Quality control.

Ingredients

White Fish Fillets (catfish)

Salt

Water

Emulsifier (E451)

Page 23: asmak Presentation Show

www.asmak.biz